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 * GAMES
   
   
   IDENTIFY & MONETISE YOUR TARGET AUDIENCE WHERE THEY LIVE ONLINE
   
   Video games revenue is expected to cross $200 billion in 2023, with mobile
   gaming the largest growth sector. How can you cut through the noise generated
   by so many releases and ensure your game finds its audience?
   find out more
   
   
 * DISTRIBUTORS
   
   
   MOVIE MARKETING STRATEGIES FOR THE CONNECTED WORLD
   
   A poor opening night kills more than your profits in the business of film
   promotion! Gruvi is a marketing tech platform dedicated to the film industry
   by moving digital film audiences towards movie ticket purchases by adding
   measurability across brand and performance campaigns.
   find out more
   
   
 * CINEMAS
   
   
   YOUR CUSTOMERS' DIGITAL BEHAVIOUR GENERATES SALES
   
   Studios are focusing on the rollout of their streaming platforms, and
   consumers know that shortened theatrical windows are bringing films to their
   homes sooner. Gruvi is a marketing tech platform dedicated to helping
   exhibitors engage film audiences online, pushing them towards cinema ticket
   sales.
   find out more
   
   
 * STREAMING
   
   
   MAXIMISE THE VALUE OF YOUR DIGITAL AUDIENCES
   
   Video On Demand has seen phenomenal growth over the past two years, but as
   consumers are increasingly overwhelmed with choices how can you ensure your
   customer base continues to grow? Gruvi is a marketing tech platform dedicated
   to generating VOD transactions from digital film audiences.
   find out more
   
   
 * PRODUCERS
   
   
   NO ONE SHOULD KNOW YOUR AUDIENCE BETTER THAN YOU
   
   The online promotion of many films starts far too late, with not enough time
   to identify, target and monetise to those potential audiences. Gruvi is an
   digital marketing agency that can solve this problem. We work directly with
   producers to guarantee you know your target audience, long before a
   distributor begins marketing it.
   find out more
   
   
 * TV-LINEAR
   
   
   TRADITIONAL OTT AUDIENCES ARE SWITCHING TO STREAMING
   
   Gruvi is a digital marketing agency that can help you identify, reach and
   convert lost & new TV audiences into regular viewers.
   find out more
   
   
 * FILM INSTITUTIONS
   
   
   FILM FESTIVALS
   & FILM INSTITUTIONS
   
   Whether you are running an event or supporting a film production, audience
   behavioral data is vital to the successful outcome of any project whether it
   be market research for a risk assessment through to helping promote the event
   or production you sponsored.
   
   find out more
   
   
 * GAMES
   
   
   IDENTIFY & MONETISE YOUR TARGET AUDIENCE WHERE THEY LIVE ONLINE
   
   Video games revenue is expected to cross $200 billion in 2023, with mobile
   gaming the largest growth sector. How can you cut through the noise generated
   by so many releases and ensure your game finds its audience?
   find out more
   
   
 * DISTRIBUTORS
   
   
   MOVIE MARKETING STRATEGIES FOR THE CONNECTED WORLD
   
   A poor opening night kills more than your profits in the business of film
   promotion! Gruvi is a marketing tech platform dedicated to the film industry
   by moving digital film audiences towards movie ticket purchases by adding
   measurability across brand and performance campaigns.
   find out more
   
   

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TURN YOUR TARGET AUDIENCE INTO CUSTOMERS

Gruvi is a global marketing technology platform that helps Film Distribution,
Cinema, TV, VOD and Gaming companies dramatically improve the performance of
their digital marketing campaigns & strategies for film, TV shows, and games.


CINEMAS

The film industry rules are changing, movie theaters need to develop their
marketing and advertising strategy. Gruvi's technical agency service is to
increase your online ticket sales.



DISTRIBUTORS

Learn what makes Gruvi different from other film marketing agencies and develop
an award-winning promotional strategy for your movie campaigns.



PRODUCERS

The film industry is changing, digital insights on film fans is now essential
for film productions and producers. Gruvi can help identify your production’s
future audience, develop a digtal strategy and connect with them online.



TV

Gruvi's TV agency service can identify & engage with new audiences online, and
convert them into TV viewers for better tune-in ratings as well as track
campaign results against Nielsen reporting in real time.



GAMES

Games marketing and advertising strategy, for user acquisition and performance
digital marketing, reach the perfect audience for your games online with Gruvi's
agency services.



STREAMING SERVICES

Movie fans are buried in entertainment choices. Gruvi is a digital entertainment
marketing agency that can identify, reach & monetise the correct online audience
for your platform.



ENTERTAINMENT EVENTS

Promotional strategy is essential expertise in film production success. From
movie audience analysis, tracking the impact of publicity to the development of
practical online marketing strategy.



HOW CAN GRUVI IMPROVE YOUR FILM, TV SHOW, OR GAME MARKETING?

Whether you are marketing a film, tv show, cinema or game release our digital
advertising services and technologies will help you plan and deliver highly
targeted advertising campaigns directly to targeted audiences with known
interests in the content. 

Plan
Build
Deploy
Track
Aggregate

Gruvi's data-driven research identifies the exact audience for every title we
promote. We know the size & demographic make up of those audience groups, which
digital platforms they use, and which related topics & themes they engage with.

Audience Analysis Sample

Audience research allows us to construct targeted digital strategies for social
media and programmatic advertising. Our planning also incorporates predictions
on how likely the audience is to 'meaningfully' engage with the campaign.

PLANS INCLUDE THE FOLLOWING

Keyword targetingThe keywords and targeting parameters most likely to engage the
audience for SEO and Social media platforms.Channels strategiesWhich paid
channels and websites will be most effective for advertising.Creative and video
strategiesGuidelines on messaging creativity and creatives for publicity and
advertising.Reach and frequencyPotential audience size, and the number of times
they will be exposed to an ad during the campaign.Actions predictionsHow many
meaningful interactions will the campaign generate with audiences.

Gruvi’s content management system (CMS) creates a wide range of rich interactive
advertising units for digital marketing for Snap, Facebook, Twitter, Tiktok &
Instagram, enabling content owners to present video, information and relevant
point-of-sale messaging across all online and social media.  Point of sale
features includes geo-located movie showtimes and cinema ticketing, streaming
service links to ‘watch now’, quizzes, and content cross-promotion.


Gruvi's media buying services reach audiences across all major social media,
mobile & display channels, from Reddit and Snap to Google’s programmatic display
network, and publisher’s walled gardens. All campaigns are constantly monitored
in real-time in order to maximize engagement and sales. 

Track  and aggregate data from campaigns in real-time dashboards to visualise
how the audiences interact with your  creative, targeting and the  point of sale
to provide an understanding of how the content will perform when it debuts.

The Audience Project (or TAP) was created to collect detailed behavioural data
which is then analysed  and segmented to create audience clusters that can be
fed back into the major ad exchanges of Twitter, Facebook, Google, etc, in order
to improve engagement.

TAP is funded through Creative Europe. To read more about the impact of this
important project for European Audio Visual content follow our Blog.




ANALYSE THE FILM MARKET WITH OUR TOOLS



THE AUDIENCE CALCULATOR


Find your audience by location and age range.



EUROFILMLAUNCHES 


Track upcoming film releases across the whole of Europe in a centralised
location.



THE COUNTER PROGRAMMING CINEMA RESEARCH TOOL 


Check your competitors play week around each of your cinemas.



OUR CLIENTS INCLUDE

Gruvi's agency services are used by a large number of entertainment companies
globally from cinemas to movie studios, games companies to VOD platforms and TV
stations.



WHY OUR CLIENTS LOVE WORKING WITH US

 * TORSTEN WAGNER
   
   Praesens Film (Switzerland)
   "We’ve successfully collaborated with Gruvi on many campaigns which exceeded
   our expectations. We appreciate Gruvi’s flexibility, their professional
   service and high standards, and are looking forward to many more future
   projects with them."

 * TIM LEAGUE
   
   Alamo on Demand (US)
   “Understanding our guests' needs and tastes are essential to how we designed
   Alamo On Demand, Gruvi has been a great partner to extend that framework to
   our marketing support.”

 * DAVID POPE
   
   MusicScreen (UK)
   “Not only do Gruvi offer a state-of-the-art technological solution when it
   comes to reaching cinemagoers online, they also manage our campaigns
   brilliantly. Their live reporting system allows us to see exactly how our
   money is being spent day to day, we can monitor the performance right down to
   local cinema level and adapt the campaign when needed. Gruvi have delivered
   on their targets across the multiplicity of MusicScreen campaigns.”

 * VILLE PURJO
   
   Cinemamondo (Finland)
   “As an independent film distributor we have to ensure that every penny we
   spend on the release of a film works as hard as it possibly can; working with
   Gruvi is a simple and effective way to make that happen.”

 * ANNA SKONIECZNA
   
   Best Film (Poland)
   “We have worked with Gruvi on numerous film campaigns from very indie
   arthouse movies such as Amanda to big box office hits like Extremely Wicked,
   Shockingly Evil and Vile. Their great tools and ability to deliver a cost
   effective and perfectly targeted social media advertising campaign is second
   to none.”

 * TORSTEN WAGNER
   
   Praesens Film (Switzerland)
   "We’ve successfully collaborated with Gruvi on many campaigns which exceeded
   our expectations. We appreciate Gruvi’s flexibility, their professional
   service and high standards, and are looking forward to many more future
   projects with them."

 * TIM LEAGUE
   
   Alamo on Demand (US)
   “Understanding our guests' needs and tastes are essential to how we designed
   Alamo On Demand, Gruvi has been a great partner to extend that framework to
   our marketing support.”

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