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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar IndustriesProductsInsightsEventsPricingAbout INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → WHERE ARE PEOPLE STREAMING VIDEO? Article | Dec 5, 2023 HOLIDAY SPENDING WILL EXCEED PRE-PANDEMIC LEVELS FOR FIRST TIME Article | Dec 4, 2023 SOCIAL MEDIA PUT A SCARE INTO ANOTHER BANK’S INVESTORS AFTER A RISKY INVESTMENT SOURED Article | Dec 4, 2023 PRIME VIDEO MISSES THE MARK ON BLACK FRIDAY FOOTBALL, BUT IT’S NOT A LOSS Article | Dec 4, 2023 GROCERY, IN-STORE PICKUP DRIVE CLICK-AND-COLLECT GROWTH Article | Dec 4, 2023 5 CHARTS TO PREPARE MARKETERS FOR 2024 Article | Dec 4, 2023 FOR BANKS, MOBILE AND SOCIAL ARE THE KEYS TO BUILDING AWARENESS AMONG YOUNGER CONSUMERS Article | Dec 4, 2023 RETAIL MEDIA IS THE FASTEST GROWING AD CHANNEL, BUT ‘IS NOT INVINCIBLE,’ OUR ANALYST WARNS Article | Dec 4, 2023 3 RECENT RETAIL MEDIA DEVELOPMENTS AND WHY THEY MATTER Article | Dec 4, 2023 IN 2024, RETAIL MEDIA AND STREAMING TV WILL BUILD ON EACH OTHER’S MOMENTUM | SPONSORED CONTENT This article was contributed by Roku. Article | Dec 4, 2023 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT INSIDER INTELLIGENCE Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how Insider Intelligence came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about Insider Intelligence. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to eMarketer's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Where are people streaming video?Holiday spending will exceed pre-pandemic levels for first timeSocial media put a scare into another bank’s investors after a risky investment soured Prime Video misses the mark on Black Friday football, but it’s not a lossGrocery, in-store pickup drive click-and-collect growthBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search RETAIL MEDIA DEALMAKING (AND PRIME VIDEO’S INTRODUCTION OF ADS) HAS RESHAPED OUR CTV EXPECTATIONS Article by Max Willens | Nov 20, 2023 Already have a subscription?Sign In Access All Charts and Data * Learn about what technologies are transforming your industry * Gain exclusive perspectives from top industry leaders * Access thousands of data sets and forecasts via our iconic charts Become a Client Share Topics Retail Media Connected TVs Digital Advertising United States * The retail media CTV landscape has changed dramatically. Since spring 2023, retail media CTV partnerships have multiplied. Most crucially, Amazon Prime Video reported it will introduce ads in 2024, Walmart and NBCU announced a partnership, Roku inked a deal with Best Buy, and Kroger linked up with Disney. * CTV ad spending will be nearly twice what we expected for 2025. While CTV will constitute a single-digit percentage of overall retail media ad spending, we now expect it to comprise a high single-digit percentage, 7.9%, at the end of our forecast period in 2027. * What does it mean for advertisers? The coordination required to leverage retail media networks for CTV ad buying is not insignificant. But for non-endemic brands, this could provide a huge opportunity to leverage retailers’ first-party data in environments that are better suited to upper-funnel ads. E-Mail ChartDownload Report by Max Willens Nov 08, 2023 Retail Media Forecast H2 2023 share via email DAILY NEWS Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Article Walmart Marketplace sellers soar over the retailer’s holiday sales events Article Holiday spending will exceed pre-pandemic levels for first time Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Article 5 partnerships that caught marketers’ eyes in 2023 Article How the OpenAI drama could affect social media Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Article Walmart Marketplace sellers soar over the retailer’s holiday sales events Article Holiday spending will exceed pre-pandemic levels for first time Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Article 5 partnerships that caught marketers’ eyes in 2023 Article How the OpenAI drama could affect social media Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Article Walmart Marketplace sellers soar over the retailer’s holiday sales events Article Holiday spending will exceed pre-pandemic levels for first time Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Article 5 partnerships that caught marketers’ eyes in 2023 Article How the OpenAI drama could affect social media LATEST REPORTS Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer Report Top Trends to Watch in 2024 Report Worldwide Digital Gamers Forecast 2023 Report US Mobile Banking Emerging Features Benchmark 2023 Report Smart Home IoT 2023 Report Gen Z’s Path to Purchase Report Canada Connected TV Report The Future of Digital 2024 Report Asia-Pacific Digital and OTT Video Forecast 2023 Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer Report Top Trends to Watch in 2024 Report Worldwide Digital Gamers Forecast 2023 Report US Mobile Banking Emerging Features Benchmark 2023 Report Smart Home IoT 2023 Report Gen Z’s Path to Purchase Report Canada Connected TV Report The Future of Digital 2024 Report Asia-Pacific Digital and OTT Video Forecast 2023 Report Health Trends to Watch in 2024 Report Latin America Consumer Product Research Behaviors 2023 Report UK Social Commerce 2023 Report Tech Trends to Watch in 2024 Report US Banking Consumer Habits 2023 Report Advertising Trends to Watch in 2024 Report China Ecommerce Explainer Report Top Trends to Watch in 2024 Report Worldwide Digital Gamers Forecast 2023 Report US Mobile Banking Emerging Features Benchmark 2023 Report Smart Home IoT 2023 Report Gen Z’s Path to Purchase Report Canada Connected TV Report The Future of Digital 2024 Report Asia-Pacific Digital and OTT Video Forecast 2023 POPULAR ON INSIDER INTELLIGENCE Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Report US Mobile Banking Emerging Features Benchmark 2023 Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Report US Mobile Banking Emerging Features Benchmark 2023 Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article The top 6 holiday ecommerce retailers this year Report US Mobile Banking Emerging Features Benchmark 2023 "BEHIND THE NUMBERS" PODCAST Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities Audio Reimagining Retail: What's happening on TikTok Shop and how it compares with Instagram's social ... Audio The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next ... Audio The Daily: X (formerly Twitter) a year after Musk bought it: the good, the bad, and whatever's next Audio The Weekly Listen: What happens now that the actors strike is over, how the Super Bowl is changing, ... Audio The Daily: President Biden’s AI safety executive order, Microsoft's AI Copilot, and Elon Musk's new ... Audio Reimagining Retail: US and UK grocery habits, which grocers are doing digital well, and which are ... Audio The Banking & Payments Show: Counting on bricks—When banks stick to their branches Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities Audio Reimagining Retail: What's happening on TikTok Shop and how it compares with Instagram's social ... Audio The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next ... Audio The Daily: X (formerly Twitter) a year after Musk bought it: the good, the bad, and whatever's next Audio The Weekly Listen: What happens now that the actors strike is over, how the Super Bowl is changing, ... Audio The Daily: President Biden’s AI safety executive order, Microsoft's AI Copilot, and Elon Musk's new ... Audio Reimagining Retail: US and UK grocery habits, which grocers are doing digital well, and which are ... Audio The Banking & Payments Show: Counting on bricks—When banks stick to their branches Audio The Daily: The ride-hailing ad opportunity, the direction of self-checkout, and Amazon trialing ... Audio The Daily: What the OpenAI debacle means for AI’s future, building GPT-5, and short-form video ... Audio The Weekly Listen: Can X/Twitter climb out of the new hole it's dug, buying cars on Amazon, and ... Audio The Daily: November’s great big monthly advertising, media, and retail quiz—AI pins, social buying, ... Audio Reimagining Retail: The changing ways Gen Zers are shopping and 3 campaigns that really worked with ... Audio The Daily: Is Disney moving in the right direction, why Roku is doing better than expected, and why ... Audio The Banking & Payments Show: US banking consumer habits Audio Around the World: Podcast listenership, content choices, and ad opportunities Audio Reimagining Retail: What's happening on TikTok Shop and how it compares with Instagram's social ... Audio The Weekly Listen: Can an AI pin replace the smartphone, shopping Amazon on Instagram, and the next ... Audio The Daily: X (formerly Twitter) a year after Musk bought it: the good, the bad, and whatever's next Audio The Weekly Listen: What happens now that the actors strike is over, how the Super Bowl is changing, ... Audio The Daily: President Biden’s AI safety executive order, Microsoft's AI Copilot, and Elon Musk's new ... Audio Reimagining Retail: US and UK grocery habits, which grocers are doing digital well, and which are ... Audio The Banking & Payments Show: Counting on bricks—When banks stick to their branches TRENDING IN UNITED STATES Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Report US Mobile Banking Emerging Features Benchmark 2023 Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article The top 6 holiday ecommerce retailers this year Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Report US Mobile Banking Emerging Features Benchmark 2023 Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article The top 6 holiday ecommerce retailers this year Report US Banking Consumer Habits 2023 Article Cyber Monday spending reaches new heights as shoppers hold out for discounts Report Top Trends to Watch in 2024 Article Email and SMS marketing proving pivotal during Black Friday to Cyber Monday sales period Report Advertising Trends to Watch in 2024 Report Tech Trends to Watch in 2024 Article 5 charts to prepare marketers for 2024 Article Walmart links holiday-centric rom-coms and social commerce in its new shoppable series Article Rethinking lower-funnel tactics for brand marketing Report US Mobile Banking Emerging Features Benchmark 2023 Article Strong Q3 GDP growth and record-breaking Cyber Week sales show consumer spending remains strong Article Younger consumers rely on TikTok for holiday inspiration, not purchases Article BNPL played $940 million role in Cyber Monday success Article Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns Article The top 6 holiday ecommerce retailers this year COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844ii-sales@insiderintelligence.com * Copyright © 2023 Insider Intelligence Inc. 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