www.samba.tv Open in urlscan Pro
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Text Content

CONTACT US

Email*

First Name*

Last Name*

How can we help you?*
Select an option..I have questions about Samba apps on my TVI want to learn more
about Samba's business solutions I'm interested in career opportunities at
SambaIt's something else

I own a Samba TVBusiness SolutionsContact Us




WE ARE THE HEARTBEAT OF TELEVISION


DATA THAT POWERS TV INNOVATION


#SAMBATVINSIGHTS



FOLLOW US ON SOCIAL MEDIA FOR THE LATEST TV INSIGHTS AND JOIN THE CONVERSATION.

The Gray Man, starring Ryan Gosling, marked Netflix’s top performing movie
premiere of the summer with 3.5 million US households viewing during its first 4
days of streaming. Who won Netflix’s battle of the Ryans'? The Adam Project,
starring @vancityreynolds, pulled slightly ahead of The Gray Man, beating it by
less than 5k households in the L+3 window.
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#thegrayman #grayman #ryangosling #chrisevan #anadearmas #billybobthornton
#therussobrothers #ryanreynolds #theadamproject #netflixoriginal #netflixmovies
#actionmovie #spy #newmovie #whattowatchonnetflix #tvdata #whattowatch
#streamingnow #sambatvinsights
@sambatv
23 hours ago


56

Comment
Tip: Stop waiting and use our iCPM for guaranteed incremental reach.

Learn more at the link in bio. 🔗
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#datascience #tvdata #measurement #agencylife #agencymeme #marketing
#marketingmeme #advertisingagency #agencylifestyle #firstpartydata
#sambatvinsights #data #marketinglife
@sambatv
2 days ago


12

Comment
1.5M US households watched Better Call Saul return for Part 2 of its sixth and
final season in its first week.

This is down from first-week viewership of the sixth season's Part 1 finale
(1.6M) and Part 1 premiere (2.0M).
.
.
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.
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#BetterCallSaulSeason6 #BetterCallSaul #SaulGoodman #JimmyMcGill #KimWexler
#BreakingBad #AMC #WhatToWatch #FinalSeason #SeasonSix #BetterCallSaulEdit
#BobOdenkirk #RheaSeehorn #SambaTVInsights
@sambatv
July 20


57

2
1.0M US households watched Persuasion on Netflix in its first 4 days streaming.
.
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#PersuasionNetflix #Persuasion2022 #Persuasion #JaneAusten #Netflix #NetflixFilm
#MovieNight #DakotaJohnson #HenryGolding #Streaming #StreamingNow #WhatToWatch
#SambaTVInsights
@sambatv
July 19


52

Comment
988k US households watched the premiere of Resident Evil during its first 4 days
streaming on Netflix.

The series premiere over-indexed most with Black and Hispanic viewers by +29%
and +27% respectively.
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#residentevil #netflix #netflixseries #what towatchonnetflix #whattowatch
#viewership #sambatvinsights #bingewatch #bingewatchingnetflix #streamingnow
#streamingtv #residentevilnetflix
@sambatv
July 18


21

1
Trust us, there's a better way.

Linear ads are reaching fewer viewers with excess frequency. Better reach new
unexposed omniscreen audiences with Samba TV's iCPM. Learn more at the link in
bio. 🔗
.
.
.
.
.
#datascience #tvdata #measurement #agencylife #agencymeme #marketing
#marketingmeme #advertisingagency #agencylifestyle #firstpartydata
#sambatvinsights #data #marketinglife #evilkermit #evilkermitmeme #kermitmeme
#advertising #advertisingtip #adagency
@sambatv
July 18


26

Comment
2.7M US households watched The Bachelorette with @gabby.windey and
@pilot.rachel kick off on premiere night – up 20% from last season!
.
.
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#thebachelorette #rachelrecchia #gabbywindey #thebachelor #bachelornation
#abcnetwork #realitytv #realitydating #bachelorette #abcthebachelorette
#thebacheloretteabc #sambatvinsights #whattowatch #season19 #bachelorfan
@sambatv
July 15


327

10
Did you know 94% of your ad spend is reaching just 55% of your audience?

See the data (and learn how to guarantee incremental reach using Samba TV) at
the link in bio. 🔗
@sambatv
July 12


18

4
This wild imbalance shows how linear campaigns can oversaturate the same viewers
while leaving the rest of the country unexposed.

Advertisers can avoid this waste by looking to guaranteed incremental reach
opportunities to maximize spend across devices and platforms. Learn more at the
link in bio. 🔗
@sambatv
July 11


26

1
Even the best ads can fall victim to oversaturation. Prevent this overexposure
and reach new audiences while only paying for those previously unexposed —
eliminating waste and unlocking significant incremental audience reach
opportunities.

Learn more about Samba TV iCPM at the link in bio. 🔗
@sambatv
July 7


19

1
3.2M US households watched the premiere of Stranger Things 4 Vol. 2 in its first
4 days streaming. That's 10% more than the premiere of Vol. 1!

How many watched the finale during the same period? 3.0M US households tuned in
to watch Eddie's epic guitar solo.
@sambatv
July 6


97

3
Ad spending for linear TV impressions across 5 of the biggest crypto advertisers
in the US fell sharply in April. What does this mean for the future of crypto ad
spending? Samba TV's SVP, Head of Communications & Brand, Dallas Lawrence,
weighs in.

Read the full article from @digiday 👉 https://sam.ba/3OPiAIe
@sambatv
July 6


8

1
627k US households watched the Season 2 premiere of Only Murders In The Building
in its first week on Hulu.

With @selenagomez starring - alongside @stevemartintogo and Martin Short -
millennial viewers over-indexed the most!
@sambatv
July 5


118

9
Find out what you can do about it in our latest State of Viewership Report at
the link in bio. 🔗
@sambatv
July 5


18

3
915k US households watched the Westworld season 4 premiere in its first 4 days
on HBO and HBO Max. Similar to other HBO favorites like Succession and Euphoria,
Westworld’s dedicated fan base was eager for more content after a 2 year hiatus.
.
.
.
.
.
#westworld #hbowestworld #hbo #westworldfan #westworldedit #jefferywright
#thandiwenewton #hbofan #euphoriafan #euphoriaedit #successionfan
#whattowatchonhbo #tvdata #whattowatch #streamingnow #sambatvinsights
@sambatv
July 1


24

2
Samba TV was thrilled to join hundreds of brand and agency partners and creative
marketers last week in Cannes! Our team took part in industry thought leadership
events with The Female Quotient, Brand Innovators, OpenAP and more. Now, we take
a look back at the week and some of the memorable moments we had.

Learn more about our experience on the French Riviera at the link in bio.🔗
.
.
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#cannes2022 #marketing #measurement #agencylife #firstpartydata #data
#advertising #thefemalequotient #brandinnovators #whattowatch #streaming
#sambatvinsights
@sambatv
June 30


16

1
1.8M US households watched the season finale of Obi-Wan Kenobi on Disney+ in its
first 5 days streaming. The west coast was particularly invested, with Seattle
over-indexing the most of the top 25 DMAs (+46%), along with Sacramento (+22%)
and Portland (+19%).
.
.
.
.
.
#obiwankenobi #obiwan #obiwanfans #starwarsfan #jedi #jedifan #lukeskywalker
#theriseoflukeskywalker #disneyplus #lightsaber #streaming #streamingtv
#starwarsfans #starwarsart #starwarsnerd #darthvader #anakinskywalker
#ewanmcgregor #sambatvinsights
@sambatv
June 28


55

3
2.1M US households watched Doctor Strange in the Multiverse of Madness on
Disney+ in the first 5 days of streaming. It performed slightly above Shang-Chi
and Eternals, and was also a favorite among Gen Z (A20-24) and millennial
(A25-34) audiences, over-indexing for both groups.
.
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.
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#doctorstrange #doctorstrangeinthemultiverseofmadness #drstrange #mcu
#benedictcumberbatch #disney #shangchifan #eternalsfan #marvelfan
#marvelinsights #avengersfan #comicbooks #tvdata #whattowatch #streamingnow
#sambatvinsights
@sambatv
June 27


80

Comment
Millennials are a valuable audience that are becoming harder to reach through
traditional TV advertising. In fact, according to our latest State of Viewership
Report, 1 in 4 millennial households watched less than 1 hour of linear TV per
week!

However, they're still tuning into live TV for sports... for now.

Get more insights in our full State of Viewership Report at the link in bio. 🔗
.
.
.
.
.
#viewership #millennials #millennial #audience #streaming #cordcutting
#advertising #tvadvertising #agencylife #advertisingagency #media #redbull
#basketball #jeenyuhs #bythenumbers #sambatvinsights
@sambatv
June 27


15

Comment
Samba TV analyzed the top 30 shows from March, April, and May for a look at the
current state of LGBTQ+ representation on TV. Our finding? Although
representation is up, less than half of the top shows featured LGBTQ+ main
characters.

Programs centering LGBTQ+ characters also attract a millennial audience with 5
out of the 6 shows featuring more than one LGBTQ+ main characters over-indexing
among the 25-34 age group.

Get our full analysis at the link in bio. 🔗
@sambatv
June 24


35

2


The Gray Man, starring Ryan Gosling, marked Netflix’s top performing movie
premiere of the summer with 3.5 million US households viewing during its first 4
days of streaming. Who won Netflix’s battle of the Ryans'? The Adam Project,
starring @vancityreynolds, pulled slightly ahead of The Gray Man, beating it by
less than 5k households in the L+3 window.
.
.
.
.
.
#thegrayman #grayman #ryangosling #chrisevan #anadearmas #billybobthornton
#therussobrothers #ryanreynolds #theadamproject #netflixoriginal #netflixmovies
#actionmovie #spy #newmovie #whattowatchonnetflix #tvdata #whattowatch
#streamingnow #sambatvinsights
@sambatv
23 hours ago


56

Comment



AS FEATURED IN:


GLOBAL SCALE WITH 24 SMART TV BRANDS


With 46 million addressable TV devices globally powering massive end-to-end
viewership data and a household identity graph, Samba TV is transforming the
viewing experience for everyone.



INNOVATIVE TECHNOLOGY AND DATA


Samba TV is powered by the company’s wholly-owned full tech stack, which
includes a multi-source television panel that is 100 times larger than legacy
measurement systems. We provide the leading omniscreen advertising and
measurement solution in the market today, making Samba TV the industry’s trusted
source of truth.



INTRODUCING PICTURE PERFECT℠ POWERED BY SAMBA AI


Announced at CES 2021! See the announcement here.


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Viewers can easily opt-out and erase their viewing history


COMPLETELY CONFIDENTIAL

Personally identifiable information is never shared



PRIVACY COMPLIANT

Samba TV complies with all privacy laws



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