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JÉRÔME-OLIVIER FALCON


CEO - MANAGING DIRECTOR - BUSINESS UNIT DIRECTOR

Fluent in English
Digital native
Depth understanding
Innovative thinking
360°
Accueil Expériences Formations Compétences Portfolios Centres d'intérêt
Télécharger mon CV PDF
Permis de conduire
France

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Présentation
Smooth Agitator | Facilitator | Simplifier.

French & Nigerian passports

Into Gaming since 2004

High level of commitment. Strong business development in (Go to) markets with
high potential.
MarkCom omni-canal and Global UX expert.
14 years as digital pure player then 5 within a consulting agency.


 * took 20% market share of French local advertising in less than 2 years,
   
 * leading the moneytainment French regulation / 50% market share,
   
 * successful digital transformation of a Belgium retail company in 30 years of
   inertia / 400 shops (P.O.S) / €M120 TO: +7% growth,
   
 * built a paying community of one million members.
   


 * For a highly competitive industry.
   
 * Company looking for powerful growth focused on acquisition and retention of
   paying customers.
   
 * Where business & data intelligence means something.
   
 * Where creativity & innovation is seen as a key competitive added value.
   
 * Where global UX management is a daily concern.
   


Lived +13y at London, Brussels and Malta.
Worked at France, Belgium, Sweden, Ireland, London, Malta, Lebanon, Cameroon,
Nigeria...
Curiosity works here. "Every day is day one" (Jeff Bezos).
LMTD: Leading, Managing, Thinking, Deal Making.
Expériences


MANAGING DIRECTOR

Moja Tech Services
Depuis décembre 2023

 * Leading the 590 lotto product exclusivity in Nigeria through a lottery
   web/mobile and USSD platform
 * From licensing to daily operations





CEO

Moobifun (Moja Group)
Depuis juillet 2022

 * From 4 years lost to positive balance within 15 months, managing mainly on
   the ground (14 African and Middle East countries).
 * Direct relationship with Telcos and Payment Providers, National Regulators,
   providing omni channel tech solutions.





GROUP CMO

MATCHEM - NJJ PROJECTS XII & XIII (NJJ HOLDING)
Décembre 2020 à avril 2022
CDI
Paris
France

 * Group digital transformation.
 * Complete digital assets overhaul (14 months roadmap - developers' army).
 * Monetization of digital and online media assets (paywalls).
   Media portfolio of 8 titles (Print, desk, mobile, app, and digital editions)
   leading to 1 billion 200 million page views and 12 million annual users
   market leadership.
   (covering the entire population of horse racing bettors).
 * Online betting operator platform under French licenses (HR and Sports),
   product/market parity, innovative features and premium rewarding programs.
 * Products parity ++.
 * Products innovation.
 * Go to markets (international).
 * Onboarding new business (BtoC as BtoB).
 * From media and operator to Social Betting & Gaming Platform.
 * Driving the rejuvenation of the group target and the acquisition of new
   customers.





ADVISORY SERVICES (CONSULTANT - OWNER)

MindTheGap
Depuis 2013
Lyon/Brussels
France

 * MindTheGap is a Digital Strategy Consultancy
   
   MTG helps entrepreneurs orient themselves in their strategic choices.
   
   Based on more than 15 years of expertise in international markets in
   disrupted industries, the agency mainly but not only supports on issues of
   customer acquisition and retention.
 * Goods & Brands / Fintech / Entertainment / e-Content / Connected Devices / IT
   Agency / Gaming / e-Sport / e-Purchase
 * Significant Revenues increase (lowest: 3% / biggest: 20%)





MANAGING DIRECTOR ONLINE ACTIVITIES

JOA GROUP (Blackstone)
Juin 2018 à août 2019
CDI
Lyon
France

 * The JOA Group is the 3rd largest (in GGR) gaming and entertainment operator
   in France with 33 land based casinos on French territory, a gaming club at
   Paris and an online betting site offering sports and horse betting. (2 300
   employees).
 * AFJEL / ARJEL (Now ANJ.fr) / TracFin official spoke person.
 * Joint Venture (Gaming1.com) manager.
 * Managing all departments involved (Marketing, IT, Finances, Legal,
   Compliance...)
 * Managing all external partners
 * Divide the structural deficit by two.
 * Managing platform change
 * COMEX/BOARD





SOUTH EUROPE MEDIA & MARKETING DIRECTOR

StarsGroup
Février 2017 à mai 2018
CDI
ST JULIANS
Malte

 * France|Spain|Italy|Portugal|Belgium
 * Launch of BetStars and the share liquidity platform
 * Recovered lost market share since 5 years within 11 months
 * Managing SE verticals: +30 people
 * +30M€/y net Mkg/Com budget
 * Liaising & responsible for all regional media and external partners
 * Official spoke person (liaising with SE regional authorities).





FOUNDER - OWNER

Digital Age of Design & Art
2012 à 2015
Brussels
Belgique

 * * Luxury Goods - Fine Contemporary Art.
     
   * Reproduction of exclusive pieces of Contemporary Art on different kind of
     support.
     
   * Limited edition only – numbered and signed by the Artists.
     
   * Customization on demand.
     
   * 3 years of growth (TO: €K50 to €K200) then sold in November 2015 with
     profit.
     
 * Founded from scratch.
 * Full development activities leading to a complete e-purchase on demand
   website.
 * Leading to the first Premium Contemporary Art Customization website.





CMO / BDO & SHAREHOLDER

ChiliGaming Group (Iliad Group)
Mars 2009 à août 2012
CDI
London
Royaume-Uni

 * France|Swiss|BeNeLux|Germany|Poland
 * Chiligaming Group - Gambling Operator, London/Malta (headquarters) – 50
   employees – GW $15M – member of the Power 50. French Licensed by ARJEL.
   Global media deals and negotiations, white label, content providing, main
   partnership supervisor: Free.fr, Setanta TV (Ireland), SEO, Google Adwords,
   Famous Poker Players as Ambassadors sponsoring.
   
   
   * DeepStackOpen event creation sold to Unibet
     http://www.deepstackopen.com/past-editions/
     
   * WPT Marrakesh.
     
   * iGamingFrance.com: Managing Director > leading BtoB gaming online magazine
     > 3 people.
     
   * Madeinpoker.com: Managing Director > leading BtoC poker online magazine > 3
     people.
     
   * Achieving these 2 companies as profitable, tripling their audience.
     Main partnership of the company on a daily basis operation for French
     market (Free.fr – Iliad Group – Second biggest French internet provider –
     12 million users > internet – TV box).
     
 * International Group expansion
 * EGamingReview Awarded in 2009: Industry Rising Star.
 * COMEX/BOARD
 * Achieving a 120K acquisition & retained paying customers.
 * Doubling the GW with a + 25% on the target.





MAIN SPEAKER AT THE IGAMING FRANCE CONFERENCES (SHAREHOLDER)

iGaming France
2009 à 2012
CDI
Paris
France

 * Main iGaming French Inside News website and organization.
 * Lobbying
 * Conferences
 * Direct Negotiations with French State (Economy Ministry)
 * Leading to the French eGaming Opening & Regulation (ARJEL).





SPEAKER

ESCD 3A
2009 à 2010
Bénévolat
Lyon
France

 * International Business & Development School
 * Digital Disruption and International Biz courses





MANAGING DIRECTOR - FRENCH SPEAKING AREAS

PocketKings Ltd.
Juin 2008 à mars 2009
CDI
Dublin
Irlande

 * France|Swiss|BeNeLux|French Canada
 * World Poker leader - 600 employees - £1B GW.
 * Strategy, Budget and P&L full responsibility.
 * $10M Media plan management
 * Achieving a + 30% on the rake target + 50% on the GW.





MANAGING DIRECTOR - FRENCH SPEAKING AREAS

Unibet Ltd.
Janvier 2005 à juin 2008
CDI
London
Royaume-Uni

 * France|Swiss|BeNeLux
 * Belgium and London (headquarters) – 400 employees – GW £110M - €M45 budget
   mgt.
   
   * Public and press relations + corporate + French lobbying and Official Main
     speaker.
     
   * Cross selling internal promotion and retention management / First VIP
     program of the company established with a Black Premium Pass.
     
 * Leading the French BU to 50% market share.
 * Strategy, Budget and P&L full responsibility.
 * Achieving a + 300K retained paying customers> over achieving GW and EBIT by
   150% the target.





MARKETING & COMMUNICATION CONSULTANT

Incubalyon
2003 à 2005
CDI
Lyon
France

 * Incubator &Communication agency (business nursery), Lyon (headquarters) – 40
   employees.
 * Public and press relations, marketing and business development consultancy.
 * Advices for an average of ten ongoing different projects by year.
 * COMEX
 * Achieving 6 living projects as companies.





CHIEF MARKETING & COMMUNICATION OFFICER

Webcity.com SA (Carrefour Group)
1999 à 2003
CDI
Lyon
France

 * France|Belgium|London|Barcelona
 * Headquarters – 100 employees
   Local agencies in the 8 biggest French cities
   37 cities covered with local content
   
   * London, Brussels and Madrid
     
 * Achieving a + 190K retained paying customers.
 * 20% National Market Share of Local Advertising Business.
 * First Car-pooling service ever / Bought CanalFood.com / First local Ticketing
   service.
 * LiveCity: first local live news before iTélé
 * First dedicated premium ticket booking service with Pathé Group.
 * Local advertising market disruption
 * Constrains the leaders of the sector to come on my digital territory
 * Media content monetization & syndication
 * COMEX & Board





PRODUCT MANAGER

Jet Multimédia / iProvider Europe Explorer
1998 à 1999
Lyon
France

 * France|Swiss|Belgium|Spain
 * Digital Virgo (9 Telecom Group – listed in Paris) – Internet Provider &
   Re-creative Company - Lyon (headquarters) – 200 employees – GW €70M.
 * Launch of internet providing services in France, Switzerland, Belgium and
   Spain.
 * Distribution of 28 million connection kits.
 * Leads up to 1M connections/month in pay-per-view > + 30% of the group GW.



Centres d'intérêt


HOBBIES

 * Tech/Blockchain & Cryptocurrency
 * Contemporary Arts


SORTIES

 * Restaurants
 * Galleries
 * Cinema


VOYAGES

 * City trips on each continent


LECTURES

 * Advertising & Medias studies
 * Geopolitics, Economics & Sociology
 * Astrophysics


SPORT

 * Fitness
 * Skiing

Formations


DIGITAL PRO ACTIVE

GOOGLE / LINKEDIN

Janvier 2016 à mars 2016
Google Professional Certificated
LinkedIn Professional Certificated
SEO / SEA / Publication / Analytics



DESS ECONOMY

ESCD 3A

Février 1997 à février 1999
International Business & Development School - Lyon
MSc Economy (with highest distinction: major of the school).
French certificated level 1: Master (DESS - Bac +5) / European certificated
level: CEC 7.
Equivalent to an M.B.A. in Economics & International business management.

Compétences


B.UNIT LEADERSHIP

 * Project & Team Management
   Avancé
   
   
   
   
   
 * P&L - EBITDA Full Responsible
   Avancé
   
   
   
   
   
 * Outperform with Small & Mid-Caps
   Expert
   
   
   
   
   
 * Strong impact on results
   Bon niveau
   
   
   
   
   


GROWTH HACKING

 * Growth Hacking Techs&Methods
   Avancé
   
   
   
   
   
 * Intra-preneurship
   Expert
   
   
   
   
   
 * Disruption & Innovation
   Avancé
   
   
   
   
   
 * Acquisition & Retention
   Avancé
   
   
   
   
   
 * Project Management
   Avancé
   
   
   
   
   
 * Go to markets
   Bon niveau
   
   
   
   
   


DIGITAL ACQUISITION CHANNELS & DATA ANALYTICS TOOLS

 * SEO / SEA / Affiliates
   Avancé
   
   
   
   
   
 * Social Networks & SMO
   Avancé
   
   
   
   
   
 * Lead nurtering and retargeting
   Avancé
   
   
   
   
   
 * Google Analytics / Hotjar / Studio / Tableau / Selligent
   Avancé
   
   
   
   
   


BUSINESS STRATEGY

 * Business Intelligence
   Avancé
   
   
   
   
   
 * Business Development
   Avancé
   
   
   
   
   


MARKETING STRATEGY

 * Marketing & Communications
   Expert
   
   
   
   
   
 * Operational Marketing
   Bon niveau
   
   
   
   
   
 * Digital Marketing
   Bon niveau
   
   
   
   
   
 * Global UX
   Bon niveau
   
   
   
   
   

Portfolios


"LA LOGIQUE VOUS MÈNERA D'UN POINT A À B. L'IMAGINATION VOUS MÈNERA PARTOUT".
A.E.




MY PITCH ELEVATOR

Télécharger
En savoir +


POKERSTARS PLAYERS CHAMPIONSHIP


En savoir +


POKERSTARS.FR FIRST TV AD OF A SERIE OF 3


En savoir +


FIRST LADBROKES BELGIUM TV COMMERCIAL PROMOTING BRAND NEW OPERATING WEBSITE-
DUTCH


En savoir +


CHILIPOKER : VIDEO BLOG OF LIZ LIEU CHILIPOKER'S AMBASSADOR


En savoir +


CHILIPOKER" LA PRÉSENTATION VIDÉO COMPLÈTE!


En savoir +


UNIBET - PIERRE MÉNÈS SPORTS JOURNALIST AMBASSADOR.


En savoir +


WEBCITY TV CAMPAIGN (9 DIFFERENT COMMERCIALS)


En savoir +


DIGITAL VIRGO : FRANCE EXPLORER (AVEC YANNICK NOAH) - 1999


En savoir +


SI ÇA NE PÉTILLE PAS, CE N'EST PAS DE MOI.


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