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 * About
 * On-Demand Sessions
 * Speakers
 * Resources
 * Sponsors
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ON-DEMAND SESSIONS





SESSIONS


ON-DEMAND


ON-DEMAND SESSIONS

Watch Now

Session Duration: 6:32

Keynote Intro


MARKETING'S NEXT CHAPTER, DATA STRATEGY

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the data
strategies and approaches that will define Marketing's Next Chapter.


MICHAEL SCHOEN

SVP and GM, Marketing Solutions

Neustar


Watch Now

Session Duration: 18:59

Keynote


FOUNDATIONS, DATA, AND THE FUTURE OF MEDIA

Matt Sweeney, Chief Investment Officer of GroupM, presents the new rules of the
brave new media world. He will demonstrate how brands and agencies can
accelerate the integration of linear and addressable media – in a time of
unprecedented change – to deliver better business outcomes.


MATT SWEENEY

Chief Investment Officer

GroupM


Watch Now

Session Duration: 59:09

Panel


DON'T BELIEVE THE HYPE: INVESTIGATE, INVEST, OR IGNORE

What data and marketing strategies should you prioritize? Partnerships you
should forge? Technologies you should invest in? What hype should you be
ignoring? Learn from marketing leaders across the executive panel to help you
identify the opportunities, pitfalls, and companies to watch.


DEVON DEBLASIO

Senior Director, Product Marketing

Neustar


JESS SIMPSON

SVP Global Identity, Data & Tech Consulting

Publicis Groupe


LORI WALKER

Director of Product Management

Neustar


JOHN BARONELLO

VP of Digital Transformation

Cardinal Path


DAN MCKINNEY

VP, Data & Analytics, and Audience Insights

Audacy


Watch Now

Session Duration: 34:36

Fireside


BEST DECISIONS POSSIBLE: ANALYTICS ORGANIZATIONS THAT MAKE A DIFFERENCE

Neustar Vice President Marc Vermut interviews Facebook’s VP of Data Science, A.
Charles Thomas, on the data science strategies and solutions critical to driving
incremental value for brand, customer, shareholder, public, and team member
stakeholders.


MARC VERMUT

Vice President

Neustar


A. CHARLES THOMAS

VP, Data Science

Facebook


Watch Now

Session Duration: 3:02

Keynote Intro


MARKETING’S NEXT CHAPTER, ANALYTICS

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the
analytics strategies and approaches that will define Marketing's Next Chapter.


MICHAEL SCHOEN

SVP and GM, Marketing Solutions

Neustar


Watch Now

Session Duration: 26:46

Keynote


THE FUTURE OF ADVERTISING: 2022 AND BEYOND

Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest
research on the future of advertising, and the forces at play that are changing
the marketing landscape. She will show how brands can't afford to take a "wait
and see" approach, but must evolve their marketing strategies now to avoid
future losses in audience reach and revenue.


JOANNA O’CONNELL

VP, Principal Analyst

Forrester


Watch Now

Session Duration: 48:34

Panel


SERIOUS DECISIONS: MAKING ANALYTICS ACTIONABLE

This session will demonstrate how brands can quickly turn insights into action
and set the stage for continuous improvements in ROI across their marketing
investments.


JOE KOUDSI

VP, Product

Neustar


JOEZEN PUNONGBAYAN

Senior Director, Solutions Engineering/Sales

Neustar


SHANE MCANDREW

Global Chief Data Strategy and Analytics Officer

Mindshare


EDDIE DRAKE

Senior Vice President, Marketing Data Strategy & Analytics

Bank of America


LAURA PERLMAN

VP Marketing Planning

Viking


Watch Now

Session Duration: 22:14

Fireside


GENERAL MOTORS, A BRAND CASE STUDY

Dorean Kass, Executive Vice President at Neustar, interviews General Motors’
Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is
adapting to the major forces that are reshaping the face of advertising in the
next few years. This real-world use case will illustrate how GM is getting
closer to consumers by leveraging first-party data and other
regulation-compliant, identity-based solutions.


DOREAN KASS

Executive Vice President

Neustar


AJAY KAPOOR

Global Director, Performance Driven Marketing

General Motors


Watch Now

Session Duration: 37:51

Panel


THE IDENTITY DIALOGUES: ALWAYS-ON MARKETING, FACT OR FICTION?

Our panel of identity resolution experts will discuss why today's marketing
executives need a strategic foundation that includes an always-on identity data
strategy, and how to avoid the pitfalls that cost companies time, money, and
customers.


JOANNA O’CONNELL

VP, Principal Analyst

Forrester


STEVE SILVERS

SVP and GM, Product

Neustar


ANDY FISHER

Head of Merkury Advanced TV

Merkle Inc.


TRAVIS CLINGER

SVP, Addressability and Ecosystem

LiveRamp


Watch Now

Session Duration: 53:07

Panel


REVENGE OF THE PUBLISHER: DOES AUDIENCE INTENT MATTER MORE THAN IDENTITY?

There has been little transparency around the fidelity of third-party data. And
the industry has done too little to change – until now. Publishers have an
opportunity to ensure that their data is the cornerstone of a new currency. This
panel will discuss the frameworks needed to make this happen in a way that is
privacy-compliant and consumer-friendly, zeroing in on opportunities and
pitfalls associated with collecting first-party information on both anonymous
and authenticated users, including browsing behavior and contextual data.


ADE ADEOSUN

VP, Marketing Solutions & Advertising Partnerships

Neustar


MADDY WANT

Senior Director of Product Management

Index Exchange


TYLER IMOTO

VP Data Solutions and Strategy

Meredith


STEVEN FRANCOLLA

Head of Partnerships

Permutive


Watch Now

Session Duration: 48:19

Panel


THE DATA MANAGEMENT DILEMMA: DOES EVERYONE NEED A CDP?

Are much-talked-about Customer Data Platforms (CDPs) critical to marketing
success now and in the future? This panel will evaluate consumer data management
and targeting use cases to help you understand the current and future state of
CDPs and their ability to generate value for brands across the data and
marketing lifecycle.


JUSTIN DEBRABANT

Head of Product

ActionIQ


RYAN ENGLE

Head of Product, Customer Intelligence

Neustar


KEVIN FARLEY

Global Head, Marketing Analytics

Capgemini


BRIAN STAVIS

Global Category Lead, Digital Customer Experience Solutions

Amazon Web Services


Watch Now

Session Duration: 36:59

Panel


TEST, REINVEST, AND REBUILD: HOW MARKETERS ARE REDEFINING THEIR MEDIA STRATEGIES
IN THE FACE OF DISRUPTION

We all know the challenges marketers and publishers face from ID deprecation to
privacy legislation. But what is actually being done to bridge the gap and
maintain addressability of media? This panel will dive into the necessary
solutions, methodologies, and best practices for building a media strategy that
will stand the test of time. What can we do as an industry and as individual
contributors to test new solutions, identify where to reinvest media dollars,
and know what the future of the supply chain will look like without cookies or
other perishable IDs?


ALLYSON DIETZ

Director, Product Marketing

Neustar


DIANA HOROWITZ

SVP of Ad Sales

fuboTV


ANDREA KWIATEK

Strategic Partnerships Manager

Goodway Group


BEN HOVANESS

SVP, Marketplace Intelligence

Omnicom Media Group


STUART SCHWARTZAPFEL

SVP, Media Partnerships

iSpot.tv


Watch Now

Session Duration: 41:07

Panel


THE IDENTITY DIALOGUES: DESTINATION UNKNOWN

It’s an evolutionary point in time. One where users can steer into the storm and
take advantage of the change in tide to reassess and reevaluate their marketing
and tech strategies. Early adoption is critical to getting an edge over more
conservative competitors. The panel outlines how firms can use this to their
advantage.


JENNIFER JOLLY

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today


STEVE SILVERS

SVP and GM, Product

Neustar


ANUDIT VIKRAM

Chief Product Officer

MediaMath


JESS SIMPSON

SVP Global Identity, Data & Tech Consulting

Publicis Groupe


Watch Now

Session Duration: 30:27

Panel


THE IDENTITY DIALOGUES: THE CMO WISH LIST 2022

The MADtech ecosystem is rapidly evolving. Our world-class panel of experts will
help shape your investment priorities - from key hires to consumer data
platforms to new partners. The unfiltered opinions and candid commentary are
invaluable for this year's budget season.


JENNIFER JOLLY

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today


SHANE MCANDREW

Global Chief Data Strategy and Analytics Officer

Mindshare


ELLEN MULRYAN

VP, Director & Solutions Architect

Starcom


LORI WALKER

Director of Product Management

Neustar


Watch Now

Session Duration: 27:11

Panel


ANALYTICS CALLING: THE FUTURE OF MARKETING MEASUREMENT IN EUROPE

Marketers want to engage with real people. How do they identify who their best
customers truly are, and reach them in the most effective channels across
markets? How should brands best allocate media spend? This panel shines a light
on how top brands marketing in European customers (regardless of where they’re
from) are tackling privacy challenges by using consumer- and market-level
analytics insights to optimize their marketing mix, campaign tactics, and
audience targets.


DENNIS PEDERSEN

VP, Media Marketing ‑ Paid Media & Performance Marketing

Pandora Jewelry


RALF SCHWEITZER

Expert ‑ Marketing Efficiency

MediaMarktSaturn Retail Group


VANNA BAINS

Strategic Growth Lead ‑ Marketing Solutions

Neustar, Inc, a TransUnion company


Watch Now

Session Duration: 48:07

Panel


THE RISE AND REBIRTH OF TRADITIONAL MEDIA IN AN ADDRESSABLE WORLD

The new landscape of addressable media requires advertisers to rethink their
media mix and invest where their consumers are spending most of their time.
Measurability is now a possibility in formerly traditional forms of media, such
as radio and out of home. This has spurred a rebirth of streaming audio and
digital out of home that has caught the attention of both advertisers and
consumers. In this panel, we will discuss how measurement and attribution have
enabled such a meteoric rise, and why marketers are shifting or unifying their
investment strategies from purely digital or mobile to emerging forms of
traditional media.


BRETT HOUSE

VP, Marketing Solutions

Neustar, a TransUnion company


JEREMY FLYNN

VP Data Products and Strategy

Clear Channel Outdoor


DAVID SHIFFMAN

EVP National Research

iHeartMedia


RIDHI MALHOTRA

EVP Analytics

Zenith





Panel



THE RISE AND REBIRTH OF TRADITIONAL MEDIA IN AN ADDRESSABLE WORLD

Keynote Intro



MARKETING'S NEXT CHAPTER, DATA STRATEGY

Keynote



FOUNDATIONS, DATA, AND THE FUTURE OF MEDIA

Panel



DON'T BELIEVE THE HYPE: INVESTIGATE, INVEST, OR IGNORE

Fireside



BEST DECISIONS POSSIBLE: ANALYTICS ORGANIZATIONS THAT MAKE A DIFFERENCE

Keynote Intro



MARKETING’S NEXT CHAPTER, ANALYTICS

Keynote



THE FUTURE OF ADVERTISING: 2022 AND BEYOND

Panel



SERIOUS DECISIONS: MAKING ANALYTICS ACTIONABLE

Fireside



GENERAL MOTORS, A BRAND CASE STUDY

Panel



THE IDENTITY DIALOGUES: ALWAYS-ON MARKETING, FACT OR FICTION?

Panel



THE DATA MANAGEMENT DILEMMA: DOES EVERYONE NEED A CDP?

Panel



REVENGE OF THE PUBLISHER: DOES AUDIENCE INTENT MATTER MORE THAN IDENTITY?

Panel



TEST, REINVEST, AND REBUILD: HOW MARKETERS ARE REDEFINING THEIR MEDIA STRATEGIES
IN THE FACE OF DISRUPTION

Panel



THE IDENTITY DIALOGUES: DESTINATION UNKNOWN

Panel



THE IDENTITY DIALOGUES: THE CMO WISH LIST 2022

Panel



ANALYTICS CALLING: THE FUTURE OF MARKETING MEASUREMENT IN EUROPE


EVENT HOST




PLATINUM




GOLD




SILVER


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I am looking to

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