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Text Content

StatSocial introduces breakthrough technology in brand impact measurement for
influencer marketing.

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 * Platform
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   * Consumer Profiles
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 * Request a Demo
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INFLUENCER VALIDATION & IMPACT



With StatSocial’s Silhouette™ platform, take an audience–first approach to
influencer partnerships, then identify those exposed to or engaged with your
influencer campaigns to accurately measure brand lift and influencer marketing
ROI.

Request a Demo




TAKE AN AUDIENCE-FIRST APPROACH TO INFLUENCER VALIDATION

Validate influencer partnerships based on who your target audience already
actively engages with or has an affinity towards, and ensure current influencer
partners are reaching relevant audiences.




IDENTIFY THOSE EXPOSED TO INFLUENCER CAMPAIGNS

Easily identify exposed and engaged social audiences, tied to offline
identities, and take action on them for campaign and brand measurement.


DEPLOY BRAND LIFT SURVEYS TO UNDERSTAND CAMPAIGN IMPACT

Run campaign-specific or ongoing targeted surveys geared toward exposed and
engaged social audiences to measure brand awareness, perception, and lift
associated with your influencer programs.




MEASURE INFLUENCER MARKETING ROI

Overlay exposed and engaged audiences with first or third-party purchase data to
determine ROI impact of social and influencer campaigns in the same way you
attribute value to paid media efforts.


THE STATSOCIAL DIFFERENCE



Let your target audience lead you to the nano, micro, and macro influencers of
relevance versus relying on preconceived notions, vanity metrics, and social
listening 



Shift away from general market studies, forced exposure, and high level
engagement metrics to accurately evaluate campaign impact on brand awareness and
perception



Map exposed social audiences to other datasets including research panels and
leading attribution data partners in order to tie ROI value to your campaigns

Request a Demo



2022 INFLUENCER MARKETING INNOVATION AWARD 



Martech Breakthrough recognizes Silhouette as the first and only martech
platform to both identify and validate influencer partnerships as well as
accurately measure resulting sales impact from the campaign.


“FINDING THE RIGHT INFLUENCERS CAN BE TRICKY, BUT MEASURING RESULTING SALES
IMPACT IS EVEN MORE DIFFICULT. STATSOCIAL IS MOVING THE CATEGORY FORWARD WITH A
FOCUS ON DEEP METRICS AND ATTRIBUTION, ALLOWING MARKETERS TO BE MORE CONFIDENT
IN THE INFLUENCERS THEY SELECT AND PROVE ACTUAL ROI.”

JAY BAER

Marketing and CX Expert, Founder of Convince & Convert


VIEW OUR OTHER SOLUTIONS POWERED BY SILHOUETTE


CONSUMER INSIGHTS &
BRAND MEASUREMENT

Build and analyze any custom audience’s self-declared interests, affinities, and
preferences to fuel marketing campaigns and brand measurement.


PANEL & CONSUMER
RESEARCH

Conduct consumer centric research and gain thousands of panel insights by
leveraging the industry’s largest collection of self-declared social audience
data.


CONNECTED
AUDIENCE DATA

Connect the dots between earned, social, influencer, and paid media audiences
for more meaningful insights and impactful campaigns.


BLOG



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3 REASONS YOUR GO-TO-MARKET STRATEGY COULD BE PROBLEMATIC & HEADED FOR FAILURE

Jul 27 2023


HOW TO MEASURE BRAND PERCEPTION: IDENTIFY & SURVEY EXPOSED SOCIAL AUDIENCES

Jul 21 2023


IDENTIFYING EXPOSED AUDIENCES IS KEY IF YOU WANT TO MEASURE INFLUENCER MARKETING
ROI

Jul 13 2023


0.074708938598633 seconds
See All Posts


INTEGRATE SOCIAL AUDIENCES INTO YOUR INFLUENCER MEASUREMENT INITIATIVES


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communications at any time. For information on how to unsubscribe, as well as
our privacy practices and commitment to protecting your privacy, please review
our Privacy Policy.





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SOLUTIONS

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RESOURCES

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ABOUT

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