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GEOFFREY JORDAN WEBB

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Media Kit
Pride in Dallas
MyGayBookcase



EXPERIENCES

PRIDE IN DALLAS

2023 - Present
Social Media and Marketing Manager 2023 - Present
• Developed and executed comprehensive marketing plans to enhance organizational
visibility and engagement.
• Strategically managed and operated social media platforms, ensuring consistent
brand voice and growth in follower engagement.
• Planned, designed, and produced compelling content, including videos and
photos, to drive audience interaction and promote events.
• Leveraged tools such as Canva, ChatGPT, Capcut, Adobe Creative Cloud, and
Microsoft Office to create high-quality marketing materials and streamline
workflow.

Former Role: Vendor Chair 2023
• Identified and recruited vendors for event participation, enhancing the
variety and appeal of the parade day experience.
• Managed vendor contracts and payment processes, ensuring smooth and efficient
transactions.
• Coordinated vendor setup and served as the primary point of contact on parade
day, ensuring seamless operations and positive vendor experiences.



BARNES & NOBLE

2021 - Present
Cafe Manager
• Cultivated a welcoming customer experience in the café, ensuring exceptional
service and product quality.
• Trained all new baristas consistently deliver high-quality customer service,
fostering customer loyalty and repeat business.
• Analyzed monthly P&L statements, inventory, and waste logs to increase annual
profit margins and reduce operational costs.



EDUCATION

PURDUE UNIVERSITY

2010-2015
Bachelor of Arts in Communications, Focus in Public Relations and Advertising
• Specialized in advertising, film, and TV production.
• Collaborated with local university channel PeteTV, gaining hands-on experience
in media production.
• Served as Production Manager for Boiler Productions, overseeing project
execution from concept to completion.
• Developed skills in creative writing, sociology, and management, enhancing the
ability to craft compelling narratives and manage diverse teams.




PURDUE UNIVERSITY AND SIMPLILEARN

2023-2024

Post Graduate Certificate in Digital Marketing
• Acquired comprehensive knowledge in digital marketing strategies, tools, and
techniques.
• Gained expertise in SEO, SEM, social media marketing, content marketing, email
marketing, and web analytics.
• Completed hands-on projects and real-world case studies.
• Collaborated with industry experts and peers to develop practical skills.



CONTENT CREATION

MYGAYBOOKCASE

2020-Current
Creative Director and Content Creator
• Spearheaded social media presence across Instagram, TikTok, Twitter, and
Goodreads, driving audience growth and engagement.
• Curated and promoted book reviews and advertisements, collaborating with
authors, publishers, and brands to boost visibility and sales.
• Conceptualized, scripted, filmed, and edited high-quality video and photo
content for book reviews and product promotions, ensuring consistent and
engaging storytelling.
• Produced compelling photography for Instagram and wrote insightful book
reviews, enhancing follower interaction and trust with engaging captions that
encouraged participation in a community.


RAINBOW CRATE BOOK BOX

2020-Current
TikTok Account Manager
• Developed and executed engaging content for promotional purposes to drive
brand awareness and engagement with followers, highlighting the brand’s key
features over similar book boxes.
• Managed and uploaded professional content from the Rainbow Crate media team,
ensuring seamless integration and consistency.
• Upheld and reinforced brand image across all social media platforms and user
interactions, fostering a cohesive and appealing brand presence.




JORDAN WEBB

gjordanwebb@gmail.com
Jordan holds a degree in communications from Purdue University, where he
specialized in public relations and advertising. During his time at Purdue, he
honed his content creation skills by working with the university's TV network,
PeteTV, and the video production group, Boiler Productions.

As a passionate bookish content creator known as MyGayBookcase, Jordan has
attended book events both locally and internationally, collaborating with
authors and publishers to promote new releases such as Darkhearts and Time Out.
Jordan has moderated several live author events at local bookstores,
interviewing authors and fielding audience questions. He also operates the
TikTok brand account for Rainbow Crate Book Box, leveraging his expertise to
engage with a wider audience.

Jordan currently serves as the Social Media and Marketing Manager for Pride in
Dallas, a 501(c)(3) charity serving the Dallas LGBTQ+ community, a role he has
held since 2023. In this position, he develops and executes comprehensive
marketing plans to enhance organizational visibility and engagement. He
strategically manages social media platforms to ensure a consistent brand voice
and growth in follower engagement. Additionally, Jordan plans, designs, and
produces compelling content, including videos and photos, to drive audience
interaction and promote events.

Jordan's enthusiasm for social media stems from its ability to directly connect
brands with their audiences, fostering engagement and customer loyalty. He aims
to apply his background in film and TV production, advertising, and content
creation to a dynamic career where he can help brands expand their reach and
drive meaningful engagement.


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