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 * Call Us: 888-667-7027
 * Schedule a Call

 * What is a Customer Advisory Board?
 * Solutions
   * Overview
   * Create a Board
   * Virtual Meetings
   * Optimize a Board
   * Hire a Facilitator
 * CAB Examples
 * Resources
   * Blog
   * Engagement Methods
   * CAB Training
   * All Resources
   * In the News
 * About
   * About Us
   * Our Customers
   * Our Team
   * Our Partners
 * Contact

Select Page
 * What is a Customer Advisory Board?
 * Solutions
   * Overview
   * Create a Board
   * Virtual Meetings
   * Optimize a Board
   * Hire a Facilitator
 * CAB Examples
 * Resources
   * Blog
   * Engagement Methods
   * CAB Training
   * All Resources
   * In the News
 * About
   * About Us
   * Our Customers
   * Our Team
   * Our Partners
 * Contact
 * Call Us: 888-667-7027
 * Schedule a Call




ENGAGED CUSTOMERS.
POWERFUL INSIGHTS.





WE DESIGN, FACILITATE, AND MANAGE GAME-CHANGING CUSTOMER ADVISORY BOARDS.

Schedule a Call




LEADING B2B COMPANIES USE IGNITE’S CAB DESIGN, PROCESS AND METHODOLOGY

 

See how B2B companies drive business results using Ignite’s advisory board
process.


CUSTOMER ADVISORY BOARD SOLUTIONS



CREATE BOARDS

Partner with Ignite to Gain Proven Processes and Metrics for Your World-Class
Customer Advisory Board Program

Learn more about launching or managing your advisory board →



OPTIMIZE BOARDS

Improve Your Existing Board: Hire Ignite to Benchmark and Assess Your Customer
Advisory Board Program

Learn more about improving your advisory board program →

w

HIRE A FACILITATOR

Leverage Ignite’s Expertise to Facilitate Your Next Customer Advisory Board
Meeting for Maximum Impact

Learn more about facilitating your next advisory board meeting →


WHAT OUR CUSTOMERS ARE SAYING

“Running 11 global Customer Advisory Boards with 300 members is a daunting task.
Ignite’s outcome-based methodologies and extensive best practices give us a
dynamic blueprint for Customer Advisory Board success.”

Alison Lutjemeier, Group Manager, Customer Success Programs, Adobe Systems

“Stronger customer relationships from CAB programs are not limited to revenue
and retention. The CAB showcases our thought leadership by tackling industry
issues. Ryder was asked to participate in a member-led industry forum – the only
carrier firm to be asked.”

Samuel Johnson, VP, Global Marketing, Ryder

“Kudos to Ignite! Ignite Advisory Group’s approach to ongoing client engagement
with Customer Advisory Boards is spot on.”

Maureen Duff, Global Head of Marketing, Bank of New York Mellon

See more customers that use Ignite’s advisory board process and methodology.


TOP BENEFITS OF A CLIENT ADVISORY BOARD

A Customer Advisory Board brings together your most important customers several
times a year to discuss industry trends and challenges, product development,
emerging needs and problems that need solving.

The Client Advisory Council members rely on your products and services, and have
a vested interest in seeing your products improve and your company thrive.

A well managed Client Advisory Board provides high-impact value and guidance
resulting in:

 * deepening relationships with top accounts
 * getting strategic feedback and new product ideas
 * gaining better alignment internally and with your customers’ perspective
 * improving customer satisfaction
 * increasing customer advocacy
 * referrals and higher client engagement
 * increasing customer retention
 * building thought leadership
 * driving new sales revenue


Learn More About
Customer Advisory Boards
Learn More About
Partner Advisory Boards



KEYS TO A SUCCESSFUL CUSTOMER ADVISORY BOARD

What creates the magic in a Customer Advisory Board is the interaction between
advisory board members, the lively discussions, the collective wisdom of the
group. You put a business challenge or question on the table and let your
customers discuss or debate a solution. That’s how the real issues get
clarified, and how the fresh ideas surface. Remember that the Customer Advisory
Board is about them, your customers. And this is where the ‘art’ of the CAB
comes in: finding that intersection between what you want to know, and what they
want to gain. How do you arrange it so your members get as much value (or more)
from the CAB than you do? So it becomes critical to:

 * establish internal buy-in and align on CAB objectives (gain executive
   sponsorship)
 * document the mission and objectives of the CAB (create a charter)
 * invite the right customers (smart recruitment)
 * decide what mutually beneficial topics and issues to discuss (developing your
   agenda)
 * develop the meeting content and materials, properly guide the discussions
   (facilitating the meeting)
 * capture meeting insights and ensure consistent follow up (planning for
   ongoing engagement)

Learn More About CAB Strategy & Design,
View our Customer Advisory Board Guide>>


ABOUT IGNITE ADVISORY GROUP

Ignite Advisory Group is the world’s leading consultancy focused exclusively on
helping B2B companies engage with executives at key accounts through high-impact
Customer Advisory Board and Partner Advisory Board programs. Our comprehensive
services include outsourced program management, audit and optimization, advanced
facilitation, program mentorship and much more. Backed by hundreds of advisory
engagements with leading B2B companies, our proven methodology for managing and
evolving Customer Advisory Boards includes a 4-stage process and encompasses 48
deliverables to deliver a clear ROI.

Learn More About Ignite
Want to learn more about Customer Advisory Boards? Visit our comprehensive
collection of Customer Advisory Board resources, guidance and best practices.
Visit Our Resources Center

IGNITE ADVISORY GROUP (US)

560 Sylvan Ave., Suite 3160
Englewood Cliffs, NJ 07632
Tel: 888-667-7027

IGNITE ADVISORY GROUP (UK)

London, UK
Tel: (44) 207-193-0145

HAVE QUESTIONS?

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