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OCOYA VS. LATER: DISMANTLING THE SMM GIANT

Simon Orgulan
•
12 min
read
•
Technology
•
October 6, 2023

Ocoya vs. Later at a glance 1. Pricing2. Platforms supported3. Features4. AI
content generator5. Collaboration6. eCommerce7. Customer support8. Reviews9. The
verdict
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This is a heading


In the times gone by, a dark period hardly anyone still remembers, we had to go
live with our social media posts manually. Wake up at a predetermined time, make
a post when it was the most likely to receive traction, analyze its performance,
rinse and repeat. Although much of the formula still remains unchanged to this
very day, there is a new gamechanger in town – it’s called generative marketing,
a concept that automates the most time-consuming and labor-intensive parts of
the process.

Industry-grade social media marketing tools like Ocoya and Later.com both
incorporate the AI-driven functionality to let you conjure up engaging and
highly-performing content on the fly and at the press of a button, whenever and
wherever you need to supercharge your SMM campaigns. On top of that, they let
you schedule your posts well ahead of time, thus doing all the hard work for you
while you press that “snooze” button on your alarm clock once more and enjoy the
small pleasures that life has to offer.

While both of them are built around the same core concept, the devil is in the
details. They indeed have their differences both in terms of pricing, features,
integrations, as well as in terms of eCommerce platform support. So today, we
are here to gather the facts and make a comparison, putting our very own Ocoya
toe-to-toe against Later.com, a SMM giant that has been around since 2014. Let’s
dive in!

OCOYA VS. LATER AT A GLANCE

Categories Ocoya Later Monthly pricing$15/$39/$79/$159 $25/$45/$80 Platforms
supported • Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• TikTok
• Instagram
• Facebook
• Twitter
• Pinterest
• TikTok
• LinkedIn
Features • Image/GIF designer
• Video generator
• Music library
• eCommerce
• Hashtags
• Captions
• Scheduling
• Analytics
• All your social media profiles in one place
• Ad campaigns
• Link shortener
• Background remover
• Visual content calendar
• Media organizer
• Stock photos
• Audience engagement analytics
• Exportable reports
• Competitor analysis
• Follow analysis
• Shared inbox
• Content creation
• Campaign planner
• Scalability
• Paid campaign tracking
• Hashtag suggestions
• Hashtag analytics
• Users and permissions
• Content migration
• Live streaming
• Quick schedule
• Search & repost
• Conversational commerce
• Social shopping
• Visual Instagram planner
Integrations • Shopify
• WooCommerce
• Canva
• Google Business
• TikTok
• YouTube
• Etsy
• BigCommerce
• Ecwid
• Zapier
• Airtable
• Make
• Adobe Express
• Unsplash
• Giphy
• Pexels
• Pixabay
• Dropbox
• Slack
• REST API
• Google
• Dropbox
• Adobe
• Unsplash
• Zapier
• Shopify
• Slack
• Asana
• Monday
• Hubspot
• Mailchimp
• Bookafy
• Rambox
• Shift
• Desktop
• Ritetag
• Ritekit
• Linkin.bio
AI content generatorYesYes CollaborationYes (plus theme customization and role
assignment)Yes eCommerceYes:
• Shopify
• WooCommerce
• BigCommerce
• Etsy
• EcwidYes:
• WooCommerce
Customer supportYesYes (limited to the highest pricing tier) ReviewsX/5 star
average on:
• G2: 4.7
• Trustpilot: 4.7
• Cappterra: 4.7
X/5 star average on:
• G2: 4.5
• Trustpilot: 2.2
• Cappterra: 4.4


1. PRICING



LATER PRICING:

‍
Later offers 3 different pricing tiers:

- Starter: starting at $25 a month, Later lets you post 30 posts per social
media profile per month. The starter tier lets you access and post to all of the
main social media networks (1 user). You will be able to access its analytics,
however, it’s limited to 3 months worth of data in this tier. You also get 5
free credits to play around with its AI functionality. You also get to access
its collab tool.

- Growth: at $45 a month, the post limit is not lifted entirely, but gives you
much more freedom at 150 posts per profile per month (3 users). You also get
access to full analytics. On top of that, Later will throw in 30 AI credits as
well as team and brand management tools.

- Advanced: Later’s most expensive plan will set you back $80 a month. In
return, you get to unlock its fullest potential, allowing you to post or
schedule an unlimited number of posts (6 users). On top of the features all the
other plans will give you, you also get 50 AI credits. This is the only pricing
tier that lets you access live chat support.

‍
OCOYA PRICING:

‍

Ocoya, on the other hand, offers 4 pricing tiers:

- Bronze: ready to revolutionize your online presence? For just $15 a month, you
can unlock a world of possibilities! With this exclusive offer, you'll
effortlessly master up to 5 social media profiles, grant special access to a
trusted colleague, dive headfirst into the infinite potential of a single
workspace, and wield the magic of 100 AI credits to supercharge Ocoya's AI
content creation and image generation prowess.

- Silver: for just $39 a month, the keys to social media success are in your
hands! Imagine connecting with a stunning 20 social media profiles, enlisting a
team of 5 experts to supercharge your strategy, and exploring a creative
wonderland with 5 customizable workspaces. But wait, there's more! You'll also
receive a generous 500 AI credits, along with a powerful AI-backed copywriting
module that effortlessly crafts persuasive and natural content in over 28
languages.

- Gold: at just $79 per month, prepare to level up your digital game like never
before! This exceptional deal opens the doors to managing a staggering 50 social
profiles, assembling a powerhouse team of 20 members, and creating 20 dynamic
workspaces to fuel your creativity. But there's more – you'll also receive a
generous bonus of 1500 AI credits to supercharge your online endeavors.

- Diamond: imagine paying just $159 a month to unleash your complete and
unretained digital prowess with Ocoya! You can conquer 150 social profiles,
harness 50 team members, and work limitlessly across multiple workspaces. Thanks
to unlimited AI credits, content creation becomes a breeze. Plus, Ocoya sweetens
the deal with advanced analytics, branded reports, and seamless REST API
integration for ultimate customization and software synergy. It's your gateway
to unstoppable digital success!

2. PLATFORMS SUPPORTED



Later supports:

- Instagram

- Facebook

- Twitter

- Pinterest

- TikTok

- LinkedIn

Ocoya supports:

- Facebook

- Twitter

- Pinterest

- LinkedIn

- Instagram

- TikTok

Looks like we have a tie!

3. FEATURES



Later does not hold back when it comes to features and functionality. We’ll
guide you through its key offerings.

- Visual content calendar: things can get really chaotic really fast, especially
when there’s a lot to post and you’re running multiple SMM campaigns at once.
With Later’s visual content calendar, it will all be laid bare before you,
allowing you to see what lies ahead with ease. Want to rearrange something?
Simply drag and drop!

- Media organizer: social media posts would quickly get boring without
multimedia elements. Later’s media organizer lets you upload and store them in a
library you can access at any time. It’s fully searchable, allowing you to find
what you need, when you need it.

- Stock photos: speaking of multimedia elements, there comes a time when you
need to stand out and adding a photo to your posts is a surefire way to stand
out. To streamline the process, Later integrates with Unsplash and Canva
directly, making their royalty-free images searchable without having to leave
the platform.

- Audience engagement analytics: no longer will you need to guess if you have
the ability to make data-driven decisions based on data that Later provides.
Which posts performed best and what’s the ideal post time? Now you’ll know.

- Exportable reports: know exactly what you’ve been up to this month to untangle
what aspects of your SMM campaigns performed best and what still needs
improvement with the help of reports you can export in different formats.

- Competitor analysis: looking for a well-performing example to mirror? Start
with your most successful competitors and legally “steal” what’s working for
them. Later’s competitor analysis allows you to get inspired and build on what
is proven to be working.

- Follower analysis: who are the people that follow your social media accounts
and how could you leverage that knowledge to build your customer persona and
custom-tailor your SMM campaigns? Later has the answers.

- Shared inbox: having to log in to each social media account separately can be
a pain, and Later aims to take the hassle out off the equation by letting you
access all of them from the same spot.

- Content creation: thanks to harnessing the power of AI, Later allows you to
generate engaging content at the click of a button. You can use it “as is” or
make changes – up to you!

- Campaign planner: carefully plan out your next steps towards social media
domination with Later. An interactive timetable displays the posts you’ve
scheduled in advance, allowing you to modify them as needed.

- Scalability: manage a multitude of social media accounts under one roof.

- Paid campaign tracking: if you decide to incorporate paid ads into your SMM
strategy, Later lets you track how your ads are performing.

- Hashtag suggestions and analytics: Later can analyze what hashtags are
trending right now and suggest the best ones to use in your posts.

- Users and permissions: if you’re working with a team, you can assign different
permissions to different team members, allowing you to retain full control over
the workflow.

- Content migration: a feature that allows you to migrate content from other
platforms.

- Live streaming: feel like making a live stream from your current location?
Later not only allows you to do that, but also record your stream and save it as
a replay.

- Quick schedule: want to schedule a post at a different time? Simply drag and
drop it to your preferred slot.

- Search & repost: when doing SMM, there is often a need to repost content.
Later streamlines this aspect of your business by making the posts searchable by
hashtags.

- Conversational commerce: we’re in the 2020’s right now, so tackling the
complex field of eCommerce would put you at a disadvantage without using
chatbots and intelligent assistants.

- Social shopping: Later comes with a whole lot of social shopping features,
including promotions, shoppable media users can click to access a store
directly, AR/VR content and more

Imagine Ocoya as the ultimate Swiss Army Knife for social media – a powerhouse
packed with a treasure trove of features. It's not just a tool; it's a
comprehensive solution that covers everything you need for social media
management, collaboration, content creation, and scheduling. But let's not just
talk about it – let's dive into each of these incredible features and unlock
their full potential, one by one!

- Image/GIF designer: no longer will you need to venture outside of the platform
to create visually appealing images and animations. Simply use Ocoya's built-in
editor!

- Video generator: Ocoya’s multimedia tool doesn’t stop at images. Now, you can
also make your social media posts stand out even more by appending engaging
videos straight from the platform without needing any third-party tools to do
the job.

- Music library: if you’re enriching your social media posts by appending
videos, you wouldn’t want them to be bland. With Ocoya, you can easily slap on a
licensed track of your choosing from its vast music library.

- eCommerce: utilize social media to supercharge your eCommerce campaigns! Ocoya
lets you integrate all the popular eCommerce platforms like Shopify and
Woocommerce with nothing but a few clicks, opening the doors to posting about
your top products whenever you want.

- Hashtags: Ocoya’s smart hashtag analytics not only let you tap into what’s
trending right now, but also what kind of hashtags would fit your content best
for more visibility and engagement. And best of all, it’s all done at the click
of a button.

- Captions: let your images stand out even more by adding a personalized touch
with captions.

- Scheduling: schedule your posts in advance, allowing you to plan ahead and let
them go out when your audience is the most likely to respond. If that happens to
be while you’re in a meeting or busy attending an event, you won’t have to worry
about missing out on a great opportunity, as Ocoya will take care of everything
for you.

- Analytics: have you ever wondered what posts perform best and what elements of
your strategy have proven themselves to be the most successful? With Ocoya and
its advanced analytics, you shall wonder no more.

- All your social media profiles in one place: say goodbye to the hassle of
having to post to each one of your social media profiles manually. Through
Ocoya’s centralized dashboard, you will be able to access them all from a single
place.

- Ad campaigns: budgeting for Facebook and TikTok paid ad campaigns can be a
challenge, but Ocoya facilitates the process by letting you optimize your ad
spend.

- Link shortener: Ocoya’s lovely Jubb.ly link shortener comes to the forefront
as a comprehensive click tracking solution that lets you easily determine which
of your links are getting the most clicks and thus measuring the engagement of
your audience.

- Background remover: found an image you’d like to post but aren’t a fan of its
background? No problem! Ocoya’s smart algorithms know exactly which parts of the
image should be removed, allowing you to get rid of a background you don’t want
with just a simple click.

On top of that, Ocoya’s public roadmap is the transparency you’ve been looking
for, so you can stay ahead of what’s going on at the development front. The
community gets to vote for the features it wants to see and the development crew
prioritizes them. Pretty neat!

4. AI CONTENT GENERATOR



Whether it be a witty short post you want to craft or a full-blown blog, Later
uses a language-based AI model to make it happen. Specify the tone, the
formality, and the style, and watch it go to work. Its output can help you out
during a brainstorming session or, with subtle modification, you can go live
with it as is. You may not be willing or ready to fire your copywriter quite
yet, as the top-performing copy tends to have some human element to it. But what
Later offers will certainly let you play around with the thought.

Prepare to be amazed by the unparalleled might of Ocoya's AI copywriter! With
just a single click, you'll be armed and ready to craft persuasive and
captivating copy that's second to none. This revolutionary tool supports a
staggering 28 languages and effortlessly generates engaging content, from
product descriptions and ad copy to blog titles and complete social media posts.
In mere seconds, you'll have a treasure trove of compelling variations at your
fingertips, opening up limitless possibilities to captivate and enthrall your
audience.

5. COLLABORATION



Later’s Instagram Collab allows users to co-author feed posts and Reels,
enhancing engagement and expanding their reach. Launched in June 2021, this
feature lets up to four users share a single post on their profiles, enabling
them to share views, likes, and comments, thereby leveraging each other's
communities for exposure. The benefits of using Instagram Collabs include
improved discoverability, increased engagement, and simplified collaboration.

Users can create Collab posts by tagging collaborators in their posts, and
collaborators must accept the request before the post appears on both profiles.
This feature opens doors for various creative uses, including promoting
businesses, hosting giveaways, launching products, supporting causes, and
starting challenges or trends.

Ocoya empowers you to weave a tapestry of collaborative workspaces that make
teamwork feel like a symphony. Say goodbye to the chaos of scattered project
files; everything is neatly organized in one harmonious hub. Experience the
freedom of multiple workspaces that you can effortlessly switch between, each
dressed in your personal touch with custom themes and colors. Inviting new
teammates? It's a breeze – just send out email invites right from Ocoya. Plus,
you can fine-tune their access with roles like admin, manager, or viewer,
ensuring precise control over the platform's power and features.

6. ECOMMERCE



The Later business plans provide access to Linkin.bio, which proves to be highly
advantageous for those seeking to engage in eCommerce directly from their
Instagram accounts. It facilitates the creation of a clickable and shoppable
Instagram feed, enabling the redirection of followers to pertinent content and
product pages. Additionally, it permits the seamless integration of one's
Shopify store with Later, allowing for the tagging of Shopify products onto the
Linkin.bio page.

Ocoya is your silent partner in eCommerce success, seamlessly connecting with
your online store. Whether you're running Shopify, WooCommerce, BigCommerce,
Etsy, or Ecwid, Ocoya has got you covered, supporting all major eCommerce
platforms. This integration opens the door to crafting witty and captivating
social media posts to showcase your products, all from within the Ocoya
platform.

Additionally, you can harness the power of Ocoya's AI content generation module
to spark your creativity and save you time. And that's not all! Ocoya's
eCommerce module adds a touch of magic with its one-click background removal for
product images. To sweeten the deal, it intelligently fetches the most relevant
hashtags for each social media network, freeing up your valuable time to focus
on growing your business.

7. CUSTOMER SUPPORT



Whenever you encounter an issue or a roadblock, Later provides several ways to
arrive at an answer. However, keep in mind that the level of support that’s
available to you depends on your level of subscription. Only the highest
subscription tier actually lets you chat with a real human customer support
agent, all the rest pretty much limit you to chatbots, community support, and
help center articles.

On Ocoya's end, you can dive into the treasure trove of wisdom at Ocoya
University, a vast library brimming with answers to your burning questions.
Navigate through the FAQ section and unearth a treasure trove of enlightening
articles. But that's not all – step into the vibrant world of Ocoya's YouTube
channel for hands-on demonstrations of platform features. And don't forget to
become part of the dynamic Ocoya Facebook group, where you can connect with
like-minded users, fostering a thriving community of mutual support and
collaboration.

8. REVIEWS



G2: Ocoya boasts an impressive 4.7 out of 5 star rating. Compared to Later’s
4.5, that’s more than the giant itself!

Trustpilot: Ocoya vastly outshines its much older competitor with a stellar 4.7
out of 5 stars rating, putting Later’s 2.2 star ranking in the shadows.

Capterra: Ocoya’s 4.7 star average rating trend keeps rolling on, while Later’s
4.4 star rating follows in its footsteps.

9. THE VERDICT



Now that we’ve laid it all out on the table, the verdict becomes clear; based on
ratings alone, Ocoya is the winner! After all, it’s the users who get to decide,
not us, and having such high rankings that outshine such an established social
media scheduling solution is quite flattering indeed.

After all, Ocoya’s developers go out of their way to treat the community with
the love and respect it deserves, pumping out feature after feature and the most
requested ones always come first. Its video library does a tremendous job at
explaining how to accomplish anything your heart desires, allowing your SMM
campaigns to be a success without stumbling into roadblocks non-stop.

In the eCommerce department, Ocoya blows it out of the gate with the popular
platform integrations that Later doesn’t even support and collaboration is an
absolute breeze. In terms of features and AI content generation, it comes down
to your individual preferences and what you’re looking to get out of your SMM
tool.

If you’re still unconvinced, you should take a look at the pricing of each of
these tools, as this is where the true differences tend to surface. Not only
does Ocoya give you more pricing tiers to choose from and thus optimize your
budget spend, looking at Later’s offerings back-to-back, it becomes clear that
you simply get much more for your money no matter what pricing tier you end up
choosing.

With everything being said, our verdict is clear, but we’ll let you be the
judge!

‍


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