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Text Content

A GOLDEN OPPORTUNITY: HOW LEGAL CAN IMPACT REVENUE GENERATION AND OPTIMIZE SPEND
MANAGEMENT - A FIRESIDE CHAT

Thursday, September 29, 2022 1:00 PM Eastern Daylight Time 1 hour
Previous
Moderator: Joe Calve
Co-Founder, CCBJ
Moderator: Joe Calve
Co-Founder, CCBJ

Joe Calve has served as head of business development, communications and
marketing for four Am Law 50 firms: White & Case, Morrison Foerster, Proskauer,
and McGuireWoods, where he is the current chief marketing and business
development officer. A former practicing lawyer in New York City, Joe spent 15
years as an editor, publisher and senior business executive with American Lawyer
Media (ALM) and is a frequent writer and speaker on topics related to legal
marketing, business development, journalism and the business of law.

He lives in Connecticut with his wife, Kristin, and their four children. They
are co-owners Law Business Media, publisher of Corporate Counsel Business
Journal, widely read by general counsel and in-house legal operations
professionals, and PinHawk, an electronic newsletter publisher.





Given that executives and boards view Legal with a critical eye on spend
management, it’s imperative that legal departments justify costs with measurable
ROI. The Enterprise Legal Reputation (ELR) Report* uncovered Legal’s untapped
potential to positively influence material growth and operational efficiency
across the enterprise.

Diving even deeper, How Legal Can Impact Revenue Generation and Optimize Spend
Management, spotlights Legal’s golden opportunity to become a business driver
that:

 * Supports and accelerates the operations and processes within, and beyond, the
   confines of a legal department
 * Contributes to faster revenue generation and optimizes spend management
   across the enterprise
 * Harnesses the power of data insights and reporting to measure its ROI
 * And more!

*The 2022 Enterprise Legal Reputation (ELR) Report is a multinational study
spotlighting the image enterprise employees have of their legal departments, the
way legal professionals see their interactions with internal clients, and the
material impact Legal can have on its businesses. 4,000 enterprise employees and
500 corporate legal professionals across the United States, United Kingdom,
France, and Germany participated in the study. 

Accreditation: CLE credits will be applied for immediately following the event
to the following states: AL, AZ, CA, CT, GA, IL, MN, MO, NC, NJ, NY, RI, TN, TX,
and WI. Please be sure to answer all required pop-ups and fill in your state and
bar number in the post-event survey. For questions, please contact Jennifer
Coniglio, jconiglio@ccbjournal.com.






Neil Wu Becker
CMO, Onit
Neil Wu Becker
CMO, Onit

Neil Wu Becker is an award-winning marketing executive who has led global teams
at a variety of IT, security and enterprise software firms – from Dow Jones
Component and bellwether stock companies to small-caps and pre-IPO unicorns. As
CMO of Onit, he leads all aspects of marketing, including developing and
executing strategies to grow the company’s brand and business at scale.

His previous experience includes acting as CMO at Behavox, where he established
the marketing function for the early-stage compliance and security company. At
Quote-to-Cash CPQ/CLM provider Apttus, he served as Vice President of Worldwide
Marketing, evolved the company’s brand and transitioned demand generation to an
integrated marketing model designed for growth at scale. Other marketing
leadership positions for Neil include Executive Vice President of publicly
traded A10 Networks and Vice President of Marketing at Armor Defense.

Earlier in his career, Neil led marketing communications and PR teams at some of
the world’s largest tech companies. He led various teams for Cisco, providing
market visibility for more than half of the Dow Jones component’s business.
While there, he was named one of the industry’s top-15 tech PR professionals. In
addition to Cisco, Neil served as the head of worldwide PR at bellwether memory
chip maker Micron Technology and head of marketing communications at
cybersecurity firm Trend Micro.

Neil has a B.A. in English from the University of California, Davis, and a M.S.
in mass communications from San Jose State University.




Moderator: Joe Calve
Co-Founder, CCBJ
Moderator: Joe Calve
Co-Founder, CCBJ

Joe Calve has served as head of business development, communications and
marketing for four Am Law 50 firms: White & Case, Morrison Foerster, Proskauer,
and McGuireWoods, where he is the current chief marketing and business
development officer. A former practicing lawyer in New York City, Joe spent 15
years as an editor, publisher and senior business executive with American Lawyer
Media (ALM) and is a frequent writer and speaker on topics related to legal
marketing, business development, journalism and the business of law.

He lives in Connecticut with his wife, Kristin, and their four children. They
are co-owners Law Business Media, publisher of Corporate Counsel Business
Journal, widely read by general counsel and in-house legal operations
professionals, and PinHawk, an electronic newsletter publisher.





Given that executives and boards view Legal with a critical eye on spend
management, it’s imperative that legal departments justify costs with measurable
ROI. The Enterprise Legal Reputation (ELR) Report* uncovered Legal’s untapped
potential to positively influence material growth and operational efficiency
across the enterprise.

Diving even deeper, How Legal Can Impact Revenue Generation and Optimize Spend
Management, spotlights Legal’s golden opportunity to become a business driver
that:

 * Supports and accelerates the operations and processes within, and beyond, the
   confines of a legal department
 * Contributes to faster revenue generation and optimizes spend management
   across the enterprise
 * Harnesses the power of data insights and reporting to measure its ROI
 * And more!

*The 2022 Enterprise Legal Reputation (ELR) Report is a multinational study
spotlighting the image enterprise employees have of their legal departments, the
way legal professionals see their interactions with internal clients, and the
material impact Legal can have on its businesses. 4,000 enterprise employees and
500 corporate legal professionals across the United States, United Kingdom,
France, and Germany participated in the study. 

Accreditation: CLE credits will be applied for immediately following the event
to the following states: AL, AZ, CA, CT, GA, IL, MN, MO, NC, NJ, NY, RI, TN, TX,
and WI. Please be sure to answer all required pop-ups and fill in your state and
bar number in the post-event survey. For questions, please contact Jennifer
Coniglio, jconiglio@ccbjournal.com.






Neil Wu Becker
CMO, Onit
Neil Wu Becker
CMO, Onit

Neil Wu Becker is an award-winning marketing executive who has led global teams
at a variety of IT, security and enterprise software firms – from Dow Jones
Component and bellwether stock companies to small-caps and pre-IPO unicorns. As
CMO of Onit, he leads all aspects of marketing, including developing and
executing strategies to grow the company’s brand and business at scale.

His previous experience includes acting as CMO at Behavox, where he established
the marketing function for the early-stage compliance and security company. At
Quote-to-Cash CPQ/CLM provider Apttus, he served as Vice President of Worldwide
Marketing, evolved the company’s brand and transitioned demand generation to an
integrated marketing model designed for growth at scale. Other marketing
leadership positions for Neil include Executive Vice President of publicly
traded A10 Networks and Vice President of Marketing at Armor Defense.

Earlier in his career, Neil led marketing communications and PR teams at some of
the world’s largest tech companies. He led various teams for Cisco, providing
market visibility for more than half of the Dow Jones component’s business.
While there, he was named one of the industry’s top-15 tech PR professionals. In
addition to Cisco, Neil served as the head of worldwide PR at bellwether memory
chip maker Micron Technology and head of marketing communications at
cybersecurity firm Trend Micro.

Neil has a B.A. in English from the University of California, Davis, and a M.S.
in mass communications from San Jose State University.




Moderator: Joe Calve
Co-Founder, CCBJ
Moderator: Joe Calve
Co-Founder, CCBJ

Joe Calve has served as head of business development, communications and
marketing for four Am Law 50 firms: White & Case, Morrison Foerster, Proskauer,
and McGuireWoods, where he is the current chief marketing and business
development officer. A former practicing lawyer in New York City, Joe spent 15
years as an editor, publisher and senior business executive with American Lawyer
Media (ALM) and is a frequent writer and speaker on topics related to legal
marketing, business development, journalism and the business of law.

He lives in Connecticut with his wife, Kristin, and their four children. They
are co-owners Law Business Media, publisher of Corporate Counsel Business
Journal, widely read by general counsel and in-house legal operations
professionals, and PinHawk, an electronic newsletter publisher.




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