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MCDONALD’S MENU PRICES HAVE INCREASED BY OVER 100% DURING THE LAST DECADE: STUDY

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Published April 3, 2024, 3:34 p.m. ET
0:03
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1:14


Ad execs tout TikTok's benefits for businesses in cringeworthy video


McDonald’s has jacked up its menu prices by more than 100% over the course of
the last decade — more than three times the rate of US inflation, according to a
research report.

The Chicago-based burger giant has been slammed with customer complaints over
eye-popping prices, including $18 for a Big Mac meal in Connecticut as well as
$7.29 for an Egg McMuffin and $5.69 for a side of hash browns.

Now, a Quarter Pounder with Cheese meal goes for $11.99 — more than double the
$5.39 it cost in 2014, according to a study by FinanceBuzz, which cited average
prices nationwide.

But a spokesperson for McDonald’s told The Post that the FinanceBuzz numbers are
inaccurate.

“As the report itself notes, pricing is set by individual franchisees and varies
by restaurant,” the company spokesperson said.



“This is not an accurate representation of historical or current pricing at
McDonald’s restaurants, and the 2024 average prices listed are significantly
inflated.”

The McDouble sandwich, which in 2014 cost on average $1.19, now costs almost
three times that amount — $3.19 — while a medium fries has seen its price point
go from $1.59 to $3.79.

6
McDonald’s has raised the prices of its menu items by more than 100% on average
since 2014, according to a study. Getty Images

The iconic Big Mac, a staple of McDonald’s menus, has seen its average price
rise by 50% in the last 10 years — from $3.99 in 2014 to $5.99 today.


EXPLORE MORE


LAID-OFF TESLA EMPLOYEE HAD BEEN SLEEPING IN HIS CAR, SHOWERING AT FACTORY TO
AVOID 90-MINUTE COMMUTE


MCDONALD'S TO LAUNCH $5 MEAL DEAL IN DESPERATE BID TO LURE BACK CUSTOMERS


HOW TIKTOK'S SLICK, 'TONE-DEAF' LOBBYIST IN DC MISCALCULATED AS CONGRESS PASSED
SALE-OR-BAN BILL

The analysis by FinanceBuzz found that McDonald’s was one of 13 restaurants that
have raised menu prices in the last decade by 60% on average between 2014 and
2024 — or nearly double the cumulative national rate of inflation of 31% over
that period.

While McDonald’s was the worst offender — tripling the rate of inflation,
according to FinanceBuzz — Popeyes, Taco Bell, Chipotle and Jimmy John’s raised
the prices of their menu items at more than double the actual inflation rate,
the study found.

6
McDonald’s customers have reported seeing Big Mac meals sell for $18 apiece in
Connecticut. NurPhoto via Getty Images

Subway and Starbucks, meanwhile, have kept their prices relatively in line with
inflation, raised the cost of their menu items by 39% on average, according to
FinanceBuzz.

At McDonald’s, a 10-piece McNugget meal, the $10.99 combo which includes french
fries and a drink, is now 83% more expensive than it was a decade ago, when it
cost just $5.99.

An Oreo McFlurry now costs almost twice what it did 10 years ago. The sweet
treat would have set you back $2.39 in 2014 — compared to $4.49 today.

The Post has sought comment from McDonald’s and the other restaurants.

FinanceBuzz said it used data on restaurant prices sourced from web sites such
as ItsYummi.com, FastFoodMenuPrices.com and MenuWith Price.com. It also
collected prices for 10 menu items from each restaurant in 2014, 2019, and this
year. FinanceBuzz said it then cross-referenced with each restaurant’s official
website.

6
McNugget meals at McDonald’s are selling for between 67% and 83% more than they
were a decade ago, according to a study. Elena Medoks – stock.adobe.com

Inflation rates are based on the Bureau of Labor Statistics’ CPI Inflation
Calculator and were collected in January 2024.

FinanceBuzz acknowledged that it is “difficult to accurately source historical
data to compare to the present” since “McDonald’s franchisees are given a high
level of autonomy in setting menu prices for individual locations.”

“As such, our team collected additional historical data points related to
McDonald’s and applied certain adjustments to the final data to create a
reasonable representation of national pricing trends over time for the chain,”
according to FinanceBuzz.

6
A 10-piece McNugget meal that cost $5.99 in 2014 now goes for almost double —
$10.99. picture alliance via Getty Images

McDonald’s has admitted in recent weeks that its menu is increasingly out of
reach for those Americans who are struggling under the weight of soaring levels
of inflation.

6
An order of medium fries from McDonald’s — which once cost $1.59 a decade ago —
will now set you back $3.79 — a 138% increase. dpa/picture alliance via Getty
Images

In February, McDonald’s CEO Chris Kempczinski said inflation would compel the
fast food chain to raise menu prices.

Kempczinski also admitted that dining out at McDonald’s was becoming a luxury
that fewer people could afford.

6
Even the Filet-o-Fish sandwich hasn’t been spared the wrath of high inflation.
In 2014, it cost $3.49. Now it is 57% more expensive — going for $5.49.
ZUMAPRESS.com
87
What do you think? Post a comment.

“Eating at home has become more affordable,” Kempczinski said. “The battleground
is certainly with that low-income consumer.”

In California, Gov. Gavin Newsom signed into law a new minimum wage measure that
raises hourly pay for fast food workers to $20 an hour — a development that some
McDonald’s franchisees say has forced them to further hike menu items.




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Filed under
 * chipotle mexican grill
 * fast food
 * inflation
 * mcdonald's
 * starbucks
 * 4/3/24

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McDonald's has raised the prices of its menu items by more than 100% on average
since 2014, according to a study. Getty Images
McDonald's customers have reported seeing Big Mac meals sell for $18 apiece in
Connecticut. NurPhoto via Getty Images
McNugget meals at McDonald's are selling for between 67% and 83% more than they
were a decade ago, according to a study. Elena Medoks - stock.adobe.com
A 10-piece McNugget meal that cost $5.99 in 2014 now goes for almost double --
$10.99. picture alliance via Getty Images
An order of medium fries from McDonald's -- which once cost $1.59 a decade ago
-- will now set you back $3.79 -- a 138% increase. dpa/picture alliance via
Getty Images
Even the Filet-o-Fish sandwich hasn't been spared the wrath of high inflation.
In 2014, it cost $3.49. Now it is 57% more expensive -- going for $5.49.
ZUMAPRESS.com
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