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TIKTOK WAS SLAMMED FOR ITS PRO-PALESTINIAN HASHTAGS. BUT IT’S NOT ALONE.


THE APP’S CRITICS IN WASHINGTON SAY THE DIFFERENCE IN VIEWS BETWEEN PRO-ISRAEL
AND PRO-PALESTINIAN HASHTAGS IS PROOF OF MASS BRAINWASHING. BUT FACEBOOK AND
INSTAGRAM SHOW THE SAME IMBALANCE.

By Drew Harwell
November 13, 2023 at 10:05 a.m. EST

A pro-Palestinian protest in Belgrade, Serbia, on Sunday. (Marko
Djurica/Reuters)

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When congressional Republicans this month repeated their long-running calls for
a nationwide ban on TikTok, they highlighted a data point they said was proof of
the app’s sinister underpinnings: The number of TikTok videos with the
#freepalestine hashtag is dramatically higher than those with #standwithisrael.


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That gap, they said, offered evidence that the app, owned by the Chinese tech
giant ByteDance, was being used to boost propaganda and brainwash American
viewers.



But Facebook and Instagram, TikTok’s U.S.-based rivals, show a remarkably
similar gap, their data show. On Facebook, the #freepalestine hashtag is found
on more than 11 million posts — 39 times more than those with #standwithisrael.
On Instagram, the pro-Palestinian hashtag is found on 6 million posts, 26 times
more than the pro-Israel hashtag.

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The consistency of pro-Palestinian content across social networks, whether
Chinese- or American-owned, undercuts an argument that has become central to the
latest wave of anti-TikTok rage in Washington: that the Chinese government is
manipulating TikTok’s algorithm to play up pro-Palestinian viewpoints and that
the app, which has 150 million users in the United States, should be banned
nationwide.

In an essay for a blog called the Free Press, Rep. Mike Gallagher, a Wisconsin
Republican who leads a House committee devoted to challenging China’s governing
Communist Party, said the app was “brainwashing our youth against the country
and our allies” with “rampant pro-Hamas propaganda” and was “perhaps the largest
scale malign influence operation ever conducted.”

In last week’s Republican presidential primary debate, former New Jersey
governor Chris Christie said TikTok was “polluting the minds of American young
people” with “antisemitic, horrible stuff that their algorithms were pushing out
at a gargantuan rate.” Rep. Josh Gottheimer (N.J.), a Democrat, said last week
that the Justice Department should “monitor China’s use of TikTok as a
propaganda machine to influence Americans.”

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TikTok has said repeatedly that its recommendation algorithm and content rules
are not influenced by the Chinese government, and TikTok’s critics have provided
no evidence beyond noting that the pro-Palestinian hashtag is found on more
videos than the pro-Israel hashtag, based on TikTok’s own data.

In a blog post Monday, TikTok said it had been unfairly singled out for
criticism based on “misinformation and mischaracterization,” arguing that
bluntly comparing video hashtag counts was a “severely flawed” way to evaluate
the app’s content. “Our recommendation algorithm doesn’t ‘take sides,'” the
statement said.

Hashtags offer a deeply limited and simplistic way to analyze the shape of
social media conversations because users often add them to videos that are
unrelated to the issue or seek to criticize the point they mention.

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Comparing the views on the pro-Israel and pro-Palestinian hashtags around the
world, as TikTok’s critics have done, does not take into account that many of
the videos come from predominantly Muslim countries with high levels of
Palestinian support or, as TikTok has argued, that the #standwithisrael hashtag
is newer than #freepalestine and therefore has had less time to be added to
people’s posts.

The comparison also does not factor in the long-standing generational gap around
people’s attitude toward the Israel-Gaza dispute. Young Americans have
consistently shown support for Palestinians in Pew Research surveys, including a
poll in 2014, four years before TikTok launched in the United States. Fifty-two
percent of voters between the ages of 18 and 34, the age range most popular with
TikTok, told a Quinnipiac University poll this month that they disapproved of
Israel’s response to Hamas’s attack.

Israel-Gaza war sparks debate over TikTok’s role in setting public opinion

Looking at just the #standwithisrael and #freepalestine hashtags also fails to
review the many other videos that use other hashtags, or none at all. In the
United States within the past 30 days, videos with the hashtags #Israel and
#Palestine have both received about 2 billion views. On TikTok in the United
States within the past 30 days, #freepalestine has appeared on 233,000 posts, 38
times more than videos tagged with #standwithisrael.

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The #Palestine hashtag was placed on 237,000 posts during that time period,
about 50,000 more than #Israel, but the similarity in total views suggests that
the average #Israel video was viewed more often, further undercutting TikTok
critics’ arguments. In its blog post, TikTok said the average #standwithisrael
video received more views in the United States than the average #freepalestine
video.

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“Millions of people in regions such as the Middle East and South East Asia
account for a significant proportion of views on hashtags,” TikTok said in its
post. “Therefore, there’s more content with #freepalestine and
#standwithpalestine and more overall views. It is easy to cherry pick hashtags
to support a false narrative about the platform.”

Both TikTok and Meta, which owns Facebook and Instagram, ban content promoting
Hamas. TikTok said it had removed more than 925,000 videos for promoting Hamas
or otherwise violating the app’s policies around violence, hate speech,
misinformation and terrorism between the Oct. 7 attack and the end of the month.

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Both companies have also been accused by pro-Palestinian supporters of skewing
their content in favor of Israel — the opposite of what TikTok’s critics have
accused it of. TikTok said it has measures in place to prevent algorithm
manipulation and “does not ‘promote’ one side of an issue over another.” Meta
said in a statement last month, “There is no truth to the suggestion that we are
deliberately suppressing” voices.

When asked to comment on the fact that pro-Palestinian content was prevalent on
most major social networks, not just TikTok, the app’s critics in Congress said
they still regarded it as especially risky due to its foreign origins.

Sen. Marco Rubio (R-Fla.), who cited the pro-Palestinian posts on TikTok to
claim that “TikTok is a tool China uses to … downplay Hamas terrorism,” said in
a statement Monday that national security officials regard TikTok as a “unique
threat.”

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Gottheimer said in a statement that “it’s clear that China is using TikTok as a
propaganda machine to influence Americans” but offered no further evidence.

A person close to the Select Committee on the CCP, which Gallagher leads, said
the trend of pro-Palestinian content being viewed more than pro-Israel content
on social networks was concerning across the board but that Gallagher had only
called out TikTok in his essay because of the committee’s mandate to investigate
Chinese influence. This person spoke on the condition of anonymity because they
were not authorized to speak publicly.

Despite flaws in the hashtag comparison, Sen. Josh Hawley (R-Mo.) cited the gap
on the Senate floor on Wednesday when he requested unanimous consent to ban
TikTok across the United States.

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He pointed to protests in colleges and high schools after the Hamas assault and
said: “Where are they being fed this propaganda? They’re finding it on TikTok.”

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Sen. Rand Paul (R-Ky.) said Hawley’s ban proposal was “McCarthyist paranoia …
propagating hysteria and fear of subtle communist subversion from the People’s
Republic of China.”

The idea “comes while the GOP simultaneously complains of liberal U.S. social
media companies canceling and censoring conservatives,” Paul said. “Without a
hint of irony, many of these same ‘conservatives’ now agitate to censor
viewpoints they don’t like.”

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