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 * Who Should Apply?
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 * Benefits
 * Meet the Trainers
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 * Who Should Apply?
 * Programme Details
 * Schedule
 * Benefits
 * Meet the Trainers
 * Application Info

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 * Who Should Apply?
 * Programme Details
 * Schedule
 * Benefits
 * Meet the Trainers
 * Application Info

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DATA SMART PROGRAMME


EMPOWERING DATA LITERACY FOR THE DIGITAL AGE


CLOSE THE DATA SKILLS GAP FOR NON-IT PROFESSIONALS

The Data SMART Programme, created by Digital Skillnet in partnership with global
technology leader Microsoft and The Analytics Institute, is designed for non-IT
professionals eager to harness data strategically and thrive in today’s rapidly
evolving digital landscape.

This flexible 12-week programme combines engaging online tutorials with
hands-on, interactive workshops, equipping participants with the confidence and
skills needed to analyse and apply data strategically and effectively. The
programme also features a Datathon event, offering excellent networking
opportunities.


WHO SHOULD APPLY?

Aimed at professionals across all sectors, The Data SMART programme equips
professionals with the foundational skills in data collection, cleaning,
transformation, visualisation, and storytelling, while exploring cutting-edge
topics like AI, data governance, and emerging technologies.

It is ideal for non-IT professionals seeking to build confidence in using data,
make informed decisions, or communicate more effectively in a data-rich
environment. Participants will gain the foundational data skills required to
leverage insights and drive impact in their role. No prior data expertise is
required—just a desire to grow and adapt in a digital-first landscape.





OVER 80% OF EMPLOYERS EXPECT WORKERS TO HAVE DATA SKILLS, WITH A PROJECTED
INCREASE IN DATA USAGE BY 2025.

Building Data Literacy, Forester, 2022


DATA SMART PROGRAMME


DON'T JUST KEEP UP, LEAD THE WAY!


LEARN FROM GLOBAL INDUSTRY EXPERTS


FLEXIBLE, ONLINE, BLENDED LEARNING


12 WEEKS IN DURATION


REAL-WORLD SCENARIOS


AI AND DATA GOVERNANCE


NETWORKING OPPORTUNITIES AND INDUSTRY INSIGHTS




PROGRAMME DETAILS

A CUTTING-EDGE LEARNING EXPERIENCE

The Data SMART Programme offers a blended approach with 12 core modules and 2
interactive workshops, providing hands-on learning that reflects real-world
challenges. Participants will engage with case studies and simulations to build
practical data literacy skills that can be immediately applied in their
organisations.

Over the 12 weeks, the programme delivers 16 hours of engaging, skill-building
content. Integrated knowledge checks and reflection journals throughout the
modules reinforce learning and ensure participants develop a thorough
understanding of the key concepts.

FLEXIBLE LEARNING FOR BUSY PROFESSIONALS

Running over the course of 12 weeks, the flexible learning delivery is designed
for non-IT professionals and those with key responsibilities who may find
full-time study challenging.

The programme includes a combination of online tutorials and live workshops
facilitated by Microsoft. Recordings will be available on Digital Skillnet’s
dedicated online learning platform after each session.

LEARN FROM GLOBAL EXPERTS

Participants will learn from global industry experts, leaders in the field of
data literacy and its practical application.

AWARD

Upon successful completion, participants receive the Data SMART Foundation
Certificate in Data Skills co-certified by The Analytics Institute of Ireland
and Microsoft.

APPLY FOR THE DATA SMART PROGRAMME TODAY!

APPLY TODAY



PROGRAMME SCHEDULE

12 MODULES, 12 HOURS

The Data SMART Programme consists of 12 online, self-directed modules designed
to build essential data literacy skills through engaging, flexible learning.

2 INTERACTIVE WORKSHOPS, 2 X 2 HOURS

Week Six: Interactive Workshop (Hybrid)

Week Twelve: Datathon in Microsoft (Hybrid)

SUPPLEMENTARY SELF-PACED LEARNING, 6 HOURS



Week One: Introduction to Data
Gain a solid understanding of data fundamentals and discover how data-driven
insights can empower smarter decisions in your everyday work.

Week Two: Data Collection and Cleaning

Learn essential techniques for collecting reliable data and cleaning it
effectively to ensure accurate, actionable insights every time.

Week Three: Data Transformation
Master the basics of data transformation to organise, structure, and prepare
your data for meaningful analysis and insights.

Week Four: Data Interpretation
Learn how to assign meaning to data, interpret key statistics, identify trends,
and extract actionable insights to inform business decisions.

Week Five: Data Visualisation
Learn how to create compelling visualisations that make complex data clear and
impactful.

Week Six: Storytelling with Data
Discover how to turn data into engaging narratives that inform, persuade, and
drive action in any audience.

Week Seven: Design Thinking
Explore how design thinking empowers you to approach problems creatively,
empathise with users, and drive innovative, data-informed solutions.

Week Eight: Data Ethics, Privacy and Security
Learn about the ethical considerations in data usage, emphasising privacy,
consent, fairness, and transparency.

Week Nine: Data Governance
Understand the principles of data governance to ensure data quality, security,
and compliance, empowering responsible and ethical data use.

Week Ten: Introduction to AI
Get introduced to the world of artificial intelligence and learn how AI is
transforming industries, with practical insights on its applications in everyday
business.

Week Eleven: Emerging Technologies
Explore emerging technologies that are reshaping industries and unlocking new
opportunities in the data-driven world.

Week Twelve: Bringing Value to the Business from Data
Discover how data can drive smarter decisions, improve efficiency, and enhance
customer experiences through relatable examples and practical insights.


OUTCOMES


FOR DATA SMART PROGRAMME GRADUATES

On completion of the programme graduates will be able to:

• Define key data concepts and identify various roles in data management.

• Explain the importance of data literacy and ethical considerations in data
usage.

• Demonstrate the ability to collect, analyse, and visualise data using relevant
software tools.

• Evaluate data-driven decisions and assess their impact on business outcomes.

• Design a data narrative that effectively communicates insights to diverse
audiences.


ONLY 40% OF EMPLOYEES BELIEVED THEY ARE BEING EQUIPPED WITH THE ESSENTIAL DATA
SKILLS THEY NEED.

Building Data Literacy, Forester, 2022


BENEFITS


TO PARTICIPANTS

Enhanced Data Literacy
Participants will be equipped with the necessary skills to understand,
interpret, and leverage data, enabling smarter, more informed decisions that
drive success across all areas of their work.

Increased Efficiency
The programme teaches participants how to streamline data management in their
roles—from collection to presentation—helping them save time, reduce errors, and
deliver high-quality results.

Future Proof Skills
Participants will stay ahead of the curve by gaining an understanding of
emerging technologies such as AI and data governance, ensuring they remain
relevant and adaptable in an increasingly data-driven world.

Strong Communication Skills
The programme provides participants with the ability to translate their work
into clear, compelling visualisations and stories, making it easier to
communicate insights and influence stakeholders.

Flexible Learning Experience
The programme is designed to fit busy schedules, ensuring participants can
incorporate study into their daily lives.


BENEFITS


TO ORGANISATIONS

Nurture a Data-Driven Culture
Teams are equipped with essential data skills to foster a data-driven mindset,
encourage collaboration, inform decision-making, and build confidence in their
ability to leverage data effectively and efficiently.

Improved Customer Insights
By enhancing the data literacy skills of the workforce, organisations are better
positioned to understand and respond to customer and client needs, driving
engagement and satisfaction.

Future-Ready Workforce
Organisations can prepare for the evolving digital landscape by ensuring their
teams are equipped with the most up-to-date data skills, building resilience in
the market.

Build Operational Efficiency
Data-driven insights are used to streamline processes, reduce costs, and improve
overall operational efficiency, resulting in a more agile organisation.

Tailored Programme
Workshops can be customised to align with specific challenges and goals,
ensuring a targeted and impactful learning experience that delivers immediate,
real-world value.




MEET THE TRAINERS


ANDY KIRKE, DATA VISUALISATION EXPERT

Andy is an independent data visualisation expert, consultant, and lecturer. Andy
founded Visualising Data Ltd and has worked with clients like Apple and JP
Morgan, training over 8,000 people worldwide.


SUSAN WALSH, THE DATA CLASSIFICATION GURU

Susan, known as The Classification Guru, has specialised in cleaning and
classifying data for over a decade, supporting over 80 global clients through
her company. An industry thought leader and speaker, she is a two-time DataIQ
Data Champion and author of Between the Spreadsheets, with a TEDx talk and
online courses to her credit.


BRENT DYKES, DATA STORYTELLER

Brent, Founder and Chief Data Storyteller at AnalyticsHero, LLC, is the author
of Effective Data Storytelling and a seasoned analytics expert with nearly 20
years of experience consulting for major companies like IKEA and Microsoft.


JORDAN MORROW, “GODFATHER OF DATA LITERACY”

Jordan, known as the “Godfather of Data Literacy,” is the founder and CEO of
Bodhi Data and SVP of Data & AI Transformation at AgileOne, pioneering data
literacy and helping global organisations harness data and AI.


RUSSELL KANE, UNIVERSITY ENGAGEMENT LEAD AT MICROSOFT

Russell leads Microsoft’s university engagement in Ireland, leveraging over 20
years as a computing academic at Queen’s University, Belfast, and expertise in
AI, data science, and innovation across sectors.


NICOLA ASKHAM, THE DATA GOVERNANCE COACH

Nicola, known as The Data Governance Coach, has over two decades of experience
helping organisations manage their data, reduce inefficiencies, and build skills
through coaching, consulting, and training across various sectors.


ANDY KIRKE, DATA VISUALISATION EXPERT

Andy is an independent data visualisation expert, consultant, and lecturer. Andy
founded Visualising Data Ltd and has worked with clients like Apple and JP
Morgan, training over 8,000 people worldwide.


SUSAN WALSH, THE DATA CLASSIFICATION GURU

Susan, known as The Classification Guru, has specialised in cleaning and
classifying data for over a decade, supporting over 80 global clients through
her company. An industry thought leader and speaker, she is a two-time DataIQ
Data Champion and author of Between the Spreadsheets, with a TEDx talk and
online courses to her credit.


BRENT DYKES, DATA STORYTELLER

Brent, Founder and Chief Data Storyteller at AnalyticsHero, LLC, is the author
of Effective Data Storytelling and a seasoned analytics expert with nearly 20
years of experience consulting for major companies like IKEA and Microsoft.


JORDAN MORROW, “GODFATHER OF DATA LITERACY”

Jordan, known as the “Godfather of Data Literacy,” is the founder and CEO of
Bodhi Data and SVP of Data & AI Transformation at AgileOne, pioneering data
literacy and helping global organisations harness data and AI.


RUSSELL KANE, UNIVERSITY ENGAGEMENT LEAD AT MICROSOFT

Russell leads Microsoft’s university engagement in Ireland, leveraging over 20
years as a computing academic at Queen’s University, Belfast, and expertise in
AI, data science, and innovation across sectors.


NICOLA ASKHAM, THE DATA GOVERNANCE COACH

Nicola, known as The Data Governance Coach, has over two decades of experience
helping organisations manage their data, reduce inefficiencies, and build skills
through coaching, consulting, and training across various sectors.






ADVISORY COUNCIL


The programme has been formally approved by an advisory council, ensuring it
meets current professional industry standards and aligns with best practices.
Council members include;
 

• Emma Scollan, QuidelOrtho
• Lynsday Shields, Danske Bank
• Martin Graham, Liberty Global
• Caitriona Lannon, Canada Life Europe
• Jordan Morrow, “Godfather of Data Literacy”

This endorsement ensures the programme’s quality, providing confidence that
participants will receive valuable, industry-recognised, and up-to-date
training.


APPLICATION DETAILS AND ELIGIBILITY

The Data SMART Programme will provide participants with the foundational data
skills required to leverage insights and drive impact in their role. No prior
data expertise or training is required to take the programme.




SUBSIDY FEES

This course is grant-aided by the Technology Ireland DIGITAL Skillnet.
Eligibility criteria apply.

COURSE STRUCTURE

The course includes 16 hours of content across 12 modules, delivered over a 12
week period. Additionally, it features 2 interactive sessions, a workshop and a
datathon, to deepen participant knowledge in practical application.

FURTHER DETAILS

For further details on programme costs, dates and the application process,
please contact info@digitalskillnet.ie


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READY TO BE STRATEGIC WITH YOUR DATA? — DOWNLOAD THE DATA SMART PROGRAMME
BROCHURE NOW!

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ABOUT THE ANALYTICS INSTITUTE

The Analytics Institute is a professional membership organisation dedicated to
promoting and advancing the field of analytics and data science. They support
and advance the knowledge, skills, and capabilities of organisations and
professionals working with Data Analytics and AI by providing training,
masterclasses, webinars, industry events and professional certification.

Learn More


ABOUT TECHNOLOGY IRELAND DIGITAL SKILLNET

Technology Ireland DIGITAL Skillnet is Ireland’s network for the development of
the digital technology workforce. Digital Skillnet is led by Technology Ireland,
an Ibec sector association and is co-funded by Skillnet Ireland and the European
Social Fund. We create and co-fund future focused training and executive
development solutions for companies. Since our establishment in 2006, we have
supported over 1000 companies, fostering innovation and skills excellence within
a rapidly evolving technology ecosystem.

• Digital Transformation
• SportsTech Sector Upskilling
• Women in Tech Programmes
• Data Skills Framework
• Tech Leadership Development
• Data Literacy for non-IT staff
• Product Management
• Generative AI Leadership Skills
• Deep technical AI/ML Capabilities
• International AI Masterclasses
• Organisational implementation of AI Strategies
• TechLearn – On-demand tech learning platforms

Learn More



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