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American Crew


AMERICAN CREW HAS BEEN REDEFINING WHAT IT MEANS TO BE A WELL GROOMED MAN

Innovative grooming products and pioneering education have been defining
grooming for 25 years. Creating and caring for everything needed in men's
styles. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE,
STYLE, COLOGNE, and SKINCARE categories. As the global leader in men's grooming
and the "Official Supplier to Men", American Crew's ongoing commitment to
elevate men's style and enhance their personal image by providing education and
marketing to share the brands' vision.



THE OFFICIAL SUPPLIER TO MEN™

 * APRIL SHOWERS BRING...
   20% OFF
   ANY HAIR & BODY PURCHASE
   
   Use Code: HAIRCREW
   SHOP NOW
 * CHOOSE POMADE
   CLASSIC
   CREAM
   HEAVY HOLD
   SHOP NOW




Slide

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 * STYLING


 * HAIR & BODY


 * SHAVE & BEARD


 * GROOMING


 * SKINCARE


PUCK SPOTLIGHT: WHIP

Whip is an airy, weightless whipped formulation that provides subtle texture and
control for a natural, effortless look. This unique styling whip readily absorbs
into hair - providing definition and separation without adding weight or
stickiness - to deliver a light, pliable hold and natural shine for
healthy-looking hair.
Shop Now


CHOOSE THE PUCK FOR YOU

American Crew the #1 styling brand in America offers a broad range of pucks
designed with all hair types, textures, hair lengths, and densities in mind to
achieve the look you desire. From light-hold creams to pomades, we encourage you
to find your go-to styling puck to suit your hair needs.
Shop Now



SHOP OUR GIFT SETS

Give the perfect gift or stock up on your grooming favorites with gift sets from
American Crew.
Shop Now
FOLLOW US ON INSTAGRAM @AMERICANCREW
43
Go behind the scenes at American Crew’s Ac-iD photoshoot. From prep to set, we
captured six early 90’s music inspired looks. #acedu #americancrewedu
Go behind the scenes at American Crew’s Ac-iD photoshoot. From prep to set, we
captured six early 90’s music inspired looks. #acedu #americancrewedu

47
1
Happy Earth Day! American Crew’s haircare range is vegan, silicone-free and
features re-engineered packaging made with a minimum of 80% Post-Consumer
Recycled Plastic. This is a key initiative to begin to reduce energy consumption
in the manufacturing process and helping divert waste from landfills.
Happy Earth Day! American Crew’s haircare range is vegan, silicone-free and
features re-engineered packaging made with a minimum of 80% Post-Consumer
Recycled Plastic. This is a key initiative to begin to reduce energy consumption
in the manufacturing process and helping divert waste from landfills.

28
1
Have you heard the buzz? Fiber contains beeswax, an all-natural ingredient which
contributes to holding power. More Fiber! #JointheCrew and #ChoosethePuckforYou
Have you heard the buzz? Fiber contains beeswax, an all-natural ingredient which
contributes to holding power. More Fiber! #JointheCrew and #ChoosethePuckforYou

55
1
Flip out over Fiber. Fiber provides high hold and low shine and thickens,
texturizes and increases fullness to hair. Add more fiber to your regimen.
#JoinTheCrew #ChooseThePuckForYou
Flip out over Fiber. Fiber provides high hold and low shine and thickens,
texturizes and increases fullness to hair. Add more fiber to your regimen.
#JoinTheCrew #ChooseThePuckForYou

70
1
Check out the Barber Evo cover story featuring our Ac-iD hairstyle trends
collection. Thanks to the team at @barberevo for this great feature.
Check out the Barber Evo cover story featuring our Ac-iD hairstyle trends
collection. Thanks to the team at @barberevo for this great feature.

41
1
Enjoy 20% off and hair and body purchase by using the code: HAIRCREW 🔥
Enjoy 20% off and hair and body purchase by using the code: HAIRCREW 🔥

129
6
American Crew’s education team is excited to announce the newest phase in its
core education curriculum program: ACED Beard! Our newest certificate training
program provides professional beard servicing grooming techniques and protocols.
DM us on either FB or IG for more information. #americancrewedu #acedbeard
#acedu
American Crew’s education team is excited to announce the newest phase in its
core education curriculum program: ACED Beard! Our newest certificate training
program provides professional beard servicing grooming techniques and protocols.
DM us on either FB or IG for more information. #americancrewedu #acedbeard
#acedu

71
5
Christine Nelli for Barry Keoghan at #Oscars95 by American Crew @nellichristine
  For Barry’s #Oscars look this year, Christine “wanted his hairstyle to be soft
and effortless but still polished. Barry’s hair is tighter on the sides with
longer length on top that we combed over to the side using American Crew
Grooming Cream and Matte Clay for a sleek, swept look. She also wanted to add
volume to his hair that has long-lasting hold throughout the evening.”   Look
Breakdown   She started by using American Crew® Prep and Prime Tonic to prep the
hair for styling and increased control and manageability. Then she used a
quarter-sized amount ofAmerican Crew® Light Hold Styling Gelon towel-dried hair
to build thickness and protect the hair from heat. She then blow dried the hair
and worked her hands through to add volume to the roots. Using a round brush,
Christine continued styling the hair section by section. Using a medium dosage
of American Crew® Grooming Cream, she rubbed the product between her hands and
then worked it into the top of the hair from roots to ends for a sleek, polished
look. She then took a quarter-sized amount of American Crew® Matte Clay,
emulsified between her palms, and ran her hands through the sides of the hair to
create a long-lasting hold for the remainder of the night.   #oscars #oscar95
#theacademy #mensgrooming #menshair
Christine Nelli for Barry Keoghan at #Oscars95 by American Crew @nellichristine
  For Barry’s #Oscars look this year, Christine “wanted his hairstyle to be soft
and effortless but still polished. Barry’s hair is tighter on the sides with
longer length on top that we combed over to the side using American Crew
Grooming Cream and Matte Clay for a sleek, swept look. She also wanted to add
volume to his hair that has long-lasting hold throughout the evening.”   Look
Breakdown   She started by using American Crew® Prep and Prime Tonic to prep the
hair for styling and increased control and manageability. Then she used a
quarter-sized amount ofAmerican Crew® Light Hold Styling Gelon towel-dried hair
to build thickness and protect the hair from heat. She then blow dried the hair
and worked her hands through to add volume to the roots. Using a round brush,
Christine continued styling the hair section by section. Using a medium dosage
of American Crew® Grooming Cream, she rubbed the product between her hands and
then worked it into the top of the hair from roots to ends for a sleek, polished
look. She then took a quarter-sized amount of American Crew® Matte Clay,
emulsified between her palms, and ran her hands through the sides of the hair to
create a long-lasting hold for the remainder of the night.   #oscars #oscar95
#theacademy #mensgrooming #menshair

138
7
Christine Nelli for Andrew Garfield at #Oscars95 by American Crew.
@nellichristine   For Andrew’s Oscars look this year, Christine wanted the hair
to “showcase his natural hair texture in an effortless and polished way. Andrew
has naturally great textured hair, which she enhanced with American Crew’s Fiber
Grooming Foam and Pomade.”   Look Breakdown Christine started by prepping the
hair to create a foundation for the rest of the styling products. On towel-dried
hair, she sprayed American Crew® Prep and Prime Tonic and ran it through the
whole head of hair. Using a strong blow dryer, she worked her hands through the
hair to plump up the roots away from the scalp. Once the hair was partially dry,
she used a quarter-sized amount of American Crew® Fiber Grooming Foam to slick
the sides back, then finished blow drying. Next, she applied American Crew®
Cream Pomade to the top of the hair for a looser, frizz-free look with light to
medium hold. Then, she used a diffuser to help keep the natural curl pattern of
the hair. To finish the look, she took a quarter-sized amount of American Crew®
Pomade with her fingertips and pressed into the curls to add shine and gently
define into style that matched the polished sides.   #oscars #oscar95
#theacademy #mensgrooming #menshair
Christine Nelli for Andrew Garfield at #Oscars95 by American Crew.
@nellichristine   For Andrew’s Oscars look this year, Christine wanted the hair
to “showcase his natural hair texture in an effortless and polished way. Andrew
has naturally great textured hair, which she enhanced with American Crew’s Fiber
Grooming Foam and Pomade.”   Look Breakdown Christine started by prepping the
hair to create a foundation for the rest of the styling products. On towel-dried
hair, she sprayed American Crew® Prep and Prime Tonic and ran it through the
whole head of hair. Using a strong blow dryer, she worked her hands through the
hair to plump up the roots away from the scalp. Once the hair was partially dry,
she used a quarter-sized amount of American Crew® Fiber Grooming Foam to slick
the sides back, then finished blow drying. Next, she applied American Crew®
Cream Pomade to the top of the hair for a looser, frizz-free look with light to
medium hold. Then, she used a diffuser to help keep the natural curl pattern of
the hair. To finish the look, she took a quarter-sized amount of American Crew®
Pomade with her fingertips and pressed into the curls to add shine and gently
define into style that matched the polished sides.   #oscars #oscar95
#theacademy #mensgrooming #menshair

491
11
This year’s #Oscars looks were 🔥🔥🔥 Which was your favorite?   Miles Teller,
styled by @kikihaircutter using American Crew’s Prep and Prime Tonic, Light Hold
Texture Lotion, Medium Hold Spray Gel and Defining Paste.   Barry Keoghan styled
by @nellichristine using American Crew’s Prep and Prime Tonic, Light Hold
Styling Gel, Grooming Cream and Matte Clay.   Andrew Garfield, styled by
@nellichristine using American Crew’s Prep and Prime Tonic, Fiber Grooming Foam,
Cream Pomade and Pomade.   Stay tuned for more!   #oscars95 #theacademy #oscars
This year’s #Oscars looks were 🔥🔥🔥 Which was your favorite?   Miles Teller,
styled by @kikihaircutter using American Crew’s Prep and Prime Tonic, Light Hold
Texture Lotion, Medium Hold Spray Gel and Defining Paste.   Barry Keoghan styled
by @nellichristine using American Crew’s Prep and Prime Tonic, Light Hold
Styling Gel, Grooming Cream and Matte Clay.   Andrew Garfield, styled by
@nellichristine using American Crew’s Prep and Prime Tonic, Fiber Grooming Foam,
Cream Pomade and Pomade.   Stay tuned for more!   #oscars95 #theacademy #oscars







REVLON calculation based on NielsenIQ ScanTrack Service for the Men’s Hair Care
Styling Products category for the 52-week period ending 8/27/22, the Total U.S.
market, xAOC. Copyright © 2022 Nielsen Consumer LLC.




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