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NameProviderPurposeExpiryTypeoauth2_cs::#.apps.googleusercontent.comGoogleUsed
for secure login to the website with a Google
account.SessionHTMLtoken [x2]Protected MediaEnsures visitor browsing-security by
preventing cross-site request forgery. This cookie is essential for the security
of the website and visitor. 5 yearsHTTPsessionPageNumbersIssuuSets a unique ID
for the session. This allows the website to obtain data on visitor behaviour for
statistical purposes.SessionHTMLsessionStartTimeIssuuDetermines when the visitor
last visited the different subpages on the website, as well as sets a timestamp
for when the session started.SessionHTMLrc::eGoogleThis cookie is used to
distinguish between humans and bots. SessionHTMLintercom-idIntercomAllows us to
see any conversations we've had from Intercom.270
daysHTTPintercom-sessionIntercomAllows us to access the conversations and have
data communicated on logged out pages for 1 week.7 daysHTTP_grecaptchaIssuuThis
cookie is used to distinguish between humans and bots. This is beneficial for
the website, in order to make valid reports on the use of their
website.PersistentHTML_vis_opt_exp_#_combiVWOUsed by Visual Website Optimizer to
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user is participating in a design experiment.99 daysHTTP_vis_opt_sVWOUsed by
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and what pages have been loaded with the purpose of generating reports for
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spent on the website and what pages have been read.1 dayHTTP_vwo_uuidVWOUsed by
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cookie determines whether the browser accepts
cookies.SessionHTTPG_ENABLED_IDPSIssuuUsed for secure login to the website with
a Google account.2913870 daysHTTPid5id_cached_consent_dataIssuuUsed to detect if
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cookie is necessary for GDPR-compliance of the website.
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cookie with corresponding name. PersistentHTMLid5id_privacyIssuuStores the
user's cookie consent state for the current
domainPersistentHTMLid5id_privacy_expIssuuStores the user's cookie consent state
for the current domainPersistentHTMLintercom-id-#IntercomAllows the website to
recoqnise the visitor, in order to optimize the chat-box functionality. 270
daysHTTPintercom-session-#IntercomSets a specific ID for the user which ensures
the integrity of the website’s chat function. 6
daysHTTPiutkstatic.isu.pubRecognises the user's device and what Issuu documents
have been read.10 yearsHTTPvwoSnVWOThis cookie is set to make split-tests on the
website, which optimizes the website's relevance towards the visitor – the
cookie can also be set to improve the visitor's experience on a
website.PersistentHTMLli_gcLinkedInStores the user's cookie consent state for
the current domain2 yearsHTTP_authPinterestEnsures visitor browsing-security by
preventing cross-site request forgery. This cookie is essential for the security
of the website and visitor. 1 yearHTTPcsrftokenPinterestHelps prevent Cross-Site
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Admedo
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KPNUsed in order to detect spam and improve the website's security. Does not
store visitor specific data.1 yearHTTPSESS#FreewheelPreserves users states
across page requests.SessionHTTPCONSENTYouTubeUsed to detect if the visitor has
accepted the marketing category in the cookie banner. This cookie is necessary
for GDPR-compliance of the website. 2
yearsHTTPGlobalUserObject.preventautologinstatic.isu.pubPending1 dayHTTP

Functionality cookies enable us to remember information that changes the way the
website behaves or looks, like your preferred language or the region you are in.
We also use these cookies for testing new features and how Issuu looks.

NameProviderPurposeExpiryTypelang [x2]LinkedInRemembers the user's selected
language version of a websiteSessionHTTPssCognitivNecessary for the
functionality of the website's chat-box function. 1 yearHTTPi18nextIssuuSaves
the user's preferred language on the website.29
daysHTTPyt-player-bandwidthYouTubeUsed to determine the optimal video quality
based on the visitor's device and network settings.
PersistentHTMLid5id_cached_pd_783_expIssuuPendingPersistentHTMLserpDisplayStyleIssuuPending30
daysHTTP

Performance cookies help us to understand how visitors interact with our
websites by collecting and reporting information anonymously. These cookies also
help us provide accurate reading statistics for our publishers.

NameProviderPurposeExpiryTypeuser_idad.gtRegisters statistical data on users'
behaviour on the website. Used for internal analytics by the website operator. 2
yearsHTTPaka_debugAkamaiUsed by Vimeo to track usage of their embedded video
playerSessionHTTPc.gifMicrosoftCollects data on the user’s navigation and
behavior on the website. This is used to compile statistical reports and
heatmaps for the website owner.SessionPixelTRACKED_EVENTS_MIXPANELIssuuUsed to
remember which articles or blog content the visitor has read on
website.SessionHTML_gidGoogleRegisters a unique ID that is used to generate
statistical data on how the visitor uses the website.1
dayHTTP_hjAbsoluteSessionInProgressHotjarThis cookie is used to count how many
times a website has been visited by different visitors - this is done by
assigning the visitor an ID, so the visitor does not get registered twice.1
dayHTTPcollectGoogleUsed to send data to Google Analytics about the visitor's
device and behavior. Tracks the visitor across devices and marketing
channels.SessionPixel__qcaQuantcastCollects data on the user's visits to the
website, such as the number of visits, average time spent on the website and
what pages have been loaded with the purpose of generating reports for
optimising the website content.1 yearHTTP_clckMicrosoftCollects data on the
user’s navigation and behavior on the website. This is used to compile
statistical reports and heatmaps for the website owner.1
yearHTTP_clskMicrosoftRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator. 1
dayHTTP_cltkMicrosoftRegisters statistical data on users' behaviour on the
website. Used for internal analytics by the website operator.
SessionHTML_dltQuantcastSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical purposes.1
dayHTTP_gaGoogleRegisters a unique ID that is used to generate statistical data
on how the visitor uses the website.2 yearsHTTP_gatGoogleUsed by Google
Analytics to throttle request rate1 dayHTTP_hjFirstSeenHotjarThis cookie is used
to determine if the visitor has visited the website before, or if it is a new
visitor on the website.1 dayHTTP_hjIncludedInPageviewSampleHotjarDetermines if
the user's navigation should be registered in a certain statistical place
holder.1 dayHTTP_hjIncludedInSessionSampleHotjarRegisters data on visitors'
website-behaviour. This is used for internal analysis and website optimization.
1 dayHTTP_hjRecordingLastActivityIssuuSets a unique ID for the session. This
allows the website to obtain data on visitor behaviour for statistical
purposes.SessionHTML_hjSession_#HotjarCollects statistics on the visitor's
visits to the website, such as the number of visits, average time spent on the
website and what pages have been read.1 dayHTTP_hjSessionUser_#HotjarCollects
statistics on the visitor's visits to the website, such as the number of visits,
average time spent on the website and what pages have been read.1
yearHTTPhjViewportIdIssuuSets a unique ID for the session. This allows the
website to obtain data on visitor behaviour for statistical
purposes.SessionHTMLAnalyticsSyncHistoryLinkedInUsed in connection with
data-synchronization with third-party analysis service. 29
daysHTTPmcQuantcastCollects data on the user's visits to the website, such as
what pages have been loaded. The registered data is used for targeted ads.13
monthsHTTPl.gifVWOThis cookie is used by the website’s operator in context with
multi-variate testing. This is a tool used to combine or change content on the
website. This allows the website to find the best variation/edition of the site.
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optimizes the website's relevance towards the visitor – the cookie can also be
set to improve the visitor's experience on a
website.SessionPixelyt-player-headers-readableYouTubeUsed to determine the
optimal video quality based on the visitor's device and network settings.
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Advertising cookies are used to track visitors across websites. The intention is
to display ads that are relevant and engaging for the individual user and
thereby more valuable for publishers and third party advertisers.

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Admedo
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KPNCollects visitor data related to the user's visits to the website, such as
the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.3
monthsHTTPtuuid_lu [x4]Improve Digital
Admedo
Bidswitch
KPNContains a unique visitor ID, which allows Bidswitch.com to track the visitor
across multiple websites. This allows Bidswitch to optimize advertisement
relevance and ensure that the visitor does not see the same ads multiple times.
3 monthsHTTPtluidTripleLiftThis cookie is used to identify the visitor and
optimize ad-relevance by collecting visitor data from multiple websites – this
exchange of visitor data is normally provided by a third-party data-center or
ad-exchange.3 monthsHTTPauidAcuityRegisters a unique user ID that recognises the
user's browser when visiting websites that show ads from the same ad network.
The cookie is used to collect statistical data of the visitor's movements and to
generate targeted ads.1 yearHTTPaumAcuityCollects data on user behaviour and
interaction in order to optimize the website and make advertisement on the
website more relevant. 1 yearHTTPadbad.gtPresents the user with relevant content
and advertisement. The service is provided by third-party advertisement hubs,
which facilitate real-time bidding for advertisers.2 yearsHTTPau_idad.gtPresents
the user with relevant content and advertisement. The service is provided by
third-party advertisement hubs, which facilitate real-time bidding for
advertisers.2 yearsHTTPau_idmatchad.gtSets a unique ID for the visitor, that
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dayHTTPfirst_seenadnxsad.gtCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.2 yearsHTTPfirst_seenadxad.gtCollects information
on user behaviour on multiple websites. This information is used in order to
optimize the relevance of advertisement on the website.2
yearsHTTPfirst_seenhaloidad.gtCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.2 yearsHTTPfirst_seenpbmad.gtCollects information
on user behaviour on multiple websites. This information is used in order to
optimize the relevance of advertisement on the website.2
yearsHTTPfirst_seentdad.gtCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.2 yearsHTTPg_hostedad.gtCollects information on
user behaviour on multiple websites. This information is used in order to
optimize the relevance of advertisement on the website.2
yearsHTTPgoogle_gidad.gtCollects information on user behaviour on multiple
websites. This information is used in order to optimize the relevance of
advertisement on the website.2 yearsHTTPhalo_idad.gtCollects information on user
behaviour on multiple websites. This information is used in order to optimize
the relevance of advertisement on the website.2
yearsHTTPlast_seenadbad.gtCollects data on visitor behaviour from multiple
websites, in order to present more relevant advertisement - This also allows the
website to limit the number of times that they are shown the same advertisement.
2 yearsHTTPuid [x4]ad.gt
Oracle
Adform
AmobeeUnique user ID that recognizes the user on returning visits2
yearsHTTPna_idOracleUsed to recognize the visitor upon re-entry. This allows the
website to register the visitor’s behaviour and facilitate the social sharing
function provided by Addthis.com. 13 monthsHTTPna_rnOracleUsed to recognize the
visitor upon re-entry. This allows the website to register the visitor’s
behaviour and facilitate the social sharing function provided by Addthis.com. 29
daysHTTPna_sc_eOracleUsed to recognize the visitor upon re-entry. This allows
the website to register the visitor’s behaviour and facilitate the social
sharing function provided by Addthis.com. 29 daysHTTPna_srOracleUsed to
recognize the visitor upon re-entry. This allows the website to register the
visitor’s behaviour and facilitate the social sharing function provided by
Addthis.com. 29 daysHTTPna_srpOracleUsed to recognize the visitor upon re-entry.
This allows the website to register the visitor’s behaviour and facilitate the
social sharing function provided by Addthis.com. 1 dayHTTPna_tcOracleUsed to
recognize the visitor upon re-entry. This allows the website to register the
visitor’s behaviour and facilitate the social sharing function provided by
Addthis.com. 13 monthsHTTPouidOracleSets an ID-string for the specific visitor.
This is used to recognize the visitor upon re-entry. This allows the website to
register the visitor’s behaviour and facilitate the social media sharing
function provided by Addthis.com. 13 monthsHTTPCAdformUsed to check if the
user's browser supports cookies.27 daysHTTPanjAppnexusRegisters a unique ID that
identifies a returning user's device. The ID is used for targeted ads.3
monthsHTTPgetuidAppnexusThis cookie is set by the audience manager of the
website to determine the time and frequencies of visitor data synchronization -
cookie data synchronization is used to synchronize and gather visitor data from
several websites.SessionPixeluuid2AppnexusRegisters a unique ID that identifies
a returning user's device. The ID is used for targeted ads.3
monthsHTTPAVPUIDads.bidstreamserver.comUsed to identify the visitor across
visits and devices. This allows the website to present the visitor with relevant
advertisement - The service is provided by third party advertisement hubs, which
facilitate real-time bidding for advertisers. 1 yearHTTPTDCPMThe Trade
DeskRegisters a unique ID that identifies a returning user's device. The ID is
used for targeted ads.1 yearHTTPTDIDThe Trade DeskRegisters a unique ID that
identifies a returning user's device. The ID is used for targeted ads.1
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and advertisement. The service is provided by third-party advertisement hubs,
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advertisers.SessionPixelatbgdidAtribaCollects statistics on the visitor's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been read.2 yearsHTTPAPID [x2]AOL
YahooCollects information on user behaviour on multiple websites. This
information is used in order to optimize the relevance of advertisement on the
website.1 yearHTTPabNeustarThis cookie is used by the website’s operator in
context with multi-variate testing. This is a tool used to combine or change
content on the website. This allows the website to find the best
variation/edition of the site. 1 yearHTTPuNeustarCollects data on user visits to
the website, such as what pages have been accessed. The registered data is used
to categorise the user's interest and demographic profiles in terms of resales
for targeted marketing.1 yearHTTPIDSYNCOathUsed to identify the visitor across
visits and devices. This allows the website to present the visitor with relevant
advertisement - The service is provided by third party advertisement hubs, which
facilitate real-time bidding for advertisers. 1 yearHTTPUID [x2]Cognitiv
FreewheelUnique user ID that recognizes the user on returning visits1
yearHTTPbitoBeeswaxSets a unique ID for the visitor, that allows third party
advertisers to target the visitor with relevant advertisement. This pairing
service is provided by third party advertisement hubs, which facilitates
real-time bidding for advertisers.1 yearHTTPbitoIsSecureBeeswaxPresents the user
with relevant content and advertisement. The service is provided by third-party
advertisement hubs, which facilitate real-time bidding for advertisers.1
yearHTTPcheckForPermissionBeeswaxDetermines whether the user has accepted the
cookie consent box. 1 dayHTTPgoogle_pushBidswitchCollects statistical data
related to the user's website visits, such as the number of visits, average time
spent on the website and what pages have been loaded. The purpose is to segment
the website's users according to factors such as demographics and geographical
location, in order to enable media and marketing agencies to structure and
understand their target groups to enable customised online advertising.1
dayHTTPMUID [x2]MicrosoftUsed widely by Microsoft as a unique user ID. The
cookie enables user tracking by synchronising the ID across many Microsoft
domains.1 yearHTTPSRM_BMicrosoftTracks the user’s interaction with the website’s
search-bar-function. This data can be used to present the user with relevant
products or services. 1 yearHTTPbBlisCollects statistical data related to the
user's website visits, such as the number of visits, average time spent on the
website and what pages have been loaded. The purpose is to segment the website's
users according to factors such as demographics and geographical location, in
order to enable media and marketing agencies to structure and understand their
target groups to enable customised online advertising.1
yearHTTPANONCHKMicrosoftRegisters data on visitors from multiple visits and on
multiple websites. This information is used to measure the efficiency of
advertisement on websites. 1 dayHTTPSMMicrosoftRegisters a unique ID that
identifies the user's device during return visits across websites that use the
same ad network. The ID is used to allow targeted ads.SessionHTTPCMIDCasale
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the number of visits, average time spent on the website and what pages have been
loaded, with the purpose of displaying targeted ads.1 yearHTTPCMPROCasale
MediaCollects data on visitor behaviour from multiple websites, in order to
present more relevant advertisement - This also allows the website to limit the
number of times that they are shown the same advertisement. 3
monthsHTTPCMPSCasale MediaCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.3
monthsHTTPCMRUM3Casale MediaCollects visitor data related to the user's visits
to the website, such as the number of visits, average time spent on the website
and what pages have been loaded, with the purpose of displaying targeted ads.1
yearHTTPCMSTCasale MediaCollects visitor data related to the user's visits to
the website, such as the number of visits, average time spent on the website and
what pages have been loaded, with the purpose of displaying targeted ads.1
dayHTTPbh/rtsetPulsepointUsed to track visitors on multiple websites, in order
to present relevant advertisement based on the visitor's preferences.
SessionPixelINGRESSCOOKIEPulsepointRegisters which server-cluster is serving the
visitor. This is used in context with load balancing, in order to optimize user
experience. SessionHTTPcpSesscpx.toCollects information on user behaviour on
multiple websites. This information is used in order to optimize the relevance
of advertisement on the website.1 yearHTTPdsp_app_nexuscpx.toSets a unique ID
for the visitor, that allows third party advertisers to target the visitor with
relevant advertisement. This pairing service is provided by third party
advertisement hubs, which facilitates real-time bidding for advertisers.1
yearHTTP_cc_audLotameCollects statistical data related to the user's website
visits, such as the number of visits, average time spent on the website and what
pages have been loaded. The purpose is to segment the website's users according
to factors such as demographics and geographical location, in order to enable
media and marketing agencies to structure and understand their target groups to
enable customised online advertising.269 daysHTTP_cc_cc [x2]Lotame
IssuuCollects statistical data related to the user's website visits, such as the
number of visits, average time spent on the website and what pages have been
loaded. The purpose is to segment the website's users according to factors such
as demographics and geographical location, in order to enable media and
marketing agencies to structure and understand their target groups to enable
customised online advertising.SessionHTTP_cc_dcLotameCollects statistical data
related to the user's website visits, such as the number of visits, average time
spent on the website and what pages have been loaded. The purpose is to segment
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location, in order to enable media and marketing agencies to structure and
understand their target groups to enable customised online advertising.269
daysHTTP_cc_idLotameCollects statistical data related to the user's website
visits, such as the number of visits, average time spent on the website and what
pages have been loaded. The purpose is to segment the website's users according
to factors such as demographics and geographical location, in order to enable
media and marketing agencies to structure and understand their target groups to
enable customised online advertising.269 daysHTTPcidCrimtanThis cookie is
necessary for making credit card transactions on the website. The service is
provided by Stripe.com which allows online transactions without storing any
credit card information. 1 yearHTTPcid_#CrimtanCollects unidentifiable data that
is sent to an unidentifiable source. The source's identity is kept secret by the
company, Whois Privacy Protection Service, Inc.1 yearHTTPdemdexAdobe IncVia a
unique ID that is used for semantic content analysis, the user's navigation on
the website is registered and linked to offline data from surveys and similar
registrations to display targeted ads.179 daysHTTPdpmAdobeSets a unique ID for
the visitor, that allows third party advertisers to target the visitor with
relevant advertisement. This pairing service is provided by third party
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daysHTTPDSIDGoogleUsed by Google DoubleClick for re-targeting, optimisation,
reporting and attribution of online adverts.1 dayHTTPIDEGoogleUsed by Google
DoubleClick to register and report the website user's actions after viewing or
clicking one of the advertiser's ads with the purpose of measuring the efficacy
of an ad and to present targeted ads to the user.1
yearHTTPpagead/landing [x2]GoogleCollects data on visitor behaviour from
multiple websites, in order to present more relevant advertisement - This also
allows the website to limit the number of times that they are shown the same
advertisement. SessionPixelpagead/viewthroughconversion/962985656 [x2]Google
YouTubeTracks the conversion rate between the user and the advertisement banners
on the website - This serves to optimise the relevance of the advertisements on
the website. SessionPixeltest_cookieGoogleUsed to check if the user's browser
supports cookies.1 dayHTTPEQUserE WorksRegisters a unique ID that identifies a
returning user's device. The ID is used for targeted ads.88
daysHTTPeverest_g_v2Adobe IncUsed for targeted ads and to document efficacy of
each individual ad.1 yearHTTPtrMeta Platforms, Inc.Used by Facebook to deliver a
series of advertisement products such as real time bidding from third party
advertisers.SessionPixel_GRECAPTCHAGoogleThis cookie is used to distinguish
between humans and bots. This is beneficial for the website, in order to make
valid reports on the use of their website.179 daysHTTPads/ga-audiencesGoogleUsed
by Google AdWords to re-engage visitors that are likely to convert to customers
based on the visitor's online behaviour across
websites.SessionPixelNIDGoogleRegisters a unique ID that identifies a returning
user's device. The ID is used for targeted ads.6
monthsHTTPpagead/1p-user-list/#GoogleTracks if the user has shown interest in
specific products or events across multiple websites and detects how the user
navigates between sites. This is used for measurement of advertisement efforts
and facilitates payment of referral-fees between
websites.SessionPixelrc::aGoogleThis cookie is used to distinguish between
humans and bots. This is beneficial for the website, in order to make valid
reports on the use of their website.PersistentHTMLrc::bGoogleThis cookie is used
to distinguish between humans and bots. SessionHTMLrc::cGoogleThis cookie is
used to distinguish between humans and bots.
SessionHTMLANUSERCOOKIEInfolinksUsed to track visitors on multiple websites, in
order to present relevant advertisement based on the visitor's preferences. 3
monthsHTTPKADUSERCOOKIE [x2]Infolinks
PubmaticRegisters a unique ID that identifies the user's device for return
visits.1 dayHTTPuuid [x2]Innovid
MediamathThis cookie is used to optimize ad relevance by collecting visitor data
from multiple websites – this exchange of visitor data is normally provided by a
third-party data-center or ad-exchange.3 monthsHTTP__gadsGoogleUsed to register
what ads have been displayed to the user.1 yearHTTP__mpq_#_#IssuuCollects data
on user behaviour and interaction in order to optimize the website and make
advertisement on the website more relevant. PersistentHTML_cc_audIssuuCollects
statistical data related to the user's website visits, such as the number of
visits, average time spent on the website and what pages have been loaded. The
purpose is to segment the website's users according to factors such as
demographics and geographical location, in order to enable media and marketing
agencies to structure and understand their target groups to enable customised
online advertising.269 daysHTML_cc_idIssuuCollects data on the user across
websites - This data is used to make advertisement more relevant.269
daysHTML_fbp Meta Platforms, Inc.Used by Facebook to deliver a series of
advertisement products such as real time bidding from third party advertisers.3
monthsHTTP_gcl_auGoogle Tag ManagerUsed by Google AdSense for experimenting with
advertisement efficiency across websites using their services. 3
monthsHTTP_hjRecordingEnabledIssuuThis cookie is used to identify the visitor
and optimize ad-relevance by collecting visitor data from multiple websites –
this exchange of visitor data is normally provided by a third-party data-center
or ad-exchange.SessionHTML_pin_unauthPinterestUsed by Pinterest to track the
usage of services.1 yearHTTP_uetsidMicrosoftCollects data on visitor behaviour
from multiple websites, in order to present more relevant advertisement - This
also allows the website to limit the number of times that they are shown the
same advertisement. 1 dayHTML_uetsid_expMicrosoftContains the expiry-date for
the cookie with corresponding name. PersistentHTML_uetvidMicrosoftUsed to track
visitors on multiple websites, in order to present relevant advertisement based
on the visitor's preferences. 1 yearHTML_uetvid_expMicrosoftContains the
expiry-date for the cookie with corresponding name. PersistentHTMLfbssls_# Meta
Platforms, Inc.Collects data on the visitor’s use of the comment system on the
website, and what blogs/articles the visitor has read. This can be used for
marketing purposes. SessionHTMLgCStestIssuuUsed in context with pop-up
advertisement-content on the website. The cookie determines which ads the
visitor should be shown, as well as ensuring that the same ads does not get
shown more than intended.2888 daysHTTPgoog_pem_modGoogleUsed to send data to
Google Analytics about the visitor's device and behavior. Tracks the visitor
across devices and marketing
channels.PersistentHTMLgoogle_experiment_mod#GoogleUsed by Google AdSense for
experimenting with advertisement efficiency across websites using their
services. PersistentHTMLGoogleAdServingTestGoogleUsed to register what ads have
been displayed to the user.SessionHTTPid5idIssuuSets a unique ID for the
visitor, that allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for
advertisers.PersistentHTMLid5id_expIssuuSets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for
advertisers.PersistentHTMLid5id_lastIssuuSets a unique ID for the visitor, that
allows third party advertisers to target the visitor with relevant
advertisement. This pairing service is provided by third party advertisement
hubs, which facilitates real-time bidding for
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