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SENIOR CONTENT MANAGER (REMOTE)


X-Rite Pantone This job is available in 448 locations See all Category Marketing
& Communications Job Id R10252294





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JOB DESCRIPTION

Imagine a world where everyone has access to clean water, safe food and
medicines, and trusted essential goods.



That is the tomorrow Veralto is creating today. Veralto is a $4.8B global leader
in essential technology solutions. Our industry-leading companies are building
on a long-established legacy of innovation and customer trust to create a safer,
cleaner, more vibrant future. Veralto’s Water Quality companies—Aquatic
Informatics, ChemTreat, Hach, McCrometer, OTT HydroMet, Sea-Bird Scientific,
Trojan Technologies, and XOS—help customers manage, treat, purify, and protect
the global water supply, from municipal and wastewater treatment facilities to
lakes, rivers, watersheds, and oceans. And our Product Quality and Innovation
companies—Esko, Linx, Pantone, Videojet, and X-Rite—help protect the world’s
food, medicine, and essentials by enabling customers to track and authenticate
the billions of goods that travel the global supply chain every day.



Veralto is headquartered in Waltham, Massachusetts, with 300+ locations
worldwide. Our global team of 16,000 associates is guided by the Veralto
Enterprise System and united by a powerful purpose: Safeguarding the World’s
Most Vital Resources™.



WHO WE ARE:



About Pantone



Pantone provides the universal language of color that enables color-critical
decisions through every stage of the workflow for brands and manufacturers. More
than 10 million designers and producers around the world rely on Pantone
products and services to help define, communicate and control color from
inspiration to realization – leveraging advanced X-Rite technology to achieve
color consistency across various materials and finishes for graphics, fashion
and product design. Pantone Standards feature digital and physical color
specification and workflow tools, such as Pantone Connect. The Pantone Color
Institute™ provides customized color standards, brand identity and product color
consulting as well as trend forecasting inclusive of Pantone Color of the Year,
Fashion Runway Color Trend Reports, color psychology and more. Pantone Licensing
helps brands differentiate their products and attract new audiences. Pantone
Lifestyle brings color and design together across apparel, home, and
accessories. Learn more at http://www.pantone.com and connect with Pantone
on Instagram, Facebook, Pinterest, and LinkedIn.



WITHIN YOUR TEAM



Pantone is looking for a Senior Content Manager to work across our digital
portfolio, including Pantone.com and our digital applications. Our team is
rapidly innovating to evolve and define the future of our brand. We are building
the intersection of digital and experiential marketing to help achieve our
mission.



What You'll Do:



The Senior Content Manager reports to the Senior Director of Strategy and
Digital Operations and will work with a team of agencies, curators, and
freelance writers to develop and execute our digital content strategy. This role
is a vital part of creating content across our entire ecosystem.



As Senior Content Manager, you will leverage your experience as an imaginative
storyteller who has a true love for all aspects of design and work closely with
cross-functional teams and agencies to develop and implement, thoughtful,
relevant, and trending digital content that will help Pantone reach its
strategic business objectives.



You will be a hands-on and involved creative leader, exhibiting a high level of
leadership in communication, emotional intelligence, and have a strong
business-driving acumen. You will use your extensive design and content
expertise as you influence other cross-functional leaders and team members.  You
will be responsible for developing and executing thought-provoking content that
generates demand for Pantone products and services, enhances brand awareness and
engagement while safeguarding our beloved brand, and deepen our understanding
and relationships with our customers.  You are analytical, and you take a
data-driven, results-oriented approach to storytelling.  With the guidance of
the Senior Director of Strategy, you will turn commercial and marketing
priorities into compelling and engaging brand-right stories.



This position is responsible for (1) developing and executing frameworks and
content strategies that fuel both short-term and sustainable long-term growth,
(2) working closely with Pantone’s product and regional teams to create content
that drives growth in global markets, and (3) monitoring and analyzing content
performance to serve as a feedback loop for future content creation.



WITHIN YOUR ROLE, YOU WILL:

 * Collaborate and execute the content development strategy while maintaining
   the content calendar to ensure a steady stream of thought leadership, case
   studies, press releases, web copy, and blog posts that inform and delight
   Pantone audiences
 * Monitor and analyze Content performance, using data and insights to evaluate
   effectiveness and identify areas for continuous improvement and facilitating
   data-driven decision-making. Work closely with data teams to develop
   comprehensive dashboards and reporting frameworks to track the effectiveness
   of customer initiatives across web, marketing, and digital. Partner with
   e-commerce teams to translate customer trends, insights, and segmentation
   data into actionable content strategies
 * Collaborate with internal (business stakeholders, cross-functional teams,
   subject matter experts) and external teams (content writers, agencies) to
   drive the strategy, planning, and execution of initiatives, taking a
   strategic role in owning and driving content to produce results
 * Collaborate with visual, design, and digital marketing resources to
   facilitate smooth handoffs from the content development teams to content
   activation teams
 * Partner closely with cross-functional teams (Channel, Regional, Product) to
   articulate Pantone’s brand, support strategic initiatives, and identify new
   content initiatives and improvement areas that will drive optimal engagement
   and conversion rates across various digital platforms and touchpoints
 * Act as a final proofreader and editor of content meant for external
   consumption, ensuring consistency in quality, depth, and confidence in
   writing style, brand-level tone of voice, and SEO effectiveness
 * Executing content development projects as capacity allows (long-form,
   short-form, video, press releases, case study development, web copy, etc)
 * Have a finger on the pulse of current culture and stay current with the
   latest design trends and technologies and provide thought leadership to the
   organization



YOUR EDUCATION AND BACKGROUND EXPERIENCE WILL INCLUDE:

 * Fashion, design, or trend experience preferred
 * At least 6-8 years in a content marketing, content management, and/or content
   writing role (preferably in fashion, design, or an agency environment)
 * At least 2-4 years leading other content team members or agencies
 * Experience with Contentful or other content management systems.
 * Bachelor or Master's degree in a relevant field, ideally Journalism, Creative
   Writing, Marketing, or equivalent
 * Experience in digital transformation a plus
 * Experience developing and editing long-form thought leadership pieces,
   short-form blog posts, and technical case studies
 * Significant experience acting in an editorial and proofreading capacity.
 * An online portfolio of relevant work
 * Digital-media savvy



WE ARE LOOKING FOR A PROFESSIONAL WHO:

 * Is a self-starter that is motivated, passionate, and results-focused
 * Has a strong eye for business and willingness to jump in to work side-by-side
   with the team to get things done
 * Possesses exceptional project and time management and communication skills
 * Is highly comfortable with fast-paced and matrixed environments with the
   ability to articulate design concepts and strategies to gain buy-in across
   diverse stakeholders
 * Has the ability to address escalations and resolve problems based on a
   data-driven approach, as well as listening and understanding of stakeholder
   needs
 * Ability to work with internal teams to understand detailed requirements and
   design complete user experiences that meet customer needs. Must be
   self-sufficient, organized, and adaptable
 * The mindset of a magazine editor balanced with a strong understanding of
   business needs
 * Expert-level knowledge of fashion and design editorial and marketing content
   trends and best practices
 * A demonstrable track record of implementing content strategies
 * Navigating ambiguity with ease
 * Meeting fast-paced deadlines
 * Ability to thrive in an ever-changing environment
 * Strong and effective communication skills with the proven ability to present
   and sell your ideas
 * High attention to detail and strong organizational skills



OUR BENEFITS:

 * We offer you an employee bonus based on business success as well as annual
   salary review
 * Accident insurance and preventive healthcare (medical, dental, and visual) on
   day 1
 * Training and development opportunities
 * 401(k) savings plan
 * Tuition reimbursement from Day 1
 * Attractive employee referral program
 * Paid maternity & paternity pay
 * Employee events, sports, and social clubs
 * Veralto Wellbeing Program, with rewards
 * Employee Assistance Program (legal, financial, and counseling resources)



You can find detailed information at https://www.Veraltobenefitsinfo.com/.



OUR OFFER:

You will be part of a dynamic team in which there is a high focus on delivering
results and continuous improvement, but also where having fun and teamwork is
very important. It's a fast-paced environment, a consultative role, where you
will get to partner with people to achieve their strategic business goals. You
will work in a leading global company, with a manager who cares about you, your
strengths and will help you to develop the best possible version of yourself. At
Veralto, your potential is amplified. Our culture of continuous improvement
defines who we are, drives our success, and translates to a career without
limits for our team of 16,000 intellectually curious associates.  Listen to our
voices: https://jobs.Veralto.com/global/en/our-difference.



The salary range for this role is $95,000 - $125,000 . This is the range that we
in good faith believe is the range of possible compensation for this role at the
time of this posting. We may ultimately pay more or less than the posted range.
This range may be modified in the future. 

This job is also eligible for bonus/incentive pay. 

We offer comprehensive package of benefits including paid time off,
medical/dental/vision insurance and 401(k) to eligible employees. 



Note: No amount of pay is considered to be wages or compensation until such
amount is earned, vested, and determinable. The amount and availability of any
bonus, commission, benefits, or any other form of compensation and benefits that
are allocable to a particular employee remains in the Company's sole discretion
unless and until paid and may be modified at the Company’s sole discretion,
consistent with the law.



Veralto Corporation and all Veralto Companies are committed to equal opportunity
regardless of race, color, national origin, religion, sex, age, marital status,
disability, veteran status, sexual orientation, gender identity, or other
characteristics protected by law. We value diversity and the existence of
similarities and differences, both visible and not, found in our workforce,
workplace and throughout the markets we serve.  Our associates, customers and
shareholders contribute unique and different perspectives as a result of these
diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable
accommodation to participate in the job application or interview process, to
perform crucial job functions, and to receive other benefits and privileges of
employment. Please contact us at applyassistance@veralto.com to request
accommodation.














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Culture We’re working together to build strong communities inside and outside.
Benefits Veralto sees the whole person and looks to support your well-being.
Diversity and Inclusion
We value individuality. experiences that have shaped your world
 
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