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TERRACE FARMING: DEFINITION, HISTORY, TYPES, AND BENEFITS | A COMPLETE OVERVIEW

February 25, 2024
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Terrace farming is an ancient agricultural practice that has been used for
thousands of years to cultivate crops in hilly and mountainous regions. It
involves cutting flat areas into steep slopes to create a series of steps or
terraces that can be used for farming. This technique is used to conserve soil,
prevent erosion, and maximize the use of land.




DEFINITION OF TERRACE FARMING

Terrace farming is a method of agriculture that involves cultivating crops on
the sides of steep hills and mountains by constructing terraces or steps on the
slopes. It is an ancient technique that has been used by different cultures
around the world to maximize arable land in areas with limited flat terrain. The
terraces reduce erosion by slowing down water runoff and allow for better water
retention in the soil. This type of farming is labor-intensive but can be highly
effective in producing crops in areas where traditional farming methods are not
feasible.


HISTORY OF TERRACE FARMING

Terrace farming is cultivating crops on graduated steps or terraces built on a
slope or hillside. This technique has been used for centuries by various
civilizations around the world. One of the most well-known examples of Terrace
Agriculture can be found in the Andes Mountains of South America, where the
Incas developed intricate systems of terraces to grow crops in the mountainous
terrain. These terraces were built by hand, using stone walls and earth fill to
create flat surfaces for planting. The Incas were able to grow a variety of
crops such as potatoes, maize, and quinoa on these terraces, which allowed them
to feed their large population and sustain their empire. 

The technique of terrace farming was also used in other parts of the world such
as Asia, Africa, and Europe. In Asia, rice terraces are a common sight in
countries such as China, Indonesia, and the Philippines. These terraces are
built on steep hillsides and are carefully designed to maximize the use of
available water resources. In Africa, Terrace Agriculture is practiced in
countries such as Ethiopia, where farmers build terraces to prevent soil erosion
and conserve water. In Europe, Terrace Agriculture has been used for centuries
in countries such as Italy, where vineyards are often planted on terraced
hillsides. 

Today, terrace farming is still practiced in many parts of the world,
particularly in developing countries where arable land is scarce and population
growth is high. Terrace Agriculture allows farmers to cultivate crops on steep
slopes that would otherwise be unusable. It also helps to prevent soil erosion
and conserve water resources, which is especially important in areas where water
is scarce.




TERRACE FARMING AND CONTOUR PLOUGHING

Terrace farming and contour plowing are two different agricultural techniques
used to cultivate crops in hilly and mountainous regions. While both techniques
aim to prevent soil erosion and conserve water, there are significant
differences between them.

Terrace Agriculture involves creating a series of flat areas, or terraces, on
steep slopes to cultivate crops. These terraces are built across the slope and
are designed to slow down the water runoff and prevent soil erosion. Terrace
farming requires significant labor to construct the terraces and best suits
areas with gentle to moderate slopes.

On the other hand, contour plowing involves plowing along the contour lines of
the slope instead of up and down the slope. This technique helps to slow down
the water flow, which reduces soil erosion and helps to conserve water. Contour
plowing requires specific equipment and is best suited for areas with moderate
to steep slopes.


HOW DOES TERRACE FARMING WORK?

Terrace farming involves constructing a series of steps or terraces on a steep
slope. The steps are usually made of stone, brick, or wood and are designed to
level the slope and create flat areas for planting crops. The terraces are built
one above the other, and each one has a small wall or embankment to prevent soil
erosion and water runoff. The walls also help to retain moisture in the soil,
which is essential for the growth of crops.


CROPS GROWN IN TERRACE FARMING

Terrace farming allows farmers to cultivate a variety of crops on what would
otherwise be unworkable terrain. Some of the crops that are commonly grown in
Terrace Agriculture include rice, wheat, maize, potatoes, vegetables, and
fruits. One of the fruits that can be grown in terrace farming is passion fruit.
Passion fruit is a tropical fruit that is known for its unique flavor and
nutritional benefits. It is rich in fiber, vitamins, minerals, and antioxidants.
Passion fruit is grown commercially in many tropical and subtropical regions
around the world, including Brazil, Colombia, Ecuador, Peru, Kenya, and India.




EXAMPLES OF TERRACE AGRICULTURE AROUND THE WORLD

Terrace Agriculture is a method of farming that has been practiced around the
world for centuries. Here are some examples of Terrace Agriculture in different
regions of the world:

 1. South America: The Incas of Peru are known for their impressive terraced
    fields, which were built on steep hillsides in the Andes Mountains. These
    terraces allowed the Incas to grow crops such as potatoes, maize, and
    quinoa, which were essential to their civilization.
 2. Asia: Rice terraces are a common sight in many Asian countries, including
    China, Indonesia, and the Philippines. These terraces are built on steep
    hillsides and are carefully designed to maximize the use of available water
    resources.
 3. Africa: In Ethiopia, farmers build terraces to prevent soil erosion and
    conserve water. These terraces are particularly important in areas where
    water is scarce, as they help to retain moisture in the soil and prevent it
    from being washed away by rain.
 4. Europe: Terrace farming has been practiced in Europe for centuries,
    particularly in countries such as Italy. Vineyards are often planted on
    terraced hillsides in Italy, where the steep slopes provide the ideal
    growing conditions for grapes.
 5. North America: In the southwestern United States, Native American tribes
    such as the Hopi and the Zuni have been practicing terrace farming for
    thousands of years. These terraces are built in the desert and allow the
    tribes to grow crops such as corn, beans, and squash in an otherwise
    inhospitable environment.




TYPES OF TERRACE FARMING

Terrace farming is a technique of agriculture where farmers cultivate crops on
terraces that are built across slopes. It is a common practice in hilly and
mountainous regions, where the land is not flat and suitable for farming.
Terrace Agriculture provides numerous benefits, such as preventing soil erosion,
conserving water, and improving soil fertility. There are various types of
Terrace Agriculture, each suited to specific terrain and needs of farmers..


1. CONTOUR FARMING

Contour farming is a type of terrace farming where the terraces are built along
the contour lines of the slopes. The purpose of building terraces along the
contour lines is to prevent soil erosion and retain moisture. In contour
farming, the water flows slowly across the slope, which allows it to seep into
the soil and reach the crops’ roots. This method helps to reduce soil erosion,
which is a common problem in hilly regions. It also reduces the amount of water
needed for irrigation, as the water is retained in the soil for a longer time.

ADVANTAGES:

 * Prevents soil erosion
 * Retains moisture in the soil
 * Reduces water usage

DISADVANTAGES:

 * Requires a lot of labor to build the terraces
 * Not suitable for steep slopes


2. BENCH TERRACE FARMING

Bench terrace farming is another type of terrace farming where the terraces are
built like benches, one above the other. This technique is suitable for steep
slopes, and it helps to conserve water. In bench terrace farming, the water
flows down the slope and is trapped by the terraces. The water is then slowly
released to the crops below. This method is beneficial in areas where water is
scarce.

ADVANTAGES:

 * – Suitable for steep slopes
 * – Conserves water

DISADVANTAGES:

 * Requires a lot of labor to build the terraces
 * May not be suitable for areas with heavy rainfall


3. STEPPED TERRACE FARMING

Stepped terrace farming is a type of terrace farming where the terraces are
built like steps. This technique is ideal for areas with gentle slopes and helps
to control soil erosion. In stepped Terrace Agriculture, the water flows down
the slope from one terrace to the next, gradually seeping into the soil. This
method helps to reduce soil erosion and retain moisture in the soil. Stepped
terrace farming is beneficial for crops that require a lot of water, such as
rice.

ADVANTAGES:

 * Controls soil erosion
 * Retains moisture in the soil
 * Suitable for areas with gentle slopes

DISADVANTAGES:

 * Requires a lot of labor to build the terraces
 * – May not be suitable for areas with heavy rainfall


4. RAISED-BED TERRACE FARMING

Raised-bed terrace farming is a type of terrace farming where the terraces are
raised, and the crops are grown on raised beds. This method helps to improve
drainage and soil aeration. In raised-bed Terrace Agriculture, the water flows
down the slope and is trapped by the raised beds. The water is then slowly
released to the crops below. This technique is beneficial for crops that require
well-drained soil, such as vegetables.

ADVANTAGES:

 * Improves drainage and soil aeration
 * Suitable for crops that require well-drained soil

DISADVANTAGES:

 * Requires a lot of labor to build the raised beds
 * May not be suitable for areas with heavy rainfall




BENEFITS OF TERRACE FARMING

Terrace farming, also known as step farming, is an ancient agricultural
technique that has been around for thousands of years. It involves creating a
series of flat platforms on a hillside or mountain slope, allowing farmers to
cultivate crops on what would otherwise be unworkable terrain. Terrace farming
has been used in many parts of the world, from the rice paddies of Asia to the
potato fields of the Andes, and it has many benefits for both farmers and the
environment. In this article, we will explore the benefits of terrace farming in
detail.

 1. Soil conservation: One of the primary benefits of terrace farming is that it
    helps to prevent soil erosion. When crops are planted on steep hillsides
    without terracing, the soil can easily wash away during heavy rains, leaving
    behind barren land. However, by creating a series of flat platforms, farmers
    can trap soil and water on each level, preventing erosion and creating a
    stable growing environment.
 2. Water conservation: Another benefit of Terrace Agriculture is that it helps
    to conserve water. When farmers plant crops on steep slopes, much of the
    water they use for irrigation can run off and be lost. However, with
    terracing, water is trapped on each level, allowing it to soak into the soil
    and be used by plants. This can lead to higher crop yields and healthier
    plants.
 3. Increased crop yields: Terrace farming can also lead to increased crop
    yields. By creating flat, stable growing environments, farmers can plant
    crops more densely and more efficiently. This can lead to higher yields and
    better-quality crops, which can be sold for higher prices.
 4. Climate resilience: Terrace farming can also help farmers adapt to climate
    change. As weather patterns become more unpredictable and extreme, terracing
    can help farmers manage water and soil resources more effectively. This can
    lead to better crop yields and more resilient farming communities.
 5. Reduced labor costs: Terrace farming can also help to reduce labor costs for
    farmers. By creating flat, stable platforms, farmers can use machines and
    other tools to plant, irrigate, and harvest crops more efficiently. This can
    lead to lower labor costs and higher profits for farmers.
 6. Cultural preservation: Finally, terrace farming can help to preserve
    cultural traditions and practices. Many communities around the world have
    been practicing Terrace Agriculture for centuries, and the techniques and
    knowledge are passed down through generations. By continuing to practice
    terrace farming, these communities can preserve their cultural heritage and
    maintain sustainable livelihoods.


CONCLUSION:

Terrace farming is a sustainable and eco-friendly method of agriculture that
provides numerous benefits. It helps to prevent soil erosion, conserve water,
and improve soil fertility. There are various types of Terrace Agriculture, each
suited to specific terrain and needs of farmers. Contour farming is suitable for
preventing soil erosion and retaining moisture. Bench terrace farming is
suitable for steep slopes and conserving water.

Stepped terrace farming is suitable for areas with gentle slopes and helps to
control soil erosion. Raised-bed Terrace Agriculture is suitable for crops that
require well-drained soil. Each type of Terrace Agriculture has its advantages
and disadvantages, and farmers choose the one that is suitable for their
specific terrain and needs.


About Author

Hasnain Umer

Department of Agronomy, University of Agriculture Faisalabad






3042 Views , 11 views






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Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


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Consent


SOVRN, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, IP addresses, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADIKTEEV

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Users’ profiles, Device identifiers, IP
addresses, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RTB HOUSE S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Device identifiers, IP addresses, Browsing and interaction data,
Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EPSILON

Cookie duration: 184 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Privacy choices,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Precise location data, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Precise location data, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, Device identifiers, IP addresses, Non-precise
location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, User-provided data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, User-provided data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Device identifiers, IP addresses,
Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Users’ profiles, User-provided data, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more




View details | Storage details | Privacy policylaunch
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: Device characteristics, Precise location data,
Device identifiers, IP addresses, Non-precise location data

more




View details | Privacy policylaunch
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Browsing and
interaction data, Non-precise location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Users’ profiles, Device identifiers, IP addresses,
Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OPENX

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Privacy choices, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, User-provided data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data

more




View details | Privacy policylaunch
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: Precise location data, Device identifiers, IP
addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, User-provided data, Device
identifiers, IP addresses, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more




View details | Privacy policylaunch
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Device identifiers, IP
addresses

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Precise location data, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: Privacy choices, Device identifiers, IP addresses,
Browsing and interaction data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device characteristics,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, User-provided data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Users’ profiles, User-provided data, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Precise
location data, Device identifiers, IP addresses, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Precise
location data, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, IP addresses, Browsing and interaction data, Non-precise
location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, User-provided data, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, User-provided data, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


OS DATA SOLUTIONS GMBH & CO. KG

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, User-provided data, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Device identifiers, IP addresses, Browsing and interaction data,
Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Precise location data, Users’ profiles, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Users’ profiles, User-provided data, Device identifiers, IP
addresses, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Users’ profiles, Device identifiers, IP addresses, Browsing and
interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: Device characteristics, Device identifiers, IP
addresses, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Device identifiers, IP addresses,
Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: Users’ profiles, IP addresses

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Users’ profiles,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more




View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: Device characteristics, Privacy choices, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Users’ profiles, Device identifiers, IP addresses,
Browsing and interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: Authentication-derived identifiers, Privacy
choices, Device identifiers, IP addresses

more




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ConsentLegitimate interesthelp_outline


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: Device characteristics, Privacy choices, IP
addresses, Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


TABMO SAS

Doesn't use cookies.

Data collected and processed: Probabilistic identifiers, Device characteristics,
Privacy choices, Precise location data, Users’ profiles, User-provided data,
Device identifiers, IP addresses, Browsing and interaction data, Non-precise
location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: Device characteristics, Privacy choices, IP
addresses, Browsing and interaction data, Non-precise location data

more




View details | Privacy policylaunch
Legitimate interesthelp_outline


WIZALY

Cookie duration: 365 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, IP addresses, Browsing and interaction data,
Non-precise location data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: Probabilistic identifiers, Device characteristics,
Authentication-derived identifiers, Privacy choices, Precise location data,
Users’ profiles, User-provided data, Device identifiers, IP addresses, Browsing
and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
ConsentLegitimate interesthelp_outline


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: Privacy choices, Precise location data, Users’
profiles, Device identifiers, IP addresses, Browsing and interaction data,
Non-precise location data

more

Cookie duration resets each session.


View details | Storage details | Privacy policylaunch
Consent


SAGE+ARCHER BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policylaunch
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Precise location data,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more




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Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: Device characteristics, IP addresses, Browsing and
interaction data, Non-precise location data

more




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Legitimate interesthelp_outline


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: Device characteristics, Authentication-derived
identifiers, Privacy choices, Device identifiers, IP addresses, Browsing and
interaction data

more

Cookie duration resets each session.


View details | Privacy policylaunch
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: Device characteristics, Precise location data,
Device identifiers, IP addresses

more

Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: Device characteristics, Privacy choices,
User-provided data, Device identifiers, IP addresses, Browsing and interaction
data, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policylaunch
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: Device characteristics, Privacy choices, Users’
profiles, Device identifiers, IP addresses, Browsing and interaction data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policylaunch
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: Device characteristics, Privacy choices, Device
identifiers, IP addresses, Browsing and interaction data, Non-precise location
data

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policylaunch
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

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INNOVID LLC

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OTTO (GMBH & CO KG)

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GP ONE GMBH

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THE MEDIAGRID INC.

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CINT AB

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GOOGLE ADVERTISING PRODUCTS

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GFK GMBH

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AMAZON ADVERTISING

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MOLOCO, INC.

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