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A Webflow membership template for resource websites.  See all templates >
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ADVERTISING FOR A DECENTRALIZED WEB

We're making ads open, decentralized, transparent, and permissionless.


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THE OPEN ADS PROTOCOL

The Open Ads Protocol is a decentralized protocol for connecting advertisers and
publishers.
By decentralizing the advertising stack we can ensure transparency, innovation,
and inclusivity for all participants - publisher, advertiser and customer.


FEATURED RESOURCES

See All Resources


PUBLISHERS

Transparent and fair monetization

Improve revenue streams with Web3-native tooling. Enjoy increased transparency,
automated payments, fraud protection and tokenized incentives all in a
decentralized and permissionless manner.

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ADVERTISERS

Transparent and fair markets

Imagine an open market for advertising where you can see the auction and result
for every ad impression... 🌈☁️

Reduce your CPA with open data, global publisher trust scores, and immediate
flight dates all secured by immutable blockchain verifiability.

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CUSTOMERS

Control your data

Start trusting the ads you see with transparent data control.
‍
Empower yourself to make informed decisions about which brands respect your
privacy preferences.

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OPEN FOR BUILDING

The Open Ads Protocol is built on the founding principles that anyone, anywhere,
should be able to participate in the attention economy.
‍
By allowing builders to make tools on top of an open protocol, a completely
decentralized advertising ecosystem can be created. This will drive value from
the current systems directly to the publishers, making advertising more fair for
all.


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HOW IT WORKS

Advertisers, publishers, and customers can interact with dApps or directly with
the OAP smart contracts to monetize, advertise, and manage every aspect of the
attention economy journey.


FEATURED RESOURCES

See All Resources


MONETIZE

Control your data

The OAP Publisher smart contract is designed to confirm that a Web3 enabled
property can show ads from OAP Advertiser entities.

The publisher can set when, where, and how any OAP ad unit appears and which
rewards end users receive for participating.




ADVERTISE

Control your data

The OAP smart contract for Advertisers will grant access to scale and unlimited
data analysis potential.

Confirm campaigns and analyze not only campaign performance but global network
data to maximize budget.
‍




MANAGE

Control your data

End User and Data Access smart contracts enable customers and builders to
interact with the OAP.

Customers can mange their data and privacy options with the end user contract,
while builders can create optimization and automation tools, analytics tools,
bad actor protection and much more.


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FEATURED RESOURCES

See All Resources


BUILDING WITH EXPERIENCE

The OAP is being built by veterans with shipped product at scale in Web 2 and
web3.
Ad-tech, research and development, product management, and execution for top
digital experiences is all in our skill set.




FEATURED RESOURCES

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INTRODUCING NECTAR

The first dApp built on the Open Ads Protocol.
To learn how to build for the OAP, get in touch.


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NEWS AND COMMUNITY


INTRODUCING NECTAR

Nectar is the first dApp being built for the Open Ads Protocol. Created by the
OAP team, Nectar is a rewarded monetization platform for Web3 game developers.


FOLLOW US ON TWITTER

Follow us for the latest on the OAP and making the web more decentralized
@OpenAdsProtocol.


LITEPAPER

Read our Litepaper where we explore a decentralized alternative to the
advertising ecosystem.


CONNECT WITH US

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© 2023 Open Ads Protocol. All Rights Reserved.

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