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WHAT’S WORKING IN CONTENT MARKETING IN 2021: MODERN B2B ORGS TURN TO ‘LO-FI’
CONTENT, INTERACTIVITY, CUSTOMIZATION & REPURPOSING TO ENGAGE BUYERS IN AN
OVERSATURATED DIGITAL WORLD

2021 LEAD NURTURING & ACCELERATION BENCHMARK SURVEY: MOVING INTO THE MODERN ERA
WITH HIGHLY TARGETED, ACCOUNT-BASED LEAD NURTURING

September 1, 2021 • Kelly Lindenau

WHAT’S WORKING IN CONTENT MARKETING IN 2021: MODERN B2B ORGS TURN TO ‘LO-FI’
CONTENT, INTERACTIVITY, CUSTOMIZATION & REPURPOSING TO ENGAGE BUYERS IN AN
OVERSATURATED DIGITAL WORLD

August 31, 2021 • Klaudia Tirico

WHAT’S WORKING IN CONVERSATIONAL MARKETING: USING THE POWER OF AI & VIRTUAL
SELLING ASSISTANTS TO CREATE SEAMLESS BUYING EXPERIENCES, STRENGTHEN ABM
CAMPAIGNS

August 25, 2021 • Kelly Lindenau


DEMANDING VIEWS

3 TRENDS TO WATCH IN DATA-LED MARKETING

August 20, 2021

3 TIPS TO MAKE SALES TRAINING SUCCESSFUL IN THE VIRTUAL AGE

August 20, 2021

5 TIPS FOR CREATING ENGAGING CONTENT IN A POST-PANDEMIC WORLD

August 13, 2021

HOW TO DRIVE BUSINESS VALUE AT HYBRID EVENTS

August 10, 2021

HOW INTENT DATA SHOULD SHAPE YOUR CONTENT

July 30, 2021

HOW TO GET REAL ABOUT REVENUE ATTRIBUTION

July 23, 2021

PRICING HAS EVOLVED. SO MUST YOUR SALES TEAM.

July 20, 2021

WHY ABM IS ONLY AS GOOD AS THE DATA

July 9, 2021

COOKIE-LESS CONCERNS FOR THE B2B MARKET: 3 TIPS TO NAVIGATE NEW TERRAIN

July 2, 2021




CASE IN POINT

NETSKOPE STREAMLINES DATA PROCESSES WITH IMPROVED ATTRIBUTION MODELS, INTERNAL
C…

August 23, 2021

NVIDIA ACHIEVES 89% ACCOUNT MATCH RATE WITH PEOPLE-BASED APPROACH

March 31, 2021

ARCOS TURNS WEB TRAFFIC INTO PIPELINE WITH INTENT DATA

September 4, 2020

AIRCALL IMPROVES CONVERSIONS & CADENCE MANAGEMENT WITH SALES ENGAGEMENT PLAT…

July 24, 2020

6SENSE ACHIEVES SALES GOALS WITH CUSTOMER-CENTRIC ONBOARDING VIDEOS

June 1, 2020

CLOUDERA LEVERAGES INTENT DATA TO ACHIEVE 50% TARGET-INDUSTRY ENGAGEMENT

May 4, 2020

TELEVERDE BOOSTS PRODUCTIVITY & REDUCES COLD CALLING WITH LEAD MANAGEMENT SO…

March 16, 2020

APPNETA SEES 150% INCREASE IN PIPELINE WITH INTENT-DRIVEN STRATEGY

December 18, 2019

THE SALT GROUP DOUBLES PRODUCTIVITY WITH AGILE SALES ENABLEMENT

November 26, 2019


DEMAND GEN REPORT TV

CXO CONVERSATIONS: SEISMIC VP OF INCLUSION OUTLINES HOW DE&I PROGRAMS CAN IM…

 * CXO CONVERSATIONS: HUBB CEO SHARES BEST PRACTICES TO SUCCESS…

 * CXO CONVERSATIONS: AVENTRI CEO JIM SHARPE OUTLINES THE FUTUR…

 * CXO CONVERSATIONS: JEN SPENCER DISCUSSES THE COLLISION OF RE…


INFOGRAPHICS

6 SOCIAL MEDIA KPIS: A FIELD GUIDE

September 1, 2021

LINKEDIN: A SALES AND MARKETING TOOL B2B COMPANIES CAN’T IGNORE

August 24, 2021

MARKETING AUTOMATION HELPS COMPANIES MOVE FORWARD SUCCESSFULLY

August 16, 2021

HOW TO PERSONALIZE YOUR MESSAGING TO INCREASE SALES AND CREATE LOYAL CUSTOMERS

August 9, 2021

12 B2B MARKETING INTELLIGENCE INSIGHTS THEY DON’T WANT YOU TO KNOW

August 2, 2021

WHEN DESIGNING A CTA, PAY ATTENTION TO…

July 26, 2021

GET TO THE HEART OF YOUR IDEAL AUDIENCE

July 21, 2021

9 AMAZING TIPS: HOW TO CREATE SEO FRIENDLY CONTENT

July 12, 2021

KEY STATISTICS EMPHASIZING THE SIGNIFICANCE OF DIGITAL ADVERTISING

July 7, 2021


FINANCIAL NEWS

KRONOLOGIC RAISES $20M IN SEED FINANCING

August 20, 2021

PEOPLE.AI SECURES $100M IN SERIES D FUNDING

August 17, 2021

NEKTAR.AI RAISES $8.1M IN TOTAL SEED FUNDING

August 9, 2021

ORUM RAISES $25M TO AUTOMATE & SCALE INSIDE SALES TEAMS

July 30, 2021

INTELLIMIZE RAISES $30M IN SERIES B FUNDING

July 13, 2021

CONTENTSTACK SECURES $58M IN SERIES B FUNDING

June 9, 2021

OUTREACH CLOSES $200M FUNDING ROUND

June 8, 2021

QUALIFIED SECURES $51M IN SERIES B FUNDING

May 27, 2021

ACTIVECAMPAIGN RAISES $240 M TO ENHANCE CXA PLATFORM

April 22, 2021


NEWS BRIEFS

INVADO RELEASES FULL-SERVICE DEMAND GEN SOLUTION; HIRES INDUSTRY VETERAN

September 1, 2021

BIZZABO & BRIGHTCOVE JOIN FORCES TO LAUNCH VIRTUAL EVENT STREAMING OFFERING

August 31, 2021

QUALIFIED LAUNCHES NEW SOLUTIONS TO ASSIST WITH REAL-TIME CONVERSATIONS

August 27, 2021

ON24 UNVEILS NEW ‘HYBRID MODE’ SOLUTION

August 27, 2021

PLANNUH LAUNCHES MARKETING PLAN BUILDER

August 25, 2021

NEW RESEARCH: 75% OF CMOS & CIOS HAVE ‘VERY EFFECTIVE’ RELATIONSHIPS TO MANA…

August 19, 2021

SEISMIC RAISES $170M, ACQUIRES LESSONLY TO ENHANCE SALES ENABLEMENT TRAINING

August 17, 2021


FROM THE BLOG

BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM AUGUST 2021

September 1, 2021

DRIFT CMO TRICIA GELLMAN DISCUSSES AI IN MARKETING, PERSONALIZATION & THE UP…

August 18, 2021

Q&A WITH MRP’S SCOTT MATTHEWS: HOW PREDICTIVE DATA IS IMPACTING ABM & SA…

August 10, 2021


SOLUTION SPOTLIGHT

BIRDEYE MESSAGING AIMS TO CREATE SEAMLESS BUYER EXPERIENCES THROUGH TEXT
MESSAGE…

August 30, 2021

DRIFT LAUNCHES SALES SEAT TO ANALYZE INTENT FOR ACCOUNT PRIORITIZATION

August 23, 2021

SCRATCHPAD SALES CALENDAR AIMS TO STREAMLINE INTELLIGENCE & CALENDARS WITHIN…

August 16, 2021


UPCOMING EVENTS

D.R.E.A.M. ON-DEMAND DISCUSSION SERIES

RAINFOCUS INSIGHT 2021


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FEATURED RESOURCES

2021 LEAD NURTURING & ACCELERATION BENCHMARK S…

WHAT’S WORKING IN CONTENT MARKETING IN 2021: MODER…

WHAT’S WORKING IN CONVERSATIONAL MARKETING: USING …




FEATURED WEBINARS

WHAT’S MISSING FROM REVOPS? NEW RESEARCH FROM REAL-WORLD REVOPS LEADERS…

ACCELERATE DEMAND & ENHANCE CUSTOMER EXPERIENCE THROUGH PERSONALIZED ENGAGEMENT

LEAD SCORING SIMPLIFIED: USING DATA & AI TO FOCUS ON…




JOB BOARD

FEATURED:

Sr. Manager/Director of Corporate Marketing
Greater Philadelphia area

Director of Digital Product Marketing
Greater Philadelphia area

VP of Marketing, Demand Generation
Woodbridge, NJ



 

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Reach  |  Edit Calendar  |  Marketing Opps

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