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* Schedule a demo * Changelog * Reports * Careers 4 * Sign in * Get access * Schedule a demo * Changelog * Reports * Careers 4 Get accessSign in Announcing the launch of Godmode - Request Access now Match & target web3 wallets with Twitter handles Godmode links web3 wallets with social media accounts to enable you to advertise and acquire users at scale through ad networks like Twitter, Facebook, Instagram, Tiktok and Snapchat Request Access Schedule a demo ALL THE MISSING PIECES YOU NEED TO CREATE A REPEATABLE GROWTH STRATEGY No more blindly trying to acquire users for your Web3 app DISCOVER WHAT ELSE YOUR USERS ARE DOING Explore cross app usage and lookalike wallets in order to understand the best user acquisition practices SEARCH ANY ADDRESS, APP, COLLECTION, EVENT, PROTOCOL CTRL K Start Searching DEEPLY UNDERSTAND TOP PROTOCOLS & GAMES CTRL S Start Analysing leaders ON-CHAIN TO OFF-CHAIN DATA TARGET USER & WALLET COHORTS BASED ON THEIR INTERACTIONS CohortSizeAverage Net Worth BAYC & Blur 2,526$4,566 Illuvium & Axie 12,788$128 Reddit & Sushiswap 20,112$64 BUILT FOR TOMORROW’S DATA-CENTRIC GROWTH TEAMS. AVAILABLE TODAY. Request Access Schedule a demo ONE ORGANIZED PLACE FOR ALL YOUR WEB3 DATA Gain a competitive edge with advanced blockchain insights Request AccessLearn more AVERAGE NFT HOLD DURATION 12 DAYS All time NET WORTH $1,215 December 2022 Affinity Wallets Market Insights Active Wallets User Cohorts Top Charts Revenue GET AHEAD BY UNDERSTANDING WHAT THE BEST PROJECTS ARE DOING Gain a competitive edge with advanced blockchain insights Bored Ape Yacht Club & Axie Holders Top Web3 Games by Users Alien Worlds Retention Top Apps by New Wallets WANT TO LEARN MORE ABOUT MARKETING AT SCALE? FOLLOW UP OUR REGULAR DIGESTS 🎈Launch 🆕News Launching GodmodeHQ Launching Godmode 💡You are going to see this a lot. That's because we launch a lot. However, this is a special one. Before launching GodmodeHQ and after my investment banking career, I tried mobile apps for a while. Developed them and marketed them with restricted budget. Honestly, I was amazed by the slice-and-dice ways of user acquisition and advertisement campaigns I was able to generate. You can select stuff like: campaign objective (website traffic or app installs or engagement etc...)audience details like:agelocationgenderinterestsbehavioursbudget to be spentIt is only obvious that these advertisement methods led to the effective usage of budgets and meaningful scale of many, if not every, consumer application. I mean, c'mon, Tiktok spent US$ 1 Bn only in its first year in the US. Look where they are now. We would like to bring this magic to web3 apps and businesses. In short, we match web2 data with web3 data. Then provide easy automations and connections for web3 companies to advertise without breaking the bank. Throw some love our way 💝To support us, you can like or retweet our tweets over here and support our posts on Linkedin. Marketing📢 Marketing 101 in the Metaverse The metaverse is a highly interconnected digital universe that could revolutionize how consumers, brands, and businesses interact and transact in virtual spaces. Its growth is fueled by consumers' increasing engagement in virtual environments and significant investments by firms in related technologies. However, the rapid evolution of the metaverse has led to a lack of clarity about its scope and implications for marketing. This piece combines academic literature references and tested strategies to provide a framework for emerging metaverse marketing. Are consumer habits fundamentally changing? We know that it is increasingly gravitating to consumption in the digital realm. The metaverse concept gains traction, and several examples of this behavior change can be observed: Virtual Goods: Consumers purchase virtual clothing, accessories, and other items for their avatars within virtual worlds or online games, such as Fortnite or Roblox. Digital Art and Collectibles: The rise of non-fungible tokens (NFTs) has enabled the buying, selling, and trading digital art, collectibles, and other unique digital assets on platforms like OpenSea and Rarible. Virtual Real Estate: Users invest in virtual land and properties within metaverse platforms like Decentraland or The Sandbox, where they can create, monetize, and showcase their digital creations. Virtual Events and Experiences: Companies and artists are hosting virtual concerts, conferences, and exhibitions in the metaverse, providing immersive experiences that attract users from around the globe. Examples include Travis Scott's concert in Fortnite or the virtual conference held in Decentraland. Socialization in Virtual Spaces: People are increasingly connecting with others in virtual environments, such as VRChat or Rec Room, where they can interact, collaborate, and participate in various activities together. Virtual Brand Engagement: Brands leverage the metaverse to create unique marketing campaigns, product launches, and branded experiences, as seen with Nike's virtual sneakers or Gucci's virtual fashion shows. Together, these factors are highly conducive and contribute to a hyper-connected digital universe known as the metaverse,' which holds the promise to evolve into a space of virtual realities that are seamlessly interconnected, which will fundamentally change the way consumers, brands, and firms transact and interact with one another. Many people feel that the metaverse can revolutionize business and social life on a scale equivalent to the Internet. Which marketing strategies are employed by successful Metaverse projects? Marketing a metaverse product effectively involves a combination of traditional and innovative strategies tailored to the unique environment of the metaverse. Influencer Partnerships in a Virtual World: Collaborate with influencers and content creators within the metaverse or on social media platforms interested in virtual spaces, gaming, or technology and can effectively promote your product to their followers. An example of influencer partnerships for promoting metaverse products can be seen in the collaboration between the popular virtual world platform Fortnite and famous YouTuber/streamer Tyler "Ninja" Blevins. In 2019, Fortnite introduced an exclusive "Ninja" skin as a part of their "Icon Series," which featured cosmetics inspired by popular content creators and celebrities. As Ninja had millions of followers across various social media platforms and was well-known for streaming Fortnite gameplay, this partnership allowed Fortnite to tap into his massive audience. Ninja promoted the exclusive skin to his followers through his Twitch streams, YouTube videos, and social media posts, encouraging them to purchase and use it in-game. This collaboration generated buzz and excitement around the new skin and drove in-game purchases, and increased user engagement in Fortnite. This had such a significant impact that the Ninja skin's discontinuation caused a massive crisis. Virtual Events and Experiences: Host engaging virtual events, such as product launches, concerts, workshops, or webinars within the metaverse to showcase your product and attract potential customers. Let's take an example from Fortnite, which we briefly touched on above. A successful example of hosting an engaging virtual event in the metaverse is the Travis Scott "Astronomical" concert in Fortnite, which took place in April 2020. Epic Games, the company behind Fortnite, collaborated with the famous musician Travis Scott to create a unique, immersive, and visually stunning in-game concert experience. Over several days, millions of Fortnite players attended the virtual concert, where they could enjoy the performance, interact with other attendees, and participate in exclusive in-game activities. The event garnered widespread media coverage and generated significant buzz on social media platforms. As a result, Travis Scott's music saw a surge in streams, and Fortnite saw a boost in player engagement, attracting new and returning players. The concert also featured exclusive Travis Scott-themed in-game items, which drove in-game purchases and further monetization. This example demonstrates how hosting virtual events within the metaverse can showcase a product or experience, attract potential customers, and create a significant impact inside and outside the virtual world. In-world Advertising: Utilize in-world billboards, banners, or other advertising spaces within popular metaverse platforms to increase brand visibility and reach your target audience. The first example of in-world advertising in a virtual environment can be found in the collaboration between the online multiplayer game platform -which we call Roblox one of the first steps in the vision of the metaverse- Roblox and the film "Ready Player One," directed by Steven Spielberg and based on the novel by Ernest Cline. In March 2018, Roblox hosted the "Ready Player One Adventure," which featured a virtual treasure hunt tied to the movie's theme. Players were challenged to find three hidden keys scattered across different Roblox games to unlock a grand prize. The event was designed to promote the film within the Roblox community, leveraging in-world advertising and game integration. The concept was excellent, and the outcome was broadly pleasant, but technically, it was a mess. As you can see, this example is not strictly limited to billboards and banners; it highlights the broader concept of in-world advertising and how it can be successfully integrated within the metaverse to promote a product or brand. As a result, while arranging such events, you should focus on the technological infrastructure rather than the event announcement. So your positive promotional efforts may turn into a problem in an instant. Virtual Pop-up Shops and Showrooms: Create immersive virtual spaces where users can explore, interact with, and purchase your metaverse products in a realistic and engaging environment. An example of a virtual pop-up shop and showroom can be found in the collaboration between the luxury fashion brand Balenciaga and, again, Fortnite. In September 2021, Balenciaga launched a digital fashion collection within Fortnite, featuring virtual outfits and accessories players could purchase and wear in-game. As a part of this collaboration, Balenciaga created a virtual space within Fortnite called the "Balenciaga Fit Store," where players could explore the collection, interact with the items, and make in-game purchases. The virtual store's design mimicked the aesthetics of Balenciaga's real-world retail stores, providing an immersive and realistic shopping experience. Did it work? For brand recognition, yes. Once the company launched a series of virtual outfits for Fortnite, Balenciaga's search traffic climbed by 49%. Meanwhile, the news and YouTube channel gained an incredible viewership of more than 600k views and a good response with exclusive stories and magazine covers. But players are unlikely to buy any high-priced Balenciaga items just by playing the game. As a result, if you want to execute marketing activities that result in sales, you must ensure that your target demographic is present in the metaverse where you will create a virtual store. Social Media Marketing: Use social media platforms to create and share engaging content that highlights the unique features and benefits of your metaverse product while also connecting with your target audience. A successful example of social media marketing for a metaverse product is promoting the virtual reality (VR) game Beat Saber. Beat Saber is a VR rhythm game developed by Beat Games, where players slash colored blocks to the beat of music using lightsaber-like controllers. Since its release in 2018, Beat Saber has consistently leveraged social media platforms like Twitter, Facebook, and YouTube to promote the game and create engaging content for its audience. They share updates, announcements, and teasers for upcoming song packs and collaborations. Moreover, they regularly retweet and share user-generated content to build community and engagement, such as high scores, gameplay videos, and fan-made custom levels. Beat Saber's social media marketing efforts have increased the game's visibility and popularity. The game has become one of the best-selling VR titles, with millions of copies sold across various platforms. This example demonstrates how social media marketing can effectively promote a metaverse product, engage the target audience, and contribute to the product's overall success. Community Building: Foster a sense of community around your product by creating and managing dedicated online forums, Discord channels, or social media groups where users can share experiences, ask questions, and provide feedback. An example of successful community building around a metaverse product is the virtual reality social platform VRChat. VRChat allows users to create, publish, and explore virtual worlds and interact with other users through custom avatars. Users can discuss various aspects of the platform on their forums, share their creations, seek help, and provide feedback. This enables users to connect and the developers, creating a sense of belonging. They maintain an active presence on platforms like Twitter, and Facebook, sharing updates and user-generated content and engaging with the community. Their official Discord server with multiple channels dedicated to different topics, such as general discussion, help and support, content creation, and event planning. The Discord server allows users to communicate with each other in real-time and participate in community events that they regularly host and promotes in-world events, such as conventions, meetups, and performances. These events bring users together, encourage interaction, and strengthen the sense of community within the platform. They also promote user-generated content by providing creators with resources, tools, and support. This fosters a creative community contributing to the platform's growth and evolution. These community-building efforts have contributed to VRChat's success by creating an engaged, loyal, and active user base that continues to grow and support the platform. This example illustrates how fostering a community around a metaverse product can increase engagement, loyalty, and long-term success. This doesn't need an example. You'll need to produce high-quality, informative, and engaging content through blog posts, videos, podcasts, or webinars to educate your audience about the metaverse and your product's unique value proposition. This doesn't need an example. Sponsorships and Collaborations: Partner with other metaverse projects, events, or creators to co-create content, share resources, and cross-promote each other's products. A successful example of the partnership between the popular video game Fortnite, -AGAIN-, and the National Football League (NFL). In November 2018, Fortnite and the NFL announced a collaboration that allowed players to purchase and wear NFL team jerseys as in-game skins. Fortnite introduced NFL-themed in-game items, such as outfits representing all 32 NFL teams and football-themed emotes, harvesting tools, and gliders. This allowed Fortnite players to showcase their support for their favorite NFL teams within the game. Fortnite and the NFL used their respective marketing channels to promote the collaboration. Fortnite shared the news on its website, social media accounts, and in-game announcements. At the same time, the NFL used its official website, social media, and promotional events to create buzz around the partnership. The collaboration leveraged the NFL's brand and fan base to attract new players to Fortnite. At the same time, the NFL tapped into Fortnite's massive global audience to broaden its reach and engagement with younger demographics. The Fortnite-NFL collaboration was well-received by both communities and showcased the potential of sponsorships and collaborations in the metaverse. By partnering with the NFL, Fortnite created unique content and experiences for its players while expanding its audience, and the NFL successfully engaged with a younger, digitally savvy demographic. The numbers showed it. The collaboration grossed over 50 million in revenue. Given the key demographics of the NFL, which is mainly confined to North and South America, one can fathom the popularity of the collab. Gamification and Incentives: Encourage user engagement and product adoption by incorporating gamification elements, such as rewards, achievements, and challenges, or offering exclusive in-game items, discounts, or promotions. Pokémon GO is an augmented reality (AR) game that encourages players to explore the real world to catch virtual Pokémon creatures. The game has successfully implemented various gamification elements and incentives to boost user engagement and adoption. The game features an in-game achievement system called "medals" that rewards players for reaching specific milestones, such as catching a certain number of Pokémon or walking a particular distance. This system motivates players to continue playing and achieve new goals. Niantic regularly organizes in-game events and challenges for Pokémon GO players, such as Community Days, where specific Pokémon appear more frequently for a limited time. These events encourage players to participate and engage with the game more actively. They also offer exclusive content, such as region-specific Pokémon that can only be caught in certain areas of the world, incentivizing players to travel and explore to complete their collections. Pokémon GO occasionally provides limited-time promotions, such as discounted in-game items, free in-game currency, or special bundles, encouraging players to make in-game purchases and enhance their gameplay experience. By incorporating gamification elements and incentives, Pokémon GO has maintained high user engagement and interest levels since its launch in 2016. This brought massive revenue. This example demonstrates how these strategies can effectively encourage product adoption and user engagement in the context of metaverse products. Conclusion Remember that a metaverse product's most effective marketing strategy will depend on the specific product, target audience, and platform. Experimenting with different methods, measuring results, and continuously refining your approach based on performance and feedback are essential. In addition, a previous study reveals that from an information processing point of view, digital technologies have both good and negative consequences for the development, distribution, and responsiveness of market intelligence. The quantity of data that can be collected in the metaverse is substantial and varied and can be done. Experiential marketing, as opposed to traditional marketing, views customers as logical and emotional people who perceive, feel, think, act, and interact with one another. Traditional marketing emphasizes a product's attributes and practical advantages (Schmitt, 1999). Within metaverse environments, users may come across contextual scenarios that vary in the degree to which they resemble the real world, the degree of sociability present, and the level of telepresence. Specific characteristics of user engagement with the metaverse affect how users perceive hedonistic and utilitarian values. Essentially, metaverse experiences make it possible for brands to elicit specific customer responses by producing various physical, social, emotional, and cognitive states during interactions between customers and businesses in the metaverse. I'll send you here if you want to read an interesting piece on potential expanding areas to this aspect. Marketing📢 Harness The Power Of Social Media to Grow in Web3 All the missing pieces you need to create a repeatable growth strategy are completed now. No more blindly trying to acquire users for your Web3 app. Let's see how and why! 👇 First, the basics. Why do users and devs want to link social media and web3 wallets? 👉Seamless integration: Connecting web3 wallets to social media profiles allows for a smooth and convenient experience when interacting with web3 applications, making it easier to access and use decentralized services. 👉Unified digital identity: By linking web3 wallets to social media profiles, users can create a consistent digital identity across multiple platforms, strengthening their online presence and reputation. 👉Enhanced user experience: Integrating web3 wallets with social media profiles simplifies managing digital assets, participating in DeFi platforms, and interacting with dApps, all within familiar social media environments. 👉Boosted engagement: When web3 wallets are connected to social media profiles, users can easily share their web3 experiences, digital assets, and NFTs with their followers, increasing engagement and interaction within their networks. 👉Cross-platform compatibility: Linking web3 wallets to social media profiles enables users to access their digital assets and web3 applications across different platforms and devices, providing flexibility and convenience. 👉Streamlined onboarding: For new users, connecting web3 wallets to social media profiles can help simplify the onboarding process to web3 platforms, making it easier for them to explore and adopt the decentralized web. So, how can you use Godmode to transform this interaction into a more functional and productive growth strategy? Match & target web3 wallets with social media handles! Godmode links web3 wallets with social media accounts to enable you to advertise and acquire users at scale through ad networks like Twitter, Facebook, Instagram, Tiktok, and Snapchat. How it benefits you? Let's discuss the web3 entry barrier later and focus on the good old-fashioned treats.👇 👉Bang for your buck: Your ad dollars work harder when aiming for the right folks! You're reaching people genuinely interested in your product or service, so you'll see better returns on your investment. 👉Building brand love: Targeting the right audience means talking to people who resonate with your message. They'll feel understood, creating a positive connection with your brand. Win-win! 👉Viral potential: When you hit the right target audience, they're likelier to share your content with their friends and followers. Next thing you know, your ad is spreading like wildfire, and you're the talk of the town! 👉Less annoyance, more engagement: Nobody likes irrelevant ads cluttering their feed. By targeting the right audience, you're reducing the chance of irritating people with your ads and increasing the likelihood they'll engage with your content. 👉Tailor-made content: Knowing your target audience allows you to create ads explicitly appealing to them. Customized content is way more likely to hit the mark and get those sweet, sweet conversions. 👉Building a community: When you connect with the right audience, you're not just gaining customers; you're building a community of like-minded people who share a passion for your brand. And that's priceless! Explore cross-app usage and lookalike wallets to understand the best user acquisition practices! It's more than merely observing and imitating what others are doing. It's a new technique for you to do something that no one else can. Using GodMode, you can analyze the data generated from users' activities on both platforms to benefit your project in several ways. 👇 👉Personalization: By comparing users' social media interests and Web3 transactions, you can better understand their preferences and tailor your product or marketing efforts to meet their needs. 👉Target optimization: Utilize the insights gathered to create more effective, targeted advertising campaigns. This will help you reach the right audience, increase user engagement, and optimize your marketing budget. 👉Influencer identification: Identify active and influential Web3 and social media users. Collaborating with these individuals can help boost your project's visibility and credibility. Analyzing user activities on both platforms can help you pinpoint potential brand advocates or enthusiastic supporters. Engage with them to build a robust and loyal community around your project. 👉Improved user experience: Use the data to identify any pain points or difficulties users may encounter when interacting with your product or platform. Address these issues to enhance the overall user experience and increase satisfaction. 👉Detect trends and patterns: Monitor the combined data to spot trends, patterns, or emerging behaviors that could impact your project. Stay ahead of the curve by adapting your strategies accordingly. 👉Cross-platform promotions: Leverage users' social media presence and Web3 wallet activities to create cross-platform promotions, such as exclusive discounts, rewards, or bonuses. This can help drive user engagement and encourage more people to explore your Web3 offerings. Discover what else your users are doing, and invent new things for them to do. You wanna try it yourself? Request access. Would like to learn more? Schedule a demo. 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