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 * Linkedin
   

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 * Home
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 * DSI Experts
 * RX Market Share
 * Solutions
 * Experience
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SOLUTIONS

NAME DEVELOPMENT

TRADEMARKS SEARCHES

MARKET RESEARCH

REGULATORY SERVICES

VISUAL IDENTITY



Brand Institute offers a comprehensive portfolio of brand naming, market
research, regulatory, and visual identity services. Our proven process was
designed to deliver exceptional creative, easy-to-understand trademark search
results, actionable research/name validation, and unparalleled regulatory
guidance.





NAME DEVELOPMENT

A unique name is the foundation of your brand’s identity. It is the foremost
branding element that your customers will recall and associate with your
product, service or company. Brand Institute has created more brand names than
any other company in the world. This experience, combined with the industry’s
most innovative creative technologies, will drive your project to a successful
conclusion and deliver a great brand name.

 * Brand Name
 * Brand Name Architecture
 * Nonproprietary (INN/USAN) Name
 * Class Name
 * Clinical Trial Name
 * Corporate / Division Name
 * Line Extension / Modifier
 * Service / Program Name
 * Tagline Development




TRADEMARK SEARCHES

Brand Institute is the only brand identity consultancy with in-house trademark
attorneys and paralegals to assist during this crucial stage of name
development. Having an in-house legal team ensures efficiency, accuracy,
timeliness, consistency, and confidentiality. The value of our trademark
services is unparalleled in the industry.

 * Global trademark screening
 * Report customization
 * Trademark screenings analysis
 * Trademark strategy guidance


MARKET RESEARCH

Brand naming and visual identity development is a highly subjective process. Our
Market Research services provide an objective lens through which our clients can
assess the commercial potential of our creative work. Brand Institute’s research
results always include benchmarked historical norms, which provide an additional
layer of context to the data and support to the decision-making process.

 * Pharmaceutical Name Research
 * Consumer Product Name Research
 * Corporate Identity Research
 * Category Name Research
 * Class Name Research
 * Condition / Syndrome Naming Research
 * Customer Satisfaction Studies
 * Line Extension Name Research
 * Logo Research
 * Medical Device Name Research
 * Tagline Research
 * Linguistic Analysis




REGULATORY SERVICES

Brand Institute offers a portfolio of regulatory services through our wholly
owned subsidiary, Drug Safety Institute (DSI). DSI is composed of former naming
officials from global government health agencies, including the FDA, EMA, Health
Canada, AMA, and the WHO. These regulatory experts co-authored the name review
guidelines while with their respective agencies and are now full-time Brand
Institute employees providing our clients with industry-leading guidance
pertaining to drug name safety (i.e., preventing medication errors), packaging,
and labeling.

 * Pharmaceutical, Biologic and Vaccine Name Safety Analysis
 * Promotional Name Review
 * Nonproprietary Name Development and Safety Analysis
 * Failure Mode & Effects Analysis (FMEA)
 * Regulatory Strategy
 * Product Labeling/Packaging
 * Trade Dress Research


VISUAL IDENTITY

An impactful logo and visual identity can be a catalyst for branding success.
Our diverse team of graphic designers are experts in crafting memorable,
coherent, and differentiated brands. Our approach marries creativity with
consistency across all marketing materials, from packaging to key components of
sales and merchandising.

 * Logos
 * Labeling & Packaging
 * Brochures
 * Website Development
 * Stationery System and Collateral Material


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 * World’s Leading Pharmaceutical Branding and Naming Company | Brand Institute
 * Your Trusted Partner in Generic Brand Naming

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