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Tuesday, 21 November


BEHIND THE CHAT

A behind-the-scenes look at how we created the UK's first group messaging based
drama series with Breast Cancer Now.

By BMB Agency
Follow


DATE AND TIME

Tue, 21 Nov 2023 14:00 - 14:30 WET


LOCATION

Online


AGENDA

2:00 PM - 2:30 PM

Speakers

Jason Cobbold, Host

Bianca Eglinton, BMB

Deanne Gardner, Breast Cancer Now

Matt Lever, BMB

With a special appearance from Rakie Ayola

Rakie Ayola (Heather)


ABOUT THIS EVENT

 * 30 minutes
 * Mobile eTicket

With minimal media spend, The Chat helped Breast Cancer Now generate over 20
minutes of coverage across the BBC, as well as Good Morning Britain, ITV News,
national radio and papers in a campaign designed to encourage more open and
honest conversations about Breast Cancer.

Featuring 1,293 bespoke pieces of content, The Chat was the UK’s first
WhatsApp-based drama series, unfolding in real-time through voice notes, videos,
images and texts sent between a fictional group of friends supporting each other
through a breast cancer diagnosis.

In this online event, we bring together the client and agency team to tell the
story of how The Chat came about, why it was important and what marketers can
learn from it.

W e're also very lucky to be joined by BAFTA winning actress, Rakie Ayola, who
played Heather in the series. In 2020, she won a Black British Theatre Award for
The Royal Court and National Theatre Wales production, On Bear Ridge. She can
currently be seen on BBC iPlayer starring in The Pact Season 2.

Hosted by Jason Cobbold

Deanne Gardner, Associate Director of Brand, Marketing & Communications, Breast
Cancer Now

Matt Lever, CCO, BMB

Bianca Eglinton, Creative Director, BMB

Rakie Ayola, Actress (Heather)




FREQUENTLY ASKED QUESTIONS

Do I need to have my camera on?


No, there'll be opportunities to ask questions, but you don't need to have your
camera on to do so. This way, you can sit back and just watch.

Who are BMB?


We’re a full-service creative and strategy agency based in the shadow of the
Tate Modern; BMB was founded in 2005 and is guided by one defining principle -
the most human brand wins.

Will this information be available after the event?


Yes, absolutely! Get in touch for a recording of the event at
sam.jones@bmbagency.com.

How can I find out more about Breast Cancer Now?


In order to make sure that you have access to some of the best care surrounding
breast cancer, please contact Breast Cancer Now. On their site:
https://breastcancernow.org/about-us?gad_source=1&gclid=EAIaIQobChMI6sem6YWPggMVfo1QBh1DZwbJEAAYASACEgL9HfD
Or on their email: hello@breastcancernow.org

How can I ask questions?


Please send any questions to sam.jones@bmbagency.com

Who was involved in The Chat?


Creating the campaign was a close collaboration between Breast Cancer Now, their
community and partners including: W Communications and AMI.

Trick or Treat Yourself

Nothing like a little hocus pocus to get into the Halloween spirit.

Let's Go


TAGS

 * Online Events
 * Things To Do Online
 * Online Seminars
 * Online Charities & Causes Seminars
 * #media
 * #advertising
 * #uk
 * #breastcancer
 * #behindthechat


ABOUT THE ORGANISER

Organised by
BMB Agency
 * Contact
 * Follow



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