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COMMUNITYOCT 10, 2024


PRIORITIZING OUR COMMUNITY'S MENTAL HEALTH WITH HEADSPACE AND ENHANCED RESOURCES

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Every month, over 1 billion people come together on TikTok to share authentic
stories, build meaningful connections and find community. With conversations
related to #MentalHealth and #MentalHealthAwareness inspiring almost 25 million
videos to date, our goal is to continue fostering an environment where people
can safely share their well-being journeys. This World Mental Health Day, we're
making it easier than ever for our community to access authoritative content and
reliable resources.




Supporting our creator community in partnership with Headspace

In line with our continued commitment to supporting our global creator
community, we're partnering with Headspace on a new initiative that aims to
equip creators with everyday mental health resources. Through this
collaboration, we're providing up to 20 thousand global creators with six months
of free access to the Headspace app. The app includes a variety of expert-led
tools and mental health content proven to reduce stress, boost positivity, and
build resilience to navigate life’s ups and downs.



"Headspace is on a mission to make mental health support more accessible,
approachable, and effective. By teaming up with TikTok on World Mental Health
Day, our hope is that creators feel empowered to take control of their mental
well-being and turn to Headspace as a resource through all of life’s ups and
downs,” said Emma Nemtin, Head of Consumer Partnerships and Distribution,
Headspace.




"With millions of people coming to TikTok to share their well-being journey with
others, we know how important it is for people to have access to reliable
information and resources about mental health. As we celebrate World Mental
Health Day, we've strengthened how we support our creator community by providing
them with free access to expert-led tools and resources from Headspace,” said
Valiant Richey, Global Head of Trust and Safety Outreach and Partnerships,
TikTok.




Fostering a safe and supportive online community

Our community's well-being, both online and offline, matters to us. We work
closely with experts, partners, and mission-driven organizations around the
world to share authoritative information, provide access to well-being resources
such as our Well-being Guide, and continue to foster a supportive online
community.




To further strengthen how we prevent this type of harmful content online, we
recently became one of the founding members of The Mental Health Coalition's
Thrive program. Through our participation in Thrive, we will securely share
information about content which violates our suicide and self-harm policies with
industry partners like Meta and Snapchat. This sharing allows us to collaborate
within our industry to keep people safe on TikTok and beyond.




Championing mental well-being advocacy

From recording heartfelt personal #WellBeing journeys to sharing #SelfCare and
#StressRelief tips, our global community continues to support one another and
raise mental well-being awareness through authentic storytelling.




To continue empowering our creator community to post safely and prioritize their
mental well-being, we've developed dedicated in-app content and educational
resources, including a Creator Academy Playbook focused on creating content for
World Mental Health Day and beyond. In the US, we're also inviting our community
to join a 60-minute webinar led by Dr. Judith, (@drjudithjoseph), Janette Ok
(@janette.ok), and Active Minds (@active_minds) focused on creator well-being.
Creators can attend this webinar to learn from mental health experts, connect
with support networks, and gain valuable strategies for managing stress and
enhancing their overall mental health.




Additionally, to further strengthen our commitment to mental well-being
awareness and literacy, we have partnered with the World Health Organization to
create reliable content and combat misinformation through the Fides network, a
diverse community of trusted healthcare professionals and content creators,
including Dr. Judith (@drjudithjoseph), Timothy Tiutan, MD or “Dr. Tim"
(@doctor.tim.md), and Avisha NessAiver (@distilledscience). We were delighted to
be at the 2024 United Nations General Assembly week in New York to discuss our
partnership at the 2024 Concordia Annual Summit and Goals House events, which
featured an engaging conversation with qualified mental health content creators,
academics, and the World Health Organization.




We invite our community to join us in celebrating World Mental Health Day 2024
by sharing encouraging stories and personal well-being journeys using hashtags
such as #WorldMentalHealthDay, #MentalHealthAwareness, #MentalHealth, #WMHD and
accessing additional well-being resources by visiting our Well-being Guide.






































COMMUNITYOCT 10, 2024

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