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USABILITY TESTING: WHY IS IT A NEW COMPETITIVE ADVANTAGE?

User Experience 2 min read | 1991 Views

by Akshay Dafade | Jan 13, 2021 | User Experience | 0 comments

Usability testing generally involves a Live, One-on-One session between a
participant in a study and a moderator. The participant is asked by the
moderator to carry out various tasks representing all those that real users
would perform. This is useful in many ways. Much before the initiation of the
testing, a custom study script is designed by a usability expert. It acts as an
experimental protocol. Such a document combines the one-of-a-kind domain
experience of clients with experts’ qualitative research knowledge. Find out why
Usability testing happens to be the new competitive advantage.

Offers Excellent and Useful Data

With Usability studies’ help, it can be easier to find out whether or not a
website is usable. Unless you have enough data regarding how your website is
experienced by users, it can be easier to get qualitative feedback. It can
enhance the interactive experience, improve the level of satisfaction of users,
and save on redesign and development efforts.

Measures User Behavior

The behavior of users can be measured with the help of Usability testing. It is
worth noting that users are bad at articulating the things that they are looking
for. But when behavior is observed and measured, it can be easier to find out
what supports their objectives and inspires them the best.

It is often that website owners and in-house developers cannot view their
website from a fresh perspective. With usability testing, it can be easier to
look from a new angle and concentrate on all those features that actually matter
to end-users.

Reduces Costs

Competitive advantage can be gained in the form of reduction of support costs.
When users can get a reliable website experience, mainly when competing
businesses rank next in the search results, it is possible to get a solid
website experience. When almost every company, including big brands, is trying
to cut down on costs in every possible way, it can be beneficial to use
usability testing to reduce expenses on development and design that are unlikely
to attract users.

Higher Guarantee of Success

With testing before implementing, it can be much easier to ensure success for
brands. It is a truth that most businesses fail to have a blueprint, but
Usability Testing gives them one. They can work on the same and have better
chances of improving the UX (User Experience).

. . .

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Author


AKSHAY DAFADE



Akshay is the Lead UX Designer at Pepper Square and he has defined the user
experience for some of the finest global brands over the last four years.

Akshay is the Lead UX Designer at Pepper Square and he has defined the user
experience for some of the finest global brands over the last four years.



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