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TRENDING:

 * 2024 PREDICTIONS
 * PMW 100 POWERLIST
 * PEOPLE AWARDS
 * PODCAST
 * MEDIA SPEND INDEX


DATA PROTECTION DAY: 8 MARKETERS ON WHY THIS YEAR’S PRIVACY SHAKE UP IS AN
“OPPORTUNITY RATHER THAN A CONCERN"

LATEST

Three things you might have missed this week that you shouldn’t ignore…

“Brands need to successfully seize the opportunity”: experts on AA/WARC’s latest
forecasts as online spend skyrockets

Privacy legislation is a bigger issue for marketers than recession

How The Essence Vault used Fospha and TikTok advertising to grow revenue by 20%
in three months

Billions of ad dollars wasted as half of marketing content goes unused

Top 5 adtech tools this week: Little Dot Studios, Making Science, Picnic, 26 and
Pixis.ai

Netflix phases out Basic tier as ad options come up trumps

Why consumers are hesitant to exchange their data for better ads

AA/WARC: UK adspend increases 15.9% in Q3 as performance channels drive growth

Publicis Groupe reveals €300m investment in AI and 6.3% growth

ANALYSIS



Paid search: it’s time to address the ‘if it ain’t broke, don’t fix it’
mentality

IPA Bellwether reaction: 13 ways brands can win in a year of elections,
recessions and sporting spectacles

“Without solutions in place, marketers are going to start making really bad
decisions” – 21 experts on cookies, AI and sustainability after IPA Bellwether

Attention isn’t dead – how to get attention in a world of attention seekers

Why the latest IPA Bellwether calls for cautious optimism: 12 marketers on the
balance between short and long-term strategies

OOH – the channel that performs on both streets and spreadsheets



PERFORMANCE MARKETING UNLOCKED PODCAST   

How to be a marketer in 2024: PMW People Awards judges join the podcast

Latest podcast: Is 2024 the year of the global trust crisis? Cookies, elections
and Elon Musk

Marketing has lost its big ideas, will they come back? John Farrell joins the
podcast

Latest podcast: How Domino's became the 'Netflix of Food'

Latest podcast: Marketing is one big experiment, Amazon partners with Meta and
Snap

Latest podcast: The Golden Quarter – what's different this year?

NEWS THIS WEEK



Top 20 global media new-business rankings: PHD storms up the table while OMD
extends its lead

Google unveils its first AI-powered search ad features

Google releases updated Performance Max guide for advertisers

Performance Marketing People: Havas hires new CEO of global CX network

Unilever launches global media review

Three things you might have missed last week that you shouldn’t ignore…



2024 PREDICTIONS



4 marketing resolutions for 2024: rethink retail media, use AI to unlock the
creator economy and demystify CTV

4 marketing resolutions for 2024: “think like a CEO”, deeper carbon cutting and
brand safety in an election year

4 marketing resolutions for 2024: experts on AI, cookie death and
‘brandformance’

PMW Predicts… the niche-ification of AI

PMW Predicts…(finally?) a cookieless future for search and display

PMW Predicts… creators are the new brands

PMW Predicts… retail media to take e-commerce and affiliate marketing to new
heights

PMW Predicts… “the internet as we know it may be unrecognisable” with CTV and
future tech

CAMPAIGNS



Deliveroo, Norton, Sanofi, AvailableCar and Team GB: top five performance
marketing campaigns this week

TGI Fridays, Wickes, IKEA, ASOS and Corona: top five performance marketing
campaigns this week

Simba, Department for Education, ARK/8, SharkNinja and LNER: top five
performance marketing campaigns this week

ITV, The Body Coach, Domino’s, Jaywing and Otonal: top five performance
marketing campaigns this week

Morrisons, Coca-Cola, Uber, TikTok and Samsung: top 5 performance marketing
campaigns this week

IKEA, Bayer, Uber, The Gang and VIOOH: top five performance marketing campaigns
this week






READ ABOUT THE GAP BETWEEN MEDIA AND CREATIVE HERE >>>

NEWS IN NUMBERS



Are you avoiding the office because of your boss?

B2B marketers reveal top 12 budget priorities: digital channels and content
syndication lead agenda for 2024

Marketers opt for conversion based activity over brand building in the face of
economic uncertainty

Most marketers feel out of touch with customer data – what went wrong?

Martech now accounts for 30% of total marketing budgets

Ad breaks of two minutes or less can improve brand impact and viewer experience



PMW AWARDS UK WINNERS



Performance Marketing World Awards: all 29 winners announced

In pictures: Performance Marketing World Awards 2023

View from the red carpet: photos from the PMW Awards 2023

PMW Awards 2023: the winner's circle in pictures

Grand Prix winner: Vauxhall with Performics @ Starcom

Marketer of the Year: Ishita Khare

In-House Agency of the Year winner: FT Live

Performance Marketing Agency Of The Year: Kinesso

International Agency of the Year winner: Croud

Growth Marketing winner: ITV and EssenceMediacomX

Marketing Innovation winner: Specsavers with MG OMD

SEO winner: Save the Children UK and EssenceMediacom

E-commerce winner: Crown Paints with OMG Transact and Adimo

Food & Drink winner: KFC with GroupM Nexus and Mindshare

Travel winner: LNER with MG OMD

Retail winner: Dobbies and Go Inspire Group

Partner & Affiliate Marketing winner: Aer Lingus and OMD Digital

Mobile & App Marketing winner: Zenus Bank

Hospitality winner: Mitchells and Butlers with Havas

Paid Social winner: Peugeot with Performics @ Starcom

Lead Generation winner: RBC Brewin Dolphin with Walk-In Media

Charity winner: UN Women with EssenceMediacomX

Wellness and Healthcare winner: Lloyds Pharmacy with iProspect

Team of the Year: Performics @ Starcom

New Consumer Product Launch winner: ITV and EssenceMediacomX

Fashion winner: Primark with Performics @ Starcom

Sustainable Initiative of the Year: Scope3

B2B winner: Google with EssenceMediacomX

Paid Search winner: Specsavers with MG OMD

Influencer Marketing winner: ASICS & World Mental Health Day with Performics @
Starcom

Purpose winner: UN Women with EssenceMediacomX

Finance and Insurance winner: Zenus Bank

Automotive winner: Vauxhall with Performics @ Starcom

Integrated winner: ITV and EssenceMediacomX


 “HOW DO YOU BLEND TOGETHER THE KIND OF MODERN MARKETER WHO'S GOT PERFORMANCE
EXPERIENCE, BRAND EXPERIENCE, APPRECIATES THE VALUE OF BRILLIANT CREATIVE, BUT
ALSO CAN GO TOE-TO-TOE WITH THE CTO TO BE ABLE TO BUILD THE RIGHT MARTECH
STACK?”


JANE STILLER, CMO, ITV

CASE STUDIES



How Center Parcs generated 1000% ROI in new customer bookings with marketing
automation

How New Balance’s 102% investment increase in Microsoft Ads paid dividends

How KFC recorded its highest app engagement without outspending McDonald’s

How CEF used PPC to generate a 46% revenue increase

How Hobbycraft tripled its e-commerce conversion rates in just 8 months

How ODEON got 100K followers by bringing the cinema experience to life on TikTok

HOW TO...




HOW TO UNMASK CONSUMER TRENDS IN PERFORMANCE MARKETING

Forecasting trends across Google and social media is a challenge, but how can
you then effectively shift marketing campaigns in real time?

How to scale advertiser first-party data in an increasingly challenging context

How to jump off the cookie cliff without a serviceable parachute next year

How independent agencies can break into the new business short list… and stay
there

How to prepare for a successful Black Friday

How to integrate B2B influencer marketing into your strategy

The rise of Free Ad-Supported Streaming TV: A three minute guide to take
advantage of FAST

PMW MASTERCLASS



Latest video Masterclass: how marketers can leverage Cloud and Google Analytics
4 to drive performance

How to harness the creator economy to reach new customers and boost revenue

How to get your organic search right

The universal potential of context and creative

How to drive the highest audience attention with CTV ads

6 steps to get the most out of Google Performance Max

Why brand lift should become your latest performance metric

How to transition to cookieless through trust-based transactions

How to improve your online influence using psychology

The 5 most important things you need to do to future proof your performance
marketing

5 reasons Google Shopping doesn’t work for some retailers

STATE OF SUSTAINABILITY IN DIGITAL ADVERTISING



Why ad net zero isn't a zero sum game: The State of Sustainability in Digital
Advertising

"Cut the crap" to create better performing (and sustainable) digital ad
campaigns

Warts and all: why brands should share the bad with the good to achieve
sustainability success

JARGON BUSTER 

Headless commerce

Closed loop (commerce)

Marketing Mix Modelling

Fingerprinting

Connected Commerce

Zero-click Search

Ad Server

GDPR

Piggybacking

Cost Per Mille (CPM)

FACE TO FACE INTERVIEWS

 



Building brand relationships with niche audiences: David Trencher, Reddit

Data 2023: Clawing back lost marketing opportunities with the DPDI bill and why
the metaverse won’t suit everyone

Is your brand metaverse-appropriate? Brands warned against jumping the gun

“Every business has data as its oil, they just need to know how to use it
properly”

DPDI: “When there is no harm likely to happen, don’t create a cost or a burden
on business”

The innovation roadmap for performance marketing: Sarah Salter, Wavemaker





FROM OUR PARTNERS




FROM COOKIES TO CONNECTIONS: TIKTOK'S BLUEPRINT FOR MARKETERS IN THE NEW DIGITAL
LANDSCAPE


CLEAR AND PRESENT: 9 WAYS THAT AI CAN HELP MEDIA BUYERS AND PLANNERS NOW


FASTER, SMARTER, BETTER: THE AI REVOLUTION IN OOH ADVERTISING


TALKING TRACKS: UNLOCK THE POWER OF AI AND CREATIVITY ON TIKTOK


HIGH INTENSITY: HOW TIKTOK FUELLED PUREGYM’S PEAK PERFORMANCE


MAKING AI WORK FOR YOUR BUSINESS: IN CONVERSATION WITH GOOGLE CLOUD EXPERTS


META FESTIVAL INSIGHTS: WHY AI STILL NEEDS A HUMAN TOUCH


TALKING TRACKS: SUPERCHARGE YOUR PERFORMANCE ON TIKTOK


ENTERTAINMENT DRIVES IMPACT: WHAT 2024 HOLDS IN STORE FOR BRANDS ON TIKTOK


HOW GENERATIVE AI IS EMPOWERING MARKETERS



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