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FEBRUARY 28, 2023
 * INSIGHTS
 * PODCASTS
 * PRODUCT LEADERSHIP


DEVELOPING EMPOWERED, POWERFUL PRODUCT TEAMS, WITH MARTY CAGAN – PART 2

Episode 195 of The Innovation Engine podcast.

In the first segment of our conversation with Marty Cagan, the celebrated
product expert and bestselling author of Empowered and Inspired, we discussed
why a roadmap focused on outcomes yields far better results than one based on
solutions, the importance of clearly communicating an appealing product vision,
and the critical inquiry that a strong product vision must address directly.

In part two, we discuss the foundational elements needed for product teams to be
successful, and how to identify mission-driven teams.

We also discuss how to structure teams to maximize effectiveness, how to hold
teams accountable, and the altitude you need to speak at to handle executive and
investor expectations. The key point is that product teams provide the most
value when they’re solving complex problems and figuring out how to drive
outcomes, not merely following orders. We also discuss how to identify
missionaries versus mercenaries, with the key difference being that missionaries
identify with the project and take ownership of the outcome.

Tune in to the full conversation to hear how teams can balance the immediate
needs of the business with the long-term product vision, the importance of
taking ownership of things outside of your control, and why empowered product
teams are passionate about solving problems.




ABOUT MARTY CAGAN

Marty Cagan is a renowned product leader, founder, and partner at the Silicon
Valley Product Group, and the author of two influential books, Empowered:
Ordinary People, Extraordinary Products and Inspired: How to Create Tech
Products Customers Love. He has been a prominent figure in Silicon Valley for
years, having previously worked at eBay, Netscape, and Hewlett-Packard. Over the
past two decades as the founder of Silicon Valley Product Group, Marty has
provided consultancy for several significant technology products and established
himself as a leading advocate for building customer-centric, product-focused
organizations.


EPISODE HIGHLIGHTS

 * Marty recommends that every quarter, teams should choose a few hard problems
   to solve that take the company toward a desired outcome
 * How engineers can fully take ownership of their product, even when some
   things are outside of their control
 * Why, when a board or executives are looking to project results, product
   leaders can frame initiatives as “placing bets” 
 * The concept of missionaries vs. mercenaries and why you always want to have
   missionaries who feel ownership of a product


RESOURCES

 * Listen to part 1 of our discussion with Marty Cagan 
 * Learn more at svpg.com
 * Read Empowered
 * Read Inspired
 * Connect with Marty on LinkedIn
 * Follow Marty on Twitter


ABOUT THE INNOVATION ENGINE

Since 2014, 3Pillar has published The Innovation Engine, a podcast that sees a
wide range of innovation experts come on to discuss topics that include
technology, leadership, and company culture. You can download and subscribe to
The Innovation Engine on iTunes, Stitcher Radio, Spotify, and SoundCloud to
listen online, via Android or iOS, or on any device supporting a mobile browser.
You can download The Innovation Engine’s dedicated iOS app from the Apple
Podcasts App store, and you can listen to all our previous episodes here on our
website.

 

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