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 * Competencies
 * Academy
 * References
 * About us
 * Contact

 * Competencies
 * Academy
 * References
 * About us
 * Contact

 * English
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Top performances
 * Marketing strategies
 * Customer Journey Analysis
 * Target group analysis
 * Personas Agency
 * eCommerce optimization
 * Transformation Customer centricity

 * Competencies
 * Academy
 * References
 * About us
 * Contact

I want more
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FACTOR K INSTEAD OF SCHEME F

Do you focus on your clientele? At Faktor K, the K stands for customer. We are
convinced that the success of a company depends on customer orientation. We
accompany you from the conception to the implementation of a customer-centric
approach. Our strength is optimizing all of your company’s touch points with the
customer to create uniqueness.

Our solutions for you
Better understand customer needs
Elaborate marketing strategies
Align touchpoints with customers
Optimize website and eCommerce
Implement marketing successfully
Turning employees into ambassadors


 * OIKOCREDIT: CUSTOMER JOURNEY AND DATA DRIVEN MARKETING
   
   Faktor K developed targeted, data-based marketing strategies for Oikocredit.
   These personalization measures led to a significant increase in customer
   engagement.
   
   Learn more
   
    


 * RE/MAX: MARKETING CONCEPTION AND IMPLEMENTATION
   
   Faktor K developed a marketing strategy for four target groups, improved lead
   generation through an eCommerce concept and optimized website and marketing
   mix.
   
   Click to project


 * NESPRESSO: CUSTOMER SERVICE OPTIMIZATION
   
   We improved the service touchpoints for Nespresso based on data analyses and
   strengthened the customer orientation of service employees in Switzerland
   through workshops.
   
   For reference
   
    

 * Invalid media type
   
   
   


 * OIKOCREDIT: CUSTOMER JOURNEY AND DATA DRIVEN MARKETING
   
   Faktor K developed targeted, data-based marketing strategies for Oikocredit.
   These personalization measures led to a significant increase in customer
   engagement.
   
   Learn more
   
    


 * RE/MAX: MARKETING CONCEPTION AND IMPLEMENTATION
   
   Faktor K developed a marketing strategy for four target groups, improved lead
   generation through an eCommerce concept and optimized website and marketing
   mix.
   
   Click to project


 * NESPRESSO: CUSTOMER SERVICE OPTIMIZATION
   
   We improved the service touchpoints for Nespresso based on data analyses and
   strengthened the customer orientation of service employees in Switzerland
   through workshops.
   
   For reference
   
    

 * Invalid media type
   
   
   


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BEING THERE WHERE IT COUNTS

Regardless of industry, location or size: It’s all about you, our client. And
about your customers.

Optimize persona definition and WKZ project along the customer journey

Target group analysis website and eCommerce optimization

Marketing strategy and eCommerce concept with customer focus

Customer journey analysis plus new website in collaboration with Mind Studios

CX concept incl. Personas and customer journey for customer service optimization

Conception and design of the personas

Consulting and coaching Customer focus

Customer journey concept for new website

Consulting and conception of internal customer journey of IT

Customer Journey Analysis and Data Driven Marketing

New website and SEO with customer journey analysis in cooperation with Mind
Studios

Customer journey analysis for conversion optimization and customer focus



Customer Journey Private Customers and B2B Customers Workshop

Customer journey and touchpoint analysis subscribers in collaboration with Mind
Studios

eCommerce, online marketing and website optimization



Personas, marketing strategy and social media concept with customer centricity


THOUGHTFUL, TARGETED, ORCHESTRATED: COLLABORATION THAT GETS YOU AHEAD

We optimize your customer focus by jointly developing individual solutions for
your success: A team of experts works together with you to develop customer
journey mappings, create data analyses and quickly design successful marketing,
eCommerce and sales measures that your customers love.

 * Working with Faktor K is a great pleasure. We are thrilled with the
   meaningful content and high-quality design of the personas. We see clearly.
   that everyone in the company can work so much better with the personas.
   
   Daniel Walder
   
   CEO, Walder Schuhe

 * It is important to us to focus on our customers. Based on analyses and
   consumer surveys, Faktor K developed concrete fields of action and over 80
   actionable measures for us to further improve our customer journey in the
   Swiss market.
   
   Ardian Berisha
   
   Managing Director Reuter CH AG

 * I have come to know Faktor K as absolute marketing professionals. The
   customer is the focus and with a lot of commitment and hands-on mentality our
   projects were driven forward and implemented.
   
   Sabine Engler
   
   Head of Customer Engagement, Manor AG

 * With Faktor K's professional help, we developed the internal customer journey
   for the often complex IT projects. Only those who manage to implement IT
   projects in a simple, understandable and structured way will have motivated
   and happy customers.
   
   Thomas Maag
   
   Head of Network & Infrastructure Services, Energiewerke Zürich

 * Based on focus interviews, customer surveys and data, Faktor K defined new,
   valid personas for us. The cooperation with Faktor is at eye level, is always
   oriented towards practice and guarantees 100% feasibility.
   
   Luke Vasvary
   
   Head of Marketing Communications & E-Commerce, melectronics

 * Working with Faktor K is a great pleasure. We are thrilled with the
   meaningful content and high-quality design of the personas. We see clearly.
   that everyone in the company can work so much better with the personas.
   
   Daniel Walder
   
   CEO, Walder Schuhe

 * It is important to us to focus on our customers. Based on analyses and
   consumer surveys, Faktor K developed concrete fields of action and over 80
   actionable measures for us to further improve our customer journey in the
   Swiss market.
   
   Ardian Berisha
   
   Managing Director Reuter CH AG

 * I have come to know Faktor K as absolute marketing professionals. The
   customer is the focus and with a lot of commitment and hands-on mentality our
   projects were driven forward and implemented.
   
   Sabine Engler
   
   Head of Customer Engagement, Manor AG

 * With Faktor K's professional help, we developed the internal customer journey
   for the often complex IT projects. Only those who manage to implement IT
   projects in a simple, understandable and structured way will have motivated
   and happy customers.
   
   Thomas Maag
   
   Head of Network & Infrastructure Services, Energiewerke Zürich


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FROM THE EXPERTS FOR YOU: OUR EXPERTS FOR YOUR CUSTOMER ORIENTATION

Our team consists of industry experts with years of experience.
Interdisciplinary teams are assembled according to your company’s needs. We
believe passionately in what we do and communicate empathically and at eye
level.


BLOG


MARKETING STRATEGY WITH CUSTOMER JOURNEY




DIFFERENCE BETWEEN CUSTOMER JOURNEY AND CUSTOMER EXPERIENCE




TALK ABOUT SUCCESS FACTORS OF THE CUSTOMER JOURNEY ANALYSIS




TOP PERFORMANCES

 * Customer Journey Analysis
 * Personas Agency
 * Target group analysis




FAKTOR K

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