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 * Product
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   * Tag Manager
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   * Learn more
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COLLECT, ANALYZE AND ACTIVATE YOUR WEB & APP DATA WITH EASE

A flexible analytics suite for marketers and analysts that lets you respect user
privacy every step of the way

Get a custom demo
Use the free Core plan


MODERN ANALYTICS MADE SIMPLE

Use a product ready to meet the needs of all your teams thanks to an intuitive
interface, built-in and custom reporting, a high-performing backend and access
to raw data.

Learn more

FREEDOM TO CONNECT AND INTEGRATE YOUR DATA

Break free from vendor lock-in. With Piwik PRO Analytics Suite, you truly
control your analytics data and decide how to use it, where to send it and what
tools to share it with.

Learn more

PRIVACY COMPLIANCE WITH THE TICK OF A BOX

Make your data collection compliant from the start with predefined settings for
GDPR, HIPAA, TTDSG/TDDDG and more. Get the full customer journey thanks to our
privacy features, such as data anonymization.

Learn more

We make sure our users know the platform and feel comfortable using it, with
every pricing plan. See what kind of training and support you can count on
with Piwik PRO Core and Enterprise.




WHAT YOU CAN DO WITH PIWIK PRO

Watch the Piwik PRO Analytics Suite overview (1:34)

Analytics for web & mobile

Analytics for product teams

Tag management

Data activation

Privacy compliance


RELIABLE DATA AT SCALE

Get complete and accurate data thanks to: unsampled and raw data, full data
control, dedicated technical support and more. Use Tag Manager for more
flexibility and Consent Manager for more control over data privacy.

Learn more




COMPLETE USER EXPERIENCE DATA

Track post-login areas, integrate with visualization and BI tools, create
targeted ad campaigns, and more. Keep your users’ data safe with a complete set
of privacy and security features.

Learn more




MORE CONTROL, LESS EFFORT

Quickly create, test and deploy tags from customizable templates. Coordinate tag
behavior with Analytics, Customer Data Platform and Consent Manager to fit any
data collection approach.

Learn more




BOOST SALES, ADOPTION, AND ACQUISITION WITH THE RIGHT DATA

Understand who your customers are and how they interact with you across
channels. Act on these insights to provide a personalized customer experience
and optimize your campaigns. Respect user privacy every step of the way.

Learn more




MEET YOUR ANALYTICS & PRIVACY NEEDS

Get more data from more sources thanks to Piwik PRO’s flexible data privacy
capabilities. Comply with regulations all over the world, such as GDPR in the
EU, LGPD in Brazil and CCPA in the US.

Learn more




WHAT OUR CUSTOMERS SAY

Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their
marketing spend

It’s important for us to find out where our potential customers are looking for
insurance information. With Piwik PRO, we can accurately track the source of our
conversions and invest our budget in the right online channels.

THOMAS QUAST

ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE

Greiner AG uses Piwik PRO Analytics to see important details of how employees
use the intranet, details they couldn’t get with built-in analytics.

Thanks to Piwik PRO Intranet Analytics we can manage our internal content more
effectively and find areas that need improvement. It helps us identify the most
engaged employees, so we can make the most of their potential and show
appropriate recognition for their actions. We’re very satisfied with the product
and our cooperation with Piwik PRO.

PHILIPP KIRCHMEIR

IT APPLICATION CONSULTANT AT GREINER AG

SVC, operator of an electronic administration platform for the Austrian social
security system, achieved a 12.8% increase in service quality with data-based
optimization of the user experience.

Our core goal is to optimize and increase the user experience based on data.
Piwik PRO Analytics Suite combines all the necessary features to achieve this
goal. From the analysis and evaluation of channels to target group segmentation
and planning of suitable content, we now have a solution with which we can
implement everything.

GEROLD BRAUCHART

ESV PROJECT MANAGEMENT AT SVC

The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite
on their website to support growth and achieve GDPR compliance.

For us as a relatively new institution, it is important to increase our
visibility within the community. With Piwik PRO, we monitor the effectiveness of
our marketing channels, so we can optimize our communication strategy and verify
that we are using our energy for the right approach.

DR. LARS KACZMIREK

HEAD OF AUSSDA

Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their
marketing spend

It’s important for us to find out where our potential customers are looking for
insurance information. With Piwik PRO, we can accurately track the source of our
conversions and invest our budget in the right online channels.

THOMAS QUAST

ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE

Greiner AG uses Piwik PRO Analytics to see important details of how employees
use the intranet, details they couldn’t get with built-in analytics.

Thanks to Piwik PRO Intranet Analytics we can manage our internal content more
effectively and find areas that need improvement. It helps us identify the most
engaged employees, so we can make the most of their potential and show
appropriate recognition for their actions. We’re very satisfied with the product
and our cooperation with Piwik PRO.

PHILIPP KIRCHMEIR

IT APPLICATION CONSULTANT AT GREINER AG

SVC, operator of an electronic administration platform for the Austrian social
security system, achieved a 12.8% increase in service quality with data-based
optimization of the user experience.

Our core goal is to optimize and increase the user experience based on data.
Piwik PRO Analytics Suite combines all the necessary features to achieve this
goal. From the analysis and evaluation of channels to target group segmentation
and planning of suitable content, we now have a solution with which we can
implement everything.

GEROLD BRAUCHART

ESV PROJECT MANAGEMENT AT SVC

The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite
on their website to support growth and achieve GDPR compliance.

For us as a relatively new institution, it is important to increase our
visibility within the community. With Piwik PRO, we monitor the effectiveness of
our marketing channels, so we can optimize our communication strategy and verify
that we are using our energy for the right approach.

DR. LARS KACZMIREK

HEAD OF AUSSDA

Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their
marketing spend

It’s important for us to find out where our potential customers are looking for
insurance information. With Piwik PRO, we can accurately track the source of our
conversions and invest our budget in the right online channels.

THOMAS QUAST

ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE

Greiner AG uses Piwik PRO Analytics to see important details of how employees
use the intranet, details they couldn’t get with built-in analytics.

Thanks to Piwik PRO Intranet Analytics we can manage our internal content more
effectively and find areas that need improvement. It helps us identify the most
engaged employees, so we can make the most of their potential and show
appropriate recognition for their actions. We’re very satisfied with the product
and our cooperation with Piwik PRO.

PHILIPP KIRCHMEIR

IT APPLICATION CONSULTANT AT GREINER AG

SVC, operator of an electronic administration platform for the Austrian social
security system, achieved a 12.8% increase in service quality with data-based
optimization of the user experience.

Our core goal is to optimize and increase the user experience based on data.
Piwik PRO Analytics Suite combines all the necessary features to achieve this
goal. From the analysis and evaluation of channels to target group segmentation
and planning of suitable content, we now have a solution with which we can
implement everything.

GEROLD BRAUCHART

ESV PROJECT MANAGEMENT AT SVC

The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite
on their website to support growth and achieve GDPR compliance.

For us as a relatively new institution, it is important to increase our
visibility within the community. With Piwik PRO, we monitor the effectiveness of
our marketing channels, so we can optimize our communication strategy and verify
that we are using our energy for the right approach.

DR. LARS KACZMIREK

HEAD OF AUSSDA

Industrial lines insurer HDI Global SE uses Piwik PRO to optimize their
marketing spend

It’s important for us to find out where our potential customers are looking for
insurance information. With Piwik PRO, we can accurately track the source of our
conversions and invest our budget in the right online channels.

THOMAS QUAST

ONLINE STRATEGY SPECIALIST AT HDI GLOBAL SE

Greiner AG uses Piwik PRO Analytics to see important details of how employees
use the intranet, details they couldn’t get with built-in analytics.

Thanks to Piwik PRO Intranet Analytics we can manage our internal content more
effectively and find areas that need improvement. It helps us identify the most
engaged employees, so we can make the most of their potential and show
appropriate recognition for their actions. We’re very satisfied with the product
and our cooperation with Piwik PRO.

PHILIPP KIRCHMEIR

IT APPLICATION CONSULTANT AT GREINER AG

SVC, operator of an electronic administration platform for the Austrian social
security system, achieved a 12.8% increase in service quality with data-based
optimization of the user experience.

Our core goal is to optimize and increase the user experience based on data.
Piwik PRO Analytics Suite combines all the necessary features to achieve this
goal. From the analysis and evaluation of channels to target group segmentation
and planning of suitable content, we now have a solution with which we can
implement everything.

GEROLD BRAUCHART

ESV PROJECT MANAGEMENT AT SVC

The Austrian Social Science Data Archive (AUSSDA) uses Piwik PRO Analytics Suite
on their website to support growth and achieve GDPR compliance.

For us as a relatively new institution, it is important to increase our
visibility within the community. With Piwik PRO, we monitor the effectiveness of
our marketing channels, so we can optimize our communication strategy and verify
that we are using our energy for the right approach.

DR. LARS KACZMIREK

HEAD OF AUSSDA

XS4ALL, the oldest internet service providers in the Netherlands, puts their
customers’ security and privacy first with Piwik PRO Analytics Suite

We started looking for a new tool because of security and privacy reasons.
Because we didn’t want to share our customer’s data with third parties,
especially those not based in Europe, Google Analytics wasn’t an option. Piwik
PRO was the only platform that fully met our needs (…)

ERIK VAN DER KOOIJ

HEAD OF DIGITAL AT XS4ALL

Candid, the world’s first marcom platform organization, offering a full set of
modern media, creative and data agencies, partnered with Piwik PRO on their
journey to full GDPR compliance

We teamed up with Piwik PRO over two years ago, not only for our own platform,
but also for our customers. We’re working side by side with Piwik PRO to make
sure that our customers’ first-party data is properly collected and used.
Candid’s philosophy is to be open and curious, working with Piwik PRO enhances
this.

GÉRARD GHAZARIAN

FOUNDER & CEO AT CANDID

TecAlliance, an independent service provider for the automotive aftermarket,
uses Piwik PRO to optimize their product and improve user experience through
analysis of behavioral data

We need information about the way in which customers work and interact with our
product. With the data collected from Piwik PRO, we can optimize our product to
meet customer requirements and effectively allocate our development resources.

DR. BARTOSCH BELKIUS

VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH

Three Palms Media, an American marketing agency, found Piwik PRO to be the
perfect alternative to both Google Analytics and Matomo

The main reason we switched to Piwik PRO was having everything managed by
someone, not having to take care of the open source thing ourselves. Previously
we had a lot of issues, which was stressful because sometimes we wanted to
access our data and it wasn’t working, and it took up to a week to get things
back on track. We don’t have to worry about that now and it saves us a lot of
time and resources.

INGO HAUPT

CEO AT THREE PALMS MEDIA

XS4ALL, the oldest internet service providers in the Netherlands, puts their
customers’ security and privacy first with Piwik PRO Analytics Suite

We started looking for a new tool because of security and privacy reasons.
Because we didn’t want to share our customer’s data with third parties,
especially those not based in Europe, Google Analytics wasn’t an option. Piwik
PRO was the only platform that fully met our needs (…)

ERIK VAN DER KOOIJ

HEAD OF DIGITAL AT XS4ALL

Candid, the world’s first marcom platform organization, offering a full set of
modern media, creative and data agencies, partnered with Piwik PRO on their
journey to full GDPR compliance

We teamed up with Piwik PRO over two years ago, not only for our own platform,
but also for our customers. We’re working side by side with Piwik PRO to make
sure that our customers’ first-party data is properly collected and used.
Candid’s philosophy is to be open and curious, working with Piwik PRO enhances
this.

GÉRARD GHAZARIAN

FOUNDER & CEO AT CANDID

TecAlliance, an independent service provider for the automotive aftermarket,
uses Piwik PRO to optimize their product and improve user experience through
analysis of behavioral data

We need information about the way in which customers work and interact with our
product. With the data collected from Piwik PRO, we can optimize our product to
meet customer requirements and effectively allocate our development resources.

DR. BARTOSCH BELKIUS

VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH

Three Palms Media, an American marketing agency, found Piwik PRO to be the
perfect alternative to both Google Analytics and Matomo

The main reason we switched to Piwik PRO was having everything managed by
someone, not having to take care of the open source thing ourselves. Previously
we had a lot of issues, which was stressful because sometimes we wanted to
access our data and it wasn’t working, and it took up to a week to get things
back on track. We don’t have to worry about that now and it saves us a lot of
time and resources.

INGO HAUPT

CEO AT THREE PALMS MEDIA

XS4ALL, the oldest internet service providers in the Netherlands, puts their
customers’ security and privacy first with Piwik PRO Analytics Suite

We started looking for a new tool because of security and privacy reasons.
Because we didn’t want to share our customer’s data with third parties,
especially those not based in Europe, Google Analytics wasn’t an option. Piwik
PRO was the only platform that fully met our needs (…)

ERIK VAN DER KOOIJ

HEAD OF DIGITAL AT XS4ALL

Candid, the world’s first marcom platform organization, offering a full set of
modern media, creative and data agencies, partnered with Piwik PRO on their
journey to full GDPR compliance

We teamed up with Piwik PRO over two years ago, not only for our own platform,
but also for our customers. We’re working side by side with Piwik PRO to make
sure that our customers’ first-party data is properly collected and used.
Candid’s philosophy is to be open and curious, working with Piwik PRO enhances
this.

GÉRARD GHAZARIAN

FOUNDER & CEO AT CANDID

TecAlliance, an independent service provider for the automotive aftermarket,
uses Piwik PRO to optimize their product and improve user experience through
analysis of behavioral data

We need information about the way in which customers work and interact with our
product. With the data collected from Piwik PRO, we can optimize our product to
meet customer requirements and effectively allocate our development resources.

DR. BARTOSCH BELKIUS

VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH

Three Palms Media, an American marketing agency, found Piwik PRO to be the
perfect alternative to both Google Analytics and Matomo

The main reason we switched to Piwik PRO was having everything managed by
someone, not having to take care of the open source thing ourselves. Previously
we had a lot of issues, which was stressful because sometimes we wanted to
access our data and it wasn’t working, and it took up to a week to get things
back on track. We don’t have to worry about that now and it saves us a lot of
time and resources.

INGO HAUPT

CEO AT THREE PALMS MEDIA

XS4ALL, the oldest internet service providers in the Netherlands, puts their
customers’ security and privacy first with Piwik PRO Analytics Suite

We started looking for a new tool because of security and privacy reasons.
Because we didn’t want to share our customer’s data with third parties,
especially those not based in Europe, Google Analytics wasn’t an option. Piwik
PRO was the only platform that fully met our needs (…)

ERIK VAN DER KOOIJ

HEAD OF DIGITAL AT XS4ALL

Candid, the world’s first marcom platform organization, offering a full set of
modern media, creative and data agencies, partnered with Piwik PRO on their
journey to full GDPR compliance

We teamed up with Piwik PRO over two years ago, not only for our own platform,
but also for our customers. We’re working side by side with Piwik PRO to make
sure that our customers’ first-party data is properly collected and used.
Candid’s philosophy is to be open and curious, working with Piwik PRO enhances
this.

GÉRARD GHAZARIAN

FOUNDER & CEO AT CANDID

TecAlliance, an independent service provider for the automotive aftermarket,
uses Piwik PRO to optimize their product and improve user experience through
analysis of behavioral data

We need information about the way in which customers work and interact with our
product. With the data collected from Piwik PRO, we can optimize our product to
meet customer requirements and effectively allocate our development resources.

DR. BARTOSCH BELKIUS

VICE PRESIDENT ANALYTICS AT TECALLIANCE GMBH

Three Palms Media, an American marketing agency, found Piwik PRO to be the
perfect alternative to both Google Analytics and Matomo

The main reason we switched to Piwik PRO was having everything managed by
someone, not having to take care of the open source thing ourselves. Previously
we had a lot of issues, which was stressful because sometimes we wanted to
access our data and it wasn’t working, and it took up to a week to get things
back on track. We don’t have to worry about that now and it saves us a lot of
time and resources.

INGO HAUPT

CEO AT THREE PALMS MEDIA


PIWIK PRO BLOG

Where digital marketing professionals find advice on how to collect and analyze
data in a privacy-friendly way.

 * August 9, 2024
   
   
   HOW OXFORD ONLINE PHARMACY INCREASED DATA VOLUME BY 15% WITH DUGA DIGITAL AND
   SERVER-SIDE PIWIK PRO ANALYTICS
   
   Duga Digital’s success story appears as part of our Partner Spotlight series.
   Oxford Online Pharmacy (OOP) is a family business going back three
   generations to 1925. Employing experienced pharmacists and healthcare
   professionals, OOP is committed to translating the values and heritage of the
   Oxfordshire-based bricks and mortar chemists, online.
   
   Read more

 * August 6, 2024
   
   
   WHAT IS PII, NON-PII, AND PERSONAL DATA? [UPDATED]
   
   Personally identifiable information (PII) and personal data are two
   classifications of data that often confuse organizations that collect, store
   and analyze such data. Both terms cover common ground, classifying
   information that could reveal an individual’s identity directly or
   indirectly. PII is used in the US, but no specific legal document defines it.
   The legal system…
   
   Read more

 * July 29, 2024
   
   
   INTRODUCING REAL-TIME DASHBOARDS IN PIWIK PRO
   
   We are happy to announce the release of real-time dashboards, a new
   functionality that is now an integral part of Piwik PRO Analytics Suite. The
   feature, currently in beta version, is available to all Piwik PRO Core and
   Enterprise users. Our customers can use real-time dashboards to gain
   immediate insight into customer behavior and make…
   
   Read more


DISCOVER WHAT WE CAN DO FOR YOUR ORGANIZATION

We’re here to answer all your questions!

Get a custom demo
Use the free Core plan

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PRODUCT

 * Analytics
 * Tag Manager
 * Consent Manager
 * Customer Data Platform
 * Pricing
 * Integrations
 * Changelog
 * Privacy & security
 * Professional services

SOLUTIONS

 * Analytics for web & mobile
 * Analytics for product teams
 * Tag management
 * Data activation
 * Privacy compliance
 * HIPAA-compliant analytics
 * Ecommerce analytics

SWITCH FROM

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RESOURCES

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TOOLS

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COMPANY

 * About
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 * Piwik PRO vs. GA Universal & GA4
 * Piwik PRO vs. GA3 360 & GA4 360
 * Piwik PRO vs. Matomo
 * Piwik PRO vs. Adobe Analytics

 * Piwik PRO vs. GA3 & GA4 (table)
 * Piwik PRO vs. Matomo (table)
 * Piwik PRO vs. Adobe Analytics (table)
 * Piwik PRO vs. AT Internet (table)
 * Piwik PRO vs. Countly (table)
 * Piwik PRO vs. Amplitude (table)
 * Piwik PRO vs. Mixpanel (table)
 * Piwik PRO vs. Snowplow (table)
 * Piwik PRO vs. Heap (table)
 * PP Tag Manager vs. GTM (table)

 * Web analytics comparison
 * Tag manager comparison
 * CDP vendor comparison
 * Consent management comparison
 * Free web analytics platforms comparison

 * Core vs. Enterprise
 * 6 ways analytics software collects data
 * 17 new privacy laws around the world
 * Is GA GDPR-compliant?
 * Is GA HIPAA-compliant?
 * A review of HIPAA-compliant analytics platforms

© 2024 Piwik PRO

Take control of your data


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