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HPI

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HINER & Partners, Inc.

(562) 495-2436 | hello@hinerpartners.com
Do Not Sell My Personal Information | Privacy Policy Santa Ana | Austin





TANYA THAMPIPOP

Tanya Thampipop is a M.S. Applied Psychology candidate at University of Southern
California (USC). She has a B.S. in Physiology and Neuroscience, a B.A. in
Psychology, and a minor in Business from University of California, San Diego
(UCSD). She has 7 years of experience in youth leadership development, 5 years
of experience in research settings, and 4 years of experience in clinical
applied behavior analysis settings. Her interests lie in human behavior and
using big data in order to make objective and informed decisions. Recent
research projects that she has worked on include efficacy of therapies such as
LEGO therapy and GI treatment on children with autism, as well as examining fMRI
scans to evaluate the effects of nicotine on young adults with
attention-deficit/hyperactivity disorder.

In her free time, she likes to lift heavy things at the gym so that she can eat
more. She also enjoys playing basketball, dancing, looking at typography, and
binge watching tv shows.

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hhiner@hinerpartners.com

562.495.2436 ext.14


HARRY HINER

Partner and HPI’s President, Harry Hiner has held senior positions in several of
the most prestigious research firms in the U.S. An accomplished researcher with
over 30 years of experience, Harry has been a Vice President and Western Region
Director at Yankelovich Clancy Shulman, Director of Strategic Research at
Opinion Research Corporation and Political Research Director at American
Marketing Services. Harry is an accomplished branding, product development, and
targeting strategist with additional expertise in customer satisfaction,
engagement, and operational performance.

His current and past clients include some of the largest brands in the U.S.:
Microsoft, Levi Strauss, Anheuser-Busch, Beckman Coulter CITGO Petroleum, ITT
Cannon, GE, Apple, Rockwell Collins, Jenny Craig, Southern California Edison,
Home & Garden TV (Scripps), Bank of America, among many others.

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swestberg@hinerpartners.com

562.495.2436 ext.40


STEVEN WESTBERG, PH.D.

Partner and HPI’s Executive Vice President, Dr. Steven Westberg is an expert in
both quantitative and qualitative research methods with experience in both
consulting and client-side positions in marketing research. Previously, Steve
was the Manager of Market Research at Southern California Edison, responsible
for all of SCE’s marketing research including customer satisfaction and value
analysis, segmentation, new program and rate development, and communications.
Prior to joining SCE, Steve was a Senior Research Executive for Wirthlin
Worldwide, where he worked in consumer products, beverages, telecommunications,
financial services, and others.

Dr. Westberg has been a contributing author and presenter in several conference
proceedings, and he is an adjunct faculty member teaching consumer psychology
and research methods in the University of Southern California’s psychology
department. Dr. Westberg has a B.S. in Business Administration from U.C.
Berkeley, and earned an M.S. and Ph.D. in Marketing Science from the University
of Texas at Dallas. He also served as a Naval Officer, achieving the rank of
Lieutenant Commander before attending graduate school.

Steve is married with two daughters. His oldest is a midshipman at the U.S.
Naval Academy. His youngest is heading to Texas A&M to study genetics, and
raises pigs in Future Farmers of America (FFA). Steve’s wife, Yelena, is a nurse
and clinic administrator serving the homeless and uninsured in Orange County. In
his spare time, Steve likes to ride his bike, practice his culinary skills, and
discover exotic new micro-beers.

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pcaracciolo@hinerpartners.com

562.495.2436 ext.38


PAUL CARACCIOLO, M.B.A.

Senior Vice President with HPI, Paul Caracciolo has held both client-based and
supplier-based market research positions. He draws from those complementary
experiences to ensure that research objectives and findings resonate with
corporate initiatives and maximize actionability within the corporate
environment. Before his five years as Senior Vice President/Senior Consultant at
HPI, Paul had gained broad insights into marketing, branding and operations as
Director of Consumer Research and Insight at 21st Century Insurance; Director of
Global Market Research at Herbalife International; and Director of Brand
Strategy & Research at marchFIRST, the Internet consulting company. He began his
career in Primary Research at The Los Angeles Times. His fact-based findings and
recommendations have shaped strategies and tactics, and guided operational
planning for clients in insurance and financial services, retailing, health and
wellness, home security, gaming, utilities and more.

Paul’s MBA, Marketing emphasis, is from U.C. Berkeley (Haas School of Business)
and he earned his A.B., Literature, from U.C. Santa Cruz. His interests include
archeology, travel for pleasure, and football, particularly the
sometimes-resurging 49ers and California Bears. He continues work on a detective
novel that he writes in his spare time.

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lthelen@hinerpartners.com

562.495.2436 ext.23


LUKE THELEN, PH.D.

Dr. Luke Thelen is the Director of Advanced Analysis & Study Design with HPI and
an experienced statistician and methodologist. He serves as a consultant to both
his co-workers and clients on issues related to statistics, data analysis, data
management, and research methods. His expertise includes conjoint, finite
mixture modeling, structural equation modeling, factor analysis, regression, and
ANOVA, as well as many other inferential and descriptive statistics. He also
conducts qualitative one-on-ones and in-depth interviews. He has over 25 years
of experience in research, both within the fields of marketing and psychology.
Prior to joining HPI in 2000, Luke was Research Faculty at the University of
California, Irvine for the NICHD Study of Early Child Care where he served as
the on-site statistician. Earlier in his career, he was a telephone research
interviewer and supervisor for Abt Associates’ telephone research facility in
Amherst, MA.

Dr. Thelen earned a B.A. in Psychology from the University of Massachusetts,
Amherst in 1992, and his Ph.D. in Environmental Psychology from the University
of California, Irvine in 1997. He has presented at national and international
conferences and continues to publish in leading academic journals. He has given
lectures on statistics and research methods in marketing research.

Luke grew up in the quaint college town of Amherst, Massachusetts and moved to
Orange County, California in 1992 for graduate school and the great weather. He
enjoys long walks on the beach, visiting his family on the East Coast, cooking
and baking for family and friends, wine tasting, international travelling, and
trying new and different foods.

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cguth@hinerpartners.com

562.495.2436 ext.26


CHRIS GUTH, M.B.A.

Chris Guth is an exceptionally skilled, veteran Senior Project Manager. Chris
earned his M.B.A. from the University of California, Irvine, and his Bachelor of
Arts degree from Columbia University, New York, NY. Prior to joining Hiner &
Partners Inc., Christopher was with Maritz Marketing Research for over six
years, serving as a Senior Research Manager and an associate with the retail
consulting firm of McMillan|Doolittle in Chicago.

With over twenty years in the industry, Chris has managed studies that employed
some of the most technical of research methods including conjoint-based product
development, customer satisfaction, brand/ad image, pricing, usage and attitude
studies, and segmentation / targeting.

Originally from the east coast (N.J.), Chris relocated to California in 1992 to
attend graduate school. When he’s not conducting analysis or programming a web
survey, you can find Chris mountain biking in one of several Southern California
mountain ranges.

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bsweeney@hinerpartners.com

562.495.2436 ext.15


BLAKE SWEENEY

Blake Sweeney joined HINER & Partners immediately after graduating from college
in 2006. Blake is quite experienced in data management and analysis with the
majority of the work coming from data cleaning and cross-tabbing. He also
assists in project management, report creation, and field coordination/quality
control.

Mr. Sweeney earned a B.S. in Statistics from California State Polytechnic
University, San Luis Obispo, and completed extensive coursework in the Applied
Statistics masters program at California State University, Long Beach. He is
also member of the American Statistical Association as well as the American
Marketing Association.

Blake was recently married to his long-time girlfriend, Katie. The happy couple
enjoys taking hikes with their one year old cockapoo and snowboarding when the
weather permits. Blake’s hobbies include coed softball, wine tasting, and
cheering for the Lakers with any remaining time.

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lwalker@hinerpartners.com

562.495.2436 ext.17


LORI WALKER

Ms. Walker has been in marketing research for 30 years. Her expertise includes
all aspects of the customer experience (operational strategy and performance),
marketplace intelligence, new product development including product naming,
communications, UX testing, and trademark litigation. Ms. Walker is an expert in
all quantitative and qualitative methods.

While at Southern California Edison for 16 years, she led deployment research
for the nation’s most advanced metering system, Edison SmartConnect®. Her
insights supported product development, communications, web site design, and
meter installation experience for Residential and Business customers

Lori holds a Master of Marketing Research from Southern Illinois University and
a Bachelor of Science in Marketing from California State University, Long Beach.

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