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COURT RULING PAVES WAY FOR THIRD-PARTY CANNABIS COMPANIES TO COMPETE IN NY



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By
Caroline Lewis

Published Apr 6, 2024

33 comments

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By
Caroline Lewis

Published Apr 6, 2024

33 comments

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Just as sites like DoorDash and Seamless have taken over food delivery in New
York, third-party cannabis companies could soon become the go-to source for
legal weed purchases.

An Albany judge has ruled in favor of one such site, Leafly, in a lawsuit filed
last year. The company challenged state rules banning dispensaries from
advertising or fulfilling orders on third-party sites that list cannabis
products for sale. Leafly said in its complaint that the rules made it
impossible for it to operate in New York.

Supreme Court Justice Kevin Bryant ruled this week that the marketing
regulations, which were developed by the state’s Cannabis Control Board, had no
rational basis and were unconstitutionally vague.

“We hope this decision ultimately leads to a healthy, stable adult-use market in
the state,” Leafly said in a statement celebrating the win. “It’s impossible to
overstate the importance of providing consumers with choices, and educational
information when making purchasing decisions.”

New Yorkers can already order legal cannabis products online and have them
delivered by individual licensed vendors.

Osbert Orduña, co-owner of The Cannabis Place, a licensed dispensary in Queens,
said he thinks the introduction of third-party vendors is bad for the burgeoning
industry. Orduña said he doesn’t want it to become the norm for local cannabis
businesses to pay a third party to market and deliver their products.



“They’re worried about making money. They don't care about us,” Orduña said of
companies like Leafly. Other competitors include Weedmaps and Doobie.

Orduña added that the marketing regulations that were struck down helped to
level the playing field among legal cannabis vendors.

“With these regulations being lifted, the person with the deepest pockets can do
the most advertising,” Orduña said.

But Orduña is also among the legal dispensary owners who have complained that
some of the state’s regulations make it too difficult to compete with unlicensed
shops. He said, for instance, that the state should ease its restrictions around
signage outside of stores.

Wei Hu is a cannabis lawyer and co-owner of Lenox Hill Cannabis Co., a legal
dispensary on the Upper East Side. He said he didn’t think Friday’s ruling would
“make that much of a material difference in the market.”

However, he noted, a previous version of the ruling briefly threw the legal
cannabis industry into chaos. In that version, handed down Wednesday and amended
Friday, the judge broadly declared all regulations governing the adult-use
cannabis market “unlawful and void.”



Hu said he recognized immediately that the original ruling was likely a mistake,
but said, “I had a lot of clients calling me, like, ‘Yo, is the industry done?’”

Bryant, the judge in this case, previously derailed New York’s legal industry
for months, when he blocked the state from opening any new dispensaries under
its social equity licensing program.

Asked for comment following the initial ruling this week, the state Office of
Cannabis Management said, “We are reviewing the decision and exploring all
possible legal options.”

The agency did not respond to a request for comment on the updated ruling.




Tagged

new york city
marijuana
Health and Science

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Caroline Lewis


Caroline Lewis is on the health care beat for WNYC and Gothamist — and also
covers cannabis, both with an eye towards equity and accountability. She was
previously a health care reporter for Crain’s New York Business. Lewis has a
degree from the CUNY Graduate School of Journalism and is a native New Yorker,
although she has left occasionally. She did a Fulbright in Chile in 2011 and is
fluent in Spanish. She now resides in Brooklyn.

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