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New York, NY
914 | 672-4978
twolfe@rustinteractive.com


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OPTIMIZE YOUR CONNECTED TV BUSINESS WITH RUST

Expertise in Content Distribution, Advertising, Business Development &
Partnerships, Revenue Operations, and more.

Our ServicesOur Blog

CONTENT DISTRIBUTION

Connected TV has created new Content Segments, fulfilling the promise to give
consumers what they want, when they want it. Our distribution expertise and Fair
Value Exchange models help you optimize your business against this new reality.

ADVERTISING

The $70B  TV Advertising industry is poised to grow at the expense of the $120B
Digital ad sector. Our experience and knowledge will help you maximize your
opportunity during this evolution.

REVENUE OPERATIONS

Connected TV requires great coordination between multiple functions. Our Revenue
Operations model has helped platforms and content partners alike scale and
succeed in CTV.


OUR VISION

The promise of TV Content consumption has evolved. With it, Advertising has
evolved. As technology and laws change, Consumers will assert greater control
over content and advertising consumption. Companies in the ecosystem must
balance adaptation with forethought in order to succeed.


OUR MISSION

Rust prepares our partners for success as TV evolves.


OUR VALUES

COMMUNICATION

Often neglected, but always valued, excellent Communication is our key to
success. Quick, concise, clear, and actionable.

AUTHORITY

With more than 25 years in the Television and DIgital industries, across
multiple disciplines, we understand your challenges, and recommend strong
solutions.

INTELLIGENCE

In a complex ecosystem, multiple solutions may become evident. We evaluate and
plan scenarios to help our clients meet their most pressing objectives, short-
and long-term.

INTEGRITY

Our consultancy values both its clients and their potential partners. Our
success relies on the success of our clients and their partners.


OUR SERVICES

You’ve got big questions, and even bigger goals.

From strategy to execution, our time-tested method helps companies throught the
ecosystem identify the proper approach, goals, roadmap, and implementation plan.

Upon completion of our initial needs analysis, we will determine the scope of
services, such as:

– Addressable Market and Competitive Analysis

– Strategic Planning

– Product & Marketing Gap Assessment

 – Revenue & Business Development and Planning

– Organization Design

and more!

Additional services include Leadership & Management and Consultative Sales
training programs.

GET STARTED NOW



TESTIMONIALS

At Rust, we work with dozens of partners across the Connected TV ecosystem,
bringing unparalleled performance and solutions on their behalf. Don’t take our
word for it – here’s what our partners say:

We engaged Rust to help us optimize our Platform business. We’ve enjoyed
success, and expanded our scope several times. They should write a book on
organizational development and success!



MIKE O’DONNELL

Chief Revenue Officer, Platform Business

VIZIO

Rust Interactive has helped us get off the ground and define a go-to-market
strategy for our new idea for Connected TV advertisers and publishers alike.
Both OspreyMedia and our partners have seen high percentage increases in video
revenue!



JOE VELARDO

Principal and Founder Osprey Media


OUR TEAM

Rust, operated by an independent LLC, manages and employs a network of
independent partners, if required by our clients.

TOM WOLFE

Founder & Principal






OUR BLOG

Unique insights into the world of Connected TV.


FROM JESUS TO CTV

This isn’t a love letter from Christ to an OEM. Even though the peak
circulations of their respective publications are similar (Bible: 20 million
today; TV Guide: 19 million c. 1980sA),[…]

Read more


WHAT IS CTV’S REAL VALUE PROPOSITION TO CONSUMERS?

History informs the explosion of CTV By Tom Wolfe In 2008, Roku sold its first
player; Samsung, LG, and others had unveiled Smart TVs. Consumers didn’t yet
know what to[…]

Read more
SEE ALL BLOG POSTS


CONTACT US

Get started on the path to success in CTV!

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