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Innovation
THREE TIPS FOR FINDING AND HIRING THE RIGHT RECRUITERS TO EXTEND YOUR TECH TEAM
Sergiu Matei
Forbes Councils Member
Forbes Technology Council
COUNCIL POST
Expertise from Forbes Councils members, operated under license. Opinions
expressed are those of the author.
| Membership (fee-based)
Apr 8, 2022,08:00am EDT|
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Sergiu Matei, Founder of Index - the platform helping teams find and hire
world-class remote software developers.
getty
Tech talent is increasingly becoming like gold dust. Despite 35% of companies
saying that they plan on hiring at least 50 developers in 2022, there's an
estimated shortage of 40 million skilled workers worldwide. But rather than
focus on finding the tech needles in the haystack, companies should be directing
their efforts toward finding recruiters.
Tech recruiters are themselves in short supply, which only worsens the search to
bring new tech talent on board. In fact, unemployment rates for tech workers are
about 2.1%, less than half the national average. But recruiter quality is far
more valuable than recruiter quantity, and working with the right recruiter can
help companies swiftly scale and retain their tech teams.
The problem, however, is that tech employees have typically thought of
recruiters "like used-car salesmen"—often pushy and disingenuous in their
approach. It's more important than ever that companies invest in recruiters who
are both emotionally intelligent and tech-savvy to appeal to talent flooded with
job offers.
Here are three things you can do to find and hire the right people that will
grow your tech team.
1. Target people who speak your (programming) language.
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The best conversations occur when the people involved bond over a shared
interest. So, for recruiters to establish a connection with potential
candidates, they need to be tech aware. That's not to say they should be
qualified engineers but that they have sound knowledge of tech tools, trends and
processes.
Companies should be looking for recruiters that have taken technical courses
such as an introduction to coding, product design, agile flows and UX or UI.
They should also show an active interest in the tech industry, subscribing to
newsletters and communities, attending events and listening to podcasts like
Recruiting Future and Recruitment on the Go. It's also worthwhile if they're
active on Stack Overflow and Quora, publicly asking questions to bridge gaps in
their understanding.
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This tech awareness is essential, but it shouldn't compromise recruiters'
ability to be empathetic. Recruiters naturally have to create rapport, read
unspoken cues and make candidates feel at ease from day one. Recruiters that
have a background in sales are generally well versed in these areas because they
know how to negotiate and pitch without being intrusive and to listen with
intention. And, considering that recruitment is a social game, people from sales
generally have big networks due to their charisma and can bring useful contacts
with them for organizations to tap into.
2. Sell recruiters your company story, not stats.
How a business sells its company is ultimately an indicator of how it expects
recruiters to sell the company. The challenge, though, is that recruiters are
naturally going to have a critical eye when it comes to job descriptions—they'll
see through fluff, overpromises and a business that doesn't know its target
people. Organizations should hire a copywriter to compose a job post that
honestly encapsulates what the recruitment role is, who the company is and who
their ideal recruiter is. The description should have a distinct voice and not
jump straight into the duties of the position but rather open with, "Here at X,
we rely on Y principle" or "We appreciate X type of person because of Y."
It's also good to outline what the recruiter will do at different stages with
the company, such as what they'll have achieved and what they'll be working on
for each quarter of the first year. By mapping a path for recruiters, they know
there's a growth trajectory and that they're not sought after to merely fill
empty desks.
Don't feel limited to LinkedIn to source recruiters either. Ask current tech
teams if they have had good experiences with recruiters in previous jobs and if
they can make an introduction. These referrals can be filtered down based on the
company culture and preferred hiring approach. For example, a business might be
looking to see if a recruiter was conversational and enjoyed meeting in more
informal settings with candidates. Businesses can then pitch their story and
openings to potential recruiters in a way that they know already resonates with
them.
3. Meet recruiter expectations in 2022.
Recruiters, along with engineers and other tech workers, have been able to make
fresh demands in the highly competitive space. But, although financial
compensation is key, it isn't the end stop for attracting recruiters.
Recruiters want autonomy in their role, to be trusted to be remote, to choose
their hours and to have the option to work on a freelance basis. They also look
for employers that provide reward and incentive programs in which individuals
are recognized and motivated to do well—not just in terms of the number of
people they hire but the value they deliver through networking, branding and
community building. These programs boost morale and are a powerful way to retain
recruiters in the long term.
Development pathways need to be in place too. Over time, recruiters will want to
progress to more senior positions, manage others or concentrate on research like
sourcing and matching candidates. Alternatively, they may want to hone in on
specialized areas of recruitment such as HR functions, operations or data.
Companies, therefore, have to show recruiters that they have the training and
case studies (i.e., other recruiters that have transitioned) for them to upskill
in their careers.
Having the right group of recruiters can be key to organizations that plan to
expand their tech teams and offerings. By revisiting how they hire recruiters,
companies can better pinpoint their unique proposition in the job market and
work in tandem with recruiters to maximize that value across all tech roles.
--------------------------------------------------------------------------------
Forbes Technology Council is an invitation-only community for world-class CIOs,
CTOs and technology executives. Do I qualify?
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Follow me on Twitter or LinkedIn. Check out my website.
Sergiu Matei
Sergiu Matei, Founder of Index—the platform helping teams find and hire
world-class remote software developers. Read Sergiu Matei's full executive
profile here.
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