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TOWARDS A FAIR, HEALTHY, AND COMPASSIONATE FOOD SYSTEM


FEATURED ARTICLE


THE POWER OF 1%: HONG KONG’S JOURNEY TOWARDS FUNDING CLIMATE-FRIENDLY
AGRICULTURE


50BY40 IS A COALITION OF ORGANISATIONS DEDICATED TO CUTTING THE GLOBAL
PRODUCTION AND CONSUMPTION OF ANIMAL PRODUCTS BY 50% BY 2040


OUR CORE PRINCIPLES


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Why 50by40?


LATEST NEWS


THE POWER OF 1%: HONG KONG’S JOURNEY TOWARDS FUNDING CLIMATE-FRIENDLY
AGRICULTURE

For a few years now, ZFPA has essentially been adapting the restaurant space
focusing on the industry’s role as an intermediary between food producers and
consumers.


THE POWER OF PERSONAL FINANCE IN SHAPING ANIMAL WELFARE PRACTICES

Financial institutions across the world play an essential role when it comes to
bringing about complete landscape shifts in the way a myriad of businesses
operate. They have the power to dictate the growth and downfall of industries
through how they invest in them. Read more…


DEVELOPING A BLUEPRINT TO TRANSFORM BRAZIL’S PUBLIC FOOD POLICY

One initiative which has taken on this task is the Lab on Urban Food Policies
(LUPPA)- a project by Comida do Amanha.

View More


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IMPROVING THE GLOBAL FOOD SYSTEM.

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WHAT OUR PARTNERS SAY

"50by40 is uniquely positioned to fast track individual and systemic change that
reduces global consumption of animal-sourced foods, especially among the world's
high consuming populations. Facilitating multi-sectoral cooperation and
resource-sharing, 50by40’s precise and practical approach is critical to staving
off an onslaught of climate catastrophes, food shortages, and pandemics."
Dawn MoncriefPresident, A Well-Fed World

"Breaking our collective love affair with meat is the key to solving the
challenges affecting the world today. We are delighted to participate in a
collaborative attack on this global challenge."
Neal BarnardPresident and Founder
Physicians Committee for Responsible Medicine

"50by40 gives people of diverse faiths a chance to adopt lifestyles, advocate,
and mobilise for a future in which animals are treated with the respect that all
sentient creatures deserve, and in which the Earth and all people benefit
accordingly."
Fletcher HarperExecutive Director, Green Faith

"Our dietary choices cannot be made in isolation – what we eat affects our
planet and all life on the planet. 50by40 gives us a collective platform to
support a sustainable diet of plant-based foods, essential to mitigating climate
change and helping to preserve our planet’s biodiversity and wildlife."
Jennifer LeungClimate Policy Director, Wild Aid

"50by40 is a valuable hub for meat reduction organizations looking to
collaborate on the issue from multiple perspectives. GFI has already benefited
from the rich network of partner organizations and knowledge sharing."
Alison RabschnukDirector of Corporate Engagement, The Good Food Institute

"50by40 is uniquely positioned to fast track individual and systemic change that
reduces global consumption of animal-sourced foods, especially among the world's
high consuming populations. Facilitating multi-sectoral cooperation and
resource-sharing, 50by40’s precise and practical approach is critical to staving
off an onslaught of climate catastrophes, food shortages, and pandemics."
Dawn MoncriefPresident, A Well-Fed World

"Breaking our collective love affair with meat is the key to solving the
challenges affecting the world today. We are delighted to participate in a
collaborative attack on this global challenge."
Neal BarnardPresident and Founder
Physicians Committee for Responsible Medicine


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"50by40 is uniquely positioned to fast track individual and systemic change that
reduces global consumption of animal-sourced foods, especially among the world's
high consuming populations. Facilitating multi-sectoral cooperation and
resource-sharing, 50by40’s precise and practical approach is critical to staving
off an onslaught of climate catastrophes, food shortages, and pandemics."

Dawn MoncriefPresident, A Well-Fed World
"Breaking our collective love affair with meat is the key to solving the
challenges affecting the world today. We are delighted to participate in a
collaborative attack on this global challenge."

Neal BarnardPresident and Founder
Physicians Committee for Responsible Medicine
"50by40 gives people of diverse faiths a chance to adopt lifestyles, advocate,
and mobilise for a future in which animals are treated with the respect that all
sentient creatures deserve, and in which the Earth and all people benefit
accordingly."

Fletcher HarperExecutive Director, Green Faith
"Our dietary choices cannot be made in isolation – what we eat affects our
planet and all life on the planet. 50by40 gives us a collective platform to
support a sustainable diet of plant-based foods, essential to mitigating climate
change and helping to preserve our planet’s biodiversity and wildlife."

Jennifer LeungClimate Policy Director, Wild Aid
"50by40 is a valuable hub for meat reduction organizations looking to
collaborate on the issue from multiple perspectives. GFI has already benefited
from the rich network of partner organizations and knowledge sharing."

Alison RabschnukDirector of Corporate Engagement, The Good Food Institute
"50by40 is uniquely positioned to fast track individual and systemic change that
reduces global consumption of animal-sourced foods, especially among the world's
high consuming populations. Facilitating multi-sectoral cooperation and
resource-sharing, 50by40’s precise and practical approach is critical to staving
off an onslaught of climate catastrophes, food shortages, and pandemics."

Dawn MoncriefPresident, A Well-Fed World
"Breaking our collective love affair with meat is the key to solving the
challenges affecting the world today. We are delighted to participate in a
collaborative attack on this global challenge."

Neal BarnardPresident and Founder
Physicians Committee for Responsible Medicine

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