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Frame.io Enterprise, Made in Frame 6 MIN READ
June 10, 2019


HOW FRAME.IO HELPS VICE GIVE ALL THE F***S THEY WANT

Lisa McNamara


ARTICLE:

 * VICE Media produces hundreds of hours of content across multiple media
   outlets, including daily news broadcasts and other time-sensitive
   programming.
 * Frame.io has helped them significantly streamline their review and approval
   processes which involve 36 offices across the globe and hundreds of team
   members and collaborators.
 * The “aha!” moment for VICE? Eliminating the review bottleneck for programming
   with same-day airings.
 * VICE calculates that using Frame.io has helped them save roughly 100
   eight-hour business days per year.

As we continue our series of behind-the-scenes articles spotlighting Frame.io’s
enterprise clients, we look at another of our largest-scale content creators,
VICE Media.



Like BuzzFeed, whose workflow we featured last week, VICE faces many of the same
challenges: highly complex workflows involving contributors from all over the
world, the need for securely sharing footage, and short deadlines—particularly
with news-based content that airs same-day.

For VICE, however, Frame.io became an indispensable part of their workflow and
infrastructure when they discovered that it allowed them to standardize and
streamline their legal review process. Once they started using it for one of
their daily programs, they discovered more ways to integrate it into their
organization—and found that it’s saved them hundreds of hours over the course of
a single year.


THE WAY THEY WERE

Founded in 1994 as VICE Magazine, VICE Media has grown to include a news
division, a documentary film division, a TV channel, and numerous online
properties.

VICE News, dedicated to the kind of immersion journalism one rarely sees in the
mainstream media, produces 30-minute programs that air on HBO four nights a
week. With correspondents covering stories from the front lines on the
Syria-Lebanon border to the attempted coup in Venezuela, streamlining their
process is essential to timely delivery.



Beyond that, their television channel, VICELAND, regularly produces original
shows that run from 30-60 minutes in duration. Along with hundreds of additional
“micro pieces” that run on their websites and on social media, they produce more
than 200 hours of original programming per year.

With 36 offices across the globe and 400 team members with approximately 1,600
external collaborators, VICE Media’s biggest challenge was to optimize their
workflow processes. And with subject matter that is both cutting edge and
timely, their need for speed and accuracy drove them to embrace Frame.io as
their cloud-based video review and approval platform.

Raffi DerGhazarian, Director of Post-Production, and Dee Wassell, Director of
Media Operations, took us inside their workflow in a Frame.io presentation at
our booth during NAB 2019.



Both agree that although they “got a lot done” prior to implementing Frame.io,
they wouldn’t wish to return to the way things were. A “mish-mash” of different
tools and applications made their process “messy,” according to Raffi. Security
was an issue with so many external collaborators, and they experienced severe
bottlenecks when producing content that aired on the same day.




THE AHA! MOMENT

A particular pain point for VICE was waiting for approvals, especially on shows
that were at once time-sensitive and contained “hot-topic” material. Their
“aha!” moment came in 2016 when they needed to get speedy approvals to comply
with standards and practices guidelines. Some of their shows contain archival
footage and expletives, both of which can really slow down the approval process.
Dee explains: “The standards and practices review process was a real
time-killer.  You might not believe it, but we only get a certain amount of
“f**ks” per episode. So it was about getting each segment into Frame.io and
having standards and practices review it.”

BecauseFrame.io was able to help them meet their air times, it led them to use
it across all VICE programming for standards and practices reviews and archival
clearances.

VICELAND’s newest show, Dark Side of the Ring, a documentary series about
infamous events from professional wrestling history, uses approximately 250
archival assets per episode, which means that the legal and archival departments
needed to work together to review footage in order to get clearances, and they
had to work fast. Using Frame.io, they were able to easily see how the archival
footage was being used, find the duration of the clips, and get timely
approvals.




HEADING INTO THE CLOUD WITH FRAME.IO

Today, VICE uses Frame.io as their overall post-production platform across all
of their offices. Company-wide, they have 35 TB of active projects in the cloud
totaling 16,000 hours of content, with 333,000 total assets uploaded and 45,000
review links created.



As was the case with BuzzFeed, the Asset Lifecycle Management feature, which
automatically deletes old assets on a user-defined cadence, makes it easy for
admins and team managers to set limits on the number of days an asset will
remain in Frame.io, ensuring efficient storage usage.

Frame.io has also made it easy for team managers to control users and
permissions, which has solved the access and security problems VICE used to
have. Frame.io was the first vendor entirely built on AWS to be assessed by the
Trusted Partner Network (TPN), which is a recent joint initiative between the
MPAA and the CDSA. The TPN’s mission is to create a new global standard for
content security. Frame.io is SOC 2 Type 2 compliant, as well.


BUILDING TOWARD THE FUTURE

Dee streamlined VICE’s infrastructure by defining who in the production workflow
is assigned to perform the various tasks. At the top is the Frame.io
administrator, who directly oversees the media tech coordinator. The media tech
coordinator is responsible for managing the global shared space and users.

A workflow that video teams love - finally
EXPLORE FRAME.IO




Team managers approve who has access and manage the users within their teams.
Those include the post-production coordinator and assistant editor (who are both
VICE team members). The post coordinator manages links, assets, and team-member
access. The assistant editor uploads cuts for review and approval.

The collaborators (often freelancers) include the editor and producer. Editors
have permission to upload cuts for review and approval, and exchange and address
review notes. The producer, however, is unable to upload cuts, but has
permission to review, make notes, and approve cuts.

Having improved their processes significantly by implementing Frame.io, VICE is
continuing to customize the platform to make additional improvements to their
cloud-based studio by:

 * Implementing local watch folders on the desktop for exports to directly
   upload to Frame.io so they can eliminate the need to drag-and-drop into the
   web UI.
 *  Sub-clipping content to help show legal/licensing how a bit of archival
   footage was being used in context, which would result in even faster response
   times.
 * Using the Frame.io API to automate standards and practices notes.
 * Integrating with caption and transcription vendors to make those processes
   more seamless.
 * Using the resource management platform to create and archive projects and
   task resources with necessary action items.


MEASURABLE RESULTS

Dee and Raffi have witnessed the difference in their production process since
Frame.io’s implementation. The bottlenecks in same-day airing workflows have
been markedly reduced, and the legal review process has been standardized.
There’s now one centralized place for review and approval across all 36 offices.
And the team finds the interface simple to use, with minimal onboarding for
collaborators.



Dee did a little math. If each VICELAND episode needs to go through four
feedback versions and they save one hour on each episode over 200 episodes per
year, that means that since VICE Media implemented Frame.io, they’ve saved
roughly 100 eight-hour business days a year.

But VICE’s favorite thing about Frame.io? Being able to bring all collaborators
together to keep the work moving forward quickly and more efficiently. What was
once chaotic is now unified into a functionally improved effort that better
enables them to deliver the kind of cutting-edge content that defines their
uniquely adventurous brand of journalism and entertainment.

As everyone who administers a large-scale ecosystem knows, saving time
translates to saving effort, which ultimately translates to saving money.

And who doesn’t want to do that?



--------------------------------------------------------------------------------

 
Enjoy the article? You'll love Frame.io, the leading collaboration and feedback
platform for professional video creators. Try it out free for your next project!



Lisa McNamara




THANK YOU TO LISA MCNAMARA FOR CONTRIBUTING THIS ARTICLE.

Lisa McNamara is Frame.io's senior content writer and a frequent contributor to
The Frame.io Insider. She has worked in film and video post-production
approximately since dinosaurs roamed the planet.
See more posts from Lisa


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 * The way they were
 * The aha! moment
 * Heading into the cloud with Frame.io
 * Building toward the future
 * Measurable results






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