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* Home
* about
* education
* experience
* about JD
* Artist's Quest Intro
* Artist's Quest Game
* portfolio
* PORTFOLIO
* writing samples
* photography
* contact
*
*
* Interdisciplinary Design & Marketing
Creative intelligence is a crucial trait in today's unpredictable economic
and socially unstable state.
P. MICHAEL JORGENSEN
CREATIVE INTELLIGENCE
My visual art and design education shatters the stereotype of
"creative/artist types" who end up unemployed or working at a menial job. It
has paved the way for a diverse range of opportunities. It has enabled me to
excel as a professor, instructor, artist, curator, director, art director,
graphic designer, copywriter, magazine writer, and non-fiction author.
Through my education, I have honed critical and analytical thinking skills,
empowering me to venture into entrepreneurship and establish two thriving
businesses.
Embracing creativity enables me to be innovative, flexible and continuously
growing and learning. My unique perspective, adaptability, and willingness to
explore lead to novel solutions for complex problems. I welcome challenges
and solve them effectively - in part, because I enjoy researching and
learning.
My key traits as an individual with Creative Intelligence include curiosity,
imagination, persistence, flexibility, and openness. Qualitatively, these
qualities exceed management's expectations contribute to progress and
transformation in my work. It often inspires coworkers, increasing their job
satisfaction and ultimately their productivity. Quantitatively, it achieves
marketing objectives and improves the bottom line.
As a creative professional for over 20 years, I have used my education,
experience, skills and talents to create memorable and effective advertising
and communications that advocate, inform and inspire, increase profits and
enable loyal relationships with consumers.
Employing an individual with my level of expertise offers a significant
advantage: my deliverables are consistently accurate upon first submission or
necessitate only minimal adjustments. Bringing me on board is akin to
enlisting a full-fledged advertising agency, complete with a diverse team of
specialists ranging from creative strategists, copywriters, and print and new
media graphic designers to a marketing communication expert and project
manager. The campaigns and marketing materials I craft are tailored precisely
to your needs. The best part? My services come at a fraction of the cost
compared to a traditional agency.
My design and marketing practice is rooted in an interdisciplinary approach
that has evolved through various avenues:
* Ten years of immersive Fine Arts education, culminating in a graduate
program focused on Interdisciplinary Fine Arts.
* Teaching engagements in new media, advertising, and website design at
esteemed institutions like BCIT, University of Lethbridge, and Simon
Fraser University.
* Professional employment with printers, designers, advertising agencies,
and collaborations with diverse companies and organizations across
industries.
My methodology is a combination of insights gained from diverse research and
theories across multiple disciplines. This holistic perspective consistently
drives outcomes such as boosted sales, expanded market share, and enhanced
customer loyalty.
Effective design transcends mere aesthetics and trends. My practice
integrates art and media theory, semiotics, psychology, cognitive science,
and ergonomics, reflecting a commitment to staying abreast of evolving
disciplines. This comprehensive understanding empowers me to leverage design
language for communication, advocacy, influence, and emotional resonance.
Through an interdisciplinary lens, I navigate how end-users engage with
products and services amidst dynamic cultural, social, and political
landscapes on local, national, and global scales.
My educational background and professional journey have honed my skills in
research, analysis, observation, and information synthesis. I excel in
uncovering pertinent end-user narratives, contextual nuances, challenges, and
opportunities through a lens of critical thinking. Developing prototypes that
not only meet but surpass marketing objectives, I rigorously test them with
end-users to ensure efficacy. The end result is a campaign that resonates
meaningfully with the target audience, fostering increased sales and enduring
customer allegiance.
A wise designer builds supportive teams. Inspiring and motivating co-workers,
associates and freelancers with a shared vision or reward for top performance
leads to extra effort and enthusiasm. A co-creative process welcomes all
involved to contribute to the campaign's success. This includes the night
janitor, manufacturer, warehouse packer, delivery driver, spokesperson and
CEO. A unique insight may lead to knowing what the customer wants before he
or she knows it.
All aspects of design are dedicated to the end-user. Research provides
insight into what motivates them. Every element of a campaign captures
end-users attention, interests and actions. Copywriters listen to their
stories and note their linguistic idiosyncrasies. Their clothes, work,
education, interests, hobbies, goals, and aspirations identify who they are
evolving to become and aspire to be.
The resulting creative strategy is the project's how-to-manual, road map and
legal contract. The campaign's vision and outcomes are revealed. It defines
its marketing objectives, paints portraits of its audiences, identifies the
benefits and features of its products and services, and specifies branding
iconography, symbols and narratives.A creative strategy is also a contract
between stakeholders and consultants to develop creative that conveys
specific messages. Keeping the message consistent through all media builds
consumer trust and understanding of its products and services, purposes and
values.
WHEN THE STRUCTURE, CONTENT AND THEME SEAMLESSLY INTEGRATE WITH CREATIVE
ELEMENTS, THE CAMPAIGN TRANSFORMS
INTO A COHESIVE GESTALT THAT ENCAPSULATES THE ESSENCE OF THE CORPORATE
IDENTITY AND ETHOS.
Effective campaigns have the power to shape the lives, culture and
surroundings of their targeted audience.
* PROCESS, PHILOSOPHY, MOTIVATION
THE PHILOSOPHICAL AND MOTIVATIONAL APPROACHES WITH WHICH I APPROACH WORK.
INDUSTRY SPECIALIZATIONS
I design integrated campaigns that include advertising, branding, product
sales, consumer education and advocacy. I research and develop creative
strategies.
I manage people who create media, including those involved in photography,
graphic design, illustration, digital video, editing and copywriting. I hire
and direct artists, actors, and models for print and Web. I manage media
buyers, programmers, SEOs, event coordinators, and more.
These are the industries I specialize in:
* Adult Education / Academic Studies & Research
* Writing, Publishing, Magazines, Newspapers, Social Media
* Visual, Theatrical, Musical & Performing Arts
* Health: Physical, Mental, Financial, Spiritual
* Natural and Holistic Health
* Personal Development and Self-actualization
* Creativity
* Philosophy & Psychology
* Advocacy / Human Rights / Justice
* Conservative Politics
* Human and Constitutional Rights
* Judiciary
* Liberty
CREATIVE INTELLIGENCE
Creative Intelligence is one of three intelligence types developed by Robert
Sternbergas as part of his "Triarchic Theory of Intelligence." Creative
intelligence is a valuable characteristic in those who have it, because it:
* enhances curiosity, learning abilities, and expertise in different
domains.
* innovates solutions to problems that may be hard for others to solve.
* invents solutions that are not yet available in the market.
* enjoys challenges and developing new skills.
* imagines innovative solutions because it is receptive to diverse ideas and
discovers new connections between them.
ENTREPRENEURIAL EMPLOYEE
I am an entrepreneur. I founded Jorgensen Designs in 1998. My second
business, Body Mind Soul Studio, was founded in 2008. I supported myself with
these companies, while also taking on employment with other companies to
expand my skills and provide mentorship.
Entrepreneurial employees are said to be "driven, passionate, smart and
innovative." I encourage employers, employees and other stakeholders to do
their best work. When I believe in a company's mission, I am motivated to see
it succeed.
I agree with this researcher, who writes: "The secret of an entrepreneurial
employee's ability to accomplish so much is to take responsibility for his
successes and failures by objectively evaluating his performance and
constantly improving his knowledge."
As an entrepreneurial employee, I choose employers whose goals align with my
own. Work ceases to be a chore: It is an empowered choice of altruism and
self-actualization.
CO-CREATIVE APPROACH
I co-create marketing communications campaigns for products and services by
listening carefully to all stakeholders.
By listening, I identify the challenges and opportunities experienced by
everyone in the process, including those involved in the design, manufacture,
marketing, purchase, delivery and use of the product or service.
By solving the challenges and capitalizing on the opportunities discovered in
a co-creative process, creative marketing efforts increase profits.
CREATIVE CHALLENGES
Over a decade of dedicated immersion in Interdisciplinary Fine Arts at the
post-secondary level has honed my ability to meticulously research and
explore every facet of a project. This rigorous process consistently leads to
the development of a creative strategy that not only emerges but also
crystallizes the objectives of a campaign.
Identifying a central theme that harmonizes diverse elements into a unified
narrative is a hallmark of my approach. Effective communication of this theme
across various media channels is essential for resonating with audiences.
Clarity and focus on a singular theme significantly enhance the likelihood of
success.
Understanding the target audience and consumers is paramount. Through
in-depth analysis of relevant market research, attentive listening, and
strategic questioning, I delve into the historical and present narratives of
the audience. This insight allows me to grasp their challenges and
aspirations, enabling me to tailor my creative output accordingly.
Utilizing both symbolic and verbal language, I aim to establish a mutually
beneficial relationship with my audience. This symbiosis enhances engagement
and fosters a deeper connection with the message being conveyed.
I derive immense satisfaction from leveraging my skills to mold and bring
forth impactful ideas.
INSPIRE & BUILD SUPPORTIVE COMMUNITIES
In my roles as a:
* new media artist
* art gallery exhibitor
* Art Gallery Director and Curator,
* Associate Professor of Fine Art
* Course Designer
* Marketing Communications Instructor
* designer of educational technology
* Holistic health and wellness therapist and writer
* I motivate others to do their best work. I recognize everyone's
contribution to a project.
I motivate by recognizing people's talents and skills. I coach people to
realize their potential.
I create a supportive environment in which each person's contribution has
value and is recognized.
* EDUCATION
A CREATIVE & DISCIPLINED MIND
I ATTENDED POST-SECONDARY EDUCATION FOR AS MANY YEARS AS IT TAKES TO BECOME A
PHYSICIAN.
INSTEAD OF EARNING THE TITLE "DR.," I LEARNED HOW TO THINK CREATIVELY,
CRITICALLY AND INDEPENDENTLY.
SIMON FRASER UNIVERSITY
Burnaby, BC Canada
Master of Fine Arts Candidate, Interdisciplinary Studies
* Entering Graduate Student Full Scholarship
* Graduate Student Scholarship
* Courses in contemporary art issues, photo-based installations, new media.
* Social-Political, Media, Film, Critical, Feminist and Queer Theory.
* Manager/Supervisor of downtown Photography Labs
* Graduate Student Photography Instructor
Thesis: "The Body and Narrative in Art Discourse""
EMILY CARR UNIVERSITYOF ART & DESIGN
VANCOUVER, BC CANADA | GRANVILLE ISLAND
PRE-GRADUATE STUDIES IN NEW MEDIA, PHOTOGRAPHY, INSTALLATION, AND PERFORMANCE
ART
* Created my own program I called "Pre-Graduate Studies." I took courses
that would allow me to get into graduate work in new media.
* Broadened my traditional art background with the study of contemporary
media, including photo-based installations, performance art (bodywork and
authentic movement), video editing and production, and audio/music
production and editing.
* Entering Student Scholarship
* Yearly Scholarships
* Grade Average: 4.0 Perfect score upon graduation
* Expanded current knowledge of social, political and visual art theory.
* "See/Hear/Speak No Evil," my site-specific installation on Granville
Island, was featured in the 1993 yearbook.
UNIVERSITY OF LETHBRIDGE
LETHBRIDGE, ALBERTA CANADA
BACHELOR OF FINE ARTS (1991), PAINTING & DRAWING
* While attending school, I was employed as graphic designer and newspaper
layout artist for the University of Lethbridge newspaper, The Meliorist,
for 3 years (1986-1989), using Macintosh software. I also wrote Exhibition
Reviews
* In my last year I was the Director/Curator, Radish Factory Art Gallery,
Volunteer: 1989 – 1990 Lethbridge, Alberta
* I graduated with a GPA of 4.9/5
* Awarded the University of Lethbridge Art Gallery Award for Painting
* I studied drawing and painting with John Clark, and New Media/Performance
Art with Janet Cardiff (Winner of the Venice Biennale Grand Prix)
* I attended one semester at the University of Calgary as a visiting student
ADDITIONAL STUDIES
1. Competitive Men's Gymnastics, Springer Gymnastics, York University
Gymnastics, Toronto, ON
2. Men's Competitive Diving, University of Saskatchewan, Saskatoon, SK
3. Piano, Royal Conservatory of Music, Toronto
4. Cello & Violin, Private Lessons, Toronto, ON
5. Writing Non-Fiction Feature Magazine Articles, Simon Fraser University,
Continuing Education, Vancouver, BC
6. Acting from Source with Shea Hampton, Vancouver, BC (see pic at beginning
of column)
7. Bodywork and Healing Arts, Spa Program, Vancouver School of Bodywork &
Healing
* EXPERIENCE
JORGENSEN DESIGNS
Vancouver, BC | Calgary, AB
Founded 1998 to present
Campaign Designer, Marketing Communications Specialist, Graphic Designer
* Jorgensen formed his own proprietorship in Vancouver in 1998 after working
for printing and publishing businesses, design agencies and other
companies. Throughout his career, he has pursued new experiences and
challenges by working for other companies and teaching/ mentoring new
talent.
* Specialized in designing creative branding, and integrated multi-media
campaigns for print and web media.
* Hires, manages and inspires creative professionals, and develops clear
creative strategies so that teams understand the goals and specifications
of each project.
* As project manager, writes and negotiates contracts with clients and
subcontractors, prepares proposals for government and industry, and
oversees expenses to ensure project stays within budget.
* Specializes in designing for medium size companies, in health, real
estate, property management, education, investment and advocacy.
* Developed the first smoking cessation program in North America targeting
the LGBTQ+ community. Post-marketing research determined the program to be
one of the most effective Health Canada-funded programs, for the reduction
and cessation of tobacco usage and for audience awareness and impact.
* Rebranded the BC Apartment Owners and Managers Association and the Galt
Museum inLethbridge, reinvigorating and re-establishing their role in
their communities.
* Contributed to making several natural health products became top sellers
in Canada and the U.S., including Moducare and MacaSure products.
* Launched, produced and distributed 50 million issues of Natural Health
Newsmagazine in four countries, resulting in increased sales of new and
existing products.
* Created effective campaigns for influencers and experts to develop their
personal brands, including author/advocate Lorna Vanderhaeghe, radio host
Dr. Lisa Petty (Living Beauty, Lisa Live), and Financial
Advisor/MediaConsultant Bob Goodman.
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY
School of Business
3700 Willingdon Ave, Burnaby, BC V5G 3H2
Instructor: Design Essentials and New Media Web Design
* Instructed two classes of 60 students per term, creating and presenting
lectures and tutorials, exams, handouts, and projects.
* Also provided grading and written feedback to each student for every
project, assignment, and exam.
* Interacted with students outside of class through an online class website
that facilitated the downloading of project descriptions and handouts.
* Students also shared digital copies of their work through a class gallery.
This encouraged inspiration and learning for other students.
* Participated in department meetings.
* Participated in the design, implementation, and evaluation of group
projects that conducted public relations, business development, and
marketing research.
UNIVERSITY OF CALGARY, FACULTY OF GRADUATE STUDIES,
EDUCATIONAL RESEARCH & APPLIED PSYCHOLOGY
School of Business
3700 Willingdon Ave, Burnaby, BC V5G 3H2
Web Master and Marketing Communications Specialist
Website Redesign: Completely rebuilt entire website, from its structure,
design, branding and identity, direct-response functions, usability, content
and features, leading to a tenfold increase in traffic within four months.
Record Breaking Results: Redesign and strategic online advertising led to a
record-breaking number of graduate program applications, jumping from 923 to
1,865.
Visitor Growth: Attracted tens of thousands of new visitors from Canada and
key areas around the world, by placing targetted google advertising.
Enhanced Site Structure: Added downloadable resources, improved search
capabilities, alumni profiles and interactive forms.
Reduced Support Calls: Reduced support calls by 33% by addressing common
inquiries with a comprehensive FAQ section.
* Achieved Endowment: Secured a $3.1 million endowment for the Faculty of
Education through persuasive presentations.
UNIVERSITY OF LETHBRIDGE, DEPARTMENT OF FINE ARTS, NEW MEDIA
4401 University Drive West, Lethbridge, AB T1K 6T5
Associate Professor
Design Fundamentals for New Media [NMED 2005]
Introduction to New Media [NMED 1000]New Media Technology [NMED 2020]
* Designed, researched and produced each course’s lectures, overheads,
demonstrations, visual support materials, in-class exercises, assignments,
reading schedule, and midterm and final examinations, according to the
Dean of Fine Arts requirements.
* Maintained websites for each course, featuring readings, links to relevant
course material, news, course outlines, research links, recommended
literature, student art galleries, and downloadable assignments.
* Educated students about graphic design & new media, and inspired
outstanding work.
Developed lectures, exams and projects for:
* Design fundamentals & principles, graphic design history, typography,
color theory, web design & video editing.
* Introduced Adobe Creative Suite software: Photoshop, Illustrator,
Dreamweaver and Adobe Premier.
* Graded and provided written and oral feedback to each student on their
individual progress, providing constructive criticism, describing areas
requiring improvement, and assisting students to realize their unique
talents.
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY (BCIT),
SCHOOL OF BUSINESS, MARKETING COMMUNICATIONS
3700 Willingdon Avenue, Burnaby, BC
V5G 3H2
Instructor: Full-time Marketing Communications Program & Evening Studies
Advertising Design & Production [MKTG 3418]
Web Site Design for Direct Marketing [MKTG 4422]
* Managed, directed and instructed 60 full-time and 40 part-time adult
students per semester.
* Researched, wrote, designed, prepared, and presented all lectures,
tutorials, individual exercises, and group projects, and gathered examples
to show how applied graphic design theory is applied to achieve marketing
objectives.
* Delivered classes on applied graphic design theory, and live in-class
instruction on the use of Adobe Design software for print materials and
the world wide web.
* Students developed expertise in how graphic design is used to achieve
marketing objectives for services, products and advocacy advertising for
print and web.
* Through tutorial classes, students learned the essentials of using Adobe
Creative Software for print and web, including Adobe InDesign, Photoshop
and Dreamweaver.
* Students are given assignments and tests to show their grasp of the
essential principles and processes of design. They were able to articulate
how the design choices effectively implement and achieve specific
marketing objectives.
* Graduates learn to work effectively with graphic and web designers,
copywriters, photographers, illustrators, new media professionals and
printers.
* Lectures and assignments exercise students' ability to work effectively
with creative agencies & marketing teams, managers and clients.
* Students developed the essential introductory knowledge to use design
software for creating their own advertising, marketing collateral and
websites.
* Students demonstrate their ability to critically analyze integrated
advertising campaigns, and suggest constructive, effective ways to improve
them.
* Students learn to direct all creative personnel, including photographers,
illustrators, and copy writers involved in projects, with a clearly worded
creative strategy.
* Technical knowledge for the development of prepress files was introduced,
including choosing correct image formats and resolution, creating CMYK
files, using bleeds and required printer margins for printing.
* Revealed how to write proposals & contracts for marketing and design.
proposals, bids, clients and subcontractors
* Students demonstrate strong theoretical and practical expertise during
team term presentations, which involve 2 instructors from other program
courses.
FLORA MANUFACTURING AND DISTRIBUTING
7400 Fraser Park Drive, Burnaby, BC
V5J 5B9
Sr. Graphic Designer
* Introduced new creative themes to Flora and the natural health industry in
Canada, which expanded their target markets.
* Designed and produced a national flier campaign, with a toll-free number
that consumers could call for more information on products and where to
find them.
* Campaign effectiveness was tracked in each drop area with the toll-free
number.
* A database of consumers was created with those who called the toll-free
number. It contained their name, phone number, email, products of
interest, and health concerns.
* Worked closely with an outside advertising agency to develop creative for
a new product.
* Designed brochures, print ads, fliers, monthly specials and sales sheets,
and point-of-purchase materials.
* Worked closely with the marketing team to develop effective creative
strategies and campaigns to increase sales.
* Designed and maintained website.
* Managed and kept inventory of marketing materials
* UNIVERSITY OF LETHBRIDGE ART GALLERY
University of Lethbridge has one of the largest art collections in Canada.
Significant artistic works spanning many eras are viewable in person at the
art gallery by appointment. Its collections are also on display throughout
the University, providing professors and students with real examples of art
to examine, rather than relying on textbook reproductions.
BCIT MAC LABORATORY
Jorgensen delivered tutorials to his students on using Adobe Creative Suite
applications. Photoshop, InDesign, Premiere Pro, and Macromedia Dreamweaver
were introduced to Graphic Design students in the BCIT Mac Laboratory, and
also to Marketing Communications students.
MUTE/VOICE, SANDRA SEMCHUK
Sandra Semchuk, one of my professors at Emily Carr University of Art and
Design, is a Canadian photography-based artist. She captured a self-portrait
each year, from her earliest years as a practicing artist. I produced and
edited a video of her speaking about her work, "Mute/Voice," exhibited at the
Musée d'art contemporain de Montréal. Although it was the only self-portrait
with audio, the silence of the photographic evidence clearly communicated her
voice.
* ABOUT JORGENSEN DESIGNS
JORGENSEN DESIGNS
EST. 1998
* BIRTH OF JORGENSEN DESIGNS
OVERVIEW
Jorgensen's entrepreneurial vision and skills led to Jorgensen Designs [1998
to present]. He develops memorable, innovative and successful campaigns for
North American companies in education, health, nonprofit, and real estate
industries. Jorgensen produces outstanding campaigns throughout North
America.
Working collaboratively with other specialists, such as designers, writers
and marketing professionals, Jorgensen plans, designs and produces the media
for print and web for each campaign. His expertise in prepress technical
requirements and Adobe Creative Suite ensures production and printing are
completed without delays or mistakes.
Jorgensen nurtures new talent by teaching creative strategy, advertising
copywriting, new media theory, graphic design, advertising, video/audio
editing, and web site design. He has worked for the University of Lethbridge,
BCIT's Marketing Communications and Graphic Design programs, Simon Fraser
University, and other post-secondary institutions.
Teaching and designing has kept Jorgensen's skills current with new software,
media and marketing communications practices.
CO-CREATIVE APPROACH
PROJECT HIGHLIGHTS
Jorgensen Designs creates integrated media campaigns to achieve your
marketing objectives. Our print and web-based campaigns are implemented
across media, for health, education, real estate development, investment &
nonprofit organizations.
Using his own creative talents, or employing talented writers, editors,
illustrators, photographers, programmers, printers & distributors, Jorgensen
ensures each collaborator understands the project's goals and outcomes, and
delivers on time.
Several natural health manufacturers and distributors achieved market
dominance, for certain product categories, in North America, with Jorgensen
Designs. And its re-branding efforts revitalized the relevance and public
recognition of some important community organizations.
Jorgensen Designs creates innovative marketing and design approaches. We
introduced the 'newsmagazine,' an
editorial/point-of-purchase/direct-marketing medium to the Canadian natural
health industry. Over 200 million of our newsmagazines have been circulated
around the world, and led to increased product sales, brand recognition, and
data about our audience.
After working with Lisa Petty as a copywriter on many successful campaigns,
she hired Jorgensen Designs to promote her as a natural health expert. This
led to her hosting her own radio show and podcast, known as Lisa Live! with a
local radio station, and many new career opportunities. In 2020, she became
Dr. Petty, after successfully defending her Ph.D. in Philosophy, Applied
Health Sciences: Social and Cultural Health.
Jorgensen designed the first and only GLBT-focused smoking cessation program
in Vancouver, Canada, which will be used as a model for campaigns in other
cities and countries. Our co-creative marketing and communication approach
with companies and organizations has found effective solutions for their
marketing opportunities and challenges.
When Jorgensen designs, strategic thinking is apparent in each creative
outcome. Creative materials must attract attention and justify their cost by
fulfilling the organization’s objectives.
SKILLS & EXPERTISE
ACCOMPLISHMENTS AT-A-GLANCE
* 30 years Graphic Designer
* 20 years Creative Director
* 20 years Marketing Communications Specialist
* 10 years Instructor & Professor
* Instructor of Advertising Design Theory & Production Skills
* Direct-Marketing Website Design
* Expert in branding, advertising & marketing campaigns for print and web.
* New Product Launches, Brand Identity Creation & Re-branding Specialist
* Proven track record of innovative, effective & memorable designs
* Highly creative, graduate-level education, sees the big picture, has an
eye for detail
* Self-starter/entrepreneur, with strong leadership and communication skills
* An exceptional facilitator, who builds and maintains cooperative teamwork
* Works well under pressure in fast-paced environments and meets deadlines.
* Professional presentation skills, in the boardroom & classroom.
* Current in new software, technologies, production techniques & media.
* Skilled in writing copy, proposals, contracts, editing/proofing.
* Strategic Design expert
* Creative Strategy expert
* Graphic Design, Copywriting, Web Design, Marketing Communications, Layout,
Brochures expert
MANAGEMENT SKILLS
RESPONSIBILITIES
* CONSULTING with clients to establish marketing & creative strategies,
project objectives, target markets, budgets, schedules & deadlines
* ANALYZING client needs & challenges, developing marketing & advertising
solutions
* PREPARING concept presentations for client approval: from simple sketches
to full color layouts
* DEVELOPING approved concepts, in consultation with clients, managers,
directors & marketing teams
* DIRECTING photographers, illustrators, copywriters & other creative
professionals involved in projects
* COORDINATING the production of print & digital media, meeting deadlines
* WRITING proposals & contracts for government & industry jobs, requests for
proposals, bids, clients & subcontractors
* DEFINING the nature & extent of projects by gathering information, &
conducting research to evaluate past efforts to determine current needs.
* ANALYZING collected data from web-based analytics & marketing research
* UTILIZING background knowledge to develop proposals for improving methods,
systems & procedures
* NEGOTIATING media buys/purchases
* MOTIVATING & INSPIRING teams, employees & contractors to perform or exceed
expectations & deadlines
* ORGANIZING COMPLEX PROCESSES and systems comes easily to me. I see not
only the forest (macro-view), but also the leaves and underground system
of roots that support them (micro-view).
* COMPLETING TASKS ON TIME AND QUICKLY, because of my many years of
experience, accurate typing speed of 90 wpm, and excellent memory.
* JORGENSEN DESIGNS
EST. 1998
CO-CREATIVE APPROACH
Jorgensen Designs creates integrated media campaigns to achieve your
marketing objectives. Our print and web-based campaigns are implemented
across media, for health, education, real estate development, investment &
nonprofit organizations.
Using his own creative talents, or employing talented writers, editors,
illustrators, photographers, programmers, printers & distributors, Jorgensen
ensures each collaborator understands the project's goals and outcomes, and
delivers on time.
Several natural health manufacturers and distributors achieved market
dominance, for certain product categories, in North America, with Jorgensen
Designs. And its re-branding efforts revitalized the relevance and public
recognition of some important community organizations.
Jorgensen Designs creates innovative marketing and design approaches. We
introduced the 'newsmagazine,' an
editorial/point-of-purchase/direct-marketing medium to the Canadian natural
health industry. Over 200 million of our newsmagazines have been circulated
around the world, and led to increased product sales, brand recognition, and
data about our audience.
After working with Lisa Petty as a copywriter on many successful campaigns,
she hired Jorgensen Designs to promote her as a natural health expert. This
led to her hosting her own radio show and podcast, known as Lisa Live! with a
local radio station, and many new career opportunities. In 2020, she became
Dr. Petty, after successfully defending her Ph.D. in Philosophy, Applied
Health Sciences: Social and Cultural Health.
Jorgensen designed a smoking cessation program in the West End of Vancouver,
Canada, which will be used as a model for campaigns in other cities and
countries. Our co-creative marketing and communication approach with
companies and organizations has found effective solutions for their marketing
opportunities and challenges.
When Jorgensen designs, strategic thinking is apparent in each creative
outcome. Creative materials must attract attention and justify their cost by
fulfilling the organization’s objectives.
PROJECT MANAGEMENT SKILLS
* CONSULTING with clients to establish marketing & creative strategies,
project objectives, target markets, budgets, schedules & deadlines
* ANALYZING client needs & challenges, developing marketing & advertising
solutions
* PREPARING concept presentations for client approval: from simple sketches
to full color layouts
* DEVELOPING approved concepts, in consultation with clients, managers,
directors & marketing teams
* DIRECTING photographers, illustrators, copywriters & other creative
professionals involved in projects
* COORDINATING the production of print & digital media, meeting deadlines
* WRITING proposals & contracts for government & industry jobs, requests for
proposals, bids, clients & subcontractors
* DEFINING the nature & extent of projects by gathering information, &
conducting research to evaluate past efforts to determine current needs.
* ANALYZING collected data from web-based analytics & marketing research
* UTILIZING background knowledge to develop proposals for improving methods,
systems & procedures
* NEGOTIATING media buys/purchases
* MOTIVATING & INSPIRING teams, employees & contractors to perform or exceed
expectations & deadlines
* ORGANIZING COMPLEX PROCESSES and systems comes easily to me. I see not
only the forest (macro-view), but also the leaves and underground system
of roots that support them (micro-view).
* COMPLETING TASKS ON TIME AND QUICKLY, because of my many years of
experience, accurate typing speed of 90 wpm, and excellent memory.
*
WELCOME TO ARTIST'S QUEST: A UNIQUE JOURNEY INTO CREATIVITY
Embark on a captivating journey with Artist's Quest, a game designed to
immerse players in the world of Jorgensen's art and design education,
experience and inspiration through an interactive and engaging exploration
process. Tailored specifically for hiring committees as part of Jorgensen's
innovative employment application, this board game promises a one-of-a-kind
experience.
Select your character from a diverse array of options, including male and
female artists, male and female art history professors, or opt for the
mysterious theater arts masked character to keep your identity concealed and
add an element of intrigue to your gameplay.
Much like the unpredictability of real life, time becomes a crucial factor as
you flip the hourglass to initiate the countdown. Navigate through the game
by rolling the dice and accumulating valuable resources such as gold, copper,
silver, and titanium bars as you traverse through educational institutions,
workplaces, art galleries, and exhibitions.
Venture into the realm of Chance, symbolized by Schrödinger's cat, where the
cards you draw can either propel you towards victory or present unforeseen
challenges. While there's no risk of ending up in jail akin to Monopoly, a
creative block might hinder your progress, causing you to miss a turn.
Skillfully leveraging your connections or showcasing your innate talent can
lead to substantial rewards, such as earning bonus points with a "Grant
Approved" outcome or securing an extra turn with a stroke of luck from "Roll
the Dice."
As the sands of time dwindle away, each player gets one final opportunity to
make their mark on the game. Tally up your achievements, each assigned a
symbolic dollar value representing points accrued rather than monetary
wealth. The player with the most significant accomplishments, reflected in
their amassed points, emerges victorious.
The essence of being an artist lies in transcending conventional societal
norms and embracing a mindset that defies traditional boundaries. Unlike the
conventional pursuit of accumulating wealth as seen in Monopoly, true success
transcends material possessions and monetary gains. Success in the artistic
realm is not solely defined by educational qualifications, exhibition
history, or work experience; rather, it is a fusion of raw talent,
innovation, and a unique perspective that paves the way for recognition and
acclaim.
Artist's Quest challenges players to rethink the conventional notions of
success, urging them to question standardized benchmarks and discover that
winning holds diverse meanings for different individuals. Artists are adept
at challenging societal norms, redefining success, and evolving their
understanding of art and achievement as they progress through life.
Through Artist's Quest, Jorgensen aims to breathe life into the mundane
details typically found in resumes and portfolios, transforming them into a
vibrant, lived experience. This game encapsulates Jorgensen's unwavering
dedication to fostering creativity, promoting meaningful education, weaving
compelling narratives, and crafting engaging designs that leave a lasting
impression on players.
CLICK TO VISIT ARTIST'S QUEST
* CLICK TO VISIT ARTIST'S QUEST
* PORTFOLIO
CURATED DESIGN PROJECTS
* LET'S DO INDIA
NATURAL HEALTH
GALT MUSEUM & ARCHIVES
NEW WESTMINSTER PIER MURAL
WRITTEN-ON-THE-BODY
UNIVERSITY OF CALGARY,
DEPT. OF EDUCATION,
GRADUATE STUDIES
PROUD TO QUIT SMOKING
PROUD TO QUIT SMOKING 2
RETHINK-YOUR-RENTAL PROPOSAL
QUANTUM HEALING CARE
BODYMINDSOUL STUDIO
LOGO DESIGNS
*
* REFERENCES
"Michael Jorgensen was an extraordinary student doing challenging
photographic installations. His work is risk taking, ambitious and formally
challenging. His theoretical background was strong and his collaborative
skills good."
"Michael's creativity is only surpassed by his attention to detail. He's very
good at helping you express your vision, even if you have a difficult time
putting it into words."
"MICHAEL AND I COLLABORATED EFFORTLESSLY ON MANY CAMPAIGNS. HIS CREATIVE
STRATEGIES DIRECT EVERYONE INVOLVED TO THEIR SUCCESSFUL COMPLETION. CLIENTS
RARELY REQUIRED REWRITES, BECAUSE TOGETHER WE NAILED THE OBJECTIVES ON OUR
FIRST TRY."
* FEATURE MAGAZINE ARTICLES, REVIEWS, SOCIAL MEDIA, ADVERTISING & WEBSITE
CONTENT
Writing, for me, is the most challenging creative art I have attempted to
master, but also the most satisfying.
Add paragraph text here.
Add paragraph text here.
Add paragraph text here.
Add paragraph text here.
* The blue collar sweat hiding behind a white collar art
July 1, 2023
In my formal studies encompassing the traditional fine arts, contemporary new
media, advertising...
Read more...
Caroline Myss's Sacred Contracts
March 21, 2024 · Feature article,Website Content
I'M STANDING IN A LINE that stretches one block around the corner from the
front door of St....
Read more...
Rebel News Review
March 21, 2024 · Review,Feature article
CHARACTERS: 17122 | WORDS: 2633 The agenda of the World Economic Forum
(WEF), the World...
Read more...
* PHOTOGRAPHY
FEATURE MAGAZINE ARTICLES, REVIEWS, SOCIAL MEDIA, ADVERTISING & WEBSITE
CONTENT
Editorial images I have photographed for projects and personal interest.
Click on photograph to view a larger image.
*
BANKVIEW AIRBNB
BANKVIEW AIRBNB
BANKVIEW AIRBNB
BANKVIEW AIRBNB
BANKVIEW AIRBNB
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB INTERIOR OF HOME
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB INTERIOR OF HOMEAIRBNB
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
AIRBNB HOME INTERIOR
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
C-TRAIN STATION
DEVONIAN GARDENS
DEVONIAN GARDENS
DEVONIAN GARDENS
DEVONIAN GARDENS
DEVONIAN GARDENS
DEVONIAN GARDENS
GLASS BRIDGE DEVONIAN GARDENS
UNIVERSITY OF AB RESEARCH
COURT HOUSE
SKYWALK
MANULIFE BUILDING
MANULIFE BUILDING
MANULIFE BUILDING
TELUS SKY APARTMENTS
DOWNTOWN CALGARY
C-TRAIN INTERIOR
MCDONALD'S ON 7TH AVE SW
MCDONALD'S MOTEL VILLAGE
MCDONALD'S
OLD CITY HALL
DOWNTOWN CONDOS
1ST WORLD WAR HOME
LLLUMINATED 3D 'O' IN SETON
SETON COMMUNITY ENTRANCE
DOWNTOWN CALGARY BUILDING
DOWNTOWN CAMPUS U OF C
QUARRY PARK SHOPPING MALL
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
SOUTH GLENMORE RIVER COMMUNITY
CALGARY CENTRAL PUBLIC LIBRARY
CALGARY CENTRAL PUBLIC LIBRARY
SOREN KIERKEGAARD BOOK COVER
SOREN KIERKEGAARD POSTER
LETHBRIDGE RAILWAY BRIDGE
IKUSA IZAKAYA & TOKYO MARKET
CALGARY PERFORMING ARTS CENTRE
INTERIOR OF DOWNTOWN U OF C
ANGEL
BIRD AND TREE
BIRD AND BRIDGE
PLUMBER
* CONTACT
Call, text or email me with the form below. I will get back to you within 24
hours.
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CONTACT
* DOWNLOAD MY RESUME
IT IS A PDF DOCUMENT, 3.6 MB
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* PORTFOLIO
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UNIVERSITY OF CALGARY, DEPARTMENT OF EDUCATION & APPLIED PSYCHOLOGY GRADUATE
PROGRAMS
As Web Master and Marketing Communications Specialist, I rebranded the
graduate programs for the Department of Education and Applied Psychology.
This involved redesigning and rewriting all of their marketing materials and
website, creating online advertising, developing social marketing and
content.RESULTSBy rebranding & redesigning the 2 divisions’ websites,
advertising and marketing materials, I increased income from courses,
maximized enrollment, and improved awareness and reputation of graduate
programs. With the website, I improved useability & usefulness, increased
site visits, & conveyed the exceptional features and benefits of programs. I
gave it: an improved site structure, downloadable forms & materials, a search
engine, graduate student profiles, faculty profiles, answers to frequently
asked questions, and online contact & feedback forms. Both graduate programs
received the most applications to their graduate programs than they ever had
in their history of their operation! My presentation design helped the
Faculty of Education secure a $3.1 million dollar endowment from the Werklund
Found.
View more details...
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PROUD TO QUIT SMOKING
Jorgensen Designs was awarded the role of campaign designer for the first
quit smoking campaign in North America which targets the GLBTQ community. In
Vancouver, BC, the multimedia campaign was project managed by Stephen
Rodrozen. The project was conceived by Gay West and funded by Vancouver
Coastal Health and Health Canada. It took six months and included a
post-campaign marketing research survey on its efficacy. The most effective
way to attract the attention of the audience, while avoiding stereotypes, is
to photograph influencers from the community. Since the LGBTQ community is
small enough, and mostly in the West End where the campaign was advertised,
the influencers were recognizable and lent their credibility to the campaign.
Using a 'gay voice' — one which employs a self-effacing humour — put a smile
on the faces of the audience, making them open to reading about a serious and
challenging topic. Health Canada stated, "Proud to Quit Smoking is one of the
most effective campaigns we have ever sponsored." Please continue viewing
this campaign: https://www.jorgensendesigns.ca/portfolio/items/ptq2
View more details...
HOME
ABOUT JORGENSEN
ABOUT JORGENSEN DESIGNS STUDIO
EDUCATION
EXPERIENCE
PORTFOLIO
CONTACT
Contact Philip Jorgensen
403-467-4877
jorgensendesigns@gmail.com
Copyright 2023
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