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> News Release | Nov 15, 2023 | 11/15/23
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COST OF THANKSGIVING DINNER DOWN SLIGHTLY FROM RECORD HIGH IN 2022

TOPICS

Thanksgiving Marketbasket Survey

AFBF STAFF

Press Contact

Mike Tomko
Director, Communications
(202) 406-3642
miket@fb.org

Bailey Corwine
Media Relations Specialist
(202) 406-3643
baileyc@fb.org



Gathering around the table for a Thanksgiving dinner won’t take as much of a
toll on your pocketbook this year compared to 2022, but the meal still reflects
historically high costs. The American Farm Bureau Federation’s 38th annual
survey provides a snapshot of the average cost of this year’s classic holiday
feast for 10, which is $61.17 or less than $6.20 per person.

This is a 4.5% decrease from last year’s record-high average of $64.05, but a
Thanksgiving meal is still 25% higher than it was in 2019, which highlights the
impact high supply costs and inflation have had on food prices since before the
pandemic.

The centerpiece on most Thanksgiving tables – the turkey – helped bring down the
overall cost of dinner. The average price for a 16-pound turkey is $27.35. That
is $1.71 per pound, down 5.6% from last year.

Farm Bureau “volunteer shoppers” checked prices Nov. 1-6, before most grocery
store chains began featuring whole frozen turkeys at sharply lower prices.
According to USDA Agricultural Marketing Service data, the average per-pound
feature price for whole frozen turkeys declined further during the second week
of November. Consumers who have not yet purchased a turkey may find additional
savings in the days leading up to Thanksgiving.

Download additional multimedia related to the survey.

“Traditionally, the turkey is the most expensive item on the Thanksgiving dinner
table,” said AFBF Senior Economist Veronica Nigh. “Turkey prices have fallen
thanks to a sharp reduction in cases of avian influenza, which have allowed
production to increase in time for the holiday.”



The shopping list for Farm Bureau’s informal survey includes turkey, stuffing,
sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, and pumpkin
pie with whipped cream, all in quantities sufficient to serve a family of 10
with plenty of leftovers.

“While shoppers will see a slight improvement in the cost of a Thanksgiving
dinner, high inflation continues to hammer families across the country,
including the nation’s farmers,” said AFBF President Zippy Duvall. “Growing the
food families rely on is a constant challenge for farmers because of high fuel,
seed, fertilizer and transportation costs, just to name a few.

“While high food prices are a concern for every family, America still has one of
the most affordable food supplies in the world. We’ve accomplished that, in
part, due to strong farm bill programs. Although our focus is sharing time with
family and friends this Thanksgiving, our thoughts also turn to encouraging
Congress to double down on a commitment to passing a new farm bill with a
modernized safety net to support those who raise the crops and livestock that
supply Thanksgiving dinner and every dinner.”

Year over Year - Thanksgiving Dinner Cost Survey

In recognition of changes in Thanksgiving dinner traditions, the Farm Bureau
price survey also includes boneless ham, Russet potatoes and frozen green beans,
in an expanded menu. Adding these foods to the classic Thanksgiving menu
increased the overall cost by $23.58, to $84.75.

This year’s national average cost was calculated using 245 surveys completed
with pricing data from all 50 states and Puerto Rico. Farm Bureau volunteer
shoppers checked prices in person and online using grocery store apps and
websites. They looked for the best possible prices without taking advantage of
special promotional coupons or purchase deals.

The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal
survey provides a record of comparative holiday meal costs over the years. Farm
Bureau’s classic survey menu has remained unchanged since 1986 to allow for
consistent price comparisons.

Individual Prices

 * 16-pound turkey: $27.35 or $1.71 per pound (down 5.6%)
 * 14-ounces of cubed stuffing mix: $3.77 (down 2.8%)
 * 2 frozen pie crusts: $3.50 (down 4.9%)
 * Half pint of whipping cream: $1.73 (down 22.8%)
 * 1 pound of frozen peas: $1.88 (down 1.1%)
 * 1 dozen dinner rolls: $3.84 (up 2.9%)
 * Misc. ingredients to prepare the meal: $3.95 (down 4.4%)
 * 30-ounce can of pumpkin pie mix: $4.44 (up 3.7%)
 * 1 gallon of whole milk: $3.74 (down 2.6%)
 * 3 pounds of sweet potatoes: $3.97 (up .3%)
 * 1-pound veggie tray (carrots & celery): $.90 (up 2.3%)
 * 12-ounce bag of fresh cranberries: $2.10 (down 18.3%)

Regional Averages

AFBF analysis revealed regional differences in the cost of the meal. The cost
for the classic meal was the most affordable in the Midwest - $58.66, followed
by the South - $59.10, the West - $63.89, and the Northeast - $64.38. The
expanded meal (classic meal plus boneless ham, Russet potatoes and green beans)
was the most affordable in the Midwest - $81.83, the South - $82.61, the West -
$87.75, and the Northeast - $88.43.

AFBF also conducts an annual summer cookout survey in advance of the 4th of July
holiday. Be sure to watch for that in late June 2024.

Follow AFBF

Follow AFBF on social media: Twitter, @FarmBureau; Facebook, @FarmBureau;
Instagram, @FarmBureau; and TikTok, @farmbureau.

Press Contact

Mike Tomko
Director, Communications
(202) 406-3642
miket@fb.org

Bailey Corwine
Media Relations Specialist
(202) 406-3643
baileyc@fb.org

 


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