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Home
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Home
Blog
Contact


CHAMPIONS OF THE BIG IDEA

The hidden gem. The attention-grabber. We help you bring the best opportunities
into focus.


BENT ON BUSINESS

Prospects do their homework. Create a trail of credibility and expertise; make
sure they find you.


TECHNOLOGY-MINDED

Some of the industries and trades in which we work include cannabis,
fulfillment, healthcare, IT, marketing, retail and security.



SEASONED COMMUNICATORS

Our team’s experience and accountability set PR Return apart, with senior talent
serving every client.


ANALYTICALLY CREATIVE

Perspectives and data live in your organization; we help you turn them into
unique insights, trends and branding gold.


FULL SERVICE

Content creation, thought leadership, media and analyst relations, social media
and spokesperson training are just a few of the ways we can help your business.

 


BUILT TO INFLUENCE THE INFLUENCERS

The media landscape changes quickly, and PR Return keeps clients in-step,
positioning them for thought leadership, credibility and growth. Issues advocacy
tops the list of goals for most of our clients, keeping important issues top of
mind among the influencers and prospects they want to reach. Long-standing
relationships are the norm here and something we take pride in cultivating with
clients, staff, partners, media, analysts and others.


ANALYTICALLY CREATIVE

We combine creativity and analytical thinking to package your best PR resources
for high-value influencers. Your experts and the data in your systems can often
provide fuel for high-level media relations and thought leadership success.
Beyond case studies, white papers, speaker proposals and bylined articles, the
directional trends often found in aggregate data can be featured in indices,
research reports, webinars and more.

We work with clients to help uncover their most promising data treasures and
thought leadership fuel and devise research and promotional plans to put them to
good use. Some clients analyze data on their own; others turn to us to collect,
compile, analyze and report interesting trends and findings.


OUR HISTORY

Founder Kraig Smith has worked in PR and media relations for more than 20 years.
He founded PR Return to offer marketers a results-oriented alternative to
traditional PR firms by accomplishing a lot with sensible budgets and long-term
relationships.

We keep our promises, value our relationships and represent our clients with
integrity. These core values have served PR Return well since opening our doors
in 2006 and guide our path forward.


CLIENTS

We understand our clients’ businesses and help them articulate their best value
propositions, from logistics, supply chain, and retail to healthcare, IT,
marketing, security, and highly regulated industries like cannabis and finance.
Clients hire PR Return to raise awareness of their technologies, expertise, and
unique offerings or approach, and we work with some incredible companies …



 
 


WE’D LIKE TO BROADEN YOUR DEFINITION OF EARNED MEDIA

A full-service PR agency, we approach earned media efforts in both traditional
and revolutionary ways. Our creative and flexible approach ensures our clients’
coverage is as compelling as they are.


CONTENT DEVELOPMENT

Our staff of experienced writers help clients with the development of marketing
and communications materials that boost credibility, thought-leadership and
sales. We ghostwrite bylined articles for executives, white papers and blog
posts on the technical topics that move the needle for companies.


MEDIA RELATIONS

Media contacts are just the beginning. The right timing, tactics and
press-worthy angles can help earn your organization more coverage, credibility
and customers. The right approach to relationship building can accelerate your
success.


ANALYST RELATIONS

Top industry analyst groups and financial analysts can provide the credibility
and third-party endorsements needed to win over clients and investors. We help
you determine how to best engage them to build impactful coverage and
relationships.


MESSAGE DEVELOPMENT

Our full- and half-day message development sessions build consensus across the
organization on exactly what a company does, who they serve and how best to
position them for success in competitive industries and markets.


NEWS AND CORPORATE COMMUNICATIONS

Keeping media, clients and prospects informed is critical. We can identify the
news-worthy angles that garner headlines and attract investor attention with
press releases, blog posts and e-newsletter stories for any target audience.


SPOKESPERSON TRAINING

Our hands-on media, analyst and presentation training sessions prepare clients
to make the most of every opportunity, further their agendas and nurture
valuable relationships.


THOUGHT LEADERSHIP

Tap your in-house experts for opportunities with media, analysts and others to
establish your brand, people and unique value propositions with the audiences
that matter most. We help clients spotlight expertise to build credibility with
awards, bylined articles, speaking opportunities and expert source programs.


AGGREGATE DATA AND TREND SPOTTING

Perspectives and trends data live in your organization; we can help you turn
them into unique insights and branding gold. When client case studies are hard
to come by, we can assess the media value of data in your organization that
could unlock trends and insights when studied in aggregate.


STRATEGIC PLANNING

Assessing your organization and the industries in which it works can provide the
intelligence you need to maximize your marcomm and PR efforts. Finding where
your expertise and resources overlap with opportunity or confusion in the
marketplace boosts the odds that your news and brand will be heard.


SOCIAL MEDIA

Social media has become a critical component of brand building, connecting
companies directly with customers and prospects. We help clients manage their
social presence by crafting engaging content consistent with any brand voice.


CONSULTING SERVICES

Insourcing your PR efforts? Setting up an in-house PR and marketing team? We can
help get you off on the right foot by analyzing your goals to determine your
staffing needs, and training new and existing staff on all facets of PR. We’ll
establish, support and supplement your team whenever and wherever you need us so
you don’t miss out on critical opportunities.

 
 
 


OUR TEAM

Our experienced leadership brings unique advantages to every client.

 


Kraig Smith, founder

Kraig has executed successful PR campaigns for more than 20 years. Since
launching PR Return in 2006, his focus on staff and client retention has helped
PR Return build a senior team and many long-term client relationships.

 

Nick Olsen, account supervisor

Since 2012, Nick leads the PR Return account team and delivers effective,
engaging communication strategies for clients. Nick is experienced in every
facet of PR, including media relations, writing, thought leadership,
spokesperson media training and message development.

Paul Battaglia, industry analyst relations director

With a strong marketing communications background, Paul directs and manages
industry analyst outreach and relationships for PR Return clients. Previously,
Paul has developed and implemented industry analyst relations strategies on
behalf of Hewlett-Packard, Motorola and Accenture.

 

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PR Return, 832 West Superior Street, Chicago, IL, 60642, United
States1-312-432-9405info@preturn.com


BOTTOM LINE MARKETING.


PR RETURN - CHICAGO - 1.312.432.9405

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