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MARTECH
VUE-POINTS


MARKETING ANALYTICS

Marketing Strategy, Customer Analytics, Customer Relationship, Consumer
Analytics, Data Mining, Digital Marketing


SALES TECHNOLOGY

Sales Channel, Sales Force Management, Sales Strategy, Sales Tools, E-Business
and E-Commerce, VARs, Customer Service


MARKETING AUTOMATION

Marketing Automation, Content Marketing, Marketing Strategy, Marketing Software,
Inbound Marketing, Digital Marketing


MARKETING TECHNOLOGY

B2B, Marketing Innovation, Collaboration, Automation, Technology, Marketing
Technology, Modern Marketing, Segmentation


STRATEGIC MARKETING

Marketing, Strategic Marketing, Responsive Design, Measurement, Content
Marketing, Multi-channel Marketing, Online Marketing


MARKETING RESEARCH

Marketing Data, Marketing Campaigns, Cross Channel, Customer Data, Market
Research, Marketing Insights, Marketing Metrics


COMPLETE CLOUD SERVICE FOR VIDEO ENCODING

With Zencoder's video encoding API you’ll seamlessly integrate your application
with our extremely fast and scalable encoding platform in hours not weeks. Our
well-documented API, easy-to-use API request builder, integration libraries, and
dedicated support streamline the process for a solution that is beautifully...

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This resource is sponsored by Brightcove




ADOBE ADVERTISING CLOUD SECURITY OVERVIEW

At  Adobe , we take the  security  of your digital experience very seriously.
Security practices are deeply ingrained into our internal software development
and operation processes and tools and are rigorously followed by our
cross-functional teams to prevent,detect, and respond to incidents in an
expedient...

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This resource is sponsored by Adobe




BUSTING COMMON MYTHS OF MARKETING AUTOMATION

Marketing automation is quickly moving from early adopter use to a competitive
necessity. Despite widespread use, many marketers are just beginning to adopt
marketing automation. This white paper shares insights from Demand Gen Report’s
own research and industry expert interviews to dispel five common myths...

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This resource is sponsored by Oracle




SHARPENING YOUR COMPETITIVE EDGE WITH INTELLIGENT COLLABORATION

When employees dread working together, out-of-date collaboration tools may be to
blame. Replacing these tools with AI-driven UCC technology can help - not just
during meetings, but before and after, too. This promising research also reveals
the addition of AI to collaboration will make it easy to effortlessly share...

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This resource is sponsored by GoToMeeting




VIDEO ADVERTISING FUNDAMENTALS: THE ESSENTIAL GUIDE TO GETTING STARTED

According to eMarketer, US digital video advertising spending will increase by
double-digit percentages annually between 2018 and 2021, eventually topping $22
billion. While the growth of this industry offers a variety of exciting new
opportunities, you must navigate through a host of technical challenges—from...

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This resource is sponsored by Brightcove




WINNING THE GAME OF TRUST

May I have your attention? Do I have your trust? The answers often are not the
same. And yet marketers often conflate these two questions. It used to be that
getting a buyer’s attention for any length of time could be seen as a proxy for
“engagement,” or deepening trust. But of course, this just...

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This resource is sponsored by GoToMeeting


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