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DECATHLON

100,000


LEARNERS WORLDWIDE

1,030


USERS IN 41 COUNTRIES

4,000


ELEARNING COURSES PER YEAR

Industry


RETAIL FOR SPORT AND LEISURE

Location


GLOBAL


EMPOWERING AUTONOMOUS DEVELOPMENT AT DECATHLON

Sports giant Decathlon is built on a fundamental belief that every employee
should have the freedom to shape their own career path. So, when it came to
choosing learning platforms, they were looking for a solution that would support
this approach.

Hear how Sophie Vanhems, Leader of pedagogical skills, and Arnaud Loison, Leader
of Sports skills, at Decathlon empowered their teammates to produce quality
digital learning at speed and scale, autonomously.

> “Our end goal is not to create experts but for our authors to be autonomous in
> creating e-learning content through Elucidat to enable upskilling, whilst
> respecting the Decathlon charter and guidelines”

Sophie Vanhems, Skill Leader at Decathlon


THE MISSION

As the world’s largest sporting goods retailer, Decathlon has enabled countless
customers to achieve their sporting goals. And they take the same approach with
their people. Every Decathlon employee is empowered to take ownership of their
own development and, ultimately, career success.

 

“It is one of Decathlon core values that everyone can be autonomous and
responsible for their own upskilling”
– Sophie Vanhems, Skill Leader, Decathlon

 







THE CHALLENGE

With employees working across the globe, Sophie and Arnaud knew creating
consistent high quality and effective autonomous learning was going to be a
challenge. Training needed to be easily understood and relevant – for teammates
in different countries, sectors, sports and branches. Rather than being dictated
by the business, it had to inspire employees from the ground up.

 

“The challenge is to make training courses available world-wide. They are the
lever of individual competences and therefore our collective competences – they
help us reach our objectives in terms of human and financial performance. It’s
vital our courses are accessible, simple, engaging and fun. In that sense, we
see our approach to using, sharing and spreading L&D as a key step in our
company performance. But it always needs to be one step ahead.” – Sophie
Vanhems, Skill Leader, Decathlon

 


THE SOLUTION

It was clear to Sophie and Arnaud that going digital offered the flexibility
they needed for successful learning at scale. But this was only the start of a
solution. From identifying training needs to content creation, they needed a
platform and approach that gave employees the lead in production.

By partnering with Xperteam-Easy and using the Elucidat authoring platform, they
could begin to develop a learning ecosystem built on autonomous development and
with employees at its center.

 

“We don’t have a team dedicated to e-learning content production because we want
to see learning content tools used widely across the group. It is in Decathlon’s
DNA to create an ecosystem that is passionate, ambitious and that maintains a
high level of expertise and quality.” – Sophie Vanhems, Skill Leader, Decathlon

 


THE OUTCOME

Starting small with an inner circle of content creators, Sophie and Arnaud
quickly opened up elearning production more widely. Supported by some simple
onboarding and online academy guidance, content creators were given full
autonomy. With easy course duplication, rebranding, localization and
translation, they weren’t starting from scratch.

In no time, they’d grown a global community that was producing training and
sharing best practice.

 



 

“Our biggest consumer in terms of e-learning is the Sports department. Our team
members must be able to find everything they need to sell the products season
after season. Skills leaders create the content, and field and product experts
review the courses to ensure their quality. Our courses are created in France
where the sports team is based. Other countries are then able to duplicate,
translate and adapt to their local practices if needed.” – Sophie Vanhems, Skill
Leader, Decathlon

 

Regular check-ins with Xperteam-Easy quickly resolved any issues and kept them
on track. In just one year, Decathlon had over 1,000 users across 41 countries
producing nearly 5,000 elearning courses. These are accessible to over 90,000
learners.

 

“The main benefit of our learning tools choice is the autonomy given to the
content authors, who are free to create their content, in line with our vision.
Each sport or each sector can then personalize its projects with its own visual
identity; each country can localize what it wants according to its specificities
without having to recreate everything. The other advantage of our learning tools
is being able to update the content and promote its distribution, easily.” –
Sophie Vanhems, Skill Leader, Decathlon

 

What’s more, work on Decathlon’s skills development project is attracting new
employees.

 



 


WHAT’S NEXT?

Already open to anyone who wants to get involved in authoring elearning, Sophie
and Arnaud are focusing on building further engagement.

 

“We share best practice with all of our creators via our community and through
email communication”
– Sophie Vanhems, Skill Leader, Decathlon

 

They’re continuing to inspire existing content creators to push development
further. It seems the sky’s the limit!

 

Want to find out how you can achieve similar results? Book a demo of Elucidat
and get started with a free trial; or reach out to discuss our partnerships with
organizations like Xperteam.

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> “We’ve saved teams from outsourcing the same service, and then allowed them to
> recoup their costs and more by monetizing that product. It's a win-win.”

Start delivering more successful elearning, at scale.

Over 25,000,000 people all over the world are already benefiting from training
created with Elucidat

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