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If you encounter issues, please disable your ad blocker. Thank you for contacting us! We’ll be in touch shortly. There was an error with submitting the form. This field is required. Get Started * Email address * I want to understand every user's journey. Please email me about Mixpanel products and services so I can use data to grow my business. You can always opt out later. See Privacy Policy for more details. Submit Product Metrics WHAT IS YOUR STICKINESS METRIC REALLY SAYING? Stickiness is an extremely popular engagement metric. It’s used by product managers to make roadmap decisions, and it's cherished by investors for its help in determining investment worthiness. It’s also one of the most misleading metrics there is if you don’t … Joseph Pacheco App Developer and Product Creator * Popular * Latest Product Analytics Product analytics vs. marketing analytics: Why you need both Inside Mixpanel Limitless segmentation with Lookup Tables Product Foundations Identifying growth KPIs that are leading indicators of product success Inside Mixpanel Mixpanel: What you (probably) didn’t know Product Metrics What is your stickiness metric really saying? Product Analytics How 2 hyper-growth companies are using Mixpanel to power and improve their data operations Product Foundations 5 things marketers wish their PMs knew about working together Product Analytics MAU, WAU, and DAU: Why should we care about ‘active’ users? BROWSE THE SIGNAL Want to go deeper? Click on a category below for more from the Signal. * All * Data Stack * Product Analytics * Product Foundations * Product Metrics * Inside Mixpanel * Innovators * Product Analytics HOW 2 HYPER-GROWTH COMPANIES ARE USING MIXPANEL TO POWER AND IMPROVE THEIR DATA OPERATIONS When a company reaches hyper-growth mode, it’s worth taking a look at how it got there. In many cases, businesses … Matt Simpson & Natalie Kouzeleas * * Product Foundations 5 THINGS MARKETERS WISH THEIR PMS KNEW ABOUT WORKING TOGETHER Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings … Ashley Hockney Marketing Leader, Ex-Buffer and Codecademy * Product Analytics Product Metrics MAU, WAU, AND DAU: WHY SHOULD WE CARE ABOUT ‘ACTIVE’ USERS? A product without users is like a fish without water. In order for a product to swim (be successful), it … Tristan Jung & Neha Nathan * Product Analytics TOP 6 CUSTOMER RETENTION METRICS When a product doesn't have good customer retention, it's like working with a leaky bucket. Without existing customers coming back to … Tristan Jung Editor @ Mixpanel * Data Stack Product Analytics HOW TO GET ENGINEERING BUY-IN (AND EVEN EXCITEMENT) ON PRODUCT ANALYTICS At most companies, software engineers are in a constant state of rushing to get features and bug fixes out the … Joseph Pacheco App Developer and Product Creator * Product Analytics TOP 9 USER ONBOARDING METRICS User onboarding is a critical part of your product’s success. Without an effective and engaging process for welcoming users to … Tristan Jung Editor @ Mixpanel * Innovators BORIS JABES ON THE PROBLEMS YOU CAN SOLVE BY PUTTING YOUR DATA INTO ACTION Boris Jabes’ passion for solving problems can be traced back over 30 years. While most 80s kids fell into computers … Daniel Bean Managing Editor @ Mixpanel * Product Foundations WHY PRODUCT ANALYTICS SHOULD BE PART OF EVERY FEATURE SPRINT Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be … Joseph Pacheco App Developer and Product Creator * Get the latest from Mixpanel This field is required. * Blog Post WE’RE EXPANDING ELIGIBILITY FOR MIXPANEL FOR STARTUPS AND INTRODUCING A FREE COMPANY KPIS DASHBOARD TEMPLATE We’ve reached a major milestone: After only two years, more than 1,000 startups have graduated from Mixpanel for Startups and … Neil Rahilly VP Product & Design @ Mixpanel * * Inside Mixpanel INTRODUCING MIXPANEL’S COMPANY KPIS DASHBOARD TEMPLATE When you open Mixpanel, you may have an overarching idea of the metrics you need to measure. But you may … Sam Graham Marketing @ Mixpanel * Product Foundations MOBILE APP USER JOURNEYS: DEFINITIONS, ANALYSIS, AND BEST PRACTICES User journeys are one of the most powerful tools for building great mobile apps. And when employed with thoughtfulness and … Joseph Pacheco App Developer and Product Creator * Product Foundations CREATING A GREAT PRODUCT ONBOARDING EXPERIENCE First impressions are critical for a successful product. The moments after someone opens a new app influence future retention and … Tristan Jung Editor @ Mixpanel * Inside Mixpanel Product Analytics HOW PRODUCT ANALYTICS HELPS COMPANIES NAVIGATE UNCERTAIN TIMES The economy was in the midst of a bounceback at the start of 2022. Across industries, we saw record-high company … Amir Movafaghi CEO @ Mixpanel * Product Metrics SUCCESS METRICS VS. COUNTER METRICS: WHY YOU NEED BOTH I’m willing to say it: The advent of metrics-based product development is a miracle of the software age. Metrics allow … Joseph Pacheco App Developer and Product Creator * Innovators TAYLOR MURPHY ON THE FUNNY THING ABOUT DATA It takes a great degree of knowledge and talent to be a good data practitioner. But it’s an entirely different … Daniel Bean Managing Editor @ Mixpanel * Product Analytics MOBILE APP EVENT TRACKING: TELLING THE STORY OF HOW YOUR APP WORKS (OR DOESN’T WORK) Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage … Joseph Pacheco App Developer and Product Creator * Product Foundations ASK AN EXPERT: GETTING USERS TO AN ‘AHA’ MOMENT—FAST When you're poking around inside of a new app, there's no better feeling than finally getting it up and running … Daniel Bean Managing Editor @ Mixpanel * Product Analytics Product Foundations WHY CRYPTO STARTUPS NEED (SECURE) PRODUCT ANALYTICS All startups should be using product analytics to understand their users and build products and features that their users love. … Pete Loddengaard Senior Customer Success Manager @ Mixpanel * Innovators PARTHO GHOSH: THE HARDEST PARTS ABOUT TRANSITIONING TO PRODUCT-LED Partho Ghosh calls himself "customer-obsessed." It only takes a few minutes of talking with him about what he's up to … Daniel Bean Managing Editor @ Mixpanel * Data Stack Inside Mixpanel A CLOSE LOOK AT OUR ANALYTICS AND METRICS FOR PRODUCT-LED GROWTH In another blog, we provided a look at how we implemented a product-led growth (PLG) strategy at Mixpanel from a … Adam Kinney Head of Analytics @ Mixpanel * Product Foundations HOW TO DEVELOP, MEASURE, IMPLEMENT, AND INCREASE FEATURE ADOPTION For many years, I had no idea where to put my sunglasses in my car. I’d hop in and simply … Mark Simborg Editor @ Mixpanel * Product Foundations USER FRICTION CAN SINK YOUR APP. HERE’S WHAT IT IS AND HOW TO AVOID IT. It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that … Joseph Pacheco App Developer and Product Creator * Product Analytics WHY DESIGNERS SHOULD LOVE (NOT FEAR) PRODUCT ANALYTICS When asked if they use or are comfortable with product analytics, most designers I know look away like a dog … Mark Johnson Principal Designer @ Mixpanel * Innovators Product Foundations YAMINI RANGAN ON THE ‘WHYS’ BEHIND A SUCCESSFUL PRODUCT-LED STRATEGY At Mixpanel, we strive to be product-led in almost everything we do. After all, what better way is there to … Amir Movafaghi CEO @ Mixpanel * Data Stack Product Analytics HOW TO TAKE FULL ADVANTAGE OF YOUR TABULAR DATA (BY TURNING IT INTO EVENTS DATA) When most people hear the word “data,” their mind instantly fills with rows and columns. After all, tabular data (as … Mark Simborg Editor @ Mixpanel * Popular Topics OVERVIEW: SETTING THE RIGHT METRICS FOR PRODUCT LAUNCHES Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch … Mark Simborg Editor @ Mixpanel * Data Stack Inside Mixpanel HOW WE IMPLEMENTED DATA AND ANALYTICS FOR PRODUCT-LED GROWTH We adopted a product-led growth (PLG) strategy at Mixpanel in 2021. The idea behind PLG is that you want potential … Adam Kinney & Madhu Palani * Product Analytics WHY IT’S NEVER TOO EARLY TO ADD PRODUCT ANALYTICS TO YOUR APP When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with … Joseph Pacheco App Developer and Product Creator * Product Analytics MACHINE LEARNING AND PRODUCT ANALYTICS: NAVIGATING THE HYPE Machine learning and artificial intelligence have seen an explosion of real-world applications in the last decade. Applications such as targeting … Adam Kinney Head of Analytics @ Mixpanel * Product Analytics DEBUGGING WITH PRODUCT ANALYTICS As a product manager, deep-diving into problems like high churn, bugs, and crashes is part of the job. Over the years, … Alon Binman Senior Solution Architect @ Mixpanel * Inside Mixpanel 3 UPDATES WE’VE MADE TO DASHBOARDS TO IMPROVE WORKFLOWS ACROSS TEAMS After 10 years of working alongside product teams, we've found the most successful teams are constantly—and collectively—questioning their assumptions, iterating, … Katie Siu Senior Product Designer @ Mixpanel * Product Analytics HOW TO BE THE GO-TO ENGINEER FOR PRODUCT ANALYTICS Engineers are always looking for ways to differentiate themselves. Not only can niche expertise lock down employability, but it can … Joseph Pacheco App Developer and Product Creator * Popular Topics ULTIMATE GUIDE TO COHORT ANALYSIS: HOW TO REDUCE CHURN AND STRENGTHEN YOUR PRODUCT RETENTION Cohort analysis is one of the best ways product analytics can help you both acquire and retain customers. This Guide … Daniel Bean Managing Editor @ Mixpanel * Inside Mixpanel MIXPANEL COMMUNITY: TOP POSTS FROM 2021 As Community Manager at Mixpanel, I get to engage with Mixpanel users on a daily basis. Honestly, it’s the best. From … Jaz Broughton Community Manager @ Mixpanel * Innovators Product Foundations ANDREW CHEN ON NETWORK EFFECTS AND COMPETING FOR GROWTH IN A ROCKETING MARKET The last time we sat down to speak with Andrew Chen, we were inside the offices of Uber, just feet … Daniel Bean Managing Editor @ Mixpanel * Product Analytics Product Foundations WHAT DOES IT TAKE TO BE A GOOD PRODUCT ANALYST? (NO, IT’S NOT A DATA SCIENCE DEGREE.) Good product teams know their users inside and out. They understand how they use their product, how long they stay, … Mo Bhasin Product Analytics Manager, Ex-Google * Data Stack Product Analytics ASK AN EXPERT: BUILDING A RICHER CUSTOMER LIFECYCLE WITH ANALYTICS-TAILORED USER MESSAGING Good products get their messaging out to users on things like available features and how to access them. But the … Daniel Bean Managing Editor @ Mixpanel * Data Stack RE-BUILD VS. BUY—OR HOW TO TURN A LEGACY TOOL INTO A NEW DATA STACK Build vs. buy is one of those “evergreen” debates. When building a data stack and figuring out its respective components, … Ryan Stinson Senior Product Manager, Dyspatch * Product Analytics USING PRODUCT ANALYTICS TO FIND METRICS THAT CONNECT TO RETENTION Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should … Corinna Stukan VP of Product @ Roam Digital * Product Analytics BEING MORE ‘SELF-SERVE’ USING PRODUCT ANALYTICS Imagine your ideal customer discovering your product for the first time. It's exactly the kind of tool they want to … Nadja Bozovic Head of Content, Chameleon * Product Analytics Product Foundations PRODUCT ANALYTICS IMPROVES PATIENT EXPERIENCE Healthcare brands that practice A/B testing and personalization are 5x more likely to report faster growth than those that do … Austin Kueffner Co-Founder @ Winona * Product Analytics Product Metrics USER INTERVIEWS AND PRODUCT ANALYTICS As a product leader at Mixpanel, I can go on and on about the value of using product analytics in … Moinak Bandyopadhyay Senior Product Manager @ Mixpanel * Data Stack Product Analytics FEATURE FLAGS AND PRODUCT ANALYTICS Experimentation is a huge part of getting your product right, whether it's trying out a new feature or potential tweaks … Daniel Bean Managing Editor @ Mixpanel * Product Metrics PRODUCT ANALYTICS FOR HEALTH TECH Health tech represents a new way to address everything from personal mental health to the inefficiencies of the healthcare system. But, … Aaron Krivitzky (AK) * Data Stack Product Analytics INSTAMOJO ON DATA STACK PHILOSOPHY As the Head of Analytics at Instamojo, an e-commerce enabler that provides e-commerce solutions to over 1.5 million micro- to … Yi Ting Kwa Marketing, APAC @ Mixpanel * Innovators TRISTAN HANDY ON THE CHANGING FACE OF THE DATA STACK Tristan Handy is the founder of dbt Labs. In this interview, Tristan gives us his thoughts on the data stack … Daniel Bean Managing Editor @ Mixpanel * Inside Mixpanel STRUGGLING WITH MATH = ANALYTICS ADVOCATE I’ve struggled with math since high school. It wasn’t that I was incapable of doing simple algebra here and there. My … Jaz Broughton Community Manager @ Mixpanel * Data Stack Product Analytics I’VE HELPED BUILD 5 STARTUPS: HERE’S HOW PRODUCT ANALYTICS CUTS COSTS AND HEADACHES For startups, product analytics isn’t just a "nice to have" tool in your stack of tech solutions that are supposed … Tim Flack Director of Cloud Engineering and Infrastructure, Riven * Innovators GETTING YOUR METRICS STRAIGHT TO SUCCEED IN SAAS Elad Gil spends a lot of time thinking about what makes SaaS companies work well. We sat down with the … Daniel Bean Managing Editor @ Mixpanel * Product Foundations THE ART OF REMOVING FEATURES AND PRODUCTS Teams are praised whenever they release a new feature (or product) to their customers. Imagine the internal 'pat on the … Keya Patel Operator in Residence, Reforge * Innovators Product Foundations GOKUL RAJARAM ON NOT CELEBRATING LAUNCHES Gokul Rajaram has spent the last few decades leading product teams at world-class companies like Google, Facebook, and Square. We sat … Daniel Bean Managing Editor @ Mixpanel * Product Foundations Product Metrics CHASING (AND FINDING) PRODUCT-MARKET FIT Table of ContentsThe problem with defining product-market fitIn search of quantitative indicators of product-market fit6 things about measuring product-market fit1. … * Product Analytics BUILDING PRODUCT ANALYTICS VS. BUYING PRODUCT ANALYTICS Companies need insights on how their customers use their digital products, but they face a dilemma between building a solution … Tristan Jung & Jordan Matyiku Nuñez * Inside Mixpanel FAIR AND TRANSPARENT: AN UPDATE ON MIXPANEL PRICING Let’s be honest, product analytics can be an expensive business. 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