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Erik Paulson
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10 months ago

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Maverick Community Update - August 2023

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00:01

Hi. In this video I'm gonna show you how we can grow your business using the
latest in AI automation on email and LinkedIn as channels.
00:10

My name is Eric Paulson, CEO and founder of veis. I founded the firm back in
2002 in Boston, and since then, we've executed over 1800 outbound B2B legion
campaigns for many venture back startups, unicorns, and big tech companies.
00:31

We have pushed 2.4 billion cold emails another 12 plus million in emails and
messages on, on LinkedIn, and impacted over 10 billion in net new business for
our clients.
00:43

These are some of the challenges that we solve for our clients on LinkedIn. As
you know, there are limits on how many connection requests you can send out and
InMails, and if you try to automate that on your profiles, you're risking
getting your, your accounts restric, their banned.
01:03

These are and on in our email.
01:06

Inbox placement is a, is a, is a big pain point because the spam filters are,
are getting very, very strong and smart.
01:14

And so, you know, a lot of our clients are, have, are having a, having a hard
time getting their emails into the inbox and and, and, and drive meaningful SQLs
and activities off of their cold emails.
01:30

Cold email campaigns. We have developed eight products in a suite of tech stack,
three on on LinkedIn, and another five on email, which you're gonna wa I'm just
gonna touch touch upon them briefly.
01:49

Leah is our LinkedIn automation tool, a or our AI avatars that you can plug into
Leah or any other LinkedIn automation tool.
02:01

So you can scale your average on LinkedIn roll Deckert. It's a, it's a mapping
tool. It maps your prospect universe against your connections, and it will find
all the relevant mutual connections that you can ask them to introduce you to
their, to your dream accounts.
02:22

On email, we have Emmy, which is our email automation tool in Boxy. It's a
warmup tool. It makes sure that you have a strong reputation on your sender
emails, so they go into the spam, into the inbox and not to the spam folder.
02:39

Scrubby is a validation tool for emails specifically from catch all emails.
They're called risky emails. So we've come up, we've come up with a, with
mechanism to validate those types of emails.
02:55

So if you're getting your data from Zoom in for Apollo,
02:59

The guest emails or the risky or catchall emails, now you can fix with, with
scrubby ego booster. It's a it's an AI writer, It hyper personalizes inter lines
or custom lines for your emails, leveraging the data it finds off of their off
of your prospect's LinkedIn profiles.
03:25

Golden Leads is our sales nav scraper and, and enricher we're gonna be launching
this in in December. Now let me show you what these tech stack and the services
that we provide can enable you.
03:42

Because that's, that's what you're, that's what we're trying to have a, have an
impact for you, which you know, we call meeting ready leads.
03:52

Some people call 'em sgl Sales Qualified Leads, or Saal Sales accepted leads, or
MQs, right? Essentially, we're gonna be driving account based marketing
campaigns into approved accounts, your ideal client profiles and will, and, and
find hand-raisers or the, or the, or the personas or decision makers
04:14

that want to have a demo or discovery call with you.
04:18

So I'm gonna just show you two examples. One that was generated through Leah. We
got our client in front of the, a director level of or manager level of
marketing at Shell.
04:31

And in this example we hyper personalized an InMail that was sent out to this
person, and the person, you know expressed some interest and we, we triggered
off another sequence, a subsequence trying to see if if the person's interested
in having a demo, right?
04:50

You see here, they, you know, they, they, they express interest for demo as
well, and this is what we do, the handoff, right?
04:56

So <affirmative> there, there could be other variants or workflows happening
here. The person could have said, Hey, I'm not interested to meet now.
05:09

Send me more information or not now, next quarter, or go talk to so and so,
right?
05:15

So Leah can handle these types of conversation of flows, right? Same with Emmy.
In this example, we got our client in front of the the decision maker at, at
Costco for their product.
05:31

And this, this was the first touch or first email that went out. As you see, we,
we have this concept of spinning or having variance in our call to action or
greeting or, or the different, you know, different pain points or USBs that
we're gonna put.
05:50

So put into the email. So every email that goes out is, is unique In this
example, the, the, the prospect
05:57

Respondent and said, Hey, you need to talk to Pete. I'm not, I'm not the right
person, right? So Amy picked up, picked up that referral in real time and said,
Hey, Pete, Jing asked me to get in touch with you.
06:06

Can we, can we talk next week? And then didn't hear back three days later,
another follow up. And then the person said, Hey, great, let's, you know, let's,
let's talk.
06:14

What's a good number to call you? Right? So this is another example of meeting
with lead. The, the prospect could have also said, you know, send me more
information, or not now next quarter, or you know, or maybe pa you know, they,
they could have passed us pass us to another, another
06:31

another decision maker. So, so Emmy can also handle these, these conversational
flows, right? So now you can, so I'm just gonna go walk through the pricing.
06:49

So all of these tech stack, they are meant for do it yourself, right? Or we can
help you configure and maintain or manage them for you as well, right?



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