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Free Registration

Registration Deadline 24 Sep 21, 07:30 AM GMT

Team Size 3 Members
Registration Closed


HUL LIME SEASON XIII HINDUSTAN UNILEVER LIMITED (HUL)

 * Fd
 * SR
 * SN
   

20,880 Registered
5,37,235 Views
Start Date12 Aug 21, 11:30 AM GMT
End Date21 Oct 21, 12:30 PM GMT
Strategy
Business
Case Study
Presentation
Eligibility:
MBA Students

Updated On: 12 Jul 22, 06:23 AM GMT
 * Brief
 * Rounds
   
 * Details
   
   
   
 * Dates & Deadlines
   
 * Contacts
   
 * Prizes
   
 * Reviews
   
 * FAQs & Discussions
   

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HUL LIME SEASON XIII: STAGES AND TIMELINES

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VIRTUAL LAUNCH EVENT AND CASE STUDY REVEAL

HUL will host the launch event for L.I.M.E. Season XIII virtually and release
the case study on August 26, 2021.

Start Date26 Aug 21, 10:30 AM GMT
End Date26 Aug 21, 12:30 PM GMT

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STAGE 1A - OPENING ROUND - CASE SUBMISSION

Following the case reveal, each team is to perform their research, analysis and
come up with a one-slider submission.

Start Date26 Aug 21, 02:00 PM GMT
End Date07 Sep 21, 12:30 AM GMT
Results
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STAGE 1B - QUALIFYING ROUND - CASE PPT SUBMISSION

The shortlisted teams from Round 1A will submit their detailed PPT.

Start Date17 Sep 21, 06:30 AM GMT
End Date20 Sep 21, 08:30 AM GMT

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STAGE 1C - QUALIFYING ROUND - CASE PRESENTATION

The top teams shortlisted across campuses will present their detailed PPT to the
jury comprising of senior leaders from HUL and CNBC-TV18. This round will be
eliminatory and will be used to assess teams that will proceed to the
semi-finals stage.

Start Date21 Sep 21, 04:30 AM GMT
End Date22 Sep 21, 12:30 PM GMT
Results
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STAGE 2A - VIRTUAL SEMI-FINALS - PPT SUBMISSION

The brief about the semi-finals will be shared with the shortlisted teams. This
will involve the logical next steps to sharpen and implement the idea proposed
in the qualifying round. The teams will submit their detailed PPTs.

Start Date24 Sep 21, 08:00 AM GMT
End Date29 Sep 21, 05:30 AM GMT

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STAGE 2B - VIRTUAL SEMI-FINALS - PPT PRESENTATION

The shortlisted teams will present their detailed PPTs to the eminent jury
consisting of senior leaders from HUL.

Start Date30 Sep 21, 04:30 AM GMT
End Date01 Oct 21, 12:30 PM GMT
Results
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STAGE 3A - VIRTUAL GRAND FINALE - PPT SUBMISSION

The brief about the Grand-Finale will be shared with the shortlisted teams. The
teams will submit their detailed PPTs for Grand Finale.

Start Date06 Oct 21, 08:30 AM GMT
End Date17 Oct 21, 06:29 PM GMT

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STAGE 3B - VIRTUAL GRAND FINALE

The finalist teams will present to the final jury consisting of the most revered
names in India including advertising & marketing specialists and academicians.

Start Date19 Oct 21, 04:30 AM GMT
End Date19 Oct 21, 12:30 PM GMT
Results


ALL THAT YOU NEED TO KNOW ABOUT HUL LIME SEASON XIII

HUL & CNBC-TV18 present L.I.M.E. XIII - an inter B-school marketing and business
challenge to give students an opportunity to stretch their imagination and write
the future! 

Eligibility Criteria:

 1. This competition is open to 1st year students pursuing any full-time MBA
    programme across all B-Schools in India.
 2. Also, 1st year students pursuing any full-time MBA programme from the
    following Ivy League institutes are eligible to participate:
    * Yale School of Management
    * London Business School
    * Harvard University
    * London School of Economics
    * The University of Chicago Booth School of Business
    * Wharton Business School
    * Insead
    * Kellogg School of Management

Team Rules:

 * Students must register in a team of 3.
 * Cross-specialization teams can participate.
 * One participant cannot be a member of more than one team.
 * A team should consist of team members of the same campus unless they are
   selected from the Unilever Changemakers Foundation School 
 * There is no restriction on the number of teams from an Institute.
 * Only the registered teams will receive the exclusive invite to attend the
   virtual case launch of L.I.M.E. Season XIII.
 * HUL & CNBC-TV18 reserve the right to check the validity of the registration
   information submitted at any point in time.
 * Any deviation from the above will result in immediate disqualification of the
   entire team.
 * Please note that access to the launch event without registration or any
   changes to the team constitution post the launch will not be allowed.
 * Visit @unileverdiariesindia Instagram page and @Unilever LinkedIn page to
   stay updated on the registration and case submission timelines.

COMPETITION STRUCTURE:

Virtual Launch Event and Case Study Reveal:

 * HUL will host the launch event for L.I.M.E. Season XIII virtually and release
   the case study on August 26, 2021.
 * Post the case launch, HUL will conduct two Q&A sessions in the first week of
   September where teams can get their queries resolved.
 * Following the above, each team is to perform their research, analysis, and
   come up with a one-slider (case submission format will be enclosed with the
   case study) by 6th September 2021.

QnA Session 1: 30th August 2021 - 6:00-7:15 PM : https://bit.ly/QnASession30Aug

QnA Session 2: 31st August 2021 - 6:00-7:15 PM : https://bit.ly/QnASession31Aug

HUL L.I.M.E. Season 13 includes three major stages:

 * Stage 1 - You would be choosing one or more consumer trends that can drive
   business growth. Next, you would start conceptualizing a marketing campaign.
   You would identify the Target Audience and the problem you are solving for
   them, the Communication Challenge, Consumer Insight, and the Campaign Idea. 
 * Stage 2 - You would be deep-diving into the campaign and submitting the final
   creatives, the media plan, and budget estimation for one year.
 * Stage 3 - You would be presenting a cohesive solution as a business proposal
   to the management.

Each round will be an elimination round and the details of stages 2 and 3 will
be shared subsequently.

Stage 1-

1A - Opening Round - Case Submission:

 * The assessors and jury members will evaluate the case submissions, and
   subsequently, top entries across campuses will be announced on the
   @unileverdiariesindia Instagram page and @Unilever LinkedIn page.
 * The idea on a slide - One-slider succinctly presenting the team’s solution.
 * Teams are requested to upload the same on this page under the Case Submission
   round.
 * The top teams will move to the case presentation round.

1B - Qualifying Round - Case PPT Submission:

 * The shortlisted team will upload their presentation on this page under the
   Case PPT Submission round.
 * Teams will be asked to submit their final presentation 3-4 days prior to the
   Case Presentation round.
 * The version shared by the teams will be considered as final and no further
   changes in the same will be considered thereafter.

1C - Qualifying Round - Case Presentation:

 * The top shortlisted teams across campuses will present their detailed PPT to
   the jury comprising of senior leaders from HUL and CNBC-TV18.
 * The jury will evaluate the performance basis on the 7-minute presentation and
   3-minute Q&A and a 30-second video or any prototype relevant to the case
   solution (optional).
 * This round will be eliminatory and will be used to assess teams that will
   proceed to the semi-finals stage.

Stage 2- Virtual Semi-Finals:

The brief about the semi-finals will be shared with the shortlisted teams
subsequently. This will involve the logical next steps to sharpen and implement
the idea proposed in the qualifying round. Teams shortlisted through the
Unilever Changemakers Foundation School will directly qualify for the
semi-finale round. The formation of these teams will be solely at the discretion
of HUL.

Key Deliverables:

 * A PowerPoint presentation
 * A 30-second video in MPEG format (optional)
 * Any prototype relevant to the case (optional)

Jury Evaluation:

 * All semi-finalists will present to a special jury virtually.
 * The jury will evaluate the performance based on the 7-minute presentation +
   3-minute Q&A and the top 4 qualifying teams will be moving to the Grand
   Finale.

Stage 3- Virtual Grand Finale:

 * The final presentation by the top 4 teams will be a 20-minute-long
   interaction per team (10-minute presentation + 5-minute Q&A).
 * The finalist teams will present to the final jury consisting of the most
   revered names in India including advertising & marketing specialists and
   academicians.
 * The HUL Category Heads, Marketing Managers, and Faculty Members who mentored
   the top teams would be invited to attend the Grand Finale virtually.
 * The auditors will collate the final score and the results will be declared on
   the same day.

Prizes and Rewards:

 * The Winners from the Grand Finale round win a ticket to the global Unilever
   case study competition- Unilever Future Leaders' League 2022.
 * All semi-finalists will be shortlisted for a PPI as a part of the summer
   internship process (ULIP 2022).
 * Total prizes worth INR 16,00,000 are to be won!

Important Information:

All Timelines and Deadlines at all stages will be updated on
@unileverdiariesindia Instagram page and @Unilever LinkedIn page.





ABOUT HINDUSTAN UNILEVER LIMITED (HUL)

 * India’s largest FMCG company with 65 brands in more than 20 categories
 * A turnover of Rs. 45,311 crores with EBITDA of Rs. 11,324 crores
 * The company holds 45000 distributors, 8 mn stores and 1150 suppliers under
   its vast distribution network

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati
Manufacturing Company, followed by Lever Brothers India Limited (1933) and
United Traders Limited (1935). These three companies merged to form ...

Read more & get a sneak-peek into Hindustan Unilever Limited (HUL)!


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