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 5. Artificial Intelligence
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 7. DavidsonX, GalileoX: Intro to AI for Digital Marketing

 1. Artificial Intelligence
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DAVIDSONX, GALILEOX: INTRO TO AI FOR DIGITAL MARKETING

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Discover AI's role in marketing evolution, essential concepts, real-world
applications, and effective strategies for leveraging AI in digital marketing.

Play Video for Intro to AI for Digital Marketing
Watch the video
3 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available



THERE IS ONE SESSION AVAILABLE:

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Starts Nov 17
Ends Dec 16
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offerings related to Intro to AI for Digital Marketing.

INTRO TO AI FOR DIGITAL MARKETING

About
 * About
 * What you'll learn
 * Syllabus
 * Instructors
 * Ways to enroll

ENROLL NOW

Starts Nov 17


ABOUT THIS COURSE

Skip About this course

In this course, we delve into the dynamic synergy between Artificial
Intelligence (AI) and digital marketing. Over the span of two modules, we embark
on a journey through the evolution of AI and its pivotal role in reshaping
modern marketing strategies.

Beginning with an overview of how AI has revolutionized digital marketing, we
will cover its applications in retail, entertainment, and customer engagement.
Topics include fundamental AI concepts, considerations for successful
integration, and ethical implications, highlighting the importance of aligning
AI with business goals to drive growth and enhance customer experiences.

Additionally, we explore the exciting realm of generative AI and its potential
in enhancing marketing efforts. From generating engaging social media posts to
crafting compelling product descriptions, you'll discover the endless
possibilities offered by generative AI. However, with great power comes great
responsibility, and we'll address the potential risks associated with combining
generative AI and digital marketing, including ethical considerations, brand
consistency, and misinformation.

By the end of this course, you'll emerge with a comprehensive understanding of
how to leverage generative AI and master prompt engineering to craft compelling
marketing messages that resonate with your audience. You'll also gain practical
insights and strategies to navigate the evolving landscape of AI-driven digital
marketing with confidence.

Show more


AT A GLANCE

 * Institutions: DavidsonXGalileoX
 * Subject: Business & Management
 * Level: Introductory
 * Prerequisites:
   
   This course is designed for marketing professionals, entrepreneurs, business
   owners, and anyone interested in unlocking the potential of artificial
   intelligence to enhance their digital marketing efforts.

 * Language: English
 * Video Transcript: English
 * Associated programs:
   * Professional Certificate in AI for Marketing
 * Associated skills:Social Media, Digital Marketing, Marketing, Artificial
   Intelligence, Customer Engagement


WHAT YOU'LL LEARN

Skip What you'll learn
 * Understand the fundamental concepts of AI and its role in modern marketing
   practices
 * Explore real-life applications of AI in marketing
 * Evaluate the key factors for successful integration of AI into marketing
   strategies
 * Introduce generative AI and its applications in digital marketing.
 * Showcase real-world applications and case studies demonstrating AI's
   transformative impact on marketing.
 * Discuss risks and challenges associated with combining generative AI and
   digital marketing.
 * Emphasize the importance of effective prompts in guiding AI-generated content
   and enhancing marketing outcomes.
 * Master advanced prompt engineering techniques for optimizing AI-generated
   content for specific marketing objectives.

Show more


SYLLABUS

Skip Syllabus

Module 1: Introduction to AI in Digital Marketing

 * Overview of AI in Marketing
 * The Evolution of AI and Its Growing Role in Marketing Strategies
 * Introduction to AI Concepts Relevant to Marketing
 * Real-world Applications and Case Studies
 * Considerations for Integrating AI into Marketing Strategies

Module 2: Developing effective Prompts for AI in Digital Marketing

 * Introduction to Generative AI in Digital Marketing
 * Risks of combining Generative AI and Digital Marketing
 * How To Use ChatGPT in Digital Marketing
 * The importance of Effective Prompts
 * Mastering Advanced Prompt Engineering Techniques for Digital Marketing
 * Prompt Engineering: Application Cases for Digital Marketing

Show more


ABOUT THE INSTRUCTORS


MIGUEL A. MORALES-CHAN PH.D.

Director Digital Education -GES.
Vice-principal Von Neumann Institute.
Project Manager GalileoX and ProfXXI……


ROCAEL HERNÁNDEZ RIZZARDINI, PH.D.

Director GES - Digital University.
Director Von Neumann Institute. CEO
Corporation IT Industry at Universida……


VANESSA AI

Instructor • Davidson and Galileo…



THIS COURSE IS PART OF AI FOR MARKETING PROFESSIONAL CERTIFICATE PROGRAM

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Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
2 months
3 - 5 hours per week


WAYS TO TAKE THIS COURSE

Choose your path when you enroll.

ENROLL NOW

Starts Nov 17


CERTIFICATE


FREE

PRICE

$49 USD

-

ACCESS TO COURSE MATERIALS

Unlimited



Limited



Expires on Dec 8

WORLD-CLASS INSTITUTIONS AND UNIVERSITIES

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