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Text Content

About Michael

Three Promises

Media

Clients

Contact

MICHAEL@BALDWIN.COM

About Michael

3Three Promises

Media

Clients

Contact

MICHAEL@BALDWIN.COM



INVITATION & PROMISE
2:19



BE BETTER®


MICHAEL BALDWIN

Michael Baldwin is an award-winning advertising & branding professional helping
individuals, companies, and brands Be better®.


ABOUT MICHAEL
Bio


ABOUT MICHAEL

> When it comes to positioning a brand and articulting what makes its offerings
> distinctive and compelling, there is simply no one better than Michael
> Baldwin. He has an uncanny way of pulling so many threads together, extracting
> what’s most relevant, expressing it clearly and simply.



Framework


LIZ PALEY

Founder and PrincipalFramework Consulting New York

Michael Baldwin is an accomplished leader in the communications industry with
more than 35 years of top 10 advertising agency experience in building global
brands, leading global teams, solving complex strategic problems, and developing
world-class creative campaigns.

He is the founder and principal of MICHAEL BALDWIN INC, which offers branding
and communications coaching. Michael helps individuals, companies, and brands Be
better ®.

Michael spent eight years with Ogilvy & Mather New York, where he was the
Worldwide Account Director for the $500 million IBM account. He also managed the
global SAP account, where he led the integrated communications campaign and
built a global team in over 40 countries.

He is a highly decorated creative professional, having won the David Ogilvy
Award for his leadership on the SAP global brand campaign and a Cannes Gold
Lion, Clio, British D&AD Silver, and Ad Age’s “Best of the Year” TV Campaign
award for copywriting on Apple.

Michael has held posts at other top agencies such as Ammirati & Puris, BBDO, and
FCB, where he headed up campaigns for Apple, Compaq, Ashton-Tate, and NeXT.

Michael also offers a one-of-a-kind presentation workshop that turns presenters
into truly effective communicators. He has developed an entirely original way of
enabling people to put the focus of a presentation back where it belongs—on the
presenter. He is the author of Just Add Water ®: An incredibly easy guide for
creating simple, powerful presentations.

Michel has a B.S. in Chemistry from Beloit College in Wisconsin, studied
professional acting at the William Esper Studio, and lives in New York.

Read MoreLess

> When it comes to positioning a brand and articulating what makes its offerings
> distinctive and compelling, there is simply no one better than Michael
> Baldwin. He has an uncanny way of pulling so many threads together, extracting
> what’s most relevant, expressing it clearly and simply.



Framework


LIZ PALEY

Founder and PrincipalFramework Consulting New York

Three


PROMISES

Brand1
Presenter2
Storyteller3

BE BETTER®


BRAND

Advertising agencies overcomplicate it. Branding agencies would have you believe
it is a Dark Art, better left to the experts. But the truth is that the creation
and stewardship of a brand is not a mystery at all—it merely requires common
sense and the application of three key principles: Clarity, Consistency, and
Conviction. Disney, Apple, Nike, and IBM are just a few examples of world-class
brands that understand that the creation of a brand begins with a distinct
point-of-view—a crystal clear understanding of what a company stands for and its
mission in the world.

Michael has spent 35+ years in successful branding and communication management.
His unconventional, non-linear discovery process is designed to help companies
decipher their true identity, purpose, and passion, and untangle overcomplicated
branding and naming strategies.

Download the Be better ® BRAND workshop summary below:

Download



BE BETTER®


PRESENTER

PowerPoint slides have become the center of gravity in presentations today, not
the presenter. Everywhere you look, the tool that promised to make presentations
exponentially better is facilitating just the opposite—turning slides into dense
pages that belong in an appendix, and creating a global competition to see just
how much information can be crammed onto a single slide. Is it surprising that
audiences are frustrated with presentations that are incomprehensible or
incoherent?

This workshop reverses the trend, and puts the focus—and the power—of every
presentation back where it belongs: with the presenter. It transforms
ineffective presentations into ones that clarify thinking, catalyze buy-in,
improve decision-making, and close deals.

Seeing is believing: one client’s first TEDx Talk.

Michael is the author of Just Add Water ®: An incredibly easy guide for creating
simple, powerful presentations.

DOWNLOAD

BE BETTER®


STORYTELLER

We are hardwired for telling and listening to stories. Whether spoken around the
glow of a campfire, or conveyed in a corporate conference room, stories
represent a natural, everyday form of communication that resonates with
audi-ences and connects them to speakers.

In a business and sales context, storytelling acts as a potent tool for
positioning a brand more memorably than mere charts and statistics, so that
customers both understand and appreciate a brand’s value. By employing evocative
analogies and emotive examples, stories play an integral part in preparing and
delivering presentations that support ambitious sales goals. But even if we know
good storytelling when we hear it, what goes into creating it?Storytelling that
Sells is a hands-on practical one-day workshop that teaches participants how to
leverage stories in the sales process. It focuses on over-coming any misgivings
or fears that salespeople experience about storytelling by reacquainting them
with the natural act of storytelling and speaking with an authentic voice.

DOWNLOAD

> Very few experts can teach their craft as well as Michael Baldwin can teach
> how to write and deliver compelling presentations.




MEREDITH KOPIT LEVIEN

CEOThe New York Times


Explore


VIDEOS

11:52


TEDX CHRIS POWELL, CHIEF MARKETING OFFICER, COMMVAULT

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1:37


BE BETTER ® ZEITGEIST

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2:55


BE BETTER ® SPEAKER WORKSHOP

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03:22


TEDX CHRIS POWELL, CHIEF MARKETING OFFICER, COMMVAULT

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03:22


BE BETTER ® ZEITGEIST

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03:22


BE BETTER ® SPEAKER WORKSHOP

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CLIENTS


Download


THE BOOK




JUST ADD WATER

Michael Baldwin's Just Add Water is dedicated to putting the focus — and the
power — of every presentation back where it belongs: with the presenter.


ORDER NOW


> I have always believed that passion and common sense are what it takes to be
> truly successful. This book has both.




MATT SEILER

Chief Executive OfficerIPG Media Brands





GET


IN TOUCH

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MICHAEL@BALDWIN.COM