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FACEBOOK & INSTAGRAM ADS MARKETING 101 

LEARN HOW TO CREATE AND INITIATE A SUCCESSFUL ADVERTISING STRATEGY, RUN CHEAP
WINNING CAMPAIGN, AND MEASURE YOUR PERFORMANCE — TO GAIN EXPOSURE AND GENERATE
CONSISTENT SALES FOR YOUR SMALL BUSINESS.

Watch the Course — It's Free!

2:16










LEARN HOW TO CREATE AND INITIATE A SUCCESSFUL ADVERTISING STRATEGY, RUN CHEAP
WINNING CAMPAIGN, AND MEASURE YOUR PERFORMANCE — TO GAIN EXPOSURE AND GENERATE
CONSISTENT SALES FOR YOUR SMALL BUSINESS.

Watch the Course — It's Free!

Duration 
30 minutes 
Level 
Beginner
Price 
Free
100% online 
Instant Access
Rated 5 stars based on 200+ reviews on 

HOW IT WORKS

TAKE THE COURSE

START THE COURSE AND PAUSE TO TAKE NOTES WHEN NEEDED. NO EXPERIENCE IS NEEDED TO
START THIS COURSE.

FILL-IN WORKSHEETS

PAUSE THE COURSE VIDEO TO DOWNLOAD OR COPY THE LINKED WORKSHEETS AND APPLY WHAT
YOU LEARNED TO YOUR BUSINESS.

LAUNCH YOUR CAMPAIGN

AFTER YOU FINISH THIS COURSE, YOU'LL HAVE A PROVEN STRATEGY THAT'LL HELP YOU GET
SALES WITH CAMPAIGNS YOU LAUNCHED DURING THIS COURSE.

LEARN HOW TO RUN ADS THE SMART WAY AND GENERATING CONSISTENT SALES FOR YOUR
SMALL BUSINESS TODAY

Enroll for Free

MEET YOUR COURSE INSTRUCTOR



HELLO, MY NAME IS YASSIR ENNAZK. I'M THE FOUNDER OF SCALIFY.COM, THE #1 SOCIAL
MEDIA SOFTWARE FOR PAID ADVERTISING. HERE'S HOW I CAN HELP YOU.

As a software engineer with a passion for marketing, I spent 15 years in the
online marketing world, throughout which I grew several companies from zero to
7-figures.


You may recognize these companies as Optinmate; a lead generation form builder
for Shopify stores, Fastmocap; a motion capture software for indie game
developers, or Lightfunnels, a sales funnel platform that helps people
effectively collect leads and sell their products online. 


I also scaled two of my Shopify stores to over 7-figures in yearly sales using
the very same strategies that I’m going to share with you in this course.


Since we launched Scalify in early 2018, we’ve helped over 10,000 people grow
and scale their businesses using paid ads on Facebook and Instagram.


I can’t wait to help you. 

WHAT YOU'LL LEARN IN THIS COURSE

HINT: MORE THAN JUST CREATING A CAMPAIGN
As a new small business owner, I’m sure you would agree that promoting your
business profitably can be a frustrating, time-consuming process.


More importantly, it’s difficult to know where to start and if what you’re doing
is right. There’s conflicting information all over the internet, each providing
a different theory on how your small business can “make it”. You start
implementing unproven strategies that consume your energy and what’s left of
your advertising budget.


The result?


Beginner mistakes that result in substantial time and financial loss. This is
why most businesses close during the first year of business. But, what if I told
you you can spend half the time and energy it used to take, to implement a
proven strategy, that is bound to generate consistent sales and eliminate any
financial losses?


Enter the Facebook & Instagram Ads Marketing 101 course!


This course is the blueprint for taking your small business from zero to
success. This course is not a get-rich-quick manual, a Facebook ads crash
course, or a detailed tutorial on the Ads Manager interface.


Instead 


This course provides you with the step-by-step instructions to create a
bulletproof marketing strategy for your business, that will serve as a reference
for marketing activities and decisions on a macro level and paid advertising on
a micro level. 


Learn what makes the success of an advertising campaign from the world’s #1
social media advertising software that is already delivering results for over
10,000 small businesses just like yours.
5.00
Based on user reviews. 


WHAT OUR CUSTOMERS ARE SAYING

Per-Kristian Spydevold
5
stars

Where to begin? Scalify have without a doubt been my best investment in my time
of doing marketing. You don't just get a system that evolves and get better over
time. You get an amazing support team with you.
I have tried a few similar systems, like madgicx, Adyouneed and AdEspresso and
Scalify is my favorite tool.
Edward Toscano
5
stars

The app is solid and the features simplify the processes and the hard work to
set up and optimize digital campaigns. The grade of personalization is excellent
since it allows me to ensure the best outcomes for me and my clients. The app
already has a great reputation online, more specifically, in the e-commerce
business, since it integrates with other apps such as woo-commerce, Shopify, wix
and other popular platforms. Also, it is easy to use.

I'm sure Scalify will be a giant as soon people realize the advantages!
Raul Fernandez
5
stars

I like that this app handles one of the most critical aspects of a business: the
ads. Sometimes Facebook ads can be complex and discouraging. So finding a
step-by-step process with clear and to the point analytics and that it is easy
to integrate with different options (Shopify, Woocommerce, etc.) is a good
asset. Even FB leads are covered. I also like the possibility of inviting team
members and make ads more collaborative. Last but not least, there is up-to-date
information on how to run ads and adapt to the changes in the marketplace
Shikhar Singh
5
stars

Best Facebook Ad management tool!
The beginner-friendly interface of Scalify helps me launch ad campaigns without
having to deal with the complexities of the ad management platform.
The instructions for each section are very helpful and the variety of ad
campaigns offered is the ultimate ad management platform.
Romeo Crow
5
stars

Excellent solution for saving time and getting more done with Facebook Ads!
I use it to create campaigns for clients. It makes it easy to get multiple
variations of ads up and running very quickly. After starting the campaigns it
has other modules to optimize and automate them. It really offers a lot!
It saves me a whole bunch of time in doing tasks that would be longer/more
clunky to do in Facebook Ads, including managing them once they are up and
running.
Vikas Patil
5
stars

Ads on Fire!
Overall: Experience is good. Hardworking team. They respond quickly and fix the
issues on time. As far as this customer support remains the same, I would
recommend the tool!
Binay Adhikari
5
stars

Scalify is the best thing that happened to my business!
I'm a big fan of scalify. I do a lot of Facebook marketing and it has helped me
save a lot of time. scalify is the next generation of marketing automation for a
business with limited resources and budget like mine.
Cloency Chua
5
stars

You would need Scalify to scale your businesses!
Scalify makes it extremely easy to create effective marketing ads on multiple
social platforms. It allows you to set budgets for different ad types on
automation to make it easier for you in the long run.
Michele Bugiolacchio
5
stars

“Advertising like never before”
Very positive experience right from the start. I especially appreciate how
closely it takes to the official interface and gives many ways to gain time and
efficiency without having a very different experience that would be
counter-intuitive
The interface makes it a breeze to interact with campaigns the stats makes it
quick to grasp useful insights stats are also aggregated with other useful data
for a very interesting at-a-glance insight useful guidance towards scaling up
good automation to increase efficiency!
Rakhul Asok
5
stars

Must have Software if you are into Facebook advertisements!
If is really required if you are doing a lot f Facebook ad testing and in such
cases, Scalify will definitely help you save a lot of time
Scalify is best suited for both beginners and advanced Facebook ad marketers
which is really helpful for scaling the business and doing A/B Split testing
very easily. The UI/UX is awesome and within one hour spent with Scalify, you
will get used to it.

WHAT CAN YOU EXPECT FROM THIS COURSE?


lightbulb
5 steps to creating a successful marketing strategy
Follow 5 easy steps to create a proven marketing strategy that’ll serve as a
reference for any marketing decision. Get started on the right foot and avoid
expensive beginner mistakes.
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How to attract your IDEAL customers
Who is your customer? How do you find them? In this course, you’ll learn how to
identify your target audience and how to target them online using compelling
ads.
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The easiest way to launch winning Facebook & Instagram ads
Learn how to create high-converting campaigns, split test your ads
automatically, and use laser-targeted audience templates to get more customers
for your business.
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WARNING: Your website traffic will increase significantly
The marketing strategy disclosed in this course will help your business gain a
lot of exposure and recognition online using paid ads, and that’s if you follow
the steps closely and apply them carefully. Make sure your website is equipped
and ready to receive an explosion of potential customers.
lightbulb
The key to generating more sales with just 2 campaigns
Learn how to easily create the two campaigns that’ll get potential customers
from Facebook or Instagram to your website fast. Creating these campaigns is
super easy and no prior knowledge is required.

THERE ARE 7 LESSONS IN THIS COURSE

1

SETTING SMART GOALS

You will learn how to set goals that are in line with your overall business
vision, how to use the SMART framework to choose goals, and how to translate
these goals into campaign objectives to make sure you’re spending your
advertising budget wisely.
1 Worksheet 

2

CHOOSING THE RIGHT KEY PERFORMANCE INDICATORS (KPIS)

You will learn what Key Performance Indicators (KPIs) are, what they are not,
how to use them to measure your progress towards your SMART goals, and how to
assess the performance of your business on a grand level and your campaigns on a
minor level.
1 Worksheet

3

DEFINING YOUR TARGET AUDIENCE

You will learn what a target audience is, why it’s important, how to define a
target audience for your business, and how to find your target audience online.
1 Worksheet

4

MAPPING YOUR CUSTOMER JOURNEY

You will learn what a customer journey is, the purpose of a customer journey,
why it’s important to your marketing strategy, and how you can map your own
customers’ journey even if you haven't made a single sale yet.


5

AN OVERVIEW OF FACEBOOK & INSTAGRAM ADS

You will learn about the leading advertising platform: Facebook and Instagram,
the dominant demographics of each platform, and which one you should focus on
depending on your business.


6

CREATING WINNING CAMPAIGNS

You will learn how to easily create two high-converting ad campaigns on Facebook
and Instagram, how to create ad sets with your target audience in mind, and how
to split test your ads effortlessly to maximize your results.


7

MEASURING CAMPAIGN SUCCESS

You will learn how to track your progress in a dashboard, how to make sense of
the data presented to you, and how to use the KPIs set to assess your campaign’s
performance.


FREQUENTLY ASKED QUESTIONS

question_mark
IS THIS COURSE FOR ME?

If you're a small business owner or work at one, and you want to promote your
business the smart way, this course will help you start on the right foot,
overcome your fear of making mistakes, and avoid the major financial loss that
comes from advertising the wrong way. This course will provide you with the
straightforward information you need to stay motivated and generate consistent
sales.

question_mark
HOW MUCH DOES THIS COURSE COST?

This course is 100% free! There is no catch or hidden fees.

question_mark
WHAT WILL I GET WHEN I FINISH THIS COURSE?

You'll be equipped with the knowledge and tools necessary to kickstart your
small business sales.

question_mark
HOW LONG IS THIS COURSE?

This course is 30-minutes long.

question_mark
DO I NEED TO TAKE THE COURSE IN A CERTAIN ORDER?

We highly recommend completing the courses in the order presented because the
content in each course builds on information from earlier lessons.

question_mark
WHAT TOOLS ARE REQUIRED FOR THIS COURSE?

A Facebook business account, ad account, Pixel, Facebook page, and an Instagram
business account that are set up correctly.


GOT QUESTIONS?

Contact us here or send an email to support@scalify.com and we'll get your
questions answered!

JOIN FACEBOOK & INSTAGRAM ADS MARKETING 101 NOW!

STOP THINKING ABOUT HOW TO PROMOTE YOUR SMALL BUSINESS AND GET STARTED TODAY.
FACEBOOK & INSTAGRAM ADS 101 WILL HOLD YOUR HAND THROUGH ALL THE HARD PARTS,
INCLUDING CREATING YOUR MARKETING STRATEGY FROM SCRATCH, LAUNCHING YOUR FIRST
CAMPAIGN OUT INTO THE WORLD, AND MEASURING ITS PROGRESS.

Enter your name and email below to enroll for free!



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