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11:16:37 AM
Tuesday, April 19, 2022

LATEST NEWS

 * UK STREAMING MARKET HIT BY COST OF LIVING CRISIS

 * LIBERTY LATIN AMERICA FINDS CHIEF TECHNOLOGY AND PRODUCT OFFICER

 * FIFA+ OTT STREAMER LAUNCHES

 * ELEVEN TO POWER FIFA+

 * SKY STREAM PUCK IS COMING AS A SOLO PRODUCT

 * NEWS IN BRIEF






ELEVEN TO POWER FIFA+

By CSI 19/04/22

Football governing body FIFA has chosen sports media company Eleven to support
the delivery of its new streaming platform.

Eleven will support the production, delivery and distribution of FIFA+’s live
content. The company will also help support the creation of commercial
opportunities. The newly launched FIFA+ free streamer will show 1,400 live
matches per month, and 40,000 live games per year will be offered by the end of
2022.

As a technology provider, Eleven is also responsible for populating the platform
with live soccer from the governing body’s various member associations.
Confirmed competitions already appearing on Fifa+ include the Danish Superliga,
Swiss Super League, Brasileiro Feminino Serie A1 and the United Soccer League’s
(USL) W League.

“Fifa+ will be home to an unprecedented volume of live football, and leagues and
member associations from around the world will have the opportunity to showcase
their competitions to a global audience,” said Pedro Presa, Eleven Group’s chief
advisor for DTC and strategic projects. We are particularly proud that the new
service will make the women’s game more accessible to fans than ever, comprising
more than one-third of all live games streamed each year.”

Dave Roberts, director of OTT and digital at Fifa+, added: “Eleven are strongly
positioned to bring football at all levels into the spotlight. By working
together, we hope to shine an even brighter light on football from around the
world – from men’s and women’s senior football, to the youth game. We’re very
excited about how Eleven will help Fifa+ deliver a first class live offering to
football fans and member associations throughout the game.”

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CSI Podcast: Dynamic Ad Insertion
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The industry has been talking about dynamic ad insertion (DAI) for years, but it
is only now starting to really take off. In this podcast, CSI editor Goran
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