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ACTIVATE

Ad campaigns that reach your audience at the right time, in the right place

Remove the doubt from digital advertising. Guarantee attention with our unique
formats.
Make sure your ads are delivered to your target consumers every time, thanks to
powerful audience segmentation built from zero-party data or scaled from
YouGov’s 27 million + strong panel.

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SCALED TARGET AUDIENCES


AUDIENCE DATA

Research-based addressable audiences

From £1
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 * Targeted advertising

 * Single audience view from planning to execution

 * Seed audiences created using precise lookalike modelling

 * Pre-built or custom audiences

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FREEWALL ADVERTISING


YOUGOV FREEWALL®

Targeted, 100% viewable advertising

CPE*
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 * Targeted advertising bought on a *cost-per-engagement model

 * 100% ad viewability

 * 50% ad engagement rate

 * 2-3% CTR to ad site

 * Improved message recall

 * Increase intent to take action

 * 0% fraud, bot-proof

   


INTERACTIVE ADS WITH 100% VIEWABILITY

Guarantee 100% attention, engagement and viewability with your ads in a premium,
brand-safe, environment with YouGov FreeWall.

Eliminate ad fraud and waste with our unique and highly effective media format.
Audiences interact directly with your questions in order to unlock premium
content from across our publisher network, including Hearst, ESi Media and 1XL.

Deliver memorable, measurable and impactful advertising, paying only on a cost
per engagement basis.

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PRECISION AUDIENCES

Maximise the effectiveness of your advertising spend with purpose-built,
precision audiences.

100% verified, zero-party consumer data enables you to target your audience with
granularity and precision.

Target exactly who you want to regardless of device, browser or cookie settings
with permission data for unrivalled cookieless targeting.

Build high quality audiences with maximum data integrity to outperform other
in-market data providers.

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REACH YOUR AUDIENCES

Build the bridge between your media planning and execution – any audience built
with YouGov data can be turned into an addressable audience for ad targeting.

Make your data more actionable and make it work harder for you. Create any
audience you can think of using YouGov’s syndicated data or your own custom
research.

Take your attitudinal and behavioural segmentation into the real world and
create bespoke campaigns that will resonate with your ideal audience.

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BETTER FIRST PARTY DATA FOR BETTER DECISION MAKING

Improve and enrich your own first party data asset by collecting data from your
audience with our innovative ad technology.

Import YouGov data to your environment using a deterministic match to open-up a
wide range of use cases, including further insight to audience targeting and the
next best action for your consumers.

Build out your first party data asset with new consumers that want your
products.

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Solutions & Products


EXPLORE OUR CONNECTED LIVING DATA SOLUTIONS


AUDIENCE DATA

Meet objectives with addressable audiences made available for ad targeting.



CUSTOM RESEARCH

100% bespoke market research intelligence, with full end-to-end support.



PROFILES

Unparalleled audience intelligence with thousands of datapoints.
Success stories


WHY YOUGOV?

Discover the top brands who are advertising intelligently

“This is the best performing awareness campaign we have run for Match Bingo. As
a charity, we work with incredibly tight budgets and every investment counts.
Using YouGov FreeWall® and gaining 100% attention with proven human engagement
means our budget has really been maximized – we haven’t seen an 8% CTR in a long
time!

We will be using YouGov FreeWall® again”

-Nikki Hopwood, Lottery and Gaming Lead

Read the case study


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At the heart of our company is a global online community, where millions of
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in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
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GLOBAL SITES
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