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ImplementationSalesforce


SUSTAINABLE GROWTH THROUGH TECHNOLOGY SOLUTIONS

By Alex JedemannSeptember 24, 2021No Comments

How the implementation expert, Stratus360, enables innovation centered around
the Salesforce platform


THE NEED FOR DIGITAL SOLUTIONS

In today’s world, many businesses are concerned about staying modern and
competitive. According to the 2020 ABM Benchmark Study, 43% of executives were
investing strategically in digital business transformation. Businesses that are
slow to digitally transform will fall behind in this rapidly changing day and
age. Manual processes simply aren’t as quick or reliable as digital ones; and as
a result, businesses that aren’t investing in innovation and are slow to
modernize, end up losing customers to the competition.

Along with quicker digital processes, every business needs to improve the
customer journey if they want to stay competitive, especially today, where
global pandemics and unforeseen economic disruptions caused many businesses to
question how they could help their customers.

A defined strategy is the only way for businesses to stay ahead of the curve and
be prepared for the future. Specifically, the best strategy is a digital CRM
automation solution. This strategy not only prepares your team for a better
customer service process, but it transforms the user experience and performance
for continued growth.


OBSTACLES FOR COMPETITIVE INDUSTRIES 

For many industries, the competitive market has changed drastically from when it
was first introduced. Professionals in these zealous industries face multiple
threats in today’s world such as fresh competitors, lower interest rates, demand
for digitalization, and attractive onboarding from competitors. 

According to one source, competition today has become so stiff for banks that
many times they end up giving the loan away to shut out competitors which
subsequently neglects to base the loan terms primarily on the borrower’s risk.
For industries facing these issues, they need to modernize their technologies
and be eager to stay ahead of the curve with the advanced tools offered by
experts who have a proven track record of success.


IMPLEMENTATION EXPERTS; STRATUS360

Stratus360, an implementation partner with Salesforce, works with your existing
processes to transform not only user engagement but team productivity and
performance.

Stratus360 can handle the functionality gaps that Salesforce cannot, making it
the obvious step for businesses that want to truly maximize the technology of
Salesforce. The two work hand in hand to get the most out of your CRM automation
software.

What gives Stratus360 a unique edge apart from its competitors is it can service
businesses of any size, making it a high-value alternative to big system
integrators. A high-value alternative is ideal because it is the unique middle
ground between regional consultants and global system integrators. Being a
smaller consultant of only 50 employees, they can provide a personal, humanized
experience while still offering an enterprise-grade catalog of services.

Here are some of the benefits of taking your business to the next level and
transforming your service, engagement, and performance with Stratus360:


 * INCREASE REVENUE

One of the most attractive benefits of implementing a technology platform with
marketing automation like Salesforce and maximizing it with Stratus360 is
increasing revenue. With a lead generation system in place, sales experts know
who has a higher potential for purchase and who they should spend more time
with. 

Businesses who optimize their CRM performances with a Salesforce implementation
expert from Stratus360 experience improved pipeline velocity and this ultimately
drives sales. Touchpoints are tracked and recorded so team members have an exact
idea of the buyer’s journey and how they can best provide assistance to generate
more revenue.

Additionally, with a better experience for your customers, they have a greater
chance of not only spreading positive PR about your business but returning
customers in the future.


 * IMPROVED TEAM PROCESSES

Along with an improved customer journey, your team will benefit from having an
optimized Salesforce strategy and maximizing it through Stratus360. With
improved service automation processes, every member of your team will not only
be more productive but will also have the tools and training to help each
customer and meet their needs as they change.

Additionally, team members who are trained, confident, and more productive are
better suited for success in the workplace, lowering employee turnover.
Subsequently, less money is spent on hiring and onboarding and ultimately
generates more cost savings.

With this comprehensive solution in place, sales reps and customer service
agents have the tools they need to upsell or resign clients more efficiently and
customers continue to get the products they need.


 * A BETTER CUSTOMER JOURNEY

To truly build a seamless process for your customers, their experiences need to
have autonomy across all platforms. They should expect identical processes
across all digital devices no matter how many times they engage. Stratus360
transforms user experience with a personalized, cohesive experience across all
digital channels. Consistent tone, message, and branding show your business is
professional, reputable, and trustworthy.

Additionally, a team that has optimized CRM automation with Salesforce and the
expertise of Stratus360 can be prepared for changing expectations and meeting
future goals. Modern-day customers need self-service options so they can avoid
the hassle of requesting help if they don’t need it. 

With customized Salesforce software and the transformative service expertise of
Stratus360, you can give them the tools to perform simple tasks and provide a
chat feature in case they do want assistance. This is a better journey for your
customers and ultimately saves them time, resulting in happier customers.


SERVICE TRANSFORMATION IS A NECESSITY 

Sustainable growth is only achieved through meeting new market competition. Any
business that can’t do this, faces being left behind. Specifically for
businesses that handle commercial loans, it’s essential to meet new market
competition with improved technology and service transformation. As customers
vary in size and their needs change, professionals in these competitive
industries need to have a strategy in place to help every kind of customer.

How a customer perceives the professionalism and trustworthiness of your
business is everything. Customers need a human connection to feel confident
doing business and this is especially true in industries where trust plays a
significant role.

Subsequently, a trustworthy associate may lose clients because their processes
are timely and fall short. Both aspects have to have a symbiotic relationship so
customers in these industries feel they are being taken care of by someone they
trust. This is where the service transformation solutions offered by Stratus360
are the critical step for businesses to take.

Not only will you be able to transform your service center process but you will
stay competitive and receive real results from your Salesforce experience. Every
industry can benefit from transforming its service center and investing in 

Stratus360 has been a Salesforce implementation partner of the highest caliber
for over a decade. They have helped many businesses transform their service
processes and strategize, implement and maintain their preexisting Salesforce
CRM automation solutions. To learn more about how we can help your business stay
ahead of the curve and get the most out of Salesforce, contact us today.


 * PREVIOUS POSTCREATE BETTER EXPERIENCES AND EFFICIENCIES THROUGH SERVICE
   TRANSFORMATION


 * NEXT POSTINNOVATIVE TECHNOLOGY SOLUTIONS TRANSFORM THE SERVICE EXPERIENCE


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SALESFORCE PLATINUM PARTNER

Stratus360 is a Platinum Cloud Alliance Partner, deemed by Salesforce to have
the highest level of technical expertise, a mature Salesforce practice, and a
global strategy.

Stratus360 specializes in Sales, Service, Analytics, and Community Cloud
Implementations, Custom Cloud and Mobile Development, Social Intranet, Cloud
Conversions/Migrations, and Technical/Integration Services.

© 2020 Stratus360, Inc. All Rights Reserved.

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