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Overview
Get a brief tour of primary Userlist features
Visual Workflows
Build workflows to automate complex customer journeys
Company Accounts
Onboard and engage team accounts with multiple users
Behavior-Based Campaigns
Send lifecycle messages based on what users do in your product
In-App Messages
Send targeted notifications inside your product
Broadcasts
Send one-off announcements via different channels
Customer Segmentation
Segment your customers based on their activity
API Integration
Use our developer-friendly HTTP API and libraries
Performance Reporting
Measure your email marketing efforts with detailed reports
Dynamic Email Composer
Write using powerful content blocks and Liquid autofill
Reusable Snippets
Quickly compose messages with reusable text blocks
Subscription Preferences
Help users manage their subscription topics instead of unsubscribing
SaaS Email Marketing
Grow your marketing email list and convert leads to customers
User Onboarding
Increase activation with targeted onboarding campaigns
User Management
Segment users and view their profiles enriched with behavior data
Customer Success Automation
Reduce the workload for your customer success team
Blog Overview
Explore all articles
Top Guides
See our most popular articles on SaaS email marketing automation
Email Examples
Browse the library of SaaS email examples for every occasion
Guest Experts
Learn from top practitioners in the email industry
 * 

 * Home
 * Features
   * Overview
   * Visual Workflows
   * Company Accounts
   * Behavior-Based Campaigns
   * In-App Messages
   * Broadcasts
   * Customer Segmentation
   * API Integration
   * Performance Reporting
   * Dynamic Email Composer
   * Reusable Snippets
   * Subscription Preferences
 * Solutions
   * SaaS Email Marketing
   * User Onboarding
   * User Management
   * Customer Success Automation
 * Pricing
 * Blog
   * Blog Overview
   * Top Guides
   * Email Examples
   * Guest Experts
 * Podcast
 * Docs
 * Sign In
 * Start Free Trial


EMAIL MARKETING AUTOMATION FOR PRODUCT-LED GROWTH

Finally, an email marketing platform built specifically for SaaS. Track customer
data as complex as you need. Onboard, engage, and nurture customers and
marketing leads — under one roof.

Start Free 14-day Trial Book a Demo Call


TRUSTED BY FOUNDERS AROUND THE WORLD




AUTOMATE YOUR PRODUCT-LED GROWTH

Implement self-serve user onboarding

Onboard your users with automated behavior-based campaigns. Activate free users
and upsell them to paid plans.

Send lifecycle communications

Send lifecycle email and in-app messages based on user behavior. Promote
upgrades, collect feedback, ask for testimonials or referrals.

Send marketing email

Build your marketing email list using forms and lead nurture campaigns. Use
broadcasts for newsletters and announcements.

Build visual workflows

Create complex visual workflows that reflect customer journeys for different
roles and scenarios.

Segment your customers

Segment both users and companies dynamically based on their behavior data.

Leverage multiple channels

Mix-and-match emails, in-app messages, and integration channels to achieve your
marketing goals.

Run A/B/C tests

With the split test feature, randomly distribute users into 2-5 different paths
to test your hypotheses.

Set conversion goals

Assign a conversion tracking period and see if the user has reached their goal
within that window. Coming soon

Measure performance

For each message, get a detailed report for a specific time period that includes
open, click, and unsubscribe rates.

Send broadcasts

Send newsletters or product updates to your audience. Send targeted broadcasts
to invite a segment of users for beta testing or customer research.

Build your list with forms

Build your marketing email list using signup forms. Use forms for your waiting
list, lead magnets, or content upgrades.

Offer subscription preferences

Instead of a single unsubscribe link, offer your subscribers layered
subscription preferences with topics.

Implement company-level automation

Manage company accounts with many-to-many relationships. Email users based on
what's happening in the company.

Send notifications to your team

Notify your team as part of your automation journeys. Let them know about
promising trials or churn risk.

Connect with your tools

Use our integrations and webhooks to trigger actions in your sales CRM or help
desk software.

> "Yesterday I switched from Intercom to Userlist for customer comms, onboarding
> automations, and broadcast emails. Night. And. Day. Every startup/SaaS should
> switch to Userlist."
> 
> Brian Lovin, founder of Campsite


GET GOING WITH OUR FRAMEWORKS

You don’t have to start from scratch. We’ve helped hundreds of SaaS companies
like yours, and developed these these step-by-step frameworks. So you can hit
the ground running.

Step 1
Lifecycle Roadmapping

Every new customer goes through a 60-min hands-on roadmapping session. After
this call you’ll get your custom email marketing roadmap with segments,
campaigns, and data integration plan.

Start Your Free Trial
Step 2
Atomic Emails

For the creative stage, you’ll be using a method called Atomic Emails. It helps
you plan and write high-performing email campaigns based on existing resources.

Read the Guide
Create powerful product-led experiences

Orchestrate customer journeys for multiple roles and scenarios using visual
workflows

Use advanced logic controllers like Wait Until, Repeat Until, Production Rule,
and Teleport

Test, measure, report, iterate, succeed

Run A/B split tests with up to 5 paths

Test entire journeys, not just individual messages

Measure performance using conversion goals

Create beautiful emails, quickly

Insert new elements as easy as you type with the dynamic composer

Use Markdown shortcuts and reusable snippets

Add images, buttons, blockquotes, and headlines

Style your message by applying a theme of your choice

Leverage complex customer data in your marketing

Use your own custom data model for users and companies

Leverage n:m relationships and roles — for the most complex SaaS businesses


LISTEN TO OUR HAPPY CUSTOMERS

These SaaS companies are scaling their growth and marketing with Userlist. You
could be doing that, too.

> "We cut our churn by 25% in three months, which has a big impact on our
> growth. We did that through a couple messages in Userlist."

Aaron Kassover
AgentMethods

> "Take my money! Userlist is a game-changer. Almost too easy. The integration
> was like, write these two lines of code, and then you have this beautiful
> tool."

Daniel Nalesnik
Hack Chinese

> "100% recommend Userlist. It's the only tool with the account-user
> relationship done right. Also, great customer service by very technical
> people."

Michael Koper
Nusii

> "I'm telling everyone about Userlist, still excited about the tool. It's the
> best spot for me to see what happened. It's literally my user list."

Peter Suhm
Reform

> "Our previous solution just didn't feel right. In-app messages, especially
> in-app broadcasts, are the absolute sweet spot for us."

Alice Coleman
focus booster

> "Feels like you built this tool exactly for me. It's like using cheat codes
> for better user onboarding. I banged out three campaigns in about two hours!"

Christian Genco
Fileinbox

> "We cut our churn by 25% in three months, which has a big impact on our
> growth. We did that through a couple messages in Userlist."

Aaron Kassover
AgentMethods

> "Take my money! Userlist is a game-changer. Almost too easy. The integration
> was like, write these two lines of code, and then you have this beautiful
> tool."

Daniel Nalesnik
Hack Chinese

> "100% recommend Userlist. It's the only tool with the account-user
> relationship done right. Also, great customer service by very technical
> people."

Michael Koper
Nusii

> "I'm telling everyone about Userlist, still excited about the tool. It's the
> best spot for me to see what happened. It's literally my user list."

Peter Suhm
Reform

> "Our previous solution just didn't feel right. In-app messages, especially
> in-app broadcasts, are the absolute sweet spot for us."

Alice Coleman
focus booster

> "Feels like you built this tool exactly for me. It's like using cheat codes
> for better user onboarding. I banged out three campaigns in about two hours!"

Christian Genco
Fileinbox

> "It's time for the landscape to shift. Moving from Intercom to Userlist has
> freed up a lot of pressure on the costs side of things."

Baird Hall
Zubtitle

> "The tool is fantastic. The templates are so well thought-out. It literally
> saved me days compared to creating the emails from scratch."

Aggelos Mouzakitis
Product-led Academy

> "Yesterday I switched from Intercom to Userlist. Night. And. Day. Every
> startup/SaaS should switch to Userlist."

Brian Lovin
Campsite

> "This is exactly how workflow builders should work. Excited to see where the
> team takes this. Excited to use this for our own email marketing."

Brennan Dunn
RightMessage

> "Userlist is data-driven. It's so much better than tag-based automation.
> Really enjoy the simplicity and attention to detail in the product."

Andy Hawkes
Loadster

> "No other email automation tool supports companies so well. Now I can record a
> company-level event once, and start a campaign for all users from that
> company."

Michael Thomsen
Agile Extensions

> "It's time for the landscape to shift. Moving from Intercom to Userlist has
> freed up a lot of pressure on the costs side of things."

Baird Hall
Zubtitle

> "The tool is fantastic. The templates are so well thought-out. It literally
> saved me days compared to creating the emails from scratch."

Aggelos Mouzakitis
Product-led Academy

> "Yesterday I switched from Intercom to Userlist. Night. And. Day. Every
> startup/SaaS should switch to Userlist."

Brian Lovin
Campsite

> "This is exactly how workflow builders should work. Excited to see where the
> team takes this. Excited to use this for our own email marketing."

Brennan Dunn
RightMessage

> "Userlist is data-driven. It's so much better than tag-based automation.
> Really enjoy the simplicity and attention to detail in the product."

Andy Hawkes
Loadster

> "No other email automation tool supports companies so well. Now I can record a
> company-level event once, and start a campaign for all users from that
> company."

Michael Thomsen
Agile Extensions


NEED ACCOUNT-LEVEL? YOU HAVE IT.

Track many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports
properties for users, companies, and relationships.

Leverage account-level segmentation

Segment companies, not just individual users. Understand your accounts and how
they move through their lifecycle.

Trigger account-level campaigns

Trigger workflows based on what happens on the company level, and then decide
what team members receive the message (based on their role or use case).

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending
user properties and events. View the integration guide

Instant integration via Segment

Using Segment for your product? The same company groups will be reflected in
your Userlist account. Zero development time required.

Use our ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails,
JavaScript, and PHP.


LEARN FROM THE LEADERS

Userlist blog is an industry-leading publication. We dig deep into SaaS email
marketing, so that you can achieve tangible results.


ATOMIC EMAILS: OUR PROVEN METHOD FOR WRITING EMAIL CAMPAIGNS

Don’t wait for the muse. Write a high-performing email campaign in just a few
hours, based on the resources you already have.

Read more


SAAS EMAIL MARKETING STRATEGY: EVERYTHING YOU NEED TO KNOW

Email marketing for SaaS is 3x more complex than the same setup for other
businesses. You’ll learn what goes into a SaaS email marketing strategy, and how
to implement it using different tools and tactics.

Read more


EMAIL MARKETING FOR DEVTOOLS: ARE DEVELOPERS INDEED HARD TO SELL TO?

How do you market to developers while keeping your face and customer loyalty?
What emails can you send so that your users want to stay subscribed?

Read more


EMAIL MARKETING FOR B2C SAAS: 15+ STRATEGIES TO WIN CUSTOMERS AT SCALE

Email marketing is an essential instrument for a B2C SaaS, and you shouldn’t
neglect it.This guide will help you overcome the common challenges.

Read more


15+ MILESTONE EMAIL EXAMPLES: CELEBRATING USER ANNIVERSARIES & ACHIEVEMENTS

Learn about the four types of milestone emails, and see how other SaaS companies
are celebrating their user achievements.

Read more


10+ WELCOME EMAIL EXAMPLES (GOOD AND BAD) TO INSPIRE YOUR SAAS ONBOARDING

Learn to write better SaaS welcome emails. It’s not just about personalization,
but also improving your subject lines, readability, CTAs, and more.

Read more
View all articles

> "Userlist has quickly become one of my must-have tools. It's so well designed
> and focused on SaaS, unlike other bloated products I've used before."
> 
> Ruben Gamez, founder of SignWell


BOOK YOUR DEMO CALL

Let's see how Userlist fits into the bigger picture of your SaaS business.
You'll learn about our automation features, integrations, proven lifecycle
frameworks, and how we can help you confidently hit your growth goals.

Book Your 30-min Demo
Product
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Resources
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Switching From
 * Alternative to Intercom
 * Alternative to Drip
 * Alternative to Customer.io
 * View All Alternatives

Our Podcasts
 * Better Done Than Perfect ⭐️
 * Slow & Steady
 * UI Breakfast Podcast

Legal
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 * Anti-Spam Policy

Contact Us
Userlist, Inc.
6595 Roswell Road, STE G2130
Atlanta, GA 30328 USA
+1 470 220 7227

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Helping SaaS companies with email marketing automation since 2017.



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