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GNC REIMAGINES THE RETAIL ROADMAP WITH FLEET OF NEW STORE OPENINGS POWERED BY
INNOVATION
--------------------------------------------------------------------------------
News provided by
GNC
Apr 05, 2023, 09:00 ET
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Company brings expert in-store experience outside of store walls through
industry leading enhancements
PITTSBURGH, April 5, 2023 /PRNewswire/ -- As more people commit to a proactive
and continuous wellness routine, demonstrating a shift in mindset and shopping
preferences, GNC is adapting its global platform in service of customers'
journey to Live Well. Driven by the opening of 75 new stores in 2022, several
dozen in 2023 year-to-date, 88 new commitments, and another 15 agreements
anticipated by year-end, GNC is building momentum for the future.
To deliver a modern, consumer-centric experience, GNC has redesigned the role of
its brick and mortar locations, leveraging them as home bases from which
innovative, tech-driven selling solutions are launched. And although each new
store offers full retail capabilities and expert coaching, GNC has also extended
the in-store experience through the introduction of a new social selling tool
and mobile point-of-sale (POS) system:
* Social selling – Through Salesfloor, GNC is bridging and integrating the
GNC.com and in-store coaching experience. Shoppers can speak with 100 of the
company's incredible coaches through real-time chat functionality or video
calls during which GNC experts walk through the store to help consumers build
a routine and complete the transaction virtually.
* Point of sale – GNC launched, and continues to enhance, its fully mobile POS
system which allows for curb side pickup, same day delivery, and online sales
at GNC.com. With units available in every GNC district, the mobile POS
enables coaches to sell beyond the store, including the capability to consult
and sell products at external events.
"Our brick and mortar locations play a fundamental role in our business far
beyond serving as a retail destination," Nate Frazier, Chief Operating Officer,
GNC, said. "The improvements we've made from a tech standpoint allow us to
untether ourselves from the physical store to be more active in the community
and sell outside of our four walls to capture consumer interest wherever they
want to shop."
These enhancements are built upon the successful launch of GNC's ship from store
and buy online pickup in store capabilities which have taken off. These services
enable GNC's retail locations to act as micro distribution centers, lightening
the logistical and supply chain strain on the business overall.
With the most recent new store openings, GNC continues to build its strong
national presence in thousands of cities across the country. The company is also
opening a Pittsburgh flagship store this summer. Located less than one mile from
GNC's global headquarters at 75 Hopper Place, the new store will feature
approximately 2,400 square feet of retail space and serve as a hometown hub.
"We continue to recognize the importance of staying connected in our local
communities, including our home base of Pittsburgh," Frazier continued. "The
strategic expansion of our footprint, combined with innovative selling solutions
and a strong field team, is allowing us to better service our consumers on their
journey to Live Well."
GNC is also investing in the future of its field with the recent launch of GNC
University, a training, certification, and content platform program available to
all U.S. corporate and franchise store associates. Providing resources that
enable continued growth and advancement, this programming sets GNC apart from
competitors in developing talent to ultimately provide an expert consultative
experience.
To learn more about GNC, please visit www.gnc.com.
About GNC
GNC is a leading global health and wellness brand that provides high-quality,
science-based products and solutions consumers need to live mighty, live fit,
and Live Well.
The brand touches consumers worldwide by providing its products and services
through company-owned retail locations, domestic and international franchise
locations, digital commerce and strong wholesale and retail partnerships across
the globe. GNC's diversified, multi-channel business model has worldwide reach
and a well-recognized, trusted brand. By combining exceptional innovation,
product development capabilities and an extensive global distribution network,
GNC manages a best-in-class product portfolio. www.gnc.com.
SOURCE GNC
×
MODAL TITLE
ALSO FROM THIS SOURCE
GNC'S LIVE WELL FOUNDATION AND THE AMERICAN DIABETES ASSOCIATION TEAM UP TO
LAUNCH NATIONAL FUNDRAISING CAMPAIGN
--------------------------------------------------------------------------------
THE TREASURE HUNT HAS STARTED: BUCKED UP LAUNCHES BUCKED UP® AND WOKE AF™ GOLD
ONLY AT GNC
EXPLORE
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